What The Perfect Workout does

The Perfect Workout Inc. is a privately-held, US-based personal training company founded in 1999 by Matt Hedman and headquartered in Encinitas, California. The company operates 76 owned-and-operated studios across nine states (California, Colorado, Illinois, Maryland, New Jersey, Pennsylvania, Texas, Virginia, and Washington), supplemented by a virtual training channel that delivers live 1-on-1 sessions via video. Its core product is a 20-minute, twice-weekly slow-motion strength training program conducted one-on-one with certified personal trainers, designed primarily for adults aged 40+ to combat age-related muscle loss (sarcopenia) and for individuals with injuries or physical limitations. The training methodology uses specially calibrated equipment in a clinically-controlled Medical Fitness Facility environment, with no music or mirrors, and is featured in peer-reviewed journals and major national media including The Wall Street Journal, NPR, and The New York Times. The company claims 250+ certified personal trainers and 70,000+ members served over 25+ years, and operates a mobile member app for scheduling, progress tracking, and trainer communication, with HealthKit and HSA/FSA integrations.

The business model is subscription-based recurring revenue from monthly memberships priced at $235–$695 depending on training format (in-studio vs. virtual) and frequency (1x or 2x per week), with no long-term contracts and a 90-day money-back guarantee. Customer acquisition is sales-led, anchored by a complimentary 40-minute intro session, supported by content marketing (podcast, YouTube, blog, organic social) and earned media. Ancillary referral partnerships with Macro Factor, Factor Meals, and GLP-1 medical support providers extend the offering into a broader fat-loss ecosystem. The company is wholly founder-led with no disclosed external funding, M&A activity, or institutional investment, and generates no publicly disclosed financial figures.

Name

The Perfect Workout

Legal name

The Perfect Workout Inc.

Website

https://theperfectworkout.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

The Perfect Workout operates 76 US studios and a virtual channel offering 20-minute, twice-weekly 1-on-1 slow-motion strength training with certified personal trainers, primarily serving adults 40+ seeking time-efficient, medically-aligned fitness.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Personal training services
• Strength training programs
• Fitness memberships
• Slow-motion training
• One-on-one fitness

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Studio Personal Training Memberships: Monthly membership fees for 1-on-1 personal training sessions at physical studio locations. Packages range from $285 to $695 per month depending on training frequency (1x or 2x per week) and location. No long-term contracts required.
2. Virtual Personal Training Memberships: Monthly subscription for live, online 1-on-1 training sessions conducted via video call. Priced at $235-$465 per month with same methodology as in-studio training.
3. Fat-Loss Program Partnerships: Referral partnerships with third-party providers (Macro Factor, Factor Meals, GLP-1 Medical Support) offering supplementary nutrition and medical weight loss programs. Members receive discounts on these third-party services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

The Perfect Workout delivers one-on-one personal training sessions based on a proprietary slow-motion strength training methodology, with each workout lasting approximately 20 minutes and recommended twice per week. Sessions are conducted by certified personal trainers either at the company's 75+ Medical Fitness Facility studios nationwide or via live virtual training, with membership subscriptions ranging from $235 to $695 per month. The offering is accompanied by a mobile app for scheduling and progress tracking, and is supported by referral partnerships with nutrition and medical weight-loss providers.

Product overview

The Perfect Workout is a health and fitness company offering a single, unified methodology based on slow-motion strength training. The core offering consists of two delivery channels: In-Studio Personal Training (conducted at 75+ company-owned studio locations nationwide using specialized, calibrated equipment) and Virtual Personal Training (delivered live via video platform for remote access). Both programs follow the same 20-minute, twice-weekly workout protocol with dedicated certified personal trainers. A companion Member App enables progress tracking, trainer communication, and scheduling. The company positions itself as a Medical Fitness Facility focused on combating age-related muscle loss (sarcopenia) through high-intensity, time-efficient training.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio Personal Training One-on-one personal training sessions conducted at the company's 75+ studio locations nationwide, using a proprietary slow-motion strength training methodology with 20-minute workouts recommended twice per week. Delivered by certified personal trainers in Medical Fitness Facility environments with specially calibrated equipment; no music, mirrors, or group classes. Available to individuals across all fitness levels, including those with injuries or physical limitations, with monthly memberships ranging from $285 to $695 depending on training frequency and location.
• Virtual Personal Training Live, one-on-one personal training sessions delivered remotely via video platform (Zoom) by certified personal trainers, using the same science-backed slow-motion strength training methodology as the in-studio program. Workouts are customized to require no equipment, adapting to available space and household items, and are accessible globally with a computer, tablet, or phone. Priced at $235 to $465 per month with no long-term contracts.
• The Perfect Workout Member App Companion mobile app available on iOS and Android that allows members to schedule sessions, track workout progress, communicate directly with their certified personal trainer, and access personalized FitProfile data. Integrates with Apple HealthKit to log body measurements, activity data, and food-related metrics.

Quantifiable outcome

• 8% muscle mass loss per decade starting around age 40 can be slowed or reversed with consistent strength training
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Macro FactorminorGTM or Marketing PartnerReferral partnership offering evidence-based calorie and macro tracking to members seeking fat-loss support. Macro Factor manages calories and macros scientifically as part of The Perfect Workout's fat-loss ecosystem.
• Factor MealsminorGTM or Marketing PartnerReferral partnership for high-protein, ready-to-go meal prep delivery. Members receive discounts on meal planning to support their fitness goals.
• GLP-1 Medical Support PartnersminorStrategic or Co-development PartnerPartnership providing affordable access to GLP-1 medical weight loss support through trusted partner for members seeking medical intervention for obesity management.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Orangetheory Fitness: Large boutique fitness brand operating group-based HIIT cardio+strength studios across the US. Comparable as a premium-priced, membership-driven boutique fitness operator with multiple distribution formats, though focused on group classes rather than 1-on-1 slow-motion strength training.
• F45 Training: Global boutique fitness franchise offering 45-minute functional strength and conditioning group workouts. Comparable as a premium-priced boutique fitness brand with franchise/partner expansion mechanics and a similar 40-minute-class time-efficient value proposition.
• Live Long Life Care (Equinox): Equinox-branded concierge personal training and longevity program attached to premium Equinox clubs. Comparable premium positioning and affluent/ageing-wellness consumer overlap, though it operates inside broader luxury gym clubs rather than dedicated small-studio personal training.

Direct peers

• Fitness Together: Direct 1-on-1 personal training franchise operating small private studios with certified trainers. Most direct comparable: same 1-on-1 coaching model, semi-private studio footprint, similar private/semi-private training environment, and overlapping 40+ affluent demographic.
• GYMGUYZ: In-home and on-site 1-on-1 personal training franchise delivering certified-trainer sessions to clients' homes and offices. Directly comparable 1-on-1 personal training service with flexible delivery and a similar time-efficient, results-oriented positioning.

Emerging players

• Body20: EMS (electro-muscle stimulation) strength training franchise offering 20-minute 1-on-1 sessions with technology-assisted resistance. Comparable as a time-efficient, technology-forward strength training alternative targeting busy professionals and 40+ consumers; competes for the same muscle-preservation use case.
• Tonal: Connected strength-training hardware brand selling AI-coached home workouts with adjustable digital resistance. Comparable strength-training technology narrative and time-efficient value prop targeting similar health-conscious consumers, though delivered via hardware rather than in-person coaching.
• StretchLab: Boutique assisted-stretching and mobility franchise operating small 1-on-1 and small-group studios. Comparable as a premium-priced, appointment-based 1-on-1 wellness studio serving 40+ consumers seeking functional health outcomes rather than traditional gym-style workouts.
• Future: App-based 1-on-1 personal training platform pairing members with remote coaches and personalized programming via mobile. Comparable 1-on-1 coaching model and time-efficient value proposition targeting busy professionals, though delivered purely digitally without dedicated strength equipment.

Regional players

• Title Boxing Club: Franchised boutique fitness chain focused on boxing-style group personal training with multiple studio locations. Comparable boutique fitness franchise footprint and similar member demographic targeting, though centered on group kickboxing classes rather than slow-motion strength training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PerfectWorkoutPodcast
• Facebookfacebook.com/ThePerfectWorkout
• LinkedInlinkedin.com/company/the-perfect-workout
• Instagraminstagram.com/theperfectworkout
• Xx.com/PerfectWorkout1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perfect Workout