Modii
Modii provides a cloud-based smart parking and mobility platform for U.S. cities and universities, offering real-time Parking Finder apps, administration dashboards, analytics, and curbside digitization integrated with sensors, payments, EV charging, and transit.
- Company typePrivate
- Founded2016
- HeadquartersCentennial, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Modii does
Modii is a Centennial, Colorado-based software company that provides smart parking and mobility solutions to cities and universities in the United States. Originally founded in 2015–2016 as Spot Parking and rebranded to Modii in February 2023, the company operates a unified cloud-based platform built around three core products: Parking Finder (a consumer-facing web application delivering real-time availability, interactive maps, and permit-based filtering), the Modii Administration Dashboard (an administrative portal for event planning, end-user messaging, integration management, and data analysis), and Parking Intelligence (an analytics dashboard providing live utilization metrics and automated reporting). Supporting service offerings include Digital Infrastructure (curbside and off-street asset digitization), System Integration (unifying payment providers, sensors, and traffic software), and Parking Analytics. The platform is API-first, adheres to Open Mobility Foundation Curb Data Specification and Alliance for Parking Data Standards, and integrates with sensor vendors (Parking Logix, ECO Parking Technologies), payment providers (ParkMobile), EV charging networks (ChargePoint), bikeshare (Reddy), and transit (Valley Metro, Tempe Streetcar).
Modii firmographics
Firmographics- Name
- Modii
- Legal name
- Modii
- Website
- https://modii.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modii provides a cloud-based smart parking and mobility platform for U.S. cities and universities, offering real-time Parking Finder apps, administration dashboards, analytics, and curbside digitization integrated with sensors, payments, EV charging, and transit.
- Ownership category
- akta.pro rank
Modii industry classification
Industry- Product category
- Smart Parking and Mobility Software
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)
Keywords
Where Modii is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription / SaaS: Modii offers its parking and mobility platform as a subscription service to cities and universities, providing digital infrastructure, data integration, and parking intelligence capabilities.
- Professional Services: Subject-matter experts advise on best practices and optimal solution design, while engineers deliver customized solutions tailored to meet customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on scope and deployment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Modii product offering
Product offeringCore offering
Modii provides a unified cloud-based platform that digitizes parking assets and curbside restrictions, delivering real-time parking availability information through the Parking Finder web application to drivers, while equipping parking administrators with the Modii Administration Dashboard and Parking Intelligence analytics. The platform integrates with existing payment providers, sensors, and traffic flow software through APIs, supporting cities and universities with event planning, utilization reporting, and predictive parking availability.
Product overview
Modii offers a unified platform of digital infrastructure, data integration, and parking intelligence for cities and universities. The core product portfolio consists of three interconnected solutions: Parking Finder (consumer-facing web app for finding parking and real-time availability), Modii Administration Dashboard (administrative portal for managing parking operations and events), and Parking Intelligence (analytics dashboard for utilization metrics and reporting). Supporting service offerings include Digital Infrastructure (parking asset digitization and curbside mapping), System Integration (unifying existing parking systems and data), and Parking Analytics (reporting and trend analysis). Additional products include an Event Planning Module for campus event management and location-specific implementations like Tempe TRiP smart mobility hub.
Differentiator
Problem solved
Functional benefit
Brands
- Parking Finder: Interactive parking guidance platform for end-users to find parking spaces in cities and universities.
- Modii Administration Dashboard
- Parking Intelligence (PI)
Products and services
- Parking Finder Consumer-facing web application that helps drivers find parking in cities and universities, providing real-time parking availability, interactive maps with parking rules, alternate transportation options, and permit-based filtering.
- Modii Administration Dashboard Comprehensive administrative portal for parking managers to assess, plan, manage, and communicate parking and mobility operations, featuring event planning, end-user messaging, integration management, and parking data analysis.
- Parking Intelligence (PI) Analytics dashboard that aggregates data from existing technology stacks to provide customized live utilization metrics, on-demand reports, and automated reporting for data-driven parking planning decisions.
- Tempe TRiP Smart mobility hub for Downtown Tempe, Arizona, providing real-time parking availability, rates, traffic alerts, and shuttle information in a single web-based platform accessible from mobile without an app download.
- Digital Infrastructure Parking digitization technology that aggregates, analyzes, and presents comprehensive parking inventory including off-street and curbside spaces, generating interactive real-time visualizations of parking assets for cities and universities.
- System Integration Service to unify real-time information from existing parking and mobility solutions, integrating payment providers, live occupancy, and traffic flow software into a single platform via APIs.
- Parking Analytics Service utilizing the Parking Intelligence dashboard to analyze parking utilization, create trend graphs, generate revenue forecasts, and provide insights for informed planning and policy decisions.
Quantifiable outcome
- 40% reduction in customer service calls related to parking issues at Ohio State University
- +2 more outcomes
Companies that use Modii
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Modii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
Modii partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Downtown Tempe AuthoritycorePartnership to launch Tempe TRiP, Arizona's first all-in-one smart mobility hub digitizing 20,000+ parking spaces. Platform integrates real-time parking, rates, traffic alerts, and shuttle stops with future expansion to Valley Metro Light Rail.
- Town of West Hartford, CTcorePartnership to digitize West Hartford's parking assets and introduce WeHa Parking Finder for drivers and Administrator Dashboard for parking management division.
- ParkMobilecoreIntegration with ParkMobile (part of EasyPark Group) to display payment information in applicable parking areas, enabling users to easily find pricing and pay for parking through ParkMobile's platform.
- University at BuffalocorePartnership to digitize campus parking with UB Parking Finder for students, faculty, staff, and visitors, plus centralized administration dashboard. UB has over 30,000 students.
- University of Wisconsin-MilwaukeecorePartnership to streamline UWM's parking operations with UWM Parking Finder and centralized Parking Intelligence dashboard for approximately 22,000 students.
- ECO Parking TechnologiescoreLaunch of 'Availability by Attributes' partnership combining ECO's Falcon Vision camera sensors with Modii's Parking Finder for detailed availability by parking category (ADA, EV, reserved, general) delivered before departure.
- Parking LogixcoreOmni-channel availability partnership delivering real-time parking occupancy data from Parking Logix sensors directly into Modii's platform. Already deployed at UTA, UNLV, and City of St. Augustine.
- SourcewellcoreModii was awarded the Sourcewell Curb Management Cooperative Purchasing Contract, enabling 50,000+ participating government and education members to access Modii's curb management solutions through cooperative procurement. Sourcewell is a State of Minnesota local government unit providing cutting-edge solutions through cooperative procurement with over 40 years of service.
- MasParc and Mobility, LLC (Northeastern University)coreModii partnered with MasParc to introduce the MasParc NU Parking Finder at Northeastern University's Boston campus, serving approximately 3,000 parking spaces for 36,000+ students and staff. MasParc operates and manages the campus parking system.
- Athena Partners Strategy GroupminorPartnership to expand Modii's digital parking technologies across the U.S. parking industry through Athena's strategic consulting relationships.
- Open Mobility Foundation (OMF)coreModii supports OMF's Curb Data Specification (CDS) standard for data compatibility and seamless integration, ensuring interoperability between cities and private mobility providers.
- Alliance for Parking Data Standards (APDS)coreModii adheres to APDS international standard establishing common language for parking, transportation, and mobility sector data, facilitating seamless integration and compatibility.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Modii competitors and assessment
Company assessmentDirect peers
- PayByPhone: PayByPhone (part of Volkswagen Group) operates a global parking payment app with strong municipal relationships. They overlap with Modii's Parking Finder on the consumer-side city use case.
- Passport Labs: Passport provides mobile payment, parking enforcement, and curb management software for cities and universities. They are a direct competitor in the digital parking platform space, including for the higher-ed market.
- T2 Systems: T2 Systems is a major parking management and revenue-control software provider focused on universities, hospitals, and municipal operators. Modii competes head-on in the higher-education segment where T2 has deep market share.
- SpotHero: SpotHero runs a consumer-facing parking reservation marketplace covering major US cities. While business-model differs (marketplace vs SaaS), they compete for the same cities' curb-data partnerships and end-user awareness.
- IPS Group: IPS Group provides smart parking sensors, meters, and a unified cloud platform for cities. They compete with Modii's curated sensor-agnostic data layer and have a much larger installed base of municipal meters.
- FlashParking: FlashParking provides a cloud-based parking management platform for garages and surface lots with PARCS hardware. Both target municipal and commercial operators with cloud-native software, though FlashParking leads at the PARCS hardware layer.
- ParkMobile (EasyPark Group): ParkMobile is the largest consumer-facing parking payment/reservation app in North America and an explicit integration partner of Modii. Both serve cities and universities with digital parking infrastructure that unifies payments, availability, and guidance.
Broad incumbents
- Genetec AutoVu / Security Center: Genetec is a broad security and physical-infrastructure platform that includes parking/ALPR modules and is a Modii integration partner. As an established enterprise platform, it represents expansion risk if it bundles parking intelligence natively.
Emerging players
- Automotus: Automotus provides computer-vision curb management and occupancy analytics for cities. As an integration partner in Modii's ecosystem, they occupy adjacent technology territory with potential to compete for the same smart-curb RFPs.
- Civic Smart (CurbSmart): Civic Smart builds curbside management and smart-parking hardware/software for cities. They are an emerging player in the same curb-data space Modii operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Modii social profiles
Digital presenceModii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modii leadership team
Management profileNumber of profiles
Profiles2 records
Modii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modii
What does Modii do?
Modii provides a unified cloud-based platform that digitizes parking assets and curbside restrictions, delivering real-time parking availability information through the Parking Finder web application to drivers, while equipping parking administrators with the Modii Administration Dashboard and Parking Intelligence analytics. The platform integrates with existing payment providers, sensors, and traffic flow software through APIs, supporting cities and universities with event planning, utilization reporting, and predictive parking availability.
Is Modii a public or private company?
Modii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modii founded?
Modii was founded in 2016. It employs 11 to 50 people.
Where is Modii based?
Modii is headquartered in Centennial, United States, in the North America region.
How does Modii make money?
Two revenue lines are on record. Platform Subscription / SaaS are the primary driver. The others are professional Services.
Who are Modii's main competitors?
Direct peers on record are PayByPhone, Passport Labs, T2 Systems, SpotHero, IPS Group, FlashParking and ParkMobile (EasyPark Group). Genetec AutoVu / Security Center is listed as a broad incumbent. Emerging players are Automotus and Civic Smart (CurbSmart).
Does Modii have an API?
No public API is recorded for Modii.
What industry is Modii in?
Modii's product category is Smart Parking and Mobility Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 812930 and its SIC code is 7500.