Orbit Medical

What Orbit Medical does

Orbit Medical is a Chicago-based, private Durable Medical Equipment (DME) provider founded in 2005 and repositioned in 2011 to serve as a regional mobility solutions specialist across the Midwest. The company operates six branches in Illinois, Michigan, and Wisconsin, plus a corporate/warehouse site in Salt Lake City, Utah, and was acquired by Reliable Medical in 2022. Its product portfolio spans power wheelchairs, scooters, manual wheelchairs and custom complex rehab equipment, walking aids, ramps, lifts, hospital beds, support surfaces, home oxygen, bracing, incontinence supplies, bathroom equipment, commodes, orthotic devices, and pain management supplies. Pricing for power wheelchairs typically ranges from $2,000 to $5,500 and scooters from $900 to $1,500, with Medicare covering up to 80% of allowable costs.

Orbit Medical generates revenue through three primary streams: direct equipment sales, Medicare and private insurance reimbursement (enabled by its Medicare Competitive Bid contract and ACHC accreditation), and a 13-month Medicare rental model on motorized wheelchairs that converts to patient ownership. The go-to-market is sales-led and community-led, combining dedicated mobility specialists who call referred patients, a healthcare-professional referral pipeline supported by the Parachute Health online platform, a dedicated referral hotline and fax line, and direct phone sales plus a website storefront.

The company serves two principal customer segments: end patients with mobility limitations (the primary segment, including Medicare beneficiaries), and healthcare professionals such as physicians, clinicians, and discharge planners who refer patients. Reported operating metrics include 30,000-35,000 patients served annually, 125-135 team members, and a four-step ordering process that culminates in 48-hour delivery after insurance approval. Leadership includes Rob Gallup as Founder and CEO and Justin Thomas as Chief Operating Officer. No venture or private-equity funding events are disclosed; the company operates as a subsidiary brand under Reliable Medical.

Name

Orbit Medical

Legal name

Orbit Medical

Website

https://orbitmedical.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Orbit Medical is a Midwest-based, ACHC-accredited Durable Medical Equipment provider delivering power mobility, complex rehab, home oxygen, and related DME products to mobility-limited patients via Medicare reimbursement, insurance claims, and direct sales across six branches under the Reliable Medical umbrella.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment Distribution

NAICS

Home Health Equipment Rental (532283), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Health Services (8000)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF)

Keywords

• Durable medical equipment
• Mobility solutions
• Power wheelchairs
• Home medical equipment
• Complex rehab equipment

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of durable medical equipment including power chairs, manual wheelchairs, scooters, complex rehab products, beds, oxygen equipment, and bracing. Products are available for direct purchase or through insurance/Medicare coverage.
2. Insurance/Medicare Reimbursement: Revenue from Medicare and insurance claims. Medicare covers up to 80% of allowable costs for power wheelchairs. The company is a Medicare Competitive Bid contracted supplier, enabling reimbursement for covered equipment.
3. Equipment Rental: Medicare rents motorized wheelchairs for 13 months, after which the patient owns the chair. This rental model provides ongoing revenue stream for power mobility devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Orbit Medical distributes and supports durable medical equipment (DME) for patients with mobility limitations, specializing in power wheelchairs, manual wheelchairs, scooters, and complex rehab equipment. As a Medicare Competitive Bid contracted supplier, the company handles the full ordering workflow including physician coordination, insurance/Medicare documentation and reimbursement, white glove delivery, and ongoing equipment service. Its offering spans mobility products, home access (ramps, lifts), home medical equipment (beds, support surfaces, home oxygen), and ancillary products such as bracing and incontinence supplies.

Product overview

Orbit Medical is a Durable Medical Equipment (DME) provider specializing in mobility solutions and home medical equipment. The company operates as a single-product-portfolio model offering a comprehensive range of equipment across four main categories: Mobility Products (power chairs, manual wheelchairs, scooters, complex rehab, walking aids), Home Access (ramps, lifts), Home Medical Equipment (beds, support surfaces, home oxygen), and Other Products (bracing, incontinence supplies). The product portfolio centers on power mobility and complex rehab equipment, supplemented by general DME items like orthotic devices and pain management supplies. Products are available for purchase or through insurance coverage, and the company provides related services including white glove delivery, equipment service/repair, and troubleshooting support.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Mobility Power chairs and lift chairs with customizable options for indoor and outdoor use, designed to help patients with mobility limitations live independently.
• Scooters Three-wheel and four-wheel mobility scooters for outdoor use and getting around town, featuring portability for vehicle transport.
• Complex Rehab Equipment Custom-designed rehabilitation equipment, including highly customized power wheelchairs with advanced positioning and control options tailored to specific patient needs.
• Manual Wheelchairs Standard and custom manual wheelchairs designed for patient mobility and independence.
• Walking Aids Lightweight, portable walking aids including walkers designed to provide freedom and mobility across various terrain types.
• Ramps Portable and semi-permanent ramps providing accessibility and mobility access to various home entryways.
• Lifts

Quantifiable outcome

• Insurance approval typically takes 2 weeks or less
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Parachute HealthcoreTechnology or IntegrationOrbit Medical has teamed up with Parachute Health to streamline the ordering process for healthcare professionals. The partnership provides an online platform for referral submission, making it easier for physicians and clinicians to refer patients for durable medical equipment.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lincare: Lincare is one of the largest U.S. providers of respiratory and home medical equipment, with overlapping offerings in home oxygen, nebulizers, and DME supplies, and serves a similar Medicare-eligible patient population.
• AdaptHealth: AdaptHealth is a large publicly traded provider of home medical equipment (including sleep, oxygen, mobility, and DME) with a national footprint; it competes with Orbit in home oxygen, beds, and standard DME while operating at materially greater scale.
• Apria Healthcare: Apria Healthcare (acquired by Owens & Minor) is a national home medical equipment and respiratory provider offering oxygen, sleep therapy, and DME, overlapping with Orbit Medical's home oxygen and broader DME portfolio at much larger scale.
• Owens & Minor (Patient Direct): Owens & Minor's Patient Direct segment (formerly Apria) distributes home medical equipment and supplies nationally, providing a scaled, vertically integrated peer for Orbit's DME distribution and respiratory services.

Direct peers

• Rotech Healthcare: Rotech Healthcare operates a national network providing home medical equipment, particularly respiratory therapy, sleep, and mobility DME — a directly comparable product portfolio and patient base to Orbit Medical.
• National Seating & Mobility: National Seating & Mobility is a national complex rehab and mobility provider with a similar referral-driven GTM, accredited supplier status, and focus on customized power wheelchairs — closely mirroring Orbit Medical's complex rehab and power mobility business.
• Numotion: Numotion is one of the largest U.S. providers of complex rehab technology (CRT) and custom power wheelchairs, directly competing with Orbit Medical's complex rehab and power mobility offerings and serving the same Medicare-eligible mobility patient population.
• Hoveround: Hoveround is a direct-to-consumer and Medicare-accepting power wheelchair and mobility scooter provider with overlapping products, a similar patient demographic, and comparable manufacturer-to-patient distribution model.
• American HomePatient: American HomePatient is a national home respiratory and DME provider offering oxygen, sleep, mobility, and standard DME products, with a referral-driven model closely aligned to Orbit Medical's GTM.
• Reliable Medical: Reliable Medical is the parent company of Orbit Medical and operates overlapping DME, mobility, and complex rehab services in adjacent geographies, making it both a sibling brand and a direct comparable for the same DME distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OrbitMedical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbit Medical