Fit-Up
Fit-Up is an Austrian B2B SaaS vendor selling a corporate health management (BGM/BGF) platform — mobile app plus enterprise dashboard — to employers primarily in Austria and Germany, with AI-personalized training plans, 1,500+ video courses, team challenges, nutrition, and wearable integrations starting at €199/month per company.
- Company typePrivate
- Founded2019
- HeadquartersLinz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fit-Up does
Fit-Up GmbH is an Austrian corporate health management (BGM/BGF) software vendor headquartered in Linz, founded circa 2019–2020 and operating as a privately held GmbH with a team of roughly 7–50 employees under founder-CEO Shahab Daban, MSc. The company sells a B2B SaaS subscription to employers — packages start at €199/month per company and are contracted on 12-month auto-renewing terms — and targets HR managers and Betriebliche Gesundheitsmanagement (BGM) decision-makers primarily in Austria and Germany. Distribution combines direct enterprise sales (with demo booking via HubSpot), mobile-app presence on iOS and Android, and an OEM/white-label offering that lets clients brand the app under their own corporate identity.
The core product consists of the FIT-UP App (iOS, Android, web) plus the BGM-Plattform enterprise administration dashboard. Functionally, the platform addresses four pillars — physical fitness (AI-generated training plans, 1,500+ video courses, AI posture analysis), mental health, nutrition planning, and gamified team challenges — and provides HR managers with real-time, anonymized reporting on participation (64% stated active-user rate, 56% challenge participation, 83% self-reported motivation gain, 62% team-belonging uplift). Underlying technology comprises cloud-based infrastructure hosted in the EU under DSGVO-compliant processing, with SSL/TLS encryption, anonymized aggregate reporting, and OAuth-based sign-in via Google and Apple. The platform integrates natively with seven health-data sources — Garmin, Polar, Suunto, Fitbit, Apple Health, Google Fit, and Health Connect — enabling automated activity synchronization.
Revenue mechanics rely on customized corporate packages priced on user count and feature scope rather than transparent list pricing, with white-label and custom integrations offered as premium add-ons. The company runs a multi-channel marketing presence (LinkedIn, Instagram, Facebook, YouTube, TikTok, BGM blog) targeting HR/BGM personas, and reports product-led milestones through 2023–2024 including a March 2023 UI/UX overhaul, an April 2023 Nutrition module, and ongoing wearable-integration expansion. No external institutional investors or parent company have been disclosed beyond a 2021 tech2b Inkubator incubator engagement.
Fit-Up firmographics
Firmographics- Name
- Fit-Up
- Legal name
- Fit-Up GmbH
- Website
- https://fit-up.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fit-Up is an Austrian B2B SaaS vendor selling a corporate health management (BGM/BGF) platform — mobile app plus enterprise dashboard — to employers primarily in Austria and Germany, with AI-personalized training plans, 1,500+ video courses, team challenges, nutrition, and wearable integrations starting at €199/month per company.
- Ownership category
- akta.pro rank
Fit-Up industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industry
- Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
Keywords
Where Fit-Up is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Fit-Up business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B SaaS Subscription: Companies pay a monthly subscription for employee access to the platform. The service is offered in packages starting from €199/month for the entire company, with pricing based on selected package features and number of users. The AGB specifies 12-month contracts with automatic renewal.
- Customized Corporate Packages: Tailored packages for companies including white-label options, with pricing varying based on scope and customization requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting package for small to medium companies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Fit-Up product offering
Product offeringCore offering
Fit-Up operates a 360° B2B corporate health management (BGM) platform consisting of a mobile fitness and wellness app available on iOS, Android, and web, plus an enterprise BGM administration platform. The offering combines AI-generated personalized training plans, AI-based posture analysis, a library of 1500+ video courses, team challenges with gamification, nutrition planning, mental health programs, and white-label app customization for employer branding, sold as subscription packages to companies starting at €199 per month.
Product overview
Fit-Up is a holistic corporate health management platform combining a mobile fitness and wellness app with an enterprise BGM administration platform. The core offering consists of the FIT-UP App (available on iOS, Android, and web) and the BGM-Plattform, which provides centralized management tools for HR and health managers. The platform is modular: the core app includes AI-powered personalized training plans, a library of 1500+ video courses, team challenges with gamification, nutrition planning, and mental health programs. The KI-Trainingsplan generates individual workout plans using generative AI, while the KI-basierte Haltungsanalyse provides AI-driven posture correction. The White-Label App add-on enables full corporate branding for employer branding. The BGM-Plattform adds enterprise features including live reporting dashboards, anonymous analytics, user account management, and centralized communication tools.
Differentiator
Problem solved
Functional benefit
Products and services
- FIT-UP App Mobile health and fitness application available for iOS, Android, and web. Provides personalized training plans, video courses, team challenges, nutrition tracking, and mental health programs for employees of subscribing companies.
- BGM-Plattform (BGM Platform) Corporate Health Management platform for enterprises. Provides centralized management of health initiatives, team challenges, communication tools, analytics dashboards, and user account administration for HR and BGM managers.
- White-Label App Fully branded version of the FIT-UP health app customized to a company's corporate design, including logo, brand colors, and visual identity, intended to strengthen employer branding.
Quantifiable outcome
- 83% of participants are more motivated and physically active than before using FIT-UP
- +4 more outcomes
Companies that use Fit-Up
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Fit-Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature8 records
Fit-Up partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GarmincoreFIT-UP integrates with Garmin smart devices to automatically sync training sessions, total activity, distance traveled, and step count. Data flows from Garmin devices through to the FIT-UP platform enabling employees to track activities and participate in challenges.
- PolarcoreFIT-UP integrates with Polar devices, allowing users to connect their Polar Flow app with Google Fit which then syncs to FIT-UP, enabling automatic activity tracking for challenges.
- SuuntocoreSuunto has been integrated into FIT-UP, allowing users to track and sync their activities through their Suunto account directly to the FIT-UP platform.
- FitbitcoreFIT-UP allows direct synchronization with Fitbit accounts. Users can connect via Settings > Connectivity & Devices > Fitbit Connect. Data including weight, water consumption, workouts, total activity, and steps sync automatically.
- Google (Google Fit / Health Connect)coreFIT-UP integrates with Google Fit and Health Connect for Android users. This enables automatic synchronization of steps and fitness activities from various wearable brands through Google's health platform.
- Apple (Health)coreFIT-UP integrates with Apple Health, allowing iOS users to sync their workout data including timing, duration, type, and calorie consumption. FIT-UP can access Apple Health data pool directly.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fit-Up competitors and assessment
Company assessmentDirect peers
- Humanoo: Berlin-based corporate wellness platform offering a mobile app with fitness, mental health, nutrition, and challenges targeted at employer-sponsored health management in DACH — directly comparable scope, geography, and customer segment to Fit-Up.
- Wellable: US-headquartered corporate wellness platform providing challenges, content, rewards, and analytics for employer-sponsored wellness programs — closely aligned product offering (challenges, reporting, integrations) and target customer (HR/benefits teams).
- Limeade: Enterprise employee well-being and engagement platform combining wellbeing programs, health content, and analytics for large employers — comparable in offering breadth (physical, mental, social wellbeing) and B2B SaaS delivery model.
- Headspace for Work: B2B arm of Headspace selling mental health, meditation, and wellbeing content to employers — comparable enterprise GTM, subscription SaaS model, and content-library-driven engagement, though narrower scope (mental health-led vs. Fit-Up's 360° framing).
- Calm Business: Enterprise sales channel for the Calm meditation and wellness app, targeting HR and benefits teams with subscription seats — similar mental wellness B2B SaaS motion and content-led differentiation that overlaps with Fit-Up's mental health modules.
- Wellpass: (formerly Gympass) Corporate fitness and wellbeing benefit platform giving employees access to gyms, wellness apps, and digital content via a single employer subscription — directly comparable corporate wellness benefit model and DACH presence.
Broad incumbents
- Virgin Pulse: Established global corporate wellness and engagement incumbent serving large multinational employers with a broader portfolio (wellbeing, benefits navigation, EAP) — overlaps with Fit-Up's holistic BGM positioning but operates at much greater scale across geographies.
Emerging players
- Kyan Health: Switzerland-based digital mental health and corporate wellbeing platform serving European employers with app-based mental health coaching and EAP-like services — overlaps with Fit-Up's mental health pillar and shares the European enterprise buyer.
- Modern Health: US-based global mental health benefit platform for employers combining coaching, therapy, and digital self-service — comparable enterprise mental wellness SaaS motion, with broader international footprint but similar platform-based delivery model.
Regional players
- OpenUp: Netherlands-based mental health platform for employers offering on-demand psychologist sessions, self-help, and wellbeing content via B2B subscriptions — comparable corporate mental health SaaS model, primarily serves the Dutch/Benelux market rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fit-Up social profiles
Digital presenceFit-Up compliance and trust
Trust signalCompliance2 records
Fit-Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit-Up leadership team
Management profileNumber of profiles
Profiles7 records
Fit-Up funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit-Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit-Up
What does Fit-Up do?
Fit-Up operates a 360° B2B corporate health management (BGM) platform consisting of a mobile fitness and wellness app available on iOS, Android, and web, plus an enterprise BGM administration platform. The offering combines AI-generated personalized training plans, AI-based posture analysis, a library of 1500+ video courses, team challenges with gamification, nutrition planning, mental health programs, and white-label app customization for employer branding, sold as subscription packages to companies starting at €199 per month.
Is Fit-Up a public or private company?
Fit-Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fit-Up founded?
Fit-Up was founded in 2019. It employs 11 to 50 people.
Where is Fit-Up based?
Fit-Up is headquartered in Linz, Austria, in the Europe region.
How does Fit-Up make money?
Two revenue lines are on record. B2B SaaS Subscription is the primary driver. The others are customized Corporate Packages.
Who are Fit-Up's main competitors?
Direct peers on record are Humanoo, Wellable, Limeade, Headspace for Work, Calm Business and Wellpass. Virgin Pulse is listed as a broad incumbent. Emerging players are Kyan Health and Modern Health. OpenUp is listed as a regional player.
Does Fit-Up have an API?
No public API is recorded for Fit-Up.
What industry is Fit-Up in?
Fit-Up's product category is Corporate Wellness Software. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAFAO, Corporate/Workplace Nutrition & Weight Management Programs. Its NAICS code is 713940 and its SIC code is 7372.