Paradero Hotels

What Paradero Hotels does

Paradero Hotels operates an adults-only luxury experiential hotel on a 60-acre site in El Pescadero, near Todos Santos, Baja California Sur, Mexico. Founded in 2021 by Pablo Carmona and Joshua Kremer, the property has scaled from 35 to 92 keys and offers multiple suite categories (Master Casita, Mountain View Sky Suite, Cacti View Sky Suite, Garden Suite with Soak Tub, Garden Suite with Hammock), with a Villa Suites tier planned for 2026 to introduce family-inclusive inventory. Revenue is generated through two booking constructs: an all-inclusive "Paradero Unbound" tier and a "Simply Paradero" tier, monetizing room nights, F&B, spa, and curated experiences on a per-guest basis.

The operating model extends beyond the room into a portfolio of sub-brands: TENOCH (a Michelin-recognized restaurant), Ojo de Agua Spa & Wellness, Paradero Sea of Cortez (catamaran experiences including a fractional-ownership program), the Paradero Foundation, and Paradero Homes (a branded residential real estate line). Distribution runs through the company's own direct channel on the Synxis central reservation system and through luxury travel-advisor networks — Virtuoso, American Express Fine Hotels & Resorts, and Leading Hotels of the World — with F&B listed on OpenTable and recognized by the Michelin Guide. The property is private, employs 11–50 people, and has not publicly disclosed external funding beyond a nominal 2021 round with Derive Ventures.

Name

Paradero Hotels

Legal name

Paradero Hotels S.A. de C.V.

Website

https://paraderohotels.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradero Hotels is an adults-only luxury experiential hotel in Todos Santos, Baja California Sur, operating 92 keys on 60 acres. Founded in 2021 by Pablo Carmona and Joshua Kremer, it runs the Michelin-recognized TENOCH restaurant, Ojo de Agua spa, a catamaran experience, and a branded residential line serving HNW leisure travelers.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Desert Luxury Resorts (THAGACAC)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury All-Inclusive Resorts (THAGAKAC), Luxury Eco-Resorts (THAGACAK)

Keywords

• Luxury boutique hotels
• Experiential hospitality
• Wellness resorts
• Adults-only hotels
• Farm-to-table dining

Headquarters

HQ city

Cabo San Lucas

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Lodging and Experience-Inclusive Stays: Paradero operates two stay models: 'Paradero Unbound' (all-inclusive with all meals, beverages, daily massage per person, airport transfers, signature wellness practices) and 'Simply Paradero' (full property access with daily guided experiences, pay-as-you-go for additional services). Revenue is generated through room/suite bookings with bundled or optional experience packages. The 'Unbound' tier represents the premium all-inclusive offering.
2. Sea of Cortez Catamaran Charters: Revenue from sailing experiences aboard the Lagoon 46 catamaran, including day trips, sunset sailings, private charters (6-hour, 8-hour, overnight voyages), and celebration events. Includes round-trip transportation from hotel, private crew (captain, chef, mixologist, local guide), and dining experiences.
3. Catamaran Fractional Ownership Program: Fractional ownership model allowing co-ownership of the luxury catamaran, granting exclusive access for set weeks per year with management, maintenance, and concierge services included.
4. Transportation Services: VIP airport transportation and private local transfers available for additional fees ($210 USD per single trip). Revenue from ground transportation logistics.
5. Spa and Wellness Treatments: Revenue from individual spa treatments at Ojo de Agua Spa including massages, facials, body treatments, ceremonies (Temazcal), and sound healing sessions (included in Unbound tier, available for additional fee in Simply Paradero).
6. Extended Stay and Advance Purchase Discounts: Tiered pricing discounts based on length of stay: 2 nights (10% off), 3 nights (15% off), 4 nights (20% off), 5 nights (25% off), 7+ nights (up to 30% off). Early booking (120+ days) offers up to 30% savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Paradero Hotels operates Paradero Todos Santos, an adults-only luxury experiential hotel set across 60 acres in Baja California Sur, Mexico, at the intersection of five ecosystems (desert, coastal, mountain, agricultural, marine). The property offers two booking tiers — Paradero Unbound (premium all-inclusive) and Simply Paradero (experience-inclusive base stay) — bundled with daily guided activities such as surf, yoga, hiking, cooking classes, and farm visits. Supporting offerings include the Michelin-recognized TENOCH restaurant, Ojo de Agua Spa & Wellness, Sea of Cortez catamaran sailing experiences, and event venues.

Product overview

Paradero Hotels operates as a boutique experiential hospitality brand centered at Paradero Todos Santos in Baja California Sur, Mexico. The property offers two primary booking experiences: Paradero Unbound (all-inclusive with all meals, daily massages, airport transfers, and exclusive signature wellness practices) and Simply Paradero (introductory experience with full access to daily guided experiences and dining flexibility). Accommodations include five distinct suite categories: Master Casita (flagship 3-floor suite), Mountain View Sky Suite, Cacti View Sky Suite, Garden Suite Soak Tub, and Garden Suite Hammock, with Villa Suites (family-inclusive) opening in 2026. Supporting offerings include TENOCH Michelin-recognized restaurant, Ojo de Agua Spa & Wellness, Paradero Sea of Cortez catamaran sailing experiences, and a comprehensive guided experiences program featuring surf, hiking, yoga, cooking, farming, and cultural activities. The brand extends through Paradero Foundation (community initiatives) and Paradero Homes (residential properties). The hotel features multiple event venues for weddings, retreats, and private gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• TENOCH: Michelin-recognized destination restaurant within Paradero Todos Santos showcasing modern Mexican cuisine with Japanese influences, created by Josh Kremer and Pablo Carmona.
• Ojo de Agua Spa & Wellness
• Paradero Sea of Cortez

Products and services

• Paradero Todos Santos Adults-only experiential hotel sanctuary located in Todos Santos, Baja California Sur, Mexico, set across 60 acres at the intersection of five distinct ecosystems (desert, coastal, mountain, agricultural, and marine). The property offers suites across multiple room types with immersive daily experiences included in the stay, targeting affluent adult travelers seeking privacy, restoration, and depth through nature-based experiences.
• Paradero Unbound The most complete all-inclusive experience at Paradero. Includes all meals and beverages at TENOCH and across the property, a daily massage per person, airport transfers, and exclusive signature practices such as contrast therapy, sound healing, tea ceremony, and grounding rituals, alongside 20+ guided experiences throughout the week. Designed for guests seeking a fully curated stay with no additional arrangements required.
• Simply Paradero Introductory Paradero experience offering full property access and the same daily guided experiences as Unbound (surf, hikes, yoga, cooking classes, farm sessions, art walks through Todos Santos) with the flexibility to book spa treatments and restaurant tables as desired. Designed for guests wanting the immersive programming with freedom to shape other elements of their stay.
• TENOCH Restaurant Michelin-recognized destination restaurant showcasing modern Mexican cuisine with Japanese influences. Features fire-based cooking using a Spanish Josper oven, Japanese Hibachi grill, and Mexican clay comal, with a menu focused on locally sourced Baja produce, nixtamalized heirloom corn, and sustainable seafood. Open to hotel guests and external diners via OpenTable reservations. Recognized with a Michelin Key (2024) and featured in the Michelin Guide Mexico 2024.
• Ojo de Agua Spa & Wellness Full-service spa and wellness center drawing on Mexican healing traditions. Includes daily wellness practices (yoga, meditation, breathwork, functional fitness, sound healing), spa treatments (rituals, massages, facials, body treatments), Temazcal ceremonies, and water-based therapies. Winner of the 2021 AHEAD Americas Best New Spa award. Spa treatments are included in Paradero Unbound and available à la carte for Simply Paradero guests.
• Paradero Sea of Cortez Sailing Experiences Catamaran sailing experience aboard a 46-foot custom-built Lagoon 46 sailing catamaran featuring four private cabins with en-suite bathrooms, indoor living area, kitchen, net lounge, and open deck spaces. Offers day trips, sunset sailings, private charters (6-hour, 8-hour, overnight voyages), and celebration events for up to 12 guests, including snorkeling, kayaking, paddleboarding, hiking, and seasonal whale watching with private crew (captain, chef, mixologist, local guide).
• Transportation Services VIP airport pickup, private local transfers, and Baja discovery transportation services. Airport transportation is priced at $210 USD per single trip (tax inclusive). Round-trip airport transfers are included with Paradero Unbound bookings and available as an additional fee for Simply Paradero guests.
• Events & Weddings Event venues and wedding services including The Circle (largest multi-purpose space), The Sanctuary (non-religious chapel for ceremonies), and The Living Room (open-air gathering space). Specializes in weddings, retreats, corporate events, brand launches, bachelorette parties, and private dinners. Bookings supported through the CVent event venue platform.
• Paradero Homes Real estate offering extending the Paradero hospitality experience into residential properties for future living opportunities at the Todos Santos location. Targeted at guests and prospects interested in extended immersive stays or property ownership aligned with the Paradero brand.

Quantifiable outcome

• Guests can engage in 20+ guided experiences weekly across exploration, movement, and cultural rituals.
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leading Hotels of the World (Leaders Club)coreChannel Partner/ Reseller/ DistributorParadero Todos Santos is listed as a member of Leading Hotels of the World Leaders Club, providing global distribution through the prestigious luxury hotel collection and access to their loyalty program benefits for guests.
• VirtuosocoreChannel Partner/ Reseller/ DistributorParadero is listed as a preferred partner with Virtuoso, the elite network of luxury travel advisors providing high-net-worth traveler access and booking capability through professional travel consultants.
• American Express Fine Hotels & ResortscoreChannel Partner/ Reseller/ DistributorParadero is listed as a partner property for American Express Fine Hotels & Resorts program, offering enrolled cardmembers exclusive booking access, benefits, and experiences at the property.
• Frosch HotelsminorChannel Partner/ Reseller/ DistributorPreferred travel partner listing providing distribution through Frosch Hotels' luxury travel agency network.
• OpenTablecoreChannel Partner/ Reseller/ DistributorTENOCH restaurant by Paradero is listed on OpenTable for dining reservations, allowing external (non-hotel) guests to book tables while hotel guests receive priority seating.
• Michelin GuidecoreStrategic or Co-development PartnerTENOCH restaurant has been recognized and featured in the Michelin Guide Mexico 2024, with Paradero also receiving Michelin Key recognition. This partnership provides significant prestige and culinary credibility for the property.
• Paradero FoundationcoreStrategic or Co-development PartnerNon-profit foundation focused on responsible development, environmental conservation, and community empowerment. Includes affordable housing project for local workers and community initiatives.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Habitas Todos Santos: Habitas operates an adults-oriented experiential hotel in the same Todos Santos/Baja California Sur region as Paradero, with a similar emphasis on nature, wellness, community, and design-driven lodging. Direct overlap of location, customer (HNW experiential travelers), and brand philosophy.
• Las Ventanas al Paraíso (Rosewood): Iconic luxury resort in Los Cabos offering ultra-premium all-inclusive and experiential luxury with strong culinary and wellness programming. Comparable in price tier, guest profile (HNW international travelers), and luxury positioning.
• One&Only Palmilla: Long-established ultra-luxury resort in San José del Cabo with private villa experiences, fine dining, and wellness programming. Comparable on HNW guest profile, premium pricing, and Baja experiential luxury positioning.
• Esperanza, Auberge Resorts Collection (Cabo): Cliffside luxury resort in Cabo San Lucas with casita-style accommodations, multiple dining venues, and spa/wellness programming. Comparable on Baja location, luxury positioning, and villa-style suite inventory.
• Chileno Bay Resort & Residences: Contemporary luxury resort on the Cabo corridor with a focus on design, beach experience, and wellness. Comparable on guest profile, design language, and Baja experiential positioning.
• Four Seasons Resort Los Cabos at Costa Palmas: East Cape luxury resort with residences, multiple restaurants, and wellness programming in a comparable Baja setting. Competes for the same HNW family and experiential traveler segment at a slightly higher price band.
• Amanvari: Aman's Baja ultra-luxury resort between Cabo San Lucas and Todos Santos, emphasizing wellness, architecture, and seclusion. Direct competition for top-tier experiential travelers in the same region.
• Montage Los Cabos: Luxury resort on the Cabo corridor featuring casitas, residences, spa, and curated culinary experiences. Comparable on architecture-led design, HNW guest, and multi-suite accommodation mix.

Broad incumbents

• Six Senses (Mexico properties / global brand): Global ultra-luxury wellness-led hospitality brand with properties in Mexico and broader Latin America. Comparable on wellness-led programming, sustainability narrative, and experiential all-inclusive positioning; broader portfolio and greater geographic diversification.

Emerging players

• Casa Malca (Tulum): Boutique experiential luxury hotel in Tulum's hotel zone with curated art, wellness, and culinary programming. Comparable on boutique scale, design-led positioning, and HNW experiential traveler appeal, though located in a different Mexican destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/paraderohotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradero Hotels