Brilliance Business Solutions

What Brilliance Business Solutions does

Brilliance Business Solutions (legal entity Brilliance Web Design, Inc.) is a private, Milwaukee-based B2B ecommerce digital agency founded by CEO Lori McDonald. The firm designs, implements, and supports digital commerce storefronts for mid-market and enterprise manufacturers and distributors across verticals including food manufacturing, food safety, industrial, kitchen and bath, MRO, and lighting. Its go-to-market is sales-led and consultative, with free consultations, a free Baymard Institute-certified UX review, case-study-led demand generation, and multi-year custom-scoped engagements.

The agency's core technology stack is built around partner platforms: Optimizely (Gold Partner), BigCommerce, Acumatica ERP, Inriver PIM, and Shopify. It differentiates through the proprietary Catalyst for Optimizely accelerator, which packages over $150,000 in pre-built B2B features (complex account structures, approval workflows, reductive navigation, account emulation, wholesale pricing), and through an On-Time On-Budget delivery guarantee. AI capability is positioned as 'AI-powered strategies' layered on top of partner-native features such as Optimizely Perform recommendations and search/faceted-navigation optimization.

Brilliance generates revenue primarily through professional services — strategy, implementation, integration, and ongoing managed support — billed on custom, multi-year contracts. In February 2024 it expanded its model by acquiring Norsland Lefse, a Scandinavian food manufacturer, as a wholly-owned portfolio subsidiary, marking its first disclosed M&A transaction. The firm remains founder-owned with no disclosed institutional funding.

Name

Brilliance Business Solutions

Legal name

Brilliance Web Design, Inc.

Website

https://brillianceweb.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Brilliance Business Solutions is a private Milwaukee-based B2B ecommerce digital agency that designs, implements, and supports Optimizely, BigCommerce, Acumatica, and Inriver storefronts for mid-market and enterprise manufacturers and distributors, anchored by its proprietary Catalyst accelerator.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B ecommerce development
• Digital commerce consulting
• Ecommerce platform implementation
• Web development services
• Digital transformation consulting

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Web and ecommerce consulting and development services: Professional services for web development, ecommerce platform implementation, digital transformation consulting, and ongoing support and maintenance. Revenue generated through project-based engagements and retainer relationships.
2. Managed services and support plans: Ongoing website maintenance, security monitoring, performance optimization, and support services provided through monthly support plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Brilliance Business Solutions is a B2B ecommerce digital agency that helps manufacturers and distributors grow online sales by streamlining buying experiences and optimizing digital storefronts. Core deliverables include B2B ecommerce platform implementation (Optimizely, BigCommerce, Acumatica, Shopify), content web development, AI-powered growth strategies, ERP and PIM integration, digital transformation consulting, and ongoing managed support plans. The firm also offers the proprietary Catalyst for Optimizely accelerator with $150,000+ in pre-built B2B features.

Product overview

Brilliance Business Solutions is a B2B ecommerce digital agency offering a comprehensive portfolio of services built around major ecommerce platforms (Optimizely/Episerver, BigCommerce, Acumatica ERP, Inriver PIM, and Shopify). Their core offerings include B2B ecommerce development, content web development, and AI-powered growth strategies. The proprietary Catalyst for Optimizely accelerator adds $150,000+ in pre-built B2B features. They differentiate through AI-powered strategies, faceted search optimization, Baymard Institute-certified UX expertise, and an On-Time On-Budget Guarantee. The service portfolio spans strategy, implementation, and ongoing optimization with dedicated support teams.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst: An accelerator solution for Optimizely Commerce with over $150,000 in built-in features including complex account structure, registration, approval processes, reductive navigation, and product attribute lists.

Products and services

• B2B Ecommerce Development End-to-end B2B ecommerce platform development that helps manufacturers and distributors grow online sales by streamlining buying experiences and optimizing digital storefronts on platforms such as Optimizely, BigCommerce, Shopify, Acumatica, and Inriver.
• Content Web Development Web development and content management system implementation services for B2B companies including website optimization and content operations.
• AI-Powered Growth Strategies AI-powered strategies integrated into ecommerce solutions to drive measurable growth, including AI-driven product recommendations, process automation, and storefront optimization for B2B sites.
• Catalyst for Optimizely Proprietary out-of-the-box accelerator for Optimizely Commerce that ships more than $150,000 of pre-built B2B features including complex account structures, registration and approval workflows, reductive navigation, product attribute lists, mini cart control, purchase order support, wholesale price mode, and account emulation. Targeted at B2B manufacturers and distributors on the Optimizely platform.
• Digital Transformation Consulting Strategic advisory services for B2B manufacturers and distributors covering omnichannel strategies, digital transformation roadmaps, technology adoption, and breaking down organizational silos that stall digital initiatives.
• CPQ and PIM Solutions Configure Price Quote (CPQ) and Product Information Management (PIM) implementation services that streamline workflows and enhance customer experiences for B2B manufacturers and distributors.
• ERP Integration Services Integration services that connect ecommerce platforms to ERP systems such as Acumatica for real-time data synchronization and operational efficiency across inventory, order management, payroll, and commerce.
• Managed Services and Support Plans Recurring managed-services engagement covering ongoing website maintenance, security updates, performance monitoring, marketing initiatives, troubleshooting, and custom reporting for clients on multi-year retainers.

Quantifiable outcome

• 62% increase in mobile conversion rate and doubled sales year over year for Norsland Lefse
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• OptimizelycoreTechnology or IntegrationGold Partner status. Leading Open SaaS digital commerce platform. Brilliance provides implementation, optimization, and Catalyst accelerator solutions for Optimizely Commerce.
• BigCommercecoreTechnology or IntegrationPartner status for cloud-based B2B ecommerce platform. BigCommerce serves 60,000+ merchants with robust agency partner ecosystem support.
• AcumaticacoreTechnology or IntegrationCloud ERP platform partner. Trusted by over 10,000 customers with intelligent, industry-focused functionality for inventory, order management, payroll, and commerce integration.
• InriversupportingTechnology or IntegrationSolution Partner for SaaS product information management (PIM). Inriver helps organizations sell more products online via better product information, serving 1,500+ brands and 600 customers globally.
• ShopifysupportingTechnology or IntegrationPartner status for Shopify platform implementations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OuterBox: BigCommerce and Magento partner agency focused on ecommerce design, development, and SEO for manufacturers and B2B brands. Closely overlaps Brilliance's GTM and platform mix.
• BVA: B2B ecommerce and digital experience agency working with manufacturers and distributors on platform implementations and replatforming. Competes for the same mid-market/enterprise manufacturer buyer as Brilliance.
• Absolunet: Canadian-headquartered B2B and B2C digital commerce agency specializing in Shopify Plus, BigCommerce, and Optimizely implementations for manufacturers and distributors. Comparable services, platforms, and verticals.
• OptiPro (Optimizely partner agency): Optimizely (Episerver) focused implementation partner delivering commerce and CMS projects. Competes head-to-head for Optimizely Commerce B2B engagements and is part of the same Gold/EMVP partner ecosystem.
• Guidance: Long-standing digital commerce agency with deep BigCommerce, Magento, and Optimizely implementation expertise serving mid-market and enterprise B2B and B2C merchants. Comparable in size, customer profile, and platform specialism.
• Blue Acorn iCommerce (Accenture Song): Was a leading BigCommerce and Optimizely agency serving enterprise B2B and DTC brands, now part of Accenture Song. Direct competitor for B2B ecommerce implementation engagements against the same platform partners.

Broad incumbents

• EPAM Systems: Global digital engineering services firm with significant B2B ecommerce and platform integration practices. Overlaps with Brilliance on enterprise manufacturer engagements but at much greater scale and breadth.
• Accenture Song: Global digital agency arm of Accenture that absorbed Blue Acorn iCommerce. Competes for large enterprise B2B commerce transformations and brings in-house delivery, design, and platform depth that independents like Brilliance must partner around.
• Perficient: Large US digital consultancy with broad ecommerce, ERP, and PIM practices including Optimizely, BigCommerce, and Acumatica delivery. Competes for the same enterprise B2B engagements but as a much larger, multi-line firm.
• Deloitte Digital: Strategy-through-implementation digital consultancy within Deloitte. Competes for large enterprise B2B ecommerce programs, often with broader transformation scope than specialist agencies like Brilliance.

Market position

Competitive moat5 records

Key highlights8 records

Customer concentration

• Xx.com/BrillianceWeb
• LinkedInlinkedin.com/in/brillweb
• Facebookfacebook.com/brilliancebusinesssolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilliance Business Solutions