SA Consumer Products
SA Consumer Products is a private Illinois-based manufacturer of gun, home, and office safes sold under the Remington, Sports Afield, and Sanctuary brands through major national retailers, online specialists, and direct e-commerce, serving gun owners, homeowners, and small businesses across the USA and Canada.
- Company typePrivate
- Founded1946
- HeadquartersLeawood, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What SA Consumer Products does
SA Consumer Products, Inc. (formerly Sports Afield, founded 1946) is a Rolling Meadows, Illinois-based private manufacturer of in-home secure storage products. The company operates three brands — Remington (premium gun security), Sports Afield (gun security), and Sanctuary (home and business secure storage) — across more than fifteen product series spanning fire-rated gun safes, home and office safes, quick-access vaults, and portable vaults. Core technology centers on steel safe and vault construction with fire resistance ratings from 30 to 120 minutes at temperatures up to 1,800°F, water resistance, and electronic lock options including SecuRam UL-rated digital locks and biometric fingerprint locks (the latter subject to a June 2024 recall of ~133,370 units). Differentiators include an industry-leading lifetime warranty covering theft, fire, flood, locks, parts, and paint, U.S.-based customer service, and tiered pricing from entry-level home/office vaults ($75-$100 at Costco) to premium gun safes ($500-$600+ for biometric 4-gun models).
The business model is one-time hardware sales through a diversified multi-channel distribution network: major national sporting goods retailers (Academy Sports, Bass Pro Shops, Cabela's, Dunham's Sports, Tractor Supply), warehouse clubs (Costco, Sam's Club), home improvement chains (Home Depot, Lowe's, Menards), mass merchandisers (Walmart), the AAFES military exchange, online specialists (Midway USA, Gun Safes Now, Gunsafes.com, Safe and Vault Store), and the company's own e-commerce site at saproducts.com. The company actively recruits dealers through its 'Become a Dealer' program. Customer segments are horizontal: gun owners and hunters (primary), homeowners and families seeking fire/theft protection for valuables and documents, and small business/office buyers. Revenue is recognized on hardware shipment with no subscription or recurring component; replacement parts and warranty service operate as a secondary revenue stream tied to the lifetime warranty commitment.
SA Consumer Products is led by CEO Tom Fimmen, is privately held with no disclosed external investors or parent company, and was recognized on the Inc. 5000 list of fastest-growing private companies in 2023 (78% revenue growth 2019-2023) and as a Kansas City Champions of Business honoree in 2021. Operations span the USA and Canada, supported by offices in Rolling Meadows, IL, the Pittsburgh, PA region, and a distribution center in Fife, WA.
SA Consumer Products firmographics
Firmographics- Name
- SA Consumer Products
- Legal name
- SA Consumer Products, Inc.
- Website
- https://saproducts.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SA Consumer Products is a private Illinois-based manufacturer of gun, home, and office safes sold under the Remington, Sports Afield, and Sanctuary brands through major national retailers, online specialists, and direct e-commerce, serving gun owners, homeowners, and small businesses across the USA and Canada.
- Ownership category
- akta.pro rank
SA Consumer Products industry classification
Industry- Product category
- Gun Safes and Home Security Storage
- akta.pro primary industry
- Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)
Keywords
Where SA Consumer Products is headquartered
LocationHeadquarters
- HQ city
- Leawood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SA Consumer Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Gun Safe Sales: One-time hardware sales of gun safes, vaults, and security cabinets through retail and dealer channels. Products range from entry-level home vaults ($75-$100 at Costco) to premium gun safes ($500-$600 for home defense 4-gun models).
- Replacement Parts and Service: Warranty-related replacement parts and locksmith services provided under lifetime warranty coverage, including free freight on warranty replacements within continental USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Home/Office Vaults |
| One time/ perpetual license | Pay-as-you-go | Premium Gun Safes |
| One time/ perpetual license | Pay-as-you-go | Lifetime Warranty Coverage |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
SA Consumer Products product offering
Product offeringCore offering
SA Consumer Products manufactures and sells gun safes, home safes, vaults, and security storage products under the Remington, Sports Afield, and Sanctuary brands. The company produces fire-rated safes (30 to 120 minute ratings at 1,400°F to 1,800°F), waterproof safes, biometric and SecuRam digital lock-equipped safes, and specialty vaults for firearms, valuables, documents, and jewelry, sold through major national retailers and direct-to-consumer channels.
Product overview
SA Consumer Products is a manufacturer of in-home secure storage products, operating as a single-product portfolio of physical security hardware rather than a software platform. The company produces three main brands: REMINGTON (premium gun security and storage), SPORTS AFIELD (gun security and storage), and SANCTUARY (home and business secure storage). Under these brands, the portfolio encompasses multiple product series including: gun safes (RANGE, GUN CLUB, EXPRESS, BIG GREEN, NITRO, STS, HAVEN, PRESERVE, DOMAIN), home defense products (HOME DEFENSE SAFE SERIES, HOME DEFENSE QUICK ACCESS VAULT SERIES, HOME DEFENSE PORTABLE VAULT SERIES), and home/office safes and vaults (SELECT, PLATINUM, DIAMOND, ONYX, HOME AND OFFICE SECURITY VAULT SERIES). Products range from basic fire-rated safes to premium biometric-access models, with fire ratings from 30 to 120 minutes at various temperatures, and are sold through major retailers including Academy, Bass Pro, Cabela's, Costco, Home Depot, Lowe's, Sam's Club, Tractor Supply, and Walmart.
Differentiator
Problem solved
Functional benefit
Brands
- Remington: Premium Gun Security and Storage brand offering gun safes including Range Series and Gun Club Series products.
- Sports Afield
- Sanctuary
Products and services
- Remington Premium Gun Security and Storage Premium gun security and storage brand offering the Range Series fire-rated at 40 min at 1,400°F and the Gun Club Series fire-rated at 40 min at 1,500°F with fire, water, smoke and theft protection, SecuRam UL-rated digital lock, quilted door organizer, and Black Metallic Hammertone finish. Designed for firearm owners seeking premium secure storage solutions.
- Sports Afield Gun Security and Storage Gun security and storage brand offering the Haven Series (fire-rated 75 min at 1,400°F), Preserve Series (fire-rated 45 min at 1,400°F), Domain Series (fire-rated 30 min at 1,400°F), and Home Defense Safe Series for discreet at-the-ready firearm storage. Designed for gun owners and hunters needing secure storage for firearms, ammunition, and related equipment.
- Sanctuary Home and Business Secure Storage Home and business secure storage brand offering the Select Home and Office Safe Series, Platinum Home and Office Safe Series (fire-rated 120 min at 1,800°F), Diamond Home and Office Safe Series, Onyx Home and Office Safe Series (fire-rated 45 min at 1,800°F), and Home and Office Security Vault Series including in-wall vault options. Designed for homeowners, families, and small businesses seeking fire, water, smoke, and theft protection for documents, cash, jewelry, and valuables.
- Express Series Fire-Rated Gun Safes Premium protection against fire (60 min at 1,650°F), water, smoke, and theft with quilted door organization, interior lighting, and sleek Black Satin Metallic exterior. Designed for firearm owners seeking mid- to high-tier fire and theft protection.
- Big Green Series Large Capacity Gun Safes Large capacity safes with fire-rated 90 min at 1,650°F protection against theft, fire, water, and smoke in a Bronze Green Metallic finish. Designed for collectors and owners of high-volume firearm inventories (up to 84-gun capacity).
- Nitro Series Fire-Rated Gun Safes Fire-rated 90 min at 1,800°F protection against fire, water, smoke, and theft with premium quilted door organizer, quilted vinyl side walls, interior lighting, and Seltzer Gray Metallic Gloss exterior. Designed for firearm owners seeking high-end fire protection.
- STS Series Premium Fire-Rated Gun Safes Fire-rated 120 min at 1,800°F ultimate security combining protection against fire, water, smoke, and theft with luxury features including ultra-premium quilted door organization, brass wheel handle, interior lighting, and STS Sage Green Metallic Gloss exterior. Designed for high-end firearm collectors seeking top-tier fire and theft protection.
- Home Defense Safe Series Discreet and secure storage for at-the-ready firearms, including fire-rated models. Designed for homeowners seeking quick access to firearms for home defense, including the Sports Afield Home Defense 4-Gun Biometric safe recalled in June 2024.
- Home Defense Quick Access Vault Series Quick and reliable access to firearms and valuables when every second counts, available in biometric and standard versions. Designed for homeowners seeking immediate biometric fingerprint access to firearms during emergencies.
- Home Defense Portable Vault Series Provides secure and convenient access to firearms and valuables wherever travels take you. Designed for gun owners who need portable, secure storage during travel.
- Select Home and Office Safe Series Most premium Home and Office safe with the highest security specs and luxurious aesthetic details. Designed for homeowners, families, and small businesses seeking top-tier fire, water, and theft protection for valuables, documents, and jewelry.
- Platinum Home and Office Safe Series Premium materials and fashionable design blending best-in-class protection against fire, water, and smoke seamlessly into any décor, with fire ratings up to 120 minutes at 1,800°F. Designed for style-conscious homeowners and small offices.
- Diamond Home and Office Safe Series Provides peace of mind that essential documents and valuables are protected against fire, water, and smoke damage, available in biometric versions. Designed for homeowners and small business owners seeking mid-tier fire protection with biometric access.
- Onyx Home and Office Safe Series Fire-rated 45 min at 1,800°F essential security against fire and theft for valuables such as documents or jewelry with a seamless design. Designed for entry-level home and office buyers seeking affordable fire and theft protection.
- Home and Office Security Vault Series Fortified barrier against theft in various sizes and configurations including in-wall vault options. Designed for homeowners and small businesses seeking theft-deterrent security storage without fire rating requirements.
- Lifetime Warranty and Replacement Parts Service Industry-leading lifetime warranty covering theft, fire, natural flood, locks, parts, and paint including repair labor and free freight shipping on repair parts or replacement safes within the continental USA. Provided at no additional cost with purchase of any SA Consumer Products safe.
Quantifiable outcome
- 85% lower risk of unintentional firearm injuries among children in households with locked firearms and ammunition
- +2 more outcomes
Companies that use SA Consumer Products
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
SA Consumer Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SA Consumer Products partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Academy SportscoreMajor national sporting goods retailer selling SA Consumer Products gun safes and security storage products through retail stores nationwide.
- Bass Pro ShopscoreLeading outdoor recreation retailer selling Sports Afield and other SA Consumer Products brands through retail locations and online.
- Cabela'scoreOutdoor recreation retailer selling SA Consumer Products gun safes and hunting storage products.
- CostcocoreWarehouse club retailer selling Sanctuary branded home safes and Sanctuary Reserve Executive and Home & Office safes, including models C25S-R5508 and C25S-R1817.
- Dunham's SportscoreRegional sporting goods retailer selling Sports Afield branded gun safes including D25SA-5520, D25SA-5554, and D25SA-5580 (20/54/80 gun models) and D25SA-5924-ANV.
- Home DepotcoreMajor home improvement retailer selling SA Consumer Products home and office safes through retail locations.
- Lowe'scoreHome improvement retailer selling home and office security safe products.
- MenardscoreMidwest-focused home improvement retailer selling home and office safes.
- Sam's ClubcoreWarehouse club selling Sports Afield branded gun safes including SA55-30SM 30-gun safe model.
- Tractor SupplycoreRural lifestyle retailer selling gun safes and hunting storage products through retail and online channels.
- WalmartcoreMass merchandise retailer selling home and office safes through national retail presence.
- AAFESminorArmy & Air Force Exchange Service military retail outlet selling Sports Afield safes through shopmyexchange.com.
- Midway USAminorOnline retailer specializing in shooting and hunting equipment, selling Remington and Sports Afield gun safes.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
SA Consumer Products competitors and assessment
Company assessmentDirect peers
- Hollon Safe: Manufacturer of gun, home, and office safes with fire and burglary ratings. Overlaps with SA Consumer Products' lower to mid-tier product families.
- Stack-On: Manufactures gun safes, home/office safes, and storage cabinets sold through sporting goods and mass retailers. Overlaps substantially with SA Consumer Products' Sports Afield and Sanctuary lines in the entry- to mid-tier price range.
- Cannon Safe: California-based gun and home safe manufacturer with comparable fire-rated, water-resistant, and biometric product lines. Competes head-to-head with SA Consumer Products in sporting goods and warehouse club channels.
- Liberty Safe: Largest U.S. gun-safe manufacturer with a broad portfolio of fire-rated and security safes sold through independent dealers and major retailers. Direct competitor to Sports Afield and Remington safes across most price tiers and capacity points.
- SentrySafe: Established manufacturer of fire-resistant and water-resistant home and office safes sold through mass and office channels. Closest competitor to SA Consumer Products' Sanctuary brand for non-firearm home and office secure storage.
- Mesa Safe: Gun and home safe manufacturer with comparable fire-rated product lines sold through sporting goods and mass retail channels. Direct competitor particularly in the entry-level and mid-tier capacity segments.
- Browning Safes: Premium gun security and storage brand leveraging the Browning hunting/outdoor brand equity. Competes directly with Sports Afield and Remington branded safes in firearms and outdoor specialty retail.
- Fort Knox Vaults: Premium gun safe manufacturer known for heavy-gauge steel construction and high-security features. Competes at the upper end of SA Consumer Products' range (Express, Nitro, STS series).
Broad incumbents
- Master Lock: Broad portfolio security hardware brand covering locks, padlocks, and smaller storage products. While not a direct gun safe competitor, it competes in adjacent home and document security categories and shares key retail channels.
Emerging players
- Vaultek: Biometric and connected safe specialist focused on compact, quick-access handgun safes. Direct overlap with SA Consumer Products' Home Defense Quick Access Vault series and a notable competitor in the biometric segment that just triggered the 2024 recall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SA Consumer Products social profiles
Digital presenceSA Consumer Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
SA Consumer Products leadership team
Management profileNumber of profiles
Profiles1 record
SA Consumer Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SA Consumer Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SA Consumer Products
What does SA Consumer Products do?
SA Consumer Products manufactures and sells gun safes, home safes, vaults, and security storage products under the Remington, Sports Afield, and Sanctuary brands. The company produces fire-rated safes (30 to 120 minute ratings at 1,400°F to 1,800°F), waterproof safes, biometric and SecuRam digital lock-equipped safes, and specialty vaults for firearms, valuables, documents, and jewelry, sold through major national retailers and direct-to-consumer channels.
Is SA Consumer Products a public or private company?
SA Consumer Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SA Consumer Products founded?
SA Consumer Products was founded in 1946. It employs 51 to 100 people.
Where is SA Consumer Products based?
SA Consumer Products is headquartered in Leawood, United States, in the North America region.
How does SA Consumer Products make money?
Two revenue lines are on record. Gun Safe Sales are the primary driver. The others are replacement Parts and Service.
Who are SA Consumer Products's main competitors?
Direct peers on record are Hollon Safe, Stack-On, Cannon Safe, Liberty Safe, SentrySafe, Mesa Safe, Browning Safes and Fort Knox Vaults. Master Lock is listed as a broad incumbent. Vaultek is listed as an emerging player.
Does SA Consumer Products have an API?
No public API is recorded for SA Consumer Products.
What industry is SA Consumer Products in?
SA Consumer Products's product category is Gun Safes and Home Security Storage. Its primary akta.pro industry code is CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks).