What Simplébo does

Simplébo is a French web agency, founded in 2012 and operated under the legal entity Grapstor SAS, that provides end-to-end digital visibility services to independent professionals, TPEs, and SMEs across France. The company serves more than 10,000 clients and supports each account through a sales-led motion that combines free audits, inside sales advisors, dedicated project managers, and a no-commitment monthly subscription model starting at €50 excluding tax. Core offerings include professional website creation and redesign, natural SEO, a local presence package that distributes business information across 40+ partner platforms (Google, Facebook, Apple, Waze, directories), automated review collection via SMS, AI-assisted social media management on LinkedIn/Facebook/Google, and professional newsletter automation with real-time analytics.

The platform is built on a proprietary French-language CMS developed in-house and hosted in France by Alwaysdata, featuring drag-and-drop editing, four user proficiency levels (Beginner, Intermediate, Expert, Administrator), and centralized update propagation. The technology stack also includes HubSpot, Matomo, Google Analytics, Hotjar, and integrations with Brevo and Mailchimp for email. A 150+ trusted partner network, including Crédit Agricole, CIC, MAIF, MAAF, Saint-Gobain, and Groupe Crédit du Nord, drives SMB customer acquisition via referrals. Strategic expansion has included the 2021 acquisition of Actusite, the launch of a white-label professional directory (Annuaire professionnel en ligne), the Simplébo Marketplace, and the Cap sur le Web training platform. The company has earned #1 rated web agency status in France on Google and Trustpilot, with combined reviews exceeding 4,000 and earned media coverage in Les Echos, Challenges, and BFM TV.

Name

Simplébo

Legal name

Grapstor

Website

https://simplebo.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Simplébo is a French web agency providing website creation, local SEO, AI-assisted social media management, newsletter automation, and review collection to 10,000+ independent professionals and SMEs across France via a proprietary CMS on a no-commitment subscription model.

Ownership category

akta.pro rank

Product category

Web Agency Services

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Website creation services
• Local SEO optimization
• Social media management
• Online visibility solutions
• Professional newsletter services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Creation and Hosting Subscription: Monthly subscription service for professional website creation, hosting, and maintenance. Includes dedicated project manager, unlimited modifications, SSL certificate, and continuous updates. Starts at €50/month with no long-term commitment required.
2. Local Presence Package: Subscription service for Google Maps optimization and local visibility, including listing on 40+ platforms, review collection, and performance reports.
3. Social Media Management: Automated social media content creation and scheduling service for LinkedIn, Facebook, and Google, with AI-assisted content creation.
4. Newsletter Service: Professional newsletter creation and distribution service with automatic monthly updates, real-time analysis, and opening/click tracking per recipient.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Simplébo is a French web agency that creates, redesigns, and maintains professional websites for independents, small businesses, and SMEs on a monthly subscription basis (starting at €50/month). Its integrated offering bundles the proprietary French CMS, local presence management (Google Maps optimization and 40+ platform listings), AI-assisted social media management, professional newsletter automation, and automated customer review collection, all delivered with dedicated human project managers and advisors.

Product overview

Simplébo is a website creation agency specializing in online visibility for independents, small businesses, and SMEs in France. The core offering consists of a proprietary French CMS (Simplébo CMS) for website creation and redesign, integrated with local presence management (Pack Présence Locale) for Google Maps optimization and 40+ platform multi-distribution, social media management with AI-assisted content creation and automated posting, professional newsletter automation with real-time analytics, and automated review collection/response. The platform operates on a subscription model with human support including dedicated project managers and specialized advisors. The technology is developed in-house, hosted in France by Alwaysdata, with SSL security and GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Création de site internet Professional website creation service delivering a unique design aligned to the client's brand, built on Simplébo's proprietary high-performance French CMS, with a dedicated project manager, unlimited modifications, direct results measurement, and responsive support. Targeted at professionals, independents, and SMEs in France.
• Refonte de site internet Website redesign service for existing sites to modernize their presentation, comply with current Google standards, and stand out from competitors. Includes technical, design, and SEO updates. Targeted at businesses with existing websites needing renewal.
• Référencement naturel (SEO) Natural SEO optimization service ensuring websites are technically compliant with Google standards, visible from launch, and continuously monitored for keyword positions and traffic. Backed by Simplébo's in-house SEO specialists.
• Pack Présence Locale Local online presence package including Google Maps profile optimization, registration on 40+ partner platforms (Google, Facebook, Apple, Waze, specialized directories), automated information synchronization, ongoing consultation to rank first in the local geographic zone, real-time performance reporting, and integrated SMS-based review collection and one-click response.
• Newsletter professionnelle Professional newsletter service that automatically shares monthly updates via email, enables simple creation of impactful newsletters, provides real-time performance analytics, and tracks open and click rates per recipient. Targeted at professionals seeking to share expertise and retain clientele.
• Gestion des Réseaux Sociaux Social media management service using AI-assisted content creation to generate hundreds of relevant posts from specialized libraries, client content, and reviews, with automated monthly scheduling of 2 posts per week to LinkedIn, Facebook, and Google, plus detailed real-time performance statistics. Targeted at professionals wanting to maintain social media presence without manual effort.
• Formation et coaching (Cap sur le Web) Digital marketing training and coaching platform that teaches professionals how to attract clients through the internet. Hosted at capsurleweb.fr as a separate Simplébo-affiliated offering.
• Création de logo Logo creation service delivered as part of Simplébo's graphic production offerings, including visual identity and design elements to support clients' brand presentation.
• Marketplace Simplébo Online marketplace offering additional resources, integrations, and tools for existing Simplébo clients to extend their subscription services.
• Annuaire professionnel en ligne White-label online professional directory solution for schools, associations, franchise networks, and B2B companies. Each member receives a personalized SEO-optimized profile page on Google with geolocation search capabilities. Hosted at annuaire.simplebo.fr.

Quantifiable outcome

• Over 600 Google appearances per month for average client
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Crédit AgricolecoreGTM or Marketing PartnerOne of 150+ trusted partners recommending Simplébo to their clients. Financial institution partnership providing referral channel for Simplébo services.
• CICcoreGTM or Marketing PartnerOne of 150+ trusted partners recommending Simplébo to their clients. Banking partnership providing referral channel for Simplébo services.
• Activateur France NumcoreGTM or Marketing PartnerOne of 150+ trusted partners recommending Simplébo to their clients. Government-affiliated digital accelerator partnership.
• MAIFcoreGTM or Marketing PartnerOne of 150+ trusted partners recommending Simplébo to their clients. Insurance company partnership providing referral channel for Simplébo services.
• MAAFcoreGTM or Marketing PartnerOne of 150+ trusted partners recommending Simplébo to their clients. Insurance company partnership providing referral channel for Simplébo services.
• Saint-GobaincoreGTM or Marketing PartnerOne of 150+ trusted partners recommending Simplébo to their clients. Large industrial corporation partnership providing referral channel for Simplébo services.
• Groupe Crédit du NordflagshipStrategic or Co-development PartnerFeatured in press release as 'Partenariat Groupe Crédit du Nord et Simplébo : un concept gagnant-gagnant-gagnant' - a flagship strategic partnership with the banking group for mutual client benefit.
• AlwaysdatacoreTechnology or IntegrationFrench hosting provider hosting all Simplébo services and client websites in France. Provider is Green Web Foundation listed with renewable energy commitment. Hosting at 91 Rue du Faubourg Saint-Honoré, 75008 Paris.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wix.com: Wix is a global no-code website builder that allows SMBs and independents to create their own websites with drag-and-drop tools. While Wix is self-service, it competes directly with Simplébo's proprietary CMS-based website creation model in the French SMB market.
• Squarespace: Squarespace is a leading all-in-one website building and hosting platform targeting SMBs, entrepreneurs, and creatives. It overlaps with Simplébo's website creation, hosting, and online visibility offering, though primarily self-service rather than agency-led.
• Jimdo: Jimdo is a European-headquartered (Germany) no-code website builder targeting small businesses, with a strong presence in French-speaking markets. It is one of the closest direct competitors to Simplébo's SMB-focused website creation and online visibility offering.
• WordPress.com (Automattic): WordPress.com is a leading website creation and hosting platform, particularly strong in the SMB and professional markets. It competes with Simplébo's website creation and SEO services, including the French-speaking professional market.
• Oxatis: Oxatis is a French website builder and e-commerce platform specifically targeting French SMEs. It is a direct competitor to Simplébo in the French SMB website creation and online visibility market.

Emerging players

• Webflow: Webflow is a visual no-code website builder that has expanded downmarket toward SMBs. It competes with Simplébo's proprietary CMS in the professional website creation space, particularly for design-oriented users.

Broad incumbents

• IONOS (1&1 Internet): IONOS is a major European web hosting and presence provider offering domain, hosting, website builder, and online marketing tools to SMBs. It competes broadly with Simplébo across the full SMB digital presence stack.
• GoDaddy: GoDaddy is a global incumbent offering domains, hosting, website builders, and online marketing services to SMBs. It competes broadly with Simplébo's full-stack digital presence offering for small businesses.
• HubSpot: HubSpot is a major CRM and marketing automation platform with website building, SEO, social media, and email marketing tools. Simplébo already integrates with HubSpot for chat and CRM, and they compete in the broader SMB digital marketing stack.
• Shopify: Shopify is a global e-commerce and website platform serving SMBs with store creation, hosting, and marketing tools. While e-commerce focused, it competes with Simplébo in the broader SMB digital presence and online visibility space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simplebo_team
• YouTubeyoutube.com/channel/UC7HEeSDmQNcEJoUrQgQNDOQ
• Facebookfacebook.com/simplebocreateurdesitesweb
• LinkedInlinkedin.com/company/simpl-bo
• Instagraminstagram.com/simplebo.fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplébo