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PlayHaven

Full company profile

uuid000brxz

Namestring
PlayHaven
Websiteurl
playhaven.com
Company typeenum
Private
Founded yearint
2008
Descriptiontext

PlayHaven, founded in 2008 and headquartered in San Francisco, United States, was a private for-profit company that offered tools for mobile developers to manage player acquisition, engagement, and monetization. The company's value proposition targeted mobile game developers seeking to streamline the lifecycle economics of their apps, spanning user acquisition, in-app engagement, and revenue optimization across the mobile gaming vertical. No product-level details, SDK specifications, pricing model, or go-to-market mechanics are disclosed in the available source material, limiting visibility into the platform architecture and revenue model.

Across its operating life, PlayHaven participated in at least seven funding rounds between April 2008 and October 2014, raising approximately $30.8M in cumulative disclosed equity. The largest was a $21.8M round in October 2014 led by Barings BDC, preceded by an $8M round in November 2012 led by Notable Capital with participation from Headline, Sand Hill Angels, and Tandem Capital. In June 2013, PlayHaven acquired //Staq.io for an undisclosed amount, an inorganic move consistent with product or technology consolidation during a growth phase. Leadership during the disclosed period included Michael Jones as Chairman of the Board, Sandra Laudoniu as Director of Advertising, and Boris Henriot as Head of Product.

The current dataset reflects significant data stagnation: no revenue, pricing, customer, product, M&A, or leadership updates are present after the 2014 funding event, and the playhaven.com domain presently resolves to unrelated gambling and wholesale-electronics content. This pattern indicates either dormancy, a corporate transaction, or domain disposition, and substantially limits any current-period operating assessment.

Short descriptiontext

PlayHaven was a San Francisco-based, private mobile game tools provider founded in 2008, offering mobile developers platforms and SDKs to manage player acquisition, engagement, and monetization across mobile games.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
mobile game monetization, player acquisition tools, user engagement platform, mobile app marketing, in-app advertising
Industry3 codes
1Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops)
CodeMPAFAKAKPrimaryYes
2Billing, Subscription & Entitlement Management (IAP orchestration)
CodeMPAFAJACPrimaryNo
3Mobile Game Publishing & App Game Stores
CodeBPAMAKABPrimaryNo
NAICS code1 code
  • Software Publishers5132
SIC code2 codes
  • Services-Computer Programming Services7371
  • Services-Prepackaged Software7372
Product category
Mobile Game Marketing and Monetization Platform
Social media profiles2 records
Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

PlayHaven provides software tools for mobile developers focused on managing player acquisition, engagement, and monetization within mobile games. The platform is positioned as a unified suite that enables mobile game studios to grow, retain, and monetize their user base.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

No product information available for PlayHaven in the provided source data. The source content appears to be unrelated to the requested company, containing instead content from sunsky-online.com (electronics wholesale) and SLOT QRIS (online gambling platform).

Product and service1 record
1PlayHaven Mobile Developer Platform
CategoryMobile Game Marketing and Monetization Software
Description

PlayHaven offers tools for mobile developers to manage player acquisition, engagement, and monetization across mobile games.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1AppLovin
TypeBroad incumbent
Description

End-to-end mobile gaming monetization and UA platform whose integrated stack overlaps with acquisition, engagement, and monetization features PlayHaven sells to developers.

2ironSource
TypeBroad incumbent
Description

Mobile app monetization and UA platform offering mediation, ads, and engagement tools that overlap with PlayHaven's product surface, especially post-merger with Unity.

3deltaDNA
TypeDirect peer
Description

Mobile-game analytics and player-engagement platform that sells acquisition, engagement, and monetization tooling to game studios — directly overlapping with PlayHaven's stated product scope.

4GameAnalytics
TypeDirect peer
Description

Free and paid analytics product for mobile and PC game developers covering player behavior, engagement, and monetization — competing head-on with PlayHaven in the same developer-tool category.

5Kontagent (Upsight)
TypeDirect peer
Description

Mobile-game analytics and marketing platform covering player acquisition, retention, and monetization — a direct functional competitor to PlayHaven in the same era and category.

6Localytics
TypeDirect peer
Description

Mobile-app analytics and engagement platform that, like PlayHaven, helps app developers drive acquisition, retention, and messaging-driven engagement.

7Singular
TypeDirect peer
Description

Mobile attribution, marketing analytics, and UA optimization platform — overlapping with PlayHaven on the player acquisition and monetization measurement side.

8Adjust
TypeDirect peer
Description

Mobile measurement and fraud-prevention platform for app marketers — competes with PlayHaven on the attribution and UA-effectiveness layer of the gaming stack.

9Unity (Unity Ads & ironSource)
TypeBroad incumbent
Description

Engine plus integrated ad mediation, UA, and analytics suite; bundles capabilities that compete with standalone tools like PlayHaven across the mobile gaming growth stack.

10Braze
TypeEmerging player
Description

Cross-channel customer engagement platform used by app-based businesses (including games) for lifecycle messaging and retention — partial overlap with PlayHaven's engagement/retention tooling.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PlayHaven

Mobile Game Marketing and Monetization Platformplayhaven.com

PlayHaven was a San Francisco-based, private mobile game tools provider founded in 2008, offering mobile developers platforms and SDKs to manage player acquisition, engagement, and monetization across mobile games.

What PlayHaven does

PlayHaven, founded in 2008 and headquartered in San Francisco, United States, was a private for-profit company that offered tools for mobile developers to manage player acquisition, engagement, and monetization. The company's value proposition targeted mobile game developers seeking to streamline the lifecycle economics of their apps, spanning user acquisition, in-app engagement, and revenue optimization across the mobile gaming vertical. No product-level details, SDK specifications, pricing model, or go-to-market mechanics are disclosed in the available source material, limiting visibility into the platform architecture and revenue model.

Across its operating life, PlayHaven participated in at least seven funding rounds between April 2008 and October 2014, raising approximately $30.8M in cumulative disclosed equity. The largest was a $21.8M round in October 2014 led by Barings BDC, preceded by an $8M round in November 2012 led by Notable Capital with participation from Headline, Sand Hill Angels, and Tandem Capital. In June 2013, PlayHaven acquired //Staq.io for an undisclosed amount, an inorganic move consistent with product or technology consolidation during a growth phase. Leadership during the disclosed period included Michael Jones as Chairman of the Board, Sandra Laudoniu as Director of Advertising, and Boris Henriot as Head of Product.

The current dataset reflects significant data stagnation: no revenue, pricing, customer, product, M&A, or leadership updates are present after the 2014 funding event, and the playhaven.com domain presently resolves to unrelated gambling and wholesale-electronics content. This pattern indicates either dormancy, a corporate transaction, or domain disposition, and substantially limits any current-period operating assessment.

PlayHaven firmographics

Firmographics
Name
PlayHaven
Website
https://playhaven.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
51–100 employees
Short description
PlayHaven was a San Francisco-based, private mobile game tools provider founded in 2008, offering mobile developers platforms and SDKs to manage player acquisition, engagement, and monetization across mobile games.
Ownership category
akta.pro rank

PlayHaven industry classification

Industry
Product category
Mobile Game Marketing and Monetization Platform
NAICS
Software Publishers (5132)
SIC
Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
akta.pro primary industry
Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)
akta.pro secondary industries
Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

  • Mobile game monetization
  • Player acquisition tools
  • User engagement platform
  • Mobile app marketing
  • In-app advertising

Where PlayHaven is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

PlayHaven business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

PlayHaven product offering

Product offering

Core offering

PlayHaven provides software tools for mobile developers focused on managing player acquisition, engagement, and monetization within mobile games. The platform is positioned as a unified suite that enables mobile game studios to grow, retain, and monetize their user base.

Product overview

No product information available for PlayHaven in the provided source data. The source content appears to be unrelated to the requested company, containing instead content from sunsky-online.com (electronics wholesale) and SLOT QRIS (online gambling platform).

Differentiator

Problem solved

Functional benefit

Products and services

  • PlayHaven Mobile Developer Platform PlayHaven offers tools for mobile developers to manage player acquisition, engagement, and monetization across mobile games.

Companies that use PlayHaven

Customer profile

Ideal customer profiles1 record

PlayHaven technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

PlayHaven partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights3 records

PlayHaven competitors and assessment

Company assessment

Broad incumbents

  • AppLovin: End-to-end mobile gaming monetization and UA platform whose integrated stack overlaps with acquisition, engagement, and monetization features PlayHaven sells to developers.
  • ironSource: Mobile app monetization and UA platform offering mediation, ads, and engagement tools that overlap with PlayHaven's product surface, especially post-merger with Unity.
  • Unity (Unity Ads & ironSource): Engine plus integrated ad mediation, UA, and analytics suite; bundles capabilities that compete with standalone tools like PlayHaven across the mobile gaming growth stack.

Direct peers

  • deltaDNA: Mobile-game analytics and player-engagement platform that sells acquisition, engagement, and monetization tooling to game studios — directly overlapping with PlayHaven's stated product scope.
  • GameAnalytics: Free and paid analytics product for mobile and PC game developers covering player behavior, engagement, and monetization — competing head-on with PlayHaven in the same developer-tool category.
  • Kontagent (Upsight): Mobile-game analytics and marketing platform covering player acquisition, retention, and monetization — a direct functional competitor to PlayHaven in the same era and category.
  • Localytics: Mobile-app analytics and engagement platform that, like PlayHaven, helps app developers drive acquisition, retention, and messaging-driven engagement.
  • Singular: Mobile attribution, marketing analytics, and UA optimization platform — overlapping with PlayHaven on the player acquisition and monetization measurement side.
  • Adjust: Mobile measurement and fraud-prevention platform for app marketers — competes with PlayHaven on the attribution and UA-effectiveness layer of the gaming stack.

Emerging players

  • Braze: Cross-channel customer engagement platform used by app-based businesses (including games) for lifecycle messaging and retention — partial overlap with PlayHaven's engagement/retention tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

PlayHaven social profiles

Digital presence

PlayHaven financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PlayHaven leadership team

Management profile

Number of profiles

Profiles3 records

PlayHaven funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PlayHaven M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayHaven

What does PlayHaven do?

PlayHaven provides software tools for mobile developers focused on managing player acquisition, engagement, and monetization within mobile games. The platform is positioned as a unified suite that enables mobile game studios to grow, retain, and monetize their user base.

Is PlayHaven a public or private company?

PlayHaven is a private company. It is classified as venture growth investor backed and is currently operating.

When was PlayHaven founded?

PlayHaven was founded in 2008. It employs 51 to 100 people.

Where is PlayHaven based?

PlayHaven is headquartered in San Francisco, United States, in the North America region.

Who are PlayHaven's main competitors?

Broad incumbents on record are AppLovin, ironSource and Unity (Unity Ads & ironSource). Direct peers are deltaDNA, GameAnalytics, Kontagent (Upsight), Localytics, Singular and Adjust. Braze is listed as an emerging player.

Does PlayHaven have an API?

No public API is recorded for PlayHaven.

What industry is PlayHaven in?

PlayHaven's product category is Mobile Game Marketing and Monetization Platform. Its primary akta.pro industry code is MPAFAKAK, Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops), with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 5132 and its SIC code is 7371.

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Live signals
GlobeNewswireRockYou Acquires PlayHaven From ScienceRockYou acquired PlayHaven, a mobile ad network, from parent company Science. PlayHaven serves ads to over 18,000 games and 250 million monthly active users. The acquisition terms were not disclosed.TechCrunchRockYou Buys Mobile Ad Network PlayHavenRockYou acquired mobile ad network PlayHaven from Science Inc., aiming to improve monetization and expand into mobile. The deal includes the entire PlayHaven team and enhances RockYou’s mobile advertising capabilities, serving ads to millions of users monthly.GlobeNewswireTriangle Capital Corporation Invests $21.8 Million in PlayHavenTriangle Capital Corporation closed a $21.8 million investment in PlayHaven, consisting of unitranche debt and equity. PlayHaven provides technology for mobile game developers to manage player acquisition, engagement, and monetization. The investment falls within Triangle's typical $5-35 million range for companies with revenues of $20-200 million.FinSMEsScience Acquires PlayHavenScience Inc. acquired PlayHaven, a mobile ad network, from Upsight. The deal amount was not disclosed, and Science will merge its Chirp Ads unit into PlayHaven, which will keep the PlayHaven name. PlayHaven serves over 18,000 games and 245 million monthly active users.TechCrunchA Merger In Gaming Services: Playhaven, Kontagent Combine In An All-Stock Deal Worth “Hundreds of Millions”Playhaven and Kontagent, two gaming services companies specializing in analytics and player retention, have merged in an all-stock deal valued at "hundreds of millions" of dollars, with the combined entity to be led by Playhaven's CEO Andy Yang and Kontagent's CEO Josh Williams becoming CTO. The merged company will cover 22,000 apps and 400 million monthly active users, employing 160 people with no planned layoffs, and expects to fully integrate their products by the end of 2014. The deal comes amid broader industry consolidation as mobile and social gaming services markets remain fragmented, with the combined entity positioning itself as the "800 pound gorilla" and clear market leader.TechCrunchGames Monetization Platform Playhaven Gets Into Handling Push NotificationsPlayhaven is launching a new push notification service designed to help mobile game developers target and retain players using specific behavioral and demographic parameters. The company, which manages a network of 5,000 games and over 520 million users, is currently offering the product for free during its beta phase before transitioning to a performance-based pricing model.FinSMEsPlayHaven Acqui-hires Staq.ioPlayHaven acqui-hired Staq.io, a game management platform with real-time analytics, without disclosing the deal amount. The acquisition aims to accelerate PlayHaven's data analysis capabilities, which serve 523 million unique monthly users across thousands of games.TechCrunchPlayhaven Acquires Staq.io To Beef Up Gaming AnalyticsPlayhaven, a mobile gaming monetization startup, acquired Staq.io, a three-person startup that built analytics products to help game developers understand player retention and monetization. All three employees of Staq.io, which emerged from TechStars incubator, are joining Playhaven as part of the deal. Playhaven's network has grown 400% year-over-year and now tracks 10 billion in-game events and approximately 135 million unique users per month through partners including Natural Motion, Namco Bandai, and Glu Mobile.FinSMEsPlayHaven Closes $8M FinancingPlayHaven, a mobile game monetization platform, closed an $8M financing led by GGV Capital with participation from eVentures, Tandem Entrepreneurs, and individual investors. Hany Nada, a GGV partner, will join the board. The funds will accelerate new consumer insights features and expansion into Europe and Asia.VC News DailyPlayHaven Raises $8MPlayHaven, a provider of relationship management and monetization solutions for mobile game developers, announced it has closed an $8 million financing round led by GGV Capital, with participation from existing investors e.ventures and Tandem Entrepreneurs. Hany Nada, a founding partner at GGV Capital, will join PlayHaven's board of directors as part of the deal. The company intends to use the funds to accelerate development of consumer insights features and expand its global footprint into Europe and Asia.