Colin's
Colin's is a Turkish mass-market fashion retailer offering men's and women's apparel and accessories through physical stores and a DTC e-commerce platform. Founded in 1983, it serves Turkish consumers with multiple fit options, installment payments via local banks, and a Collect&Style loyalty program.
- Company typePrivate
- Founded1983
- HeadquartersSariyer
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Colin's does
Colin's is a Turkish mass-market fashion retailer operated by Erk Pazarlama ve Giyim Sanayi Ticaret Anonim Şirketi, headquartered in Sarıyer, Istanbul. Founded in 1983, the company serves Turkish consumers through an omni-channel model combining company-owned and franchised physical retail stores across Turkey with a direct-to-consumer e-commerce platform at colins.com.tr. Its core product lines are men's and women's casualwear — anchored by jeans in multiple fits (Slim, Super Slim, Regular, Mom, Straight, Tapered) and extending to shirts, t-shirts, sweatshirts, dresses, outerwear, and accessories — with pricing ranging from budget basics to premium outerwear, alongside a dedicated outlet channel offering 20–85% discounts. The company also operates a gift card service and the Collect&Style loyalty program.
The underlying technology stack is a standard e-commerce build: the website is powered by Inveon's CMS and supports inventory management, order processing, and shipment logistics. It integrates with three logistics partners (PTT, HEPSİJET, BOVO) for nationwide fulfillment and with seven major Turkish banks (Akbank, Garanti, İş Bank, Yapı Kredi, QNB Finansbank, Halkbank, Ziraat Bank) to enable installment-based consumer payments — a meaningful conversion lever in the Turkish market. No mobile application, public APIs, or AI/ML capabilities are disclosed in the available data.
Commercially, Colin's revenue is generated through one-time apparel and accessory sales across full-price and outlet channels. Its go-to-market is purely direct-to-consumer (no B2B or wholesale disclosed), targeting primary segments of men's and women's everyday fashion with a secondary outlet-shopper segment. Distribution is single-country (Turkey) and dual-mode (e-commerce and physical), with franchise expansion available as an additional growth vector. Membership materials reference affiliation with the Eroğlu Group (Eroğlu iştiraki), situating Colin's within a larger Turkish industrial conglomerate, though ownership percentages and explicit funding history are not disclosed.
Colin's firmographics
Firmographics- Name
- Colin's
- Legal name
- Erk Pazarlama ve Giyim Sanayi Ticaret Anonim Şirketi
- Website
- https://colins.com.tr
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Colin's is a Turkish mass-market fashion retailer offering men's and women's apparel and accessories through physical stores and a DTC e-commerce platform. Founded in 1983, it serves Turkish consumers with multiple fit options, installment payments via local banks, and a Collect&Style loyalty program.
- Ownership category
- akta.pro rank
Colin's industry classification
Industry- Product category
- Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industry
- Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)
Keywords
Where Colin's is headquartered
LocationHeadquarters
- HQ city
- Sariyer
Offices1 record
Markets served
Colin's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Apparel and Accessory Sales: Colin's generates revenue through the sale of men's and women's clothing and accessories via physical retail stores and e-commerce platform. The company operates both full-price and outlet channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular price products across all categories |
| Unit Pricing | Pay-as-you-go | Outlet/Discount section |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Colin's product offering
Product offeringCore offering
Colin's designs, distributes, and retails casual contemporary apparel and accessories for men and women under its own brand in Turkey. Its core product portfolio centers on jeans and denim in multiple fits (Slim, Super Slim, Regular, Mom, Straight, Tapered), complemented by tops, dresses, outerwear, innerwear, and accessories, sold through company-owned and franchised physical stores and the colins.com.tr e-commerce site. The brand operates the Collect&Style loyalty program and an outlet channel for discounted prior-season merchandise.
Product overview
Colin's is a Turkish fashion retailer offering a comprehensive clothing and accessories portfolio for men and women. The core offering consists of Colin's Kadın Giyim (Women's Clothing) and Colin's Erkek Giyim (Men's Clothing) product lines, which include jeans, pants, T-shirts, shirts, dresses, jackets, coats, and raincoats across various fits (Slim, Regular, Super Slim, Mom, Straight, Tapered). The product range extends to accessories (bags, belts, socks, hats, gloves, wallets, perfume, slippers) and innerwear (boxers, undershirts). Additional services include a Gift Card program and the Collect&Style loyalty program. The company operates an Outlet channel offering discounted merchandise. Products are available in multiple fits including Regular Fit, Slim Fit, Super Slim Fit, Mom Fit, Straight Fit, and Tapered Fit. The brand is operated by Erk Pazarlama ve Giyim Sanayi Ticaret Anonim Şirketi, headquartered in Istanbul.
Differentiator
Problem solved
Functional benefit
Products and services
- Colin's Women's Clothing Collection (Kadın Giyim) Women's casual contemporary apparel line including pants, T-shirts, polo shirts, dresses, skirts, shorts, shirts, sweatshirts, sweaters, track pants, undershirts, leggings, jumpsuits, jackets, vests, coats, and raincoats for everyday wear.
- Colin's Men's Clothing Collection (Erkek Giyim) Men's casual contemporary apparel line including pants, T-shirts, polo shirts, shorts, shirts, sweatshirts, sweaters, track pants, swim shorts, undershirts, jackets, shackets, vests, coats, and raincoats for everyday wear.
- Colin's Jeans (Jean Pantolon) Denim pants for men and women offered in multiple fits including Slim, Super Slim, Regular, Mom, Straight, and Tapered.
- Colin's Accessories (Aksesuar) Accessories for men and women including bags, socks, gloves, hats, belts, wallets, perfume, and slippers.
- Colin's Innerwear (İç Giyim) Men's innerwear including boxers and undershirts in Modern Fit.
- Colin's Outlet (İndirimdekiler) Discounted prior-season apparel and accessories across all categories for men and women, with discounts ranging from 20% to 85% off original prices.
- Colin's Gift Card Branded gift cards that can be purchased and redeemed for Colin's products online and in physical stores.
- Collect&Style Loyalty Program Member loyalty program offering points, personalized recommendations, and member-exclusive promotions on Colin's purchases.
Companies that use Colin's
Customer profileSegments3 records
Ideal customer profiles2 records
Colin's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Colin's partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and support.
- InveoncoreInveon provides the e-commerce technology platform powering colins.com.tr, including the website infrastructure, shopping cart functionality, and online retail operations.
- PTTsupportTurkish postal service used for order delivery and shipment operations.
- HEPSİJETsupportCourier service partner for fast delivery of online orders within Turkey.
- BOVOsupportLogistics partner for order fulfillment and delivery operations.
- Turkish Banking Partners (Akbank, Garanti, İş Bank, Yapı Kredi, QNB Finansbank, Halkbank, Ziraat Bank)supportInstallment payment services through major Turkish banks enabling flexible payment options for customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Colin's competitors and assessment
Company assessmentDirect peers
- LC Waikiki: Turkey's leading mass-market apparel retailer offering affordable men's, women's, and children's clothing through a large store network and e-commerce. Closely comparable to Colin's in customer segment, price band, and channel mix, and the dominant direct competitor.
- Koton: Turkish contemporary apparel retailer with both physical stores across Turkey and a D2C e-commerce platform targeting men, women, and children in the mid-market segment. Highly comparable assortment, positioning, and omnichannel approach to Colin's.
- DeFacto: Turkish mass-market apparel brand selling affordable men's, women's, and children's clothing via retail stores and online. Directly comparable to Colin's in target customer, price points, and dual online/offline model.
- Mavi: Turkish denim-led apparel brand with a strong jeans heritage, selling men's and women's casual apparel and accessories through stores and e-commerce. Highly comparable to Colin's in product mix, fit-led merchandising, and Turkish retail DNA.
- Network: Turkish apparel retailer with broad men's and women's collections sold through physical stores and e-commerce. Comparable mid-market positioning and Turkey-centric footprint to Colin's.
Broad incumbents
- Beymen: Turkish premium multi-brand fashion retailer operating stores and an e-commerce site. Overlaps with Colin's in the Turkish apparel retail space and customer base, but at a meaningfully higher price tier.
- H&M: Global fast-fashion mass-market apparel retailer with significant Turkish store presence and e-commerce. Direct competition in the same value-priced fashion segment, though operating as a broad multinational.
- Zara (Inditex): Global fast-fashion leader with stores in Turkey. Competes with Colin's in the trend-driven, fast-cycle apparel segment, especially among younger and female consumers.
- C&A: European family-focused mass-market apparel retailer with Turkish store and e-commerce presence. Overlaps with Colin's in affordable everyday fashion and family-oriented apparel.
- Marks & Spencer: UK-based mid-market retailer with Turkish store presence. Comparable in mid-range everyday apparel positioning, particularly in the women's and accessories categories where Colin's operates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Colin's social profiles
Digital presenceColin's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colin's leadership team
Management profileNumber of profiles
Colin's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colin's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colin's
What does Colin's do?
Colin's designs, distributes, and retails casual contemporary apparel and accessories for men and women under its own brand in Turkey. Its core product portfolio centers on jeans and denim in multiple fits (Slim, Super Slim, Regular, Mom, Straight, Tapered), complemented by tops, dresses, outerwear, innerwear, and accessories, sold through company-owned and franchised physical stores and the colins.com.tr e-commerce site. The brand operates the Collect&Style loyalty program and an outlet channel for discounted prior-season merchandise.
Is Colin's a public or private company?
Colin's is a private company. It is classified as corporate owned and is currently operating.
When was Colin's founded?
Colin's was founded in 1983. It employs 1,001 to 5,000 people.
Where is Colin's based?
Colin's is headquartered in Sariyer.
How does Colin's make money?
One revenue line is on record: apparel and Accessory Sales.
Who are Colin's's main competitors?
Direct peers on record are LC Waikiki, Koton, DeFacto, Mavi and Network. Broad incumbents are Beymen, H&M, Zara (Inditex), C&A and Marks & Spencer.
Does Colin's have an API?
No public API is recorded for Colin's.
What industry is Colin's in?
Colin's's product category is Apparel Retail. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAKAEAB, Small Leather Goods (Wallets, Cardholders, Keyholders). Its NAICS code is 45811 and its SIC code is 5600.