Deem
Deem is a cloud and mobile corporate travel management platform serving enterprises with 300+ employees, providing booking, expense integration, and ground transportation through direct sales and global Travel Management Company channel partners.
- Company typePrivate
- Founded2011
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Deem does
Deem is a corporate travel management technology company providing a customizable cloud and mobile platform for booking, procurement, and trip management. The platform primarily serves organizations with more than 300 employees, including Fortune 500 enterprises across technology, financial services, healthcare, and manufacturing industries, as well as Travel Management Companies (TMCs) that resell and implement the platform to their corporate clients. Deem's core products include the Deem online booking tool (originally launched as Etta), Etta Go for the SMB segment, Deem Ground for end-to-end ground transportation, Deem Mobile, Travel SafetyCheck (duty-of-care and traveler safety), and EcoCheck (carbon emissions tracking).
The platform's underlying technology integrates multiple Global Distribution Systems (Sabre, Apollo/Galileo, Travelport+, Amadeus, ITA Software, Travelfusion), NDC airline content (including direct partnerships with Southwest Airlines), hotel content (Booking.com), rail (Silverrail), and ground transport providers (Uber for Business). It connects natively to a broad expense management ecosystem (Workday, Oracle, Expensify, Chrome River, Deltek, Infor, Certify, Apptricity) and uses Thrust Carbon and GeoSure data feeds for sustainability and traveler safety. The platform operates from Oakland/San Francisco with engineering in Bangalore and EMEA operations in Dublin.
Deem generates revenue primarily through annual subscription licensing of its platform, priced custom by company size and traveler volume, with secondary professional services revenue from implementation and support. Go-to-market combines direct enterprise field sales with a deep TMC channel ecosystem (AAA, American Express GBT, BCD Travel, CWT, FCM, and others), supplemented by a self-serve online booking option for smaller customers. The company has changed ownership three times in seven years (Enterprise Holdings in 2019, Travelport in 2023, Juniper Group/Constellation Software in June 2026) and currently operates as an independent subsidiary under Juniper Group.
Deem firmographics
Firmographics- Name
- Deem
- Legal name
- Deem Inc.
- Website
- https://deem.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Deem is a cloud and mobile corporate travel management platform serving enterprises with 300+ employees, providing booking, expense integration, and ground transportation through direct sales and global Travel Management Company channel partners.
- Ownership category
- akta.pro rank
Deem industry classification
Industry- Product category
- Corporate Travel Management Software
- NAICS
- Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)
- akta.pro secondary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
Keywords
Where Deem is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Deem business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Primary revenue stream from annual subscription licensing of the Deem platform to corporate customers. Pricing based on company size and number of travelers.
- Professional Services: Time and materials revenue from implementation services, training, and ongoing customer support engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier - Custom pricing for large corporations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Deem product offering
Product offeringCore offering
Deem provides a cloud and mobile corporate travel management platform that enables organizations with more than 300 employees to book air, hotel, and ground transportation while enforcing policy compliance. The platform integrates multiple Global Distribution Systems (GDS) including Sabre, Apollo, Travelport, and ITA Software, and connects to enterprise expense systems such as Workday, Oracle, and Expensify. It also offers standalone ground transportation management (Deem Ground), a mobile app, and sustainability/safety features (EcoCheck, Travel SafetyCheck).
Product overview
Deem is a corporate travel management platform providing a unified suite of booking, procurement, and trip management solutions. The core platform (Deem/Etta) is a cloud and mobile-based online booking tool (OBT) supporting organizations with 300+ employees, while Etta Go serves SMB segments. The platform integrates air, hotel, and ground transportation content across multiple GDS systems (Travelport+, Sabre, Amadeus, Apollo, Galileo, Worldspan). Key modules include Deem Ground for end-to-end ground transportation, Deem Mobile for on-the-go trip management, Travel SafetyCheck for duty-of-care compliance, and EcoCheck for carbon footprint visibility. The platform connects with travel management companies (TMCs) through the Deem Collective program and integrates expense data with enterprise ERP/expense systems including Workday, Deltek, ChromeRiver, and Infor.
Differentiator
Problem solved
Functional benefit
Brands
- Etta: Corporate travel booking platform with delegate booking capability, EcoCheck sustainability features, and award-winning accessibility.
- Deem Ground
- Work Fource
Products and services
- Deem Corporate Travel Platform Customizable, full-service cloud and mobile corporate travel management platform for organizations with more than 300 employees. Provides booking, procurement, and trip management solutions including air, hotel, and ground transportation with policy compliance controls. Integrates with multiple GDS systems (Sabre, Apollo, Travelport, ITA Software, Amadeus) and enterprise expense/ERP systems.
- Etta Go Mobile-first corporate travel solution designed for small and medium-sized businesses (SMBs) with streamlined booking capabilities optimized for road warriors. Provides accessible self-service travel booking for the SMB segment.
- Deem Ground End-to-end ground transportation booking and management platform for corporate travel. Integrates with major rental car providers, black car services, ride-hailing (including Uber for Business), and rail service providers.
Companies that use Deem
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Deem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Deem partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship and core.
- Juniper GroupflagshipJuniper Group acquired Deem from Travelport, becoming the current owner and strategic backer of Deem's corporate travel platform.
- TravelportcoreFormer owner of Deem; now operates as a preferred partner and GDS content provider. Deem integrates with Travelport's GDS platform for travel inventory access.
- Enterprise HoldingscorePrevious ownership period under Enterprise Holdings; provides ground transportation inventory integration.
- AAAcoreMajor Travel Management Company partner reselling Deem platform to corporate customers.
- American Express Global Business Travel (GBT)coreLeading TMC partner distributing Deem's platform to enterprise clients globally.
- BCD TravelcoreMajor global TMC partner reselling and implementing Deem platform.
- CWTcoreGlobal TMC partner distributing Deem corporate travel solutions.
- FCM TravelcoreTMC partner offering Deem-powered travel management services.
- SabrecoreGDS content partner providing travel inventory through Sabre's distribution platform.
- ITA SoftwarecoreGDS content partner (now part of Google) providing air content integration.
- TravelfusioncoreLow-cost carrier content aggregation partner for Deem platform.
- AmadeuscoreGDS content partner providing travel distribution through Amadeus platform.
- Booking.comcoreHotel content provider supplying accommodation inventory to Deem platform.
- Southwest AirlinescoreDirect NDC content partnership providing airline inventory.
- WorkdaycoreNative integration with Workday expense management for seamless expense reporting.
- OraclecoreIntegration with Oracle expense and financial management systems.
- ExpensifycoreNative expense management integration for travel expense reconciliation.
- Chrome RivercoreEnterprise expense management integration partner.
- DeltekcoreIntegration with Deltek professional services expense management.
- InforcoreERP integration for expense and financial management.
- CertifycoreExpense management integration partner.
- Uber for BusinesscoreGround transportation integration for ride-hailing within travel booking.
- Thrust CarboncoreSustainability analytics partner providing carbon emissions tracking through EcoCheck.
- Conferma PaycoreVirtual payment solution for secure corporate travel payments.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Deem competitors and assessment
Company assessmentDirect peers
- Navan: Navan (formerly TripActions) is a fast-growing corporate travel and expense platform combining an OBT with a modern corporate card. It targets the same mid-market and enterprise segments as Deem, with comparable NDC and expense integration capabilities.
- TravelPerk: TravelPerk offers a corporate travel booking platform with strong SMB and mid-market focus, expanding into enterprise. It overlaps with Deem's Etta Go and main platform on booking, policy, and expense workflows.
- HRS Group: HRS Group provides corporate hotel-centric booking, payment and expense solutions to enterprises globally, overlapping with Deem on hotel sourcing, payment integration and T&E workflows.
- Egencia (Expedia Group): Egencia, Expedia Group's corporate travel brand, is a direct online booking and managed travel competitor to Deem with global coverage and TMC-style servicing for enterprise clients.
- SAP Concur: SAP Concur Travel is the enterprise incumbent in corporate online booking and travel & expense management. It competes head-to-head with Deem for Fortune 500 travel programs and is the most direct comparable on scope, customer profile and integrated T&E proposition.
Emerging players
- TravelBank: TravelBank is an emerging player combining corporate travel booking with expense management and a payments card. It targets SMB and mid-market segments that overlap with Deem's Etta Go and online booking offering.
- Spotnana: Spotnana is a next-generation, NDC-native travel platform that powers TMCs and corporates. It competes for the same enterprise customers as Deem, particularly those prioritizing modern NDC content and open architecture.
Broad incumbents
- CWT: CWT is one of Deem's largest TMC channel partners and also a direct managed travel competitor to Deem-powered programs. Overlap is partial — CWT increasingly bundles its own technology stack alongside partner OBTs.
- BCD Travel: BCD Travel is a top global TMC that resells Deem to enterprise clients and competes for the same corporate travel management RFPs. It is a broad incumbent with comparable enterprise customer base.
- American Express Global Business Travel (Amex GBT): Amex GBT is both a major Deem reseller and a competitor offering its own corporate travel management platform. It is a broad incumbent in the same enterprise travel management space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deem social profiles
Digital presenceDeem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deem leadership team
Management profileNumber of profiles
Profiles21 records
Deem funding detail
Funding detailFunding overview
Funding rounds13 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deem M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deem
What does Deem do?
Deem provides a cloud and mobile corporate travel management platform that enables organizations with more than 300 employees to book air, hotel, and ground transportation while enforcing policy compliance. The platform integrates multiple Global Distribution Systems (GDS) including Sabre, Apollo, Travelport, and ITA Software, and connects to enterprise expense systems such as Workday, Oracle, and Expensify. It also offers standalone ground transportation management (Deem Ground), a mobile app, and sustainability/safety features (EcoCheck, Travel SafetyCheck).
Is Deem a public or private company?
Deem is a private company. It is classified as corporate owned and is currently operating.
When was Deem founded?
Deem was founded in 2011. It employs 101 to 250 people.
Where is Deem based?
Deem is headquartered in Oakland, United States, in the North America region.
How does Deem make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services.
Who are Deem's main competitors?
Direct peers on record are Navan, TravelPerk, HRS Group, Egencia (Expedia Group) and SAP Concur. Emerging players are TravelBank and Spotnana. Broad incumbents are CWT, BCD Travel and American Express Global Business Travel (Amex GBT).
Does Deem have an API?
No public API is recorded for Deem.
What industry is Deem in?
Deem's product category is Corporate Travel Management Software. Its primary akta.pro industry code is THAKANAA, Corporate Travel & Expense (T&E) Management Platforms, with a secondary code of THALANAI, Corporate Mobility & Ground Transport Management. Its NAICS code is 56151 and its SIC code is 7370.