Blissim
Blissim is a French DTC beauty company operating a monthly subscription box, a 200+ brand e-commerce marketplace, and a Paris boutique, serving individual beauty consumers in France since 2011.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Blissim does
Blissim, operated by BEAUTYCOM SAS, is a French direct-to-consumer beauty company founded in 2011 and headquartered at 10 Rue du Faubourg-Montmartre in the 9th arrondissement of Paris. Its core product is a monthly beauty subscription box priced at €18.90 containing five miniature products, supplemented by a welcome offer of six products for €17.90, a summer double-box at €27, and a rotating catalogue of themed limited-edition coffrets priced from €13.90 to €43. Subscribers also access a 15% discount on the broader shop, a loyalty program, and gift cards.
The company runs an omnichannel DTC operation consisting of an e-commerce platform, a physical boutique in Paris, and the subscription engine. The e-commerce shop carries more than 500 products from over 200 partner brands, including Laneige, La Rosée, Oh My Cream, Rituals, and Alexia Mori. Customer experience is anchored by a Beauty Profile questionnaire used to personalize box selection, though the input data indicates no proprietary AI/ML recommendation layer. In 2026, Blissim extended the platform with the Corner Haircare Pro sub-store and several segment-themed boxes such as Ménopause & éclat and Experte boucles.
The business model combines recurring subscription revenue, marketplace sales, limited-edition box revenue, gift cards, and in-store retail, all targeted at French individual beauty consumers. The company is privately held, with Quentin Reygrobellet serving as Président of BEAUTYCOM SAS, and discloses no funding rounds or external investors.
Blissim firmographics
Firmographics- Name
- Blissim
- Legal name
- BEAUTYCOM SAS
- Website
- https://blissim.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blissim is a French DTC beauty company operating a monthly subscription box, a 200+ brand e-commerce marketplace, and a Paris boutique, serving individual beauty consumers in France since 2011.
- Ownership category
- akta.pro rank
Blissim industry classification
Industry- Product category
- Beauty Subscription & Multi-Brand E-Commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Beauty & Personal Care-Focused Catalog Department Store Retailers (CRAGAIAC)
Keywords
Where Blissim is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Blissim business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Monthly Beauty Box Subscription: Core revenue stream from monthly beauty subscription boxes priced at €18.90/month (with combined July/August double-box at €27). Customers receive 5 miniatures per month with personalized product selection. The subscription renews automatically unless cancelled (no commitment required). Upsell opportunity exists through limited-edition themed boxes offered throughout the year.
- E-commerce Shop Sales: One-time product purchases through the Blissim e-shop. Subscribers receive 15% discount on all shop purchases. Products span skincare, haircare, makeup, fragrance, and body care across 200+ brands. Average order threshold for free delivery is €59.
- Gift Cards: Gift cards available for purchase, allowing recipients to activate a subscription or make purchases on the platform.
- Limited Edition Coffret Boxes: Special themed limited-edition boxes (éditions limitées) sold at premium price points with curated product selections. Examples include 'Cultissime', 'Ma première routine', 'Experte boucles', and collaborations with influencers/partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly beauty box subscription |
| Subscription | Multi-year contract | Double-box summer edition (July/August combined) |
| Subscription | Monthly | Welcome offer - enhanced box |
| Subscription | Monthly | Subscriber discount on shop |
| Unit Pricing | Pay-as-you-go | Limited edition coffret boxes |
| Unit Pricing | Pay-as-you-go | Individual product pricing (e-shop) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Blissim product offering
Product offeringCore offering
Blissim operates a monthly personalized beauty subscription box (€18.90/month) delivering 5 miniature products tailored to each subscriber's beauty profile (skin type, concerns, hair type, interests). It complements the subscription with a multi-brand e-commerce shop featuring over 200 beauty brands, plus themed limited-edition boxes (e.g., Cultissime, Ménopause & éclat, Experte boucles, Ma première routine) created in collaboration with influencers and brand partners.
Product overview
Blissim is a French beauty box subscription service operating since 2011, offering personalized monthly deliveries of 5 miniature beauty products (skincare, makeup, haircare, fragrances, accessories) at 18.90€/month. The core offering consists of the Beauty Box subscription, Double-Box (bi-monthly combined editions), and Limited Edition themed boxes. The ecosystem includes an e-commerce shop with branded corners for Haircare Pro, K-Beauty, Green/natural products, Sun care, Anti-aging, and Curly hair. Key brands featured include 23Beauty, Brave New Hair, Kairly Paris, Avril, MIMITIKA, Green Barbès, Baïja, Melvita, LABORATOIRES DE BIARRITZ, Filorga, Payot, Patyka, Curel, andEtat Pur. Additional services include gift cards and a loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Blissim: Main beauty subscription box brand offering monthly personalized beauty boxes with 5 miniature products and access to full-size products on the e-commerce platform.
Products and services
- Blissim Beauty Box (Abonnement) Monthly beauty subscription box delivering 5 miniature beauty products personalized to each customer's beauty profile, priced at €18.90/month with free shipping, no commitment, and cancellable anytime. Active subscribers receive a 15% discount on full-size products in the e-shop.
- Double-Box (Juillet/Août - Sun stories) Combined bi-monthly edition of two monthly beauty boxes offered as a single 10-product shipment with enhanced value pricing for the July/August period.
- Limited Edition Coffret Boxes (Éditions Limitées) Themed limited-edition beauty boxes (e.g., Ménopause & éclat, Experte boucles, Ma première routine, Cultissime, Monsieur x Rituals, Blissim x Oh My Cream, Move avec Alexia Mori, Moms Gang x Margot YMF) priced from €13.90 to €43 with claimed retail values up to €387.
- Blissim E-shop (Boutique) E-commerce platform on blissim.fr offering full-size beauty products from 200+ brands across skincare, haircare, makeup, body care, fragrance, and solar care, with free delivery from €59.
- Corner Haircare Pro Curated section on the e-shop featuring 20 professional haircare brands (including Kérastase, Davines, Moroccanoil) with best-sellers and new discoveries.
- Gift Cards (Cartes Cadeaux) Purchasable gift cards redeemable on Blissim for subscription activation or product purchases, with no expiration date.
- Loyalty Program (Programme Fidélité) Points-based loyalty program where subscribers earn points per purchase that can be redeemed for rewards and gifts.
Quantifiable outcome
- Limited edition 'Cultissime' boxes rated +4.3/5 with over 800 reviews, demonstrating high customer satisfaction
- +1 more outcomes
Companies that use Blissim
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Blissim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blissim partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LaneigecoreLaneige products featured prominently in the summer double-box offering (2026), with the Laneige lip-sérum highlighted as a key product. This represents a brand partnership for curated product inclusion in subscription boxes.
- La RoséecoreLa Rosée featured in the summer double-box with products like rechargeable deodorant and eye contour cream. Welcome offer (code LAROSEESOLAIRE) features La Rosée products prominently.
- MimitikaminorMimitika brand highlighted for its SPF product line with light and invisible textures. Featured in the 'Coffret Expert boucles' limited edition offering.
- Alexia MoriminorInfluencer collaboration for 'Move avec Alexia Mori' limited edition box featuring her sports program and beauty routine in an exclusive bag.
- Margot YMFminorInfluencer collaboration for 'Moms Gang x Margot YMF' limited edition covering bath, care, meals, awakening, and outings for mothers.
- Oh My CreamminorBrand collaboration 'Blissim x Oh My Cream' featuring ultra-desirable clean and demanding formulas in a limited edition.
- Ritualsminor'Monsieur x Rituals' collaboration featuring 5 easy-to-adopt daily best-sellers for an express routine in a limited edition box.
- Amazon Web Services (AWS)minorWebsite hosting provider. Blissim's website (blissim.fr) is hosted by Amazon Web Services, Inc. on AWS infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Blissim competitors and assessment
Company assessmentDirect peers
- Glossybox: International monthly beauty subscription box delivering 5 product samples; operates across multiple European countries and is the most direct global competitor to Blissim's subscription model and target customer (women beauty enthusiasts).
- Birchbox: Pioneer of the beauty subscription box model offering monthly sample boxes and a full e-commerce shop; directly comparable to Blissim in product format, target customer, and dual subscription-plus-marketplace business model.
- Ipsy: US-based beauty subscription offering monthly Glam Bag with 5 sample-size products and a large online beauty marketplace; comparable to Blissim in box mechanics, personalization approach, and multi-brand e-shop model.
- Allure Beauty Box: Quarterly beauty subscription box curated by Allure editors featuring deluxe samples from premium brands; closely comparable to Blissim's limited-edition boxes (e.g., Cultissime) in curation-led premium beauty discovery.
- Cult Beauty: UK-based online multi-brand beauty retailer (now part of Sephora group) specializing in indie, K-Beauty, and premium brands; directly comparable to Blissim's e-shop assortment and category-corner approach (K-Beauty, Haircare Pro, Green).
- Feelunique: European online beauty retailer with broad multi-brand assortment including premium skincare, haircare, and K-Beauty; comparable to Blissim's e-shop model and French/European DTC beauty positioning.
- Oh My Cream!: French clean and premium beauty multi-brand retailer (online + boutiques in Paris) — and a current Blissim partner ('Blissim x Oh My Cream' limited edition); directly comparable in French clean-beauty positioning, curated assortment, and Paris boutique presence.
Broad incumbents
- Nocibé: Major French multi-brand beauty and fragrance retailer with 500+ stores and a large online shop; comparable as a French beauty destination offering 200+ brands, partially overlapping with Blissim's e-shop assortment and customer base.
- Marionnaud: Leading European perfume and beauty retail chain with strong French presence and broad multi-brand assortment; comparable to Blissim as a French multi-brand beauty retail channel competing for the same shopper wallet.
- Sephora: Global omni-channel beauty retailer with a strong French presence (Sephora France), carrying 300+ premium brands and Beauty Insider loyalty; comparable to Blissim in multi-brand DTC beauty marketplace model and target premium-beauty consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights2 records
Customer concentration
Blissim social profiles
Digital presenceBlissim compliance and trust
Trust signalCompliance1 record
Blissim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blissim leadership team
Management profileNumber of profiles
Profiles1 record
Blissim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blissim M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blissim
What does Blissim do?
Blissim operates a monthly personalized beauty subscription box (€18.90/month) delivering 5 miniature products tailored to each subscriber's beauty profile (skin type, concerns, hair type, interests). It complements the subscription with a multi-brand e-commerce shop featuring over 200 beauty brands, plus themed limited-edition boxes (e.g., Cultissime, Ménopause & éclat, Experte boucles, Ma première routine) created in collaboration with influencers and brand partners.
Is Blissim a public or private company?
Blissim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blissim founded?
Blissim was founded in 2011. It employs 51 to 100 people.
Where is Blissim based?
Blissim is headquartered in Paris, France, in the Europe region.
How does Blissim make money?
Four revenue lines are on record. Monthly Beauty Box Subscription is the primary driver. The others are E-commerce Shop Sales, gift Cards and limited Edition Coffret Boxes.
Who are Blissim's main competitors?
Direct peers on record are Glossybox, Birchbox, Ipsy, Allure Beauty Box, Cult Beauty, Feelunique and Oh My Cream!. Broad incumbents are Nocibé, Marionnaud and Sephora.
Does Blissim have an API?
No public API is recorded for Blissim.
What industry is Blissim in?
Blissim's product category is Beauty Subscription & Multi-Brand E-Commerce. Its primary akta.pro industry code is CRAGAIAC, Beauty & Personal Care-Focused Catalog Department Store Retailers. Its NAICS code is 456120 and its SIC code is 5600.