Vellgus
Vellgus is a Canadian direct-to-consumer company that designs, manufactures, and sells modular red and near-infrared light therapy panels, an RF/LED skincare device, and an infrared sauna blanket, serving at-home health, wellness, pain-management, and skincare consumers across the United States and Canada.
- Company typePrivate
- Founded2019
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vellgus does
Vellgus is a privately-held Canadian e-commerce company headquartered in Edmonton that designs, manufactures, and sells at-home red and near-infrared light therapy devices under the Vellgus Red Light brand, primarily serving consumers in the United States and Canada. The company's core technology is photobiomodulation delivered through proprietary multi-wavelength LED panels using 5W chips across six spectrum bands (480nm, 630nm, 660nm, 810nm, 830nm, and 850nm), with the company claiming higher irradiance (120-190 mW/cm²) than competitors using 2W chips. Devices are registered as FDA Class II medical devices and ETL Intertek certified, manufactured in an FDA-registered facility.
The product portfolio centers on the modular Black Series panels (Mini, Elite, Elite V2, Pro, Pro V2, Max 300) covering targeted to full-body treatment areas, plus two adjacent categories: the Reviv Pro anti-aging handheld device combining RF, EMS, electroporation, sonic massage, and LED therapy, and an Infrared Sauna Blanket (CE marked, RoHS compliant). All hardware is sold on a one-time perpetual-license model with no required subscription, accompanied by a 30-day trial, up to three-year warranty, free USA/Canada shipping, Sezzle buy-now-pay-later financing, and HSA eligibility.
Vellgus operates a direct-to-consumer go-to-market through vellgus.com, complemented by an Awin-managed affiliate program and four partner channels (Clinic, Gym, Retail, Workplace Wellness). Customer segmentation is horizontal: health-and-wellness consumers, athletes, pain-management seekers, infrared sauna users, and pet owners. Marketing relies on SEO-driven educational content (a 19+ page blog covering conditions from COPD to vagus-nerve modulation), organic social (Instagram, Facebook, LinkedIn), earned media placements (Forbes, Good Morning America, People, Health, Glamour, Byrdie), and customer reviews aggregating to 4.9-star ratings across SKUs. The company is bootstrapped with no disclosed funding rounds, operates with 11-50 employees, and reports no revenue figure publicly.
Vellgus firmographics
Firmographics- Name
- Vellgus
- Legal name
- Vellgus Red Light
- Website
- https://vellgus.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vellgus is a Canadian direct-to-consumer company that designs, manufactures, and sells modular red and near-infrared light therapy panels, an RF/LED skincare device, and an infrared sauna blanket, serving at-home health, wellness, pain-management, and skincare consumers across the United States and Canada.
- Ownership category
- akta.pro rank
Vellgus industry classification
Industry- Product category
- Red Light Therapy Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
- akta.pro secondary industry
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
Keywords
Where Vellgus is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Vellgus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time hardware sales of red light therapy devices including panels, sauna blankets, and skincare devices. Products are sold as perpetual licenses with no ongoing subscription required, though Buy Now Pay Later financing is available through Sezzle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mini - Portable targeted therapy device |
| One time/ perpetual license | Pay-as-you-go | Infrared Sauna Blanket |
| One time/ perpetual license | Pay-as-you-go | Elite - Half-body therapy device |
| One time/ perpetual license | Pay-as-you-go | Elite V2 - Advanced 6-band half-body device |
| One time/ perpetual license | Pay-as-you-go | Pro - Full-body therapy device |
| One time/ perpetual license | Pay-as-you-go | Pro V2 - Advanced full-body device |
| One time/ perpetual license | Pay-as-you-go | Max 300 - Best performance full-body device |
| One time/ perpetual license | Pay-as-you-go | Reviv Pro - Anti-aging skincare device |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Vellgus product offering
Product offeringCore offering
Vellgus designs, manufactures, and sells multiwavelength red and near-infrared light therapy hardware for at-home wellness use. The product lineup centers on the Black Series modular panels (Mini targeted-area, Elite V2 half-body, Pro full-body, Max 300 high-performance), supplemented by the Reviv Pro anti-aging skincare handset and a far-infrared sauna blanket. Devices are sold primarily direct-to-consumer through vellgus.com with Sezzle financing and a 30-day trial.
Product overview
Vellgus is a Red Light Therapy Company serving the USA and Canada, offering a portfolio of multiwavelength red and near-infrared light therapy devices and wellness products. The product lineup centers on the VELLGUS Black Series of modular red light therapy panels—comprising the Mini (targeted areas), Elite and Elite V2 (half-body), Pro (full-body), and Max 300 (best performance)—all utilizing proprietary R+|NIR+ spectral output technology with varying wavelength combinations. Complementing the light panels is the Reviv Pro anti-aging skincare device incorporating RF, electroporation, and LED technologies, and the VELLGUS Infrared Sauna Blanket for heat-based detox therapy. The products are designed for home use with varying power outputs, coverage areas, and wavelength configurations ranging from 2-band to 6-band spectral output.
Differentiator
Problem solved
Functional benefit
Products and services
- VELLGUS Mini Red Light Therapy Device A compact, portable red and near-infrared light therapy device combining 660nm and 850nm wavelengths via 15x5W LEDs, with battery and USB charging plus a digital timer; intended for individuals seeking targeted-area photobiomodulation treatment at home or while traveling.
- VELLGUS Elite Red Light Therapy Panel A half-body red light therapy panel delivering 5-band spectral output (630nm, 660nm, 810nm, 830nm, 850nm) through 60x5W LEDs with built-in stand, door hook, cooling fan, and touchscreen controls; intended for at-home users needing broader coverage than a portable targeted device.
- VELLGUS Elite V2 Red Light Therapy Panel An upgraded half-body red light panel featuring Vellgus's 6-band R+|NIR+ spectral output (480nm, 630nm, 660nm, 810nm, 830nm, 850nm) via 60x5W LEDs, with built-in stand and door hook; intended for home users who want the broadest spectral output in a mid-size panel format.
- VELLGUS Pro Red Light Therapy Panel A full-body red light therapy panel using 5-band (630nm, 660nm, 810nm, 830nm, 850nm) multiwave technology across 120x5W LEDs with 2 cooling fans, app connectivity, remote control, and floor stand or door hook options; intended for whole-body photobiomodulation at home.
- VELLGUS Max 300 Red Light Therapy Panel Vellgus's highest-power full-body red light therapy panel, using 300x5W LEDs across the 5-band multiwave spectrum with 8 cooling fans and a hanging kit; intended for users wanting the maximum irradiance and coverage area in the at-home product line.
- VELLGUS Reviv Pro Anti-Aging Skincare Device A handheld anti-aging skincare device that combines RF radio frequency, ionic cleansing, electroporation nutrient delivery, EMS microcurrents, sonic massage, LED phototherapy (red 623nm and blue 465nm), and semiconductor cooling; designed for consumers wanting an at-home multi-technology facial treatment system.
- VELLGUS Infrared Sauna Blanket A home far-infrared sauna blanket using carbon-fiber heating wire technology (7–10 µm emission wavelength) in a PU leather housing with waterproof lining and adjustable temperature up to 80°C; intended for consumers wanting detox, calorie-burning, and relaxation benefits from at-home heat therapy.
Quantifiable outcome
- Devices require only 5-15 minutes of exposure due to high irradiance
- +3 more outcomes
Companies that use Vellgus
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Vellgus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Vellgus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Awin (Affiliate Network)minorVellgus uses Awin's affiliate marketing platform to manage their affiliate partner program, allowing content creators and marketers to earn commissions by promoting Vellgus products.
- SezzleminorSezzle provides buy-now-pay-later financing options, allowing customers to split purchases into 5 interest-free payments.
- Clinic PartnerscoreHealthcare clinics and wellness centers authorized to offer Vellgus products to their patients as part of treatment programs.
- Gym PartnerscoreFitness facilities and gyms authorized to offer Vellgus red light therapy to their members.
- Retail PartnerscoreRetail stores authorized to carry and sell Vellgus products. Custom branding options available for bulk orders.
- Workplace Wellness PartnersminorCorporate wellness partnerships for employers offering Vellgus products to employees.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vellgus competitors and assessment
Company assessmentEmerging players
- CurrentBody: Retailer and brand of at-home beauty devices including LED masks and red light therapy skincare tools; overlaps with Vellgus's Reviv Pro skincare device on LED beauty use cases.
Direct peers
- HigherDOSE: Direct-to-consumer wellness brand selling infrared sauna blankets and red light therapy products; directly comparable to Vellgus's Infrared Sauna Blanket and light panels on premium positioning.
- Mito Red Light: Direct competitor selling modular MitoPRO and MitoMAX red/NIR light therapy panels with multi-wavelength configurations to the same at-home consumer wellness segment as Vellgus.
- Sun Home Saunas: Specialist in infrared saunas and sauna blankets for at-home use; competes directly with Vellgus's Infrared Sauna Blanket on heat-based detox and recovery use cases.
- Bestqool: Budget-tier red light therapy panel brand sold online; competes with Vellgus on entry-level multi-wavelength panels targeting cost-sensitive at-home consumers.
- Joovv: Leading venture-backed direct-to-consumer red and near-infrared light therapy panel brand; offers modular full-body and targeted devices sold online and via major retailers. Directly competes with Vellgus's Mini, Elite, Pro, and Max 300 product line.
- PlatinumLED Therapy Lights: Established online retailer of red/NIR therapy panels (BIOMAX, SAHARA series) competing head-to-head with Vellgus on full-body panels, irradiance claims, and warranty terms.
- Rouge Care: D2C red light therapy brand offering wearable and panel-style photobiomodulation devices; competes on similar consumer wellness positioning, multi-wavelength output, and at-home convenience.
- LightStim: FDA-cleared LED light therapy devices for skincare and pain; overlaps directly with Vellgus's Reviv Pro anti-aging skincare device on red/blue light beauty use cases.
Regional players
- Red Light Rising: UK-based red light therapy panel maker selling high-irradiance full-body devices to the European market. Comparable product offering and D2C model but operates in a different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vellgus social profiles
Digital presenceVellgus compliance and trust
Trust signalCompliance4 records
Vellgus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vellgus leadership team
Management profileNumber of profiles
Vellgus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vellgus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vellgus
What does Vellgus do?
Vellgus designs, manufactures, and sells multiwavelength red and near-infrared light therapy hardware for at-home wellness use. The product lineup centers on the Black Series modular panels (Mini targeted-area, Elite V2 half-body, Pro full-body, Max 300 high-performance), supplemented by the Reviv Pro anti-aging skincare handset and a far-infrared sauna blanket. Devices are sold primarily direct-to-consumer through vellgus.com with Sezzle financing and a 30-day trial.
Is Vellgus a public or private company?
Vellgus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vellgus founded?
Vellgus was founded in 2019. It employs 11 to 50 people.
Where is Vellgus based?
Vellgus is headquartered in Edmonton, Canada, in the North America region.
How does Vellgus make money?
One revenue line is on record: hardware Sales.
Who are Vellgus's main competitors?
CurrentBody is listed as an emerging player. Direct peers are HigherDOSE, Mito Red Light, Sun Home Saunas, Bestqool, Joovv, PlatinumLED Therapy Lights, Rouge Care and LightStim. Red Light Rising is listed as a regional player.
Does Vellgus have an API?
No public API is recorded for Vellgus.
What industry is Vellgus in?
Vellgus's product category is Red Light Therapy Devices. Its primary akta.pro industry code is HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy), with a secondary code of CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning). Its NAICS code is 334510 and its SIC code is 3845.