ADTRAV

What ADTRAV does

ADTRAV Corporation is a privately held, founder-owned travel management company headquartered in Birmingham, Alabama, operating continuously since 1977. It delivers managed corporate, government (via the GovRooms / FedRooms sub-brand), and nonprofit travel programs supported by 24/7/365 U.S.-based agents and a proprietary cloud-based technology stack. The platform centers on the RezDesk Travel Portal for booking and itinerary management, with RezIntel for business intelligence and CO2/spend analytics, RezAlert for duty-of-care and traveler tracking, and RezMobile as the iOS client application; ADTRAV integrates with Deem Etta, SAP Concur, Sabre GetThere, GDS infrastructure, Cvent (event management), and ISOS (security alerts), alongside a network of 40,000+ hotels with negotiated rates (8,000+ in the Premier Hotel Plan at 5–35% below published corporate rates). Sub-brands and wholly owned units — GovRooms, Adventure Travel, The River Cruise Authority, RezDesk — extend coverage into government lodging, leisure, and cruise verticals.

The company generates revenue primarily through transaction fees on bookings (flights, hotels, car rental) supplemented by managed-services consulting fees under custom enterprise agreements, with billing on annual terms. Go-to-market is direct enterprise field sales targeting organizations with complex travel programs, supported by dedicated client-specific agent teams, consultative account management, and thought-leadership channels including the "Roger That!" podcast and a Media Center blog. Founder/CEO/sole owner Roger Hale has led the firm since 1990 (sole ownership since 2004), with a leadership team including CTO Robert Reynolds (joined 2010), CFO Greg Tomlinson (joined 2014), CCO Maylena Burchfield (promoted 2024), and Erin H. Pearson (VP Technology Services and Operations, promoted 2023). The company reports 99.4% customer satisfaction and 99% 10-year client retention across 400,000+ served travelers, and maintains data-privacy certifications under EU-U.S. DPF, UK Extension, Swiss-U.S. DPF, CCPA/CPRA, and GDPR frameworks.

Name

ADTRAV

Legal name

ADTRAV Corporation

Website

https://adtrav.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

ADTRAV is a privately held, founder-owned travel management company founded in 1977 and headquartered in Birmingham, Alabama, providing managed corporate, government, and nonprofit travel programs supported by 24/7 agents and a proprietary RezDesk/RezIntel/RezAlert technology stack.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC)

akta.pro secondary industries

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), OBT Supplier Marketplace & Managed Content (Preferred Rates, Corporate Discounts) (THACABAM), Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots) (THALAKAN)

Keywords

• Corporate travel management
• Travel management software
• Meeting event planning
• Government travel services
• Business travel consulting

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Travel Management Services: ADTRAV provides comprehensive travel management services including booking, consulting, and support to corporate, government, and nonprofit clients. Revenue is generated through transaction fees and management service arrangements with clients.
2. Corporate Travel Booking: Service fees and commissions from booking flights, hotels, car rentals, and other travel services for client organizations.
3. Consulting and Account Management: Ongoing client consulting services with dedicated account management teams for travel program optimization and strategic guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ADTRAV delivers managed corporate, government, and nonprofit travel programs that combine proprietary cloud-based technology (RezDesk portal, RezIntel analytics, RezAlert duty-of-care, RezMobile app) with 24/7 U.S.-based travel agent services. Offerings span online booking, lodging program management with 40,000+ negotiated hotels, meetings and events planning, VIP executive services, and global travel program support through ADTRAV Global Partners.

Product overview

ADTRAV provides a comprehensive travel management platform consisting of proprietary software products and service offerings. The core platform includes the RezDesk Travel Portal for online booking and the RezIntel business intelligence platform for analytics and reporting. Supporting sub-products include RezAlert for duty of care/risk management, RezMobile for mobile access, and the COVID News Hub. Services include 24/7 customer support, client consulting, VIP travel services, meetings & events management, lodging services, and global travel programs. The company operates under multiple sub-brands including GovRooms for government travel and RezDesk as the technology platform name. ADTRAV serves corporate, government, and nonprofit sectors through its Birmingham, AL headquarters with over 40 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• RezDesk Travel Portal: Online booking and travel management platform for travelers to manage their travel bookings and itineraries.
• ADTRAV Global Partners
• RezIntel
• RezMobile App
• RezAlert
• Premier Hotel Plan

Products and services

• ADTRAV Travel Management Platform Comprehensive travel management platform providing software and services to corporate and government organizations for booking, managing, and optimizing business travel.
• RezDesk Travel Portal ADTRAV's proprietary online booking and travel management portal that enables travelers to book travel, access itineraries, and manage travel needs with policy enforcement.
• RezIntel Business intelligence platform that consolidates global travel data for visibility and control, including a CO2 dashboard for carbon footprint reporting based on actual travel data.
• RezAlert Duty of care and risk management tool that provides real-time risk alerts, traveler tracking, and personalized assistance notifications for traveler safety.
• RezMobile Mobile application for travelers providing real-time risk alerts, personalized assistance notifications, and itinerary management on iOS devices.
• 24/7 Customer Support Round-the-clock customer support with trained ADTRAV agents available 24/7/365, staffed throughout the U.S. with dedicated toll-free numbers and client-specific agent teams.
• Client Consulting Expert travel program guidance and consulting to help clients navigate travel management complexities, optimize programs, and align with organizational goals.
• VIP Travel Services Highly-trained agent services for top executives including flight monitoring, automatic upgrades, expedited visa/passport services, dedicated 800 numbers, and personalized travel reports.
• Meetings & Events Management Strategic meeting and event planning services including venue selection, onsite support, virtual events, group air management, Cvent-certified planners, and creative services.
• Lodging Services Complete hotel program management including RFP services, rate negotiation, and access to over 40,000 hotels with the Premier Hotel Plan offering rates 5-35% lower than published corporate rates.
• ADTRAV Global Partners Global travel program providing multilingual, multi-currency support for business travelers based abroad, combined with technology solutions for worldwide program management.
• GovRooms Government-focused travel management brand providing services specifically for government agencies, operating under FedRooms programs.

Quantifiable outcome

• 99.4% customer satisfaction rating through proactive RezCritique and RezFan feedback programs
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and standard.

• HiltonflagshipStrategic or Co-development Partner · 6 December 2022Hilton and Peloton partnership announced December 2022 making Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio. All 5,400 U.S. Hilton-branded hotels feature Peloton Bikes in fitness centers. Through Adventure Travel (an ADTRAV brand), ADTRAV connects clients with Hilton properties including special offers and rates.
• DeemcoreTechnology or IntegrationDeem is a technology provider whose President David Grace appeared on ADTRAV's Roger That! podcast to discuss their online booking tool Etta, modernization, innovation, NDC, and AI strategy. ADTRAV partners with Deem to enhance its technology stack and provide clients with modern booking capabilities.
• Big Oak RanchcoreOthersADTRAV Community Impact Foundation became a proud member of the Big Oak Ranch 'Big 12 Club'. Members make an annual pledge of $12,000 to cover the cost of raising one child for one year. ADTRAV supports two children at the Big Oak Ranch through this partnership.
• Enterprise HoldingsstandardStrategic or Co-development PartnerEnterprise Holdings partners with ADTRAV for corporate car rental services. ADTRAV supplier relations team facilitates education opportunities and strategic alignment between Enterprise and ADTRAV clients.
• Lufthansa German AirlinesstandardStrategic or Co-development PartnerLong-standing strategic partnership with Lufthansa. Scott Forthman from Lufthansa notes the great pleasure of working with ADTRAV team over 9 years with high professionalism and follow-through.
• United AirlinesstandardStrategic or Co-development PartnerUnited Airlines partners with ADTRAV for airline services. Miranda Agostini-Uriarte notes the palpable long-standing partnership with warmth and professionalism.
• Hilton (Supplier Relations)standardStrategic or Co-development PartnerHilton is a long-standing strategic partner collaborating on new and existing business opportunities. ADTRAV hosts Hilton at annual customer and agent-facing events including Annual Meeting, Supplier Expo and Leadership Summits.
• IHG (InterContinental Hotels Group)standardStrategic or Co-development PartnerIHG partners with ADTRAV for hotel services. Barb Borer notes ADTRAV's inspirational culture and leadership values their supplier partners through agent and client-facing events.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Corporate Travel Management (CTM): CTM is a mid-sized global TMC with proprietary technology platforms, serving corporate, government, and leisure clients. Closely comparable to ADTRAV as a similar-sized TMC competing for the same enterprise and government travel RFPs.
• Direct Travel: Direct Travel is a mid-market corporate travel management company serving enterprise and government clients with proprietary technology and dedicated account management. Highly comparable to ADTRAV in scale, vertical mix, and service model.
• Altour: Altour is a privately held mid-market TMC offering corporate, meetings, and VIP travel services with proprietary technology. Comparable to ADTRAV in size, vertical diversification, and founder/independently owned profile.
• FROSCH: FROSCH is a privately held mid-market travel management company specializing in corporate, leisure, and entertainment travel. Similar to ADTRAV as a privately held, mid-sized TMC competing for premium corporate and VIP clients.
• World Travel, Inc. World Travel, Inc. is a mid-sized corporate travel management company owned by World Travel Holdings, serving enterprise and government clients. Directly comparable to ADTRAV as a similar-sized TMC with government and corporate vertical mix.
• Travel Leaders Corporate: Travel Leaders Corporate is a mid-sized corporate travel management division of Travel Leaders Group serving enterprise and government clients. Directly comparable to ADTRAV in scale, vertical mix, and managed travel service model.

Broad incumbents

• BCD Travel: BCD Travel is one of the top three global TMCs serving multinational enterprise clients with proprietary technology platforms. Operates in the same corporate travel management space as ADTRAV but at significantly larger scale and global breadth.
• CWT (Carlson Wagonlit Travel): CWT is a top-tier global TMC serving large multinational corporations and governments with extensive proprietary technology and a global footprint. Competes with ADTRAV for large enterprise and government travel programs but at vastly larger scale.
• American Express Global Business Travel (Amex GBT): Amex GBT is the largest publicly traded corporate travel management company, serving multinational enterprise clients globally. Competes with ADTRAV for mid-to-large corporate travel RFPs with significantly greater scale and capital resources.

Emerging players

• TripActions (Navan): Navan (formerly TripActions) is a venture-backed corporate travel and expense platform built natively on modern cloud and AI technology. Represents a disruptive competitor to traditional TMCs like ADTRAV, particularly targeting mid-market and tech-forward enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ADTRAVtravel
• Facebookfacebook.com/ADTRAV
• LinkedInlinkedin.com/company/adtrav-travel-management
• Instagraminstagram.com/adtrav_travel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADTRAV