Ticon, Inc.

Name

Ticon, Inc.

Legal name

Ticon, Inc.

Website

https://ticon.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Traffic Analytics & Location Intelligence Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Transportation Services (4700)

akta.pro primary industry

Traffic Analytics, Prediction & Decision Support (AI/Optimization) (TLAJACAE)

akta.pro secondary industries

Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi) (TLAJACAD), Transit, Traffic & Mobility Data Platforms (BPAMANAH)

Keywords

• Traffic data analytics
• Location intelligence
• AADT estimation
• Retail site selection
• Mobility improvement

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions (TrafficZoom): Subscription-based access to TrafficZoom platform with freemium tier and paid subscriptions for full functionality including hourly/weekly/monthly AADT data and traffic flow demographics
2. TrafficZoom Dashboard: Premium subscription upgrade for Transportation Performance Management capabilities including Level of Service metrics, network bandwidth utilization analysis
3. C-Site Reports: One-time purchase location intelligence reports for retail site selection; available in Essential ($499), Comprehensive ($1,499), and Advanced ($2,499) tiers with varying granularity of data
4. Sales Projection Report: Report providing fuel, in-store, and car wash sales forecasts powered by traffic data; one-time purchase at $1,999
5. Feasibility Study: Comprehensive market analysis including trade area insights, supply analysis, and competitive landscape assessment; premium one-time purchase at $3,249
6. Traffic Intelligence Report: Reports for Civil and Transportation engineers with high-precision traffic data for data collection tasks; available as standardized reports or custom orders
7. TrafficScope Reports: ITS development and before/after evaluation reports generating 24/7/365 high-resolution data for calculating ADT, speed distribution, and intraday traffic volumes
8. MI Tool / MI Dashboard: Mobility improvement planning tool for road network performance visualization and bottleneck identification; subscription or one-time access
9. Turns Product: Turning movement counts and delay analysis for intersections and signal timing; comprehensive demand/delay metrics reporting

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Ticon aggregates vehicle detection sensors, GPS traces, camera networks, and demographic datasets into a proprietary multivariate analysis engine that produces address-level AADT, turning movement, and traffic behavior data. It commercializes this data layer through the TrafficZoom interactive map platform and Map AI neighborhood explorer, alongside paid reports such as C-Site Insight (retail site selection), Traffic Intelligence Report (civil/transportation engineers), TrafficScope (ITS development), MI Tool (mobility planning), and Turns (signal timing).

Product overview

Ticon offers a comprehensive platform-plus-modules architecture for traffic data and location intelligence. The core portfolio includes two interactive platforms (TrafficZoom and Map AI) for map-based traffic visualization and AI-powered neighborhood analysis, and five reporting/data products (Traffic Intelligence Report, C-Site Insight, TrafficScope, MI Tool, and Turns) providing traffic analysis for civil engineers, retail site selection, ITS development, mobility planning, and signal optimization. C-Site Insight is available in three tiers (Essential, Comprehensive, Advanced) offering progressively detailed traffic and demographic analysis, with add-on products for Sales Projection and Feasibility Study. The products share a common data foundation of 24/7 continuous data collection using vehicle detection sensors, GPS traces, and camera networks, processed through a proprietary multivariate analysis algorithm.

Differentiator

Problem solved

Functional benefit

Brands

• TrafficZoom: Nationwide interactive map for instant AADT and traffic counts on any US road. Provides static and dynamic multi-dimensional traffic maps where traffic volume is represented by road width and speed by color.
• Map AI
• C-Site Insight
• Traffic Intelligence Report
• MI Tool (Mobility Improvement Tool)
• TrafficScope
• Turns
• TrafficZoom Dashboard

Products and services

• TrafficZoom Interactive nationwide map providing instant AADT and traffic counts on any US road, with multi-dimensional traffic maps where volume is represented by width and speed by color; covered via freemium and subscription.
• TrafficZoom Dashboard Strategic transportation performance management upgrade to TrafficZoom providing Level of Service (LOS), travel time, traffic delay, speed capacity, and network bandwidth utilization metrics by hourly intervals and segment-level performance.
• TrafficScope ITS development and before/after evaluation tool combining traffic detection monitoring and floating car study capabilities to generate 24/7/365 high-resolution data for ADT, space speed, and travel time distribution with temporal resolution up to 15 minutes.
• C-Site Insight Business Site Traffic Analysis and Reporting system providing traffic and demographic data at exact street addresses for retail site selection, including AADT, intra-day traffic distribution, speed, driver behavior, demographics, and congestion/rush hour analysis.
• Turns Turning movement counts and delay analysis product for signal timing optimization, providing HCM-compatible data format, turning movements with hardware aggregation, travel delays for right turns, by-approach delay, and comprehensive intersection-level demand/delay metrics.
• Traffic Intelligence Report Highly accurate traffic data reports for civil and transportation engineers covering trip generation, impact analysis, delay analysis, signal timing, and data collection use cases, available in two industry-tailored versions.
• Mobility Improvement (MI) Tool Citywide mobility improvement visualization tool using multi-dimensional traffic maps for road network performance evaluation, bottleneck identification, and mobility-improvement plan development.
• Map AI AI-powered neighborhood explorer combining traffic and demographic data for businesses, real estate professionals, investors, and homebuyers to analyze neighborhoods with commute data, income, and traffic on an AI map.
• TrafficZoom API API providing instant map-based traffic data across the United States, covering all traffic routes with AADT exceeding 300, with hourly, weekly, and monthly AADT data plus traffic flow demographics (age, income, education, ethnicity) for developer integration into third-party applications.

Quantifiable outcome

• Up to 50% reduction in travel delays achievable through signal timing optimization
• +7 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• Schneider ElectricminorStrategic or Co-development PartnerReferenced in context of public-private partnerships for smart city modernization. Ticon's analysis tools support mobility improvement evaluation in municipalities pursuing smart city initiatives similar to the Schneider Electric partnership model seen in El Paso ($40M savings, 23% energy reduction).
• CenterCal PropertiesminorStrategic or Co-development PartnerCenterCal Properties' Phase II expansion of The Village at Meridian used Ticon's traffic analytics methodology to identify bottlenecks and validate traffic demand in fast-growing metropolitan edges. Ticon's tools analyzed how new retail and service additions alter trip timing and concentration affecting intersections.
• Atlanta Smart Corridor ProjectminorStrategic or Co-development PartnerCase study using Ticon's TrafficScope methodology to evaluate before-after performance of adaptive signal control implementation. Ticon compared January 2017 (before) with January 2018 (after), accounting for weekly and seasonal regularities to provide independent verification of project outcomes.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StreetLight Data: StreetLight Data is a direct competitor offering big-data mobility analytics derived from mobile, GPS, and connected-vehicle sources for transportation planning, site selection, and engineering. Its AADT, turning-movement, and origin-destination products overlap closely with Ticon's TrafficZoom, TrafficScope, and Turns.
• Placer.ai: Placer.ai provides foot-traffic and location analytics for retail site selection, CRE, and commercial real estate, using mobile-device data. It directly competes with Ticon's C-Site and Map AI offerings for retail and real-estate buyer attention and budget.
• Replica (by Sidewalk Labs / Alphabet): Replica provides mobility and traffic analytics built on big-data and modeling techniques for city planning, transportation engineering, and real estate. Its segmentation, AADT, and scenario-planning outputs compete directly with Ticon's MI Tool, TrafficScope, and Turns.
• AirSage: AirSage processes anonymized mobile-location data into traffic counts, origin-destination, and movement insights for transportation planning and commercial site selection. It is comparable to Ticon in both product structure and target buyer.
• SafeGraph: SafeGraph provides point-of-interest and foot-traffic data for retail, real estate, and analytics customers. Its place data and movement insights overlap with Ticon's Map AI and C-Site offerings for site selection and neighborhood analysis.

Broad incumbents

• INRIX: INRIX is a large incumbent in traffic intelligence, providing real-time and historical traffic, INRIX Roadway Analytics, and signal-optimization products to government, automotive, and enterprise customers. It is comparable to Ticon across both the public-sector and commercial traffic-data segments, though with a much broader portfolio.
• HERE Technologies: HERE Technologies is a broad incumbent in mapping, location, and traffic data, offering Traffic API, historical analytics, and HD maps to automotive, logistics, and enterprise customers. It overlaps with Ticon's traffic-data and API offerings at the upper end of the market.
• Kalibrate (formerly Kantar Retail): Kalibrate offers location intelligence and site-selection analytics drawing on traffic, demographic, and competitive datasets for fuel, convenience, and retail chains. Its C-Site-like reports for fuel/c-store overlap directly with Ticon's C-Site, Sales Projection, and Feasibility Study.

Others

• TomTom Traffic: TomTom Traffic offers real-time and historical traffic data, traffic analytics APIs, and OEM-grade traffic services. It is a broad incumbent comparable to Ticon on the traffic-data side, particularly for buyers needing API-scale access.

Emerging players

• Geopath: Geopath provides OOH advertising audience measurement using traffic and mobility data. It overlaps with Ticon's traffic-flow and demographic capabilities as applied to out-of-home and retail-visibility use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TiconTraffic
• LinkedInlinkedin.com/company/ticon---traffic-information-consolidator
• Instagraminstagram.com/ticon.traffic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticon, Inc.