DMS Insight Works
Insight Works (Dynamic Manufacturing Solutions Inc.) is a private Edmonton-based ISV that builds 30+ native add-on apps for Microsoft Dynamics 365 Business Central, serving manufacturing, distribution, and parts-counter customers via per-location subscriptions and a 200+ reseller channel.
- Company typePrivate
- Founded2008
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DMS Insight Works does
DMS Insight Works (legal entity Dynamic Manufacturing Solutions Inc.) is a private Edmonton, Alberta-based independent software vendor that builds native add-on applications (apps) for Microsoft Dynamics 365 Business Central, the cloud and on-premises mid-market ERP from Microsoft. The company's portfolio of 30+ apps addresses operational gaps in the manufacturing and distribution value chain, spanning warehouse management (Warehouse Insight, WMS Express, Advanced Inventory Count), barcode and shop-floor data capture (Shop Floor Insight, Barcode Generator PowerTool), shipping logistics (Dynamic Ship with up to 300 carrier integrations, Order Ship Express), production scheduling (MxAPS finite-capacity scheduling, Graphical Scheduler, Enhanced Planning Pack), product configuration (Product Configurator, Multi-Level BOM Viewer), point-of-sale (Counter Sales with integrations to Stripe, Clover, Moneris, and EBizCharge), document management (DocXtender with SharePoint Online integration), and quality/safety (Quality Inspector, Safety Logbook, Maintenance Manager). All apps are built using Microsoft's AL programming language and integrate directly into Business Central pages and data, with no separate middleware; the company also sells pre-validated handheld scanners, mobile computers, and label printers through its own e-commerce storefront.
The company serves manufacturers, distributors, wholesalers, and parts-counter/retail operators that run Business Central and need verticalized functionality beyond the ERP's standard capabilities. Engagement evidence indicates 50,000+ cumulative Microsoft AppSource installs, 4.9/5 average marketplace rating, 12,000+ connected warehouse devices, 30,000+ shop employees scanning daily, 150,000+ daily shop-floor scans, 6,000,000+ annual parcel shipments processed through Dynamic Ship, and $2B+ in products scheduled annually through MxAPS. Customer testimonials span manufacturing, distribution, and SMB warehouse operations, all anonymized except for individual practitioners.
Insight Works monetizes primarily through per-location subscription licensing of paid apps (Counter Sales from $184/month per location, MxAPS from $170.20/month per location, Dynamic Ship $184/month, Enhanced Planning Pack $138/month, with approximately 8% annual subscription discount) and a complementary free-app tier (DocXtender, Graphical Scheduler, PrintNode Connector, Barcode Generator PowerTool, Import Export PowerTool, Order Ship Express) that drives marketplace adoption. Distribution is exclusively indirect: the company sells through 200+ authorized Microsoft resellers and partners globally and lists all apps on Microsoft AppSource for self-serve installation, with no direct end-customer sales force. The company employs 80+ technical staff (developers, support, consultants) and is privately held with no disclosed external investors, functioning as a profitable, organically grown niche ISV tightly coupled to the Microsoft Dynamics 365 Business Central ecosystem.
DMS Insight Works firmographics
Firmographics- Name
- DMS Insight Works
- Legal name
- Dynamic Manufacturing Solutions Inc.
- Website
- https://dmsiworks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insight Works (Dynamic Manufacturing Solutions Inc.) is a private Edmonton-based ISV that builds 30+ native add-on apps for Microsoft Dynamics 365 Business Central, serving manufacturing, distribution, and parts-counter customers via per-location subscriptions and a 200+ reseller channel.
- Ownership category
- akta.pro rank
DMS Insight Works industry classification
Industry- Product category
- ERP Add-on Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
- akta.pro secondary industry
- Document Management Systems (DMS) (HDAEAGAA)
Keywords
Where DMS Insight Works is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DMS Insight Works business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- App Subscriptions (Per Location): Most Insight Works apps are sold as annual or monthly subscriptions, licensed per location or company. For example, Counter Sales is priced starting at USD $184.00/month per location (annual subscription discounted 8%). MxAPS starts at USD $170.20/month per location. Some apps like DocXtender and PrintNode Connector PowerTool are free.
- Free Apps: A portfolio of free apps including DocXtender (document attachment), Graphical Scheduler (visual scheduling), PrintNode Connector PowerTool (cloud printing), Order Ship Express (parcel shipping), and Import Export PowerTool are offered at no cost to drive adoption and ecosystem growth.
- Hardware Sales: Insight Works sells handheld scanners, mobile computers, label printers, and accessories through its marketplace, tailored to complement its Business Central apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Apps (DocXtender, Graphical Scheduler, PrintNode Connector, Import Export PowerTool, Order Ship Express) |
| Subscription | Annual | WMS Express - Lightweight warehouse management |
| Subscription | Annual | Counter Sales - Point-of-sale per location |
| Subscription | Annual | MxAPS - Production scheduling per location |
| Subscription | Annual | Warehouse Insight - Warehouse management |
| Subscription | Annual | Product Configurator |
| Subscription | Annual | Enhanced Planning Pack |
| Subscription | Annual | License Plating |
| Subscription | Annual | Advanced Inventory Count |
| Subscription | Annual | Dynamic Ship |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
DMS Insight Works product offering
Product offeringCore offering
DMS Insight Works develops and sells 30+ native add-on applications for Microsoft Dynamics 365 Business Central covering warehouse management, shipping logistics, production scheduling, shop floor data capture, point-of-sale, inventory planning, quality control, and document management. The apps are built on Microsoft's AL programming language and integrate directly into Business Central pages and workflows, with a separate hardware line of barcode scanners, mobile computers, and label printers tailored for use with the apps.
Product overview
DMS Insight Works offers a comprehensive suite of Microsoft Dynamics 365 Business Central applications designed for manufacturing and distribution operations. The portfolio includes 30+ apps and add-ons spanning warehouse management (Warehouse Insight, WMS Express), barcoding (Barcode Generator PowerTool, Shop Floor Insight), shipping (Dynamic Ship, Order Ship Express), sales (Counter Sales, Product Configurator), inventory planning (Enhanced Planning Pack, Advanced Inventory Count), quality control (Quality Inspector, Safety Logbook), and document management (DocXtender). The company also provides hardware products including handheld scanners, mobile computers, and label printers. Many apps offer free versions (DocXtender, Barcode Generator PowerTool, Graphical Scheduler, Import Export PowerTool, Order Ship Express, PrintNode Connector PowerTool), while others are subscription-based. All applications integrate natively with Business Central Cloud and On-Prem deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- Warehouse Insight Mobile device and barcode integration solution for real-time warehouse operations including receiving, picking, counting, and shipping inside Business Central, with offline scanning mode that syncs automatically on reconnection.
- WMS Express
- Dynamic Ship
- Dynamic Ship Analysis
- MxAPS
- Shop Floor Insight
- Counter Sales
- Product Configurator
- Enhanced Planning Pack
- Enhanced Forecasting Worksheet
- Enhanced Planning Worksheet
- Item Planning Review
- Advanced Inventory Count
- License Plating
- Order Fulfillment Worksheet
- Maintenance Manager
- Multi-Level BOM Viewer
- Routing Analysis
- Quality Inspector Quality inspection and tracking tool for field service and warehouse operations with automated test features.
- Safety Logbook
- DocXtender
- Graphical Scheduler
- Import Export PowerTool
- Barcode Generator PowerTool
- Order Ship Express
- PrintNode Connector PowerTool
- Hardware Products
Quantifiable outcome
- 50,000+ installs on Microsoft Marketplace
- +4 more outcomes
Companies that use DMS Insight Works
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
DMS Insight Works technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature12 records
DMS Insight Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft (Dynamics 365 Business Central)coreInsight Works is an authorized Microsoft partner and ISV (Independent Software Vendor) that builds all its apps exclusively on Microsoft Dynamics 365 Business Central. The company maintains a deep technical integration with Business Central's AL platform, and all apps are published on Microsoft AppSource. The partnership is the foundational strategic relationship upon which the entire business is built.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
DMS Insight Works competitors and assessment
Company assessmentDirect peers
- LS Central: An ISV that builds retail, hospitality, and POS applications natively on Microsoft Dynamics 365 Business Central — the closest direct peer to Insight Works in terms of platform dependency, native AL architecture, and AppSource distribution.
- Fishbowl Inventory: Manufacturing and inventory management solution for SMBs with barcode and shop-floor capabilities — comparable to Insight Works' manufacturing- and inventory-focused apps for smaller Dynamics customers.
- Ordoro: Shipping and logistics software for SMB and mid-market merchants offering label generation and multi-carrier rate shopping — directly overlaps with Insight Works' Dynamic Ship and Order Ship Express apps.
- Sana Commerce: An ISV delivering e-commerce and product information solutions tightly integrated with Microsoft Dynamics ERP — comparable as a fellow Dynamics-native ISV with similar go-to-market through Microsoft resellers.
- Cin7: Cloud inventory and order management platform for product sellers and small manufacturers, addressing similar warehouse and order-fulfillment pain points as Insight Works' WMS and Order Fulfillment apps.
- ShipStation: Multi-carrier shipping software serving SMB and mid-market shippers with label printing and rate comparison — competes for the same shipping-workflow budget that Dynamic Ship addresses inside Business Central.
- Made4net: Warehouse management system specialist serving distribution and manufacturing customers with barcode-driven receiving, picking, and shipping — overlaps directly with Insight Works' Warehouse Insight and WMS Express offerings.
- To-Increase: Long-standing Microsoft Dynamics ISV with a broad portfolio of manufacturing, supply chain, and integration apps — directly comparable as a fellow Business Central app-suite publisher targeting industrial customers.
Broad incumbents
- Manhattan Associates: Enterprise WMS and supply chain platform serving large distribution and manufacturing operations — overlaps with the strategic problem Insight Works solves, but at the higher end of the market.
- Blue Yonder: Large, established supply chain and warehouse management software vendor serving enterprise customers — represents the broader competitive set that large manufacturers may choose over an ERP add-on suite like Insight Works.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DMS Insight Works social profiles
Digital presenceDMS Insight Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMS Insight Works leadership team
Management profileNumber of profiles
DMS Insight Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMS Insight Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMS Insight Works
What does DMS Insight Works do?
DMS Insight Works develops and sells 30+ native add-on applications for Microsoft Dynamics 365 Business Central covering warehouse management, shipping logistics, production scheduling, shop floor data capture, point-of-sale, inventory planning, quality control, and document management. The apps are built on Microsoft's AL programming language and integrate directly into Business Central pages and workflows, with a separate hardware line of barcode scanners, mobile computers, and label printers tailored for use with the apps.
Is DMS Insight Works a public or private company?
DMS Insight Works is a private company. It is classified as unknown and is currently operating.
When was DMS Insight Works founded?
DMS Insight Works was founded in 2008. It employs 11 to 50 people.
Where is DMS Insight Works based?
DMS Insight Works is headquartered in Edmonton, Canada, in the North America region.
How does DMS Insight Works make money?
Three revenue lines are on record. App Subscriptions (Per Location) is the primary driver. The others are free Apps and hardware Sales.
Who are DMS Insight Works's main competitors?
Direct peers on record are LS Central, Fishbowl Inventory, Ordoro, Sana Commerce, Cin7, ShipStation, Made4net and To-Increase. Broad incumbents are Manhattan Associates and Blue Yonder.
Does DMS Insight Works have an API?
No public API is recorded for DMS Insight Works.
What industry is DMS Insight Works in?
DMS Insight Works's product category is ERP Add-on Software. Its primary akta.pro industry code is HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites, with a secondary code of HDAEAGAA, Document Management Systems (DMS). Its NAICS code is 5132 and its SIC code is 7372.