Soeder
Soeder is a Swiss manufacturer of 100% natural, vegan personal-care products, founded in Zurich in 2013 and operating its own factory, DTC e-commerce, flagship retail stores, and a 130-station refill network serving health- and sustainability-conscious consumers across Europe.
- Company typePrivate
- Founded2013
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soeder does
Soeder AG is a Swiss natural skincare manufacturer founded in 2013 in Zurich by Hanna and Johan Åkerström, producing 100% natural, vegan, palm oil-free hand care, body care, and hair care products in its own 2,000 m² factory at the SBB Werkstadt in Zurich. Core technology combines traditional cold-pressed bio-oil saponification with in-house fragrance development, yielding a five-family scent portfolio (Serene Wood, Vivid Bloom, Herbal Garden, Orange Grove, Alpine Valley) and a catalog of approximately 18 SKUs spanning hand soap, lotion, sanitizer, cream, body wash, body lotion, deodorant, lip balm, shampoo, conditioner, sunscreen, refill formats, and limited collaborations.
The business operates a hybrid go-to-market model anchored in direct-to-consumer channels. Revenue is generated through unit-pricing on the company's e-commerce storefront (serving Switzerland, Germany, France, Italy, Austria, and the UK), sales at owned flagship stores in Zurich HB, Zurich Stadelhofen, and Basel, a network of shop-in-shop partners and refill-equipped retailers across Switzerland, B2B wholesale, and corporate gifting. Pricing is positioned at the premium tier, with hand soaps at CHF 21-27 per 250ml unit and collaborations such as the Locarno Film Festival edition at CHF 48. A circular refill infrastructure of 130+ refill stations, plus the October 2025-launched 13g LDPE Refill Pouch, supports recurring use of glass packaging and is a central plank of the brand's sustainability narrative.
Soeder's commercial footprint is reinforced by a portfolio of cultural and lifestyle collaborations, including Locarno Film Festival, VitraHaus (EVER GREEN), Kunsthaus Zürich (AU JARDIN), SWISS International Air Lines (Alpine Valley), CERVO Zermatt, and Michelin-starred chef Tanja Grandits (SPICY GREEN). In August 2024, Swiss investor Georges Kern led the company's first disclosed external financing round and joined the board to support market expansion; revenue and headcount remain undisclosed, and the company is privately held with no parent entity.
Soeder firmographics
Firmographics- Name
- Soeder
- Legal name
- Soeder AG
- Website
- https://soeder.ch
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Soeder is a Swiss manufacturer of 100% natural, vegan personal-care products, founded in Zurich in 2013 and operating its own factory, DTC e-commerce, flagship retail stores, and a 130-station refill network serving health- and sustainability-conscious consumers across Europe.
- Ownership category
- akta.pro rank
Soeder industry classification
Industry- Product category
- Natural Skincare Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Hand Sanitizers & Cleansing Sprays (CRABAEAJ), Deodorants & Antiperspirants (CRADANAA), Personal Hygiene & Bath & Body Distribution (CRAOAEAH)
Keywords
Where Soeder is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Soeder business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (B2C): Revenue from direct sales of natural skincare products to consumers through e-commerce platform and own retail stores. Products include hand soaps, body washes, lotions, deodorants, shampoos, and hand creams in various scent families.
- B2B Wholesale & Corporate Solutions: Wholesale distribution through partner stores and B2B solutions including corporate gifts and firmengeschenke programs for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand Soap - starting from CHF 21.00 for 250ml |
| Unit Pricing | Pay-as-you-go | Refill Options - discounted pricing for refills |
| Unit Pricing | Pay-as-you-go | Gift Sets and Travel Sets |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Soeder product offering
Product offeringCore offering
Soeder manufactures and sells 100% natural personal care products — including hand soaps, hand lotion, hand sanitizer, hand cream, body wash, body lotion, deodorant, lip balm, shampoo, conditioner, and SPF 50 sunscreen — produced in its own Zurich factory using traditional cold saponification with cold-pressed bio-oils and Swiss honey. Products are sold directly to consumers through e-commerce and flagship retail stores, and indirectly through shop-in-shop partners and B2B wholesale/corporate gift channels, supported by a refill infrastructure of 130+ refill stations across Switzerland.
Product overview
Soeder is a Swiss natural skincare company founded in 2013 in Zurich that manufactures high-quality natural care products in their own factory. The product portfolio centers on hand care products (hand soap, hand lotion, hand sanitizer, hand cream), body care products (body wash, body lotion, deodorant, lip balm), and hair care products (shampoo, conditioner). All products are made with 100% natural ingredients, are vegan, palm oil-free, biodegradable, and packaged in refillable glass bottles. The range spans five signature fragrance families: Serene Wood (woody), Vivid Bloom (floral), Herbal Garden (herbal), Orange Grove (citrus), and Alpine Valley (alpine). Limited edition collaboration products include soaps with Tanja Grandits, Kunsthaus, VitraHaus, and Locarno Film Festival. Soeder also offers refills through their retail stores, partner locations, and a new Refill Pouch system, along with travel-sized minis, gift sets, and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Soeder × Locarno Film Festival: A limited-edition collaboration collection featuring a hand soap in the Wermut Negroni scent, launched for the Locarno Film Festival.
- Soeder × VitraHaus
- Soeder × Kunsthaus
- Soeder × Tanja Grandits
- Soeder × SWISS
- Soeder × Kitchener
- Soeder × Blanche
- Soeder × Además
- Soeder × Cervo Zermatt
- MONoPOLE × Soeder Refill Bike
Products and services
- Hand Soap Natural hand soap made with cold-pressed bio-oils and Swiss honey, scented with essential oils. Available in multiple fragrance families including Serene Wood, Vivid Bloom, Herbal Garden, Orange Grove, and special collaborations. Targeted at health-conscious consumers seeking transparent, refillable hand care.
- Hand Lotion Natural hand lotion that provides intensive care, absorbs quickly, and leaves skin feeling smooth without greasiness. Contains plant-based glycerin and squalane for long-lasting moisture.
- Hand Sanitizer Herbal Garden Ethanol-based hand sanitizer with Aloe Vera and refreshing herbal scent. Contains 100% natural ingredients, is vegan, palm oil-free, and naturally preserved. Available in sizes from 50ml to 5,000ml bulk commercial refills.
- Hand Cream Natural hand cream that absorbs quickly, provides intensive care, and comes in practical aluminum tubes made from 100% recycled material. Scented with essential oils.
- Body Wash Natural body wash that gently cleanses with creamy foam while preserving the skin's natural pH value. Plant-based formula is vegan, biodegradable, and suitable for all skin types.
- Body Lotion Natural body lotion that absorbs gently, provides intensive care, and leaves a good feeling on skin. Contains rich shea butter and plant-based oils with subtle fragrance worlds.
- Deodorant Natural deodorant that provides reliable protection without aluminum. Contains essential oils for a fresh, subtle fragrance. Vegan, antibacterial, biodegradable, and refillable.
- Lip Balm Natural lip balm for moisturizing lips, made from cold-pressed bio-oils of coconut, almond, and jojoba, plus beeswax and Swiss honey. Free of artificial fragrance, suitable for sensitive lips.
- Shampoo Natural shampoo that cleanses with creamy foam using plant-based surfactants from olive and coconut. Scented with subtle essential oils and suitable for all hair types.
- Conditioner Natural conditioner that makes hair easier to comb, style, and feel good about. Creamy texture provides intensive care without weighing hair down. Re-launched in April 2024 with an improved, more environmentally compatible formula.
- Natural Sunscreen SPF 50 SPF 50 natural sunscreen range including Face Sunscreen and Body Sunscreen, expanding Soeder's portfolio into sun care while maintaining the brand's 100% natural ingredient approach.
- Refill Program (Refill Products) Circular refill offering allowing customers to replenish their glass bottles at Soeder stores, partner locations, or via refill pouches. Includes hand soap, sanitizer, body wash, shampoo, conditioner, and lotion refills in 500ml and 5,000ml bulk sizes.
- Refill Pouch Lightweight, practical, fully recyclable refill pouch made from monomaterial LDPE plastic. Weighs only 13g and uses up to 74% less packaging material than previous refill options. Designed for home refilling of existing Soeder bottles.
- Collaboration Products (Collab) Limited edition products created in collaboration with selected brands, hotels, artists, and partners. Includes Soeder × Tanja Grandits (Spicy Green), Soeder × Kunsthaus (Au Jardin), Soeder × VitraHaus (Ever Green), Soeder × Locarno Film Festival (Wermut Negroni), and Soeder × SWISS (Alpine Valley body wash and lotion).
- Travel Sets (Minis) Compact, refillable glass bottles designed for travel, sports, overnight stays, and everyday bags. Available individually and as travel sets in Herbal Garden and Orange Grove scents.
- Gift Sets Body care gift sets containing everyday essentials from Soeder's collection. Made with 100% natural ingredients in responsible packaging. Digital gift cards also available.
- Accessories Accessories including replacement pumps, wall holders (stainless, black, white), and wall holder glueing sets for stylish bathroom setups.
Quantifiable outcome
- 74% less packaging material
- +2 more outcomes
Companies that use Soeder
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Soeder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Soeder partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, flagship and core.
- Kellerhals CarrardminorKellerhals Carrard provided legal advisory services for Soeder's successful financing round led by Georges Kern.
- Locarno Film FestivalflagshipCollaboration for the 79th edition creating limited edition Hand Soap in Wermut Negroni scent. The 500ml glass bottle features the Locarno leopard in Carolina Altavilla's illustration.
- VitraHausflagshipEVER GREEN collaboration creating natural soap inspired by VitraHaus plant diversity, combining fresh mint and citrus notes with patchouli and spicy laurel.
- Kunsthaus ZürichcoreAU JARDIN collaboration with Kunsthaus creating limited edition natural soap products.
- CERVO ZermattcoreLuxury hotel partnership creating exclusive guest amenities inspired by Alpine luxury and mindful travel experiences.
- SWISS International Air LinescoreAlpine Valley collaboration creating Body Wash and Lotion inspired by Swiss Alps with 100% natural ingredients for SWISS customers.
- Tanja GranditscoreSPICY GREEN collaboration with Michelin-starred chef creating natural soap and lotion products featuring culinary-inspired scents.
- Julian ZigerliminorArtist collaboration first established in 2018, later expanded with new Soeder x Julian Zigerli products.
- su.studiocoreDesign studio collaboration for the new Basel store at Freie Strasse 89, inspired by Zurich Factory materials including birch wood, brushed stainless steel, and light mineral surfaces.
- KitchenercoreShop-in-shop partner in Bern (Aarbergergasse 40) with full product range, refill station, and testing basin.
- BlanchecoreShop-in-shop partner in Basel (Schneidergasse 27) with full product range, refill station, and testing basin.
- AdemáscoreShop-in-shop partner in Winterthur (Garnmarkt 1) with full product range, refill station, and testing basin.
- QWSTIONminorSustainable bag brand located in same SBB Werkstadt building in Zurich. Part of community of like-minded Zurich-based businesses.
- ZURIGAminorEspresso machine manufacturer located in same SBB Werkstadt building in Zurich.
- ViCAFEminorCoffee roastery located in same SBB Werkstadt building in Zurich.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
Soeder competitors and assessment
Company assessmentBroad incumbents
- Weleda: Swiss-founded global natural cosmetics and personal care manufacturer with a broad portfolio spanning body care, baby care, and skincare. Comparable to Soeder for its Swiss heritage, natural ingredient positioning, and global distribution — but operates at far larger scale with much broader category coverage.
- Dr. Hauschka: German natural and biodynamic skincare brand with deep roots in natural formulation and a wide product range including body care, facial care, and bath products. Comparable to Soeder for its natural-ingredient positioning, European premium customer base, and emphasis on in-house formulation expertise.
- Rituals: Dutch premium body and home care brand with extensive own-retail and hotel amenity presence across Europe. Comparable to Soeder in the premium body care category, refillable packaging concept, and hospitality B2B placements, though at substantially larger scale with a broader product portfolio.
- Aesop: Australian premium natural skincare and body care brand (owned by L'Oréal) with own-retail stores in premium locations globally. Comparable to Soeder for premium positioning, in-store experiential retail, and signature scent-driven product lines, but at far larger scale with global brand recognition.
- Lush: UK-based natural cosmetics retailer and manufacturer with strong emphasis on fresh, handmade, and unpackaged/refill products. Comparable to Soeder in natural ingredient positioning, anti-plastic stance, and signature bath/body product range, but at much larger scale with global retail footprint.
Direct peers
- Santaverde: German premium natural skincare brand focused on aloe vera-based formulations with refillable packaging and certified natural ingredients. Closely comparable to Soeder in the natural-premium body and face care category, similar European premium positioning, and emphasis on refill/circular packaging.
- Farfalla: Swiss natural cosmetics and aromatherapy brand producing body care, essential oils, and natural perfumery. Directly comparable to Soeder for its Swiss origin, natural ingredient positioning, in-house fragrance development, and overlapping product range in body care and natural soaps.
- i+m Naturkosmetik: Berlin-based natural cosmetics brand with vegan, climate-neutral certified body and face care products. Comparable to Soeder in the certified natural body care category, European premium positioning, and refillable packaging initiatives, with similar brand scale.
Emerging players
- Biossance: US-based premium natural skincare brand (owned by Amyris) emphasizing sustainable ingredients and refill/eco packaging. Comparable to Soeder for natural-ingredient premium positioning and sustainability-led brand narrative, with stronger US presence and digital D2C scale.
- Ona The Label: Swiss natural soap and body care brand producing cold-process soaps and refillable body care in small batches. Directly comparable to Soeder in the Swiss natural soap niche, traditional saponification methods, and refill-driven DTC model at similar scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soeder social profiles
Digital presenceSoeder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soeder leadership team
Management profileNumber of profiles
Profiles3 records
Soeder funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soeder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soeder
What does Soeder do?
Soeder manufactures and sells 100% natural personal care products — including hand soaps, hand lotion, hand sanitizer, hand cream, body wash, body lotion, deodorant, lip balm, shampoo, conditioner, and SPF 50 sunscreen — produced in its own Zurich factory using traditional cold saponification with cold-pressed bio-oils and Swiss honey. Products are sold directly to consumers through e-commerce and flagship retail stores, and indirectly through shop-in-shop partners and B2B wholesale/corporate gift channels, supported by a refill infrastructure of 130+ refill stations across Switzerland.
Is Soeder a public or private company?
Soeder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soeder founded?
Soeder was founded in 2013. It employs 51 to 100 people.
Where is Soeder based?
Soeder is headquartered in Zürich, Switzerland, in the Europe region.
How does Soeder make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are B2B Wholesale & Corporate Solutions.
Who are Soeder's main competitors?
Broad incumbents on record are Weleda, Dr. Hauschka, Rituals, Aesop and Lush. Direct peers are Santaverde, Farfalla and i+m Naturkosmetik. Emerging players are Biossance and Ona The Label.
Does Soeder have an API?
No public API is recorded for Soeder.
What industry is Soeder in?
Soeder's product category is Natural Skincare Products. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRABAEAJ, Hand Sanitizers & Cleansing Sprays. Its NAICS code is 32561 and its SIC code is 2844.