We Do Good
We Do Good is a France-based regulated crowdfunding platform that intermediates revenue-sharing (royalty) financing between impact-focused startups and SMEs seeking non-dilutive capital and individual investors seeking impact-aligned returns with quarterly royalty distributions.
- Company typePrivate
- Founded2013
- HeadquartersNantes, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What We Do Good does
We Do Good is a France-based regulated crowdfunding platform (Intermédiaire en Financement Participatif) that intermediates revenue-sharing (royalty) financing between impact-focused startups/SMEs seeking non-dilutive capital and individual investors seeking impact-aligned returns. Project promoters raise capital by committing to share a defined percentage of future revenues (royalties) with backers, with investors receiving quarterly distributions tied to actual business performance. The platform was founded in 2013 in Nantes, launched publicly in 2016, became the first B Corp certified participatory investment platform in 2019, and was acquired by erable° (SMARTIMPACT group) in April 2024, where it now operates as a wholly owned subsidiary under new leadership.
The core product is the wedogood.co platform with the app.wedogood.co investor portal, featuring an investor dashboard for portfolio and royalty tracking, an eligibility questionnaire for project promoters, a project selection methodology overseen by an Impact Committee, and a public-facing statistics module. Technology infrastructure relies on Lemon Way as payment services provider (PSP) for subscriptions, royalties, and fund transfers, and Google Sign-In for authentication. Distribution combines a self-serve product-led growth model with channel partnerships across French incubators (WILCO, Schoolab, La Cantine du Numérique), accelerators, wealth managers (CGPs), financial institutions (BPI France, La Nef), and public bodies (Nantes Métropole).
The business model is a transactional take-rate: WE DO GOOD charges project promoters a success fee (a fraction of funds raised, defined per service agreement and only collected when the campaign reaches its minimum threshold) and a 5% payment-management and processing fee applied to royalty distributions to investors. Investors pay no fees; minimum investment is €100 per project with an average ticket of €815 for individuals and €4,484 for companies. Reported platform scale includes €14M-€20M+ cumulative capital raised across 270-653 financed projects and 11,828-15,000+ investors, with ~96% of projects France-based.
We Do Good firmographics
Firmographics- Name
- We Do Good
- Legal name
- WE DO GOOD
- Website
- https://wedogood.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Do Good is a France-based regulated crowdfunding platform that intermediates revenue-sharing (royalty) financing between impact-focused startups and SMEs seeking non-dilutive capital and individual investors seeking impact-aligned returns with quarterly royalty distributions.
- Ownership category
- akta.pro rank
We Do Good industry classification
Industry- Product category
- Crowdfunding / Revenue-Based Financing Platform
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Sales Financing (52222)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Private Credit — Royalty & IP-Backed Finance (FSAHAJAM)
- akta.pro secondary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where We Do Good is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
We Do Good business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Success Fee from Project Owners: WE DO GOOD charges project promoters a success fee calculated as a fraction of funds raised when the minimum threshold is reached. This is the primary revenue stream and is only charged if the fundraising campaign succeeds.
- Payment Processing Fees: WE DO GOOD charges 5% (excluding tax) in management and payment fees for any payments made to investors through the platform
- Platform Services for Project Promoters: Personalized, supported financing services with custom pricing based on project needs, including eligibility assessment, financial modeling, and fundraising campaign support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual investor accounts - minimum investment starting at €100 per project |
| Transaction based/ take rate | Multi-year contract | Project promoter success fee - fraction of funds raised |
| Transaction based/ take rate | Pay-as-you-go | Payment management fees for royalty distributions to investors |
| Subscription | Monthly | Account cancellation fee for inactive accounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
We Do Good product offering
Product offeringCore offering
WE DO GOOD operates an online revenue-sharing (royalty) crowdfunding platform that connects impact-focused startups and SMEs seeking non-dilutive financing with individual investors seeking impact-aligned, quarterly royalty income. Project promoters submit an eligibility test, are evaluated by an impact committee, and launch fundraising campaigns on the platform; investors can participate from €100 per project and track royalty distributions and portfolio performance via a dedicated investor dashboard. The company earns success fees from project promoters and a 5% payment management fee on royalty flows distributed to investors.
Product overview
WE DO GOOD operates as a single, unified revenue-sharing crowdfunding platform (wedogood.co and app.wedogood.co) that connects impact-focused entrepreneurs with investors through a non-dilutive royalty financing model. The core platform enables project leaders to raise capital by sharing a percentage of future revenues (royalties) with investors, without giving up equity. The ecosystem includes a dedicated investor dashboard for portfolio management and royalty tracking, an eligibility assessment tool for entrepreneurs, a financial product comparator, a blog/newsletter content hub (GOOD News), webinar programming, a media kit, and public-facing statistics/reporting. The platform is accessible in French and English and is integrated with Lemon Way for payment processing and Google for social login.
Differentiator
Problem solved
Functional benefit
Products and services
- WE DO GOOD Crowdfunding Platform (wedogood.co) Bilingual online crowdfunding platform enabling revenue-sharing (royalty) investment in impact-focused startups and SMEs. Connects project promoters seeking non-dilutive financing with retail investors seeking impact-aligned, performance-linked returns, with project listings, eligibility assessment, subscription mechanics, and a redesigned v2 launched in 2024.
- WE DO GOOD Investor & Promoter Application (app.wedogood.co) Web application portal providing account management, project browsing, eligibility assessment, subscription flow, and royalty/portfolio tracking for both investors and project promoters.
- Revenue-sharing Financing Service for Project Promoters Personalized, supported financing service for startups and SMEs, including eligibility assessment, financial modeling, fundraising campaign support, and a success fee billed via quote or order form only when the fundraising goal is reached.
- Wealth Management Investment Solutions for CGPs Dedicated investment proposition for private wealth managers (CGPs) and independent financial advisors, providing alternative, ESG-aligned, revenue-sharing investment opportunities tailored to client portfolio objectives, with an average company ticket of €4,484.
- Project Eligibility Assessment (Test d'Éligibilité) Guided online questionnaire for entrepreneurs to assess eligibility for revenue-sharing financing on the platform, producing an initial eligibility determination within approximately 3 minutes.
Quantifiable outcome
- 29% of funded projects generate more revenue than initially forecast
- +3 more outcomes
Companies that use We Do Good
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
We Do Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
We Do Good partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Start 2 ScalecoreSupports start-ups and SMEs in their growth with strategy, structuring, and sustainable performance. Collaborative partner for supporting impactful projects.
- III FinancementminorSupports businesses by structuring their search for public, private, and bank financing.
- LinkeraminorConnects start-ups and investors to structure, secure, and accelerate innovative fundraising.
- Mood ConseilminorSupports start-ups and SMEs with strategy, structuring, and sustainable performance.
- B CorpcoreCertifies companies committed to positive social, environmental, and economic impact. WE DO GOOD was first B Corp certified participatory investment platform.
- Mouvement Impact FranceminorImpact-focused movement supporting businesses with positive social and environmental missions.
- La Cantine du Numérique NantesminorSupports start-ups through collaborative, innovation-oriented ecosystem in Nantes.
- WILCOminorAccelerates start-ups with mentoring, structuring, and business connections.
- CCI (Chambre de Commerce et d'Industrie)minorSupports businesses with advice, networking, and development support through French Chamber of Commerce network.
- SchoolabminorStimulates projects through innovation, experimentation, and co-creation.
- France FintechcorePromotion and support for French fintech players. WE DO GOOD is a member of France Fintech.
- Legal StartminorLegal advice and support for start-ups and entrepreneurs.
- CofondateurminorSupports project leaders and start-ups in their development and financing.
- MakesenseminorSupports social entrepreneurs and citizens in creating positive impact. Co-hosted webinars with WE DO GOOD.
- Nantes MétropoleminorDuring the Great Energy Transition Debate, Nantes Métropole tested crowdfunding mechanisms through partnership with WE DO GOOD, supporting ten projects.
- Lemon WaycorePayment services provider (PSP) handling all payment processing on the platform. WE DO GOOD is registered as Lemon Way's payment services agent.
- NovapulsminorCo-hosted educational webinars on crowdfunding options for entrepreneurs, with positive feedback from participants.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
We Do Good competitors and assessment
Company assessmentDirect peers
- Ulule: Leading French crowdfunding platform offering reward-based and equity/debt-based investment. While Ulule's primary model is pre-sales, it also offers investment vehicles, making it a direct competitor for French entrepreneurs seeking non-bank financing and a close comparable for WE DO GOOD's addressable market.
- KissKissBankBank: Major French crowdfunding platform (owned by La Banque Postale) offering reward, donation, and equity/pre-stock investment. Directly comparable to WE DO GOOD as a French-headquartered, multi-format participatory financing platform targeting startups and creative/impact projects.
- Wiseed: French participatory investment platform focusing on equity and bond investments in startups, SMEs, and real estate. Comparable to WE DO GOOD as a regulated French investment crowdfunding platform, though WE DO GOOD differentiates via its revenue-sharing/royalty model.
- Lita.co: European impact investing platform connecting investors with impact-driven startups and SMEs across France, Belgium, and the Netherlands. Highly comparable to WE DO GOOD given the shared mission, impact focus, and target customer base of impact-oriented founders and investors.
- Anaxago: French private investment platform offering real estate, equity, and SME financing. A direct comparable as a regulated French crowdfunding/investment platform serving both individual and professional investors seeking alternative asset exposure.
- October (formerly Lendopolis): European P2P lending and SME financing platform operating in France, Germany, Spain, Italy, and the Netherlands. Comparable to WE DO GOOD as a regulated alternative financing platform intermediating between retail investors and SMEs, though debt-based rather than royalty-based.
- Tudigo: French participatory investment platform (formerly Anaxago) providing equity and bond financing to startups and SMEs. Directly competes with WE DO GOOD for French entrepreneur mindshare in the alternative finance space.
Emerging players
- GoParity: Portuguese impact crowdfunding platform operating across Portugal, Spain, and the Netherlands with revenue-sharing and lending models. An emerging peer with a comparable impact + revenue-sharing approach but a different primary geographic footprint than WE DO GOOD.
- Companion Capital: European revenue-based financing platform offering non-dilutive capital to startups. Highly comparable to WE DO GOOD given the shared revenue-sharing/royalty model, though focused on B2B SaaS and at a smaller scale.
Broad incumbents
- Pipe: Global platform (acquired by HubSpot) that pioneered revenue-based financing via trading of recurring revenue streams. Comparable in concept (monetizing future revenue rather than equity) but operates at significantly larger scale and is focused on SaaS, contrasting with WE DO GOOD's impact and SME focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
We Do Good social profiles
Digital presenceWe Do Good compliance and trust
Trust signalCompliance1 record
We Do Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Do Good leadership team
Management profileNumber of profiles
Profiles17 records
We Do Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Do Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Do Good
What does We Do Good do?
WE DO GOOD operates an online revenue-sharing (royalty) crowdfunding platform that connects impact-focused startups and SMEs seeking non-dilutive financing with individual investors seeking impact-aligned, quarterly royalty income. Project promoters submit an eligibility test, are evaluated by an impact committee, and launch fundraising campaigns on the platform; investors can participate from €100 per project and track royalty distributions and portfolio performance via a dedicated investor dashboard. The company earns success fees from project promoters and a 5% payment management fee on royalty flows distributed to investors.
Is We Do Good a public or private company?
We Do Good is a private company. It is classified as corporate owned and is currently operating.
When was We Do Good founded?
We Do Good was founded in 2013. It employs 1 to 10 people.
Where is We Do Good based?
We Do Good is headquartered in Nantes, France, in the Europe region.
How does We Do Good make money?
Three revenue lines are on record. Success Fee from Project Owners are the primary driver. The others are payment Processing Fees and platform Services for Project Promoters.
Who are We Do Good's main competitors?
Direct peers on record are Ulule, KissKissBankBank, Wiseed, Lita.co, Anaxago, October (formerly Lendopolis) and Tudigo. Emerging players are GoParity and Companion Capital. Pipe is listed as a broad incumbent.
Does We Do Good have an API?
No public API is recorded for We Do Good.
What industry is We Do Good in?
We Do Good's product category is Crowdfunding / Revenue-Based Financing Platform. Its primary akta.pro industry code is FSAHAJAM, Private Credit — Royalty & IP-Backed Finance, with a secondary code of MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its NAICS code is 525 and its SIC code is 6211.