What Mimitika does

Mimitika is a French personal care brand, legally MIMI TIKA S.A.S., headquartered in Bordeaux and operating for nearly a decade since founding around 2015. The company designs, manufactures in France, and sells a portfolio of natural sun protection and self-tanning products under the MIMITIKA brand, with a children's sub-brand called BABYTIKA. The product portfolio spans four categories: SPF50 sun protection (face cream and an invisible pocket stick), self-tanning products featuring DHA derived from colza flower sugar, a four-serum skincare line (Sun-Kissed Glow, Milky Drop, Green Shot, Natural Fizz), and body care accessories including a dual-grain marine and Epsom salt scrub and an applicator glove. Formulations emphasize 94-100% natural-origin ingredients, vegan and cruelty-free positioning, ocean-friendly claims, and antioxidant-enriched blends with botanical actives such as carrot oil, raspberry seed oil, green tea, avocado, and prickly pear cactus.

The business model is a dual-channel D2C-plus-retail play. Direct-to-consumer revenue is generated through a Shopify-powered e-commerce storefront (www.mimitika.com) selling individual products priced from €8 to €53 and discounted bundles, with free shipping in France above €49 and international delivery to roughly 40 countries via Colissimo. The secondary channel is wholesale distribution to a growing network of French pharmacies and parapharmacies, developed and animated by dedicated Délégués Pharmaceutiques covering Gironde, Toulouse, Lyon, and surrounding areas, including in-store demonstrations and pharmacy team training. Marketing is built around brand storytelling content (ocean protection, sun education), organic social (Instagram, Facebook, Pinterest, YouTube), email newsletters, and earned media in French press including Elle, Marie Claire, Vogue, Figaro Madame, and Biba. The company is privately held with no disclosed institutional funding, structured as a Société par Actions Simplifiée under French law, and operates with a small team of 1-10 employees.

Name

Mimitika

Legal name

MIMI TIKA S.A.S.

Website

https://mimitika.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mimitika is a Bordeaux-based French personal care brand that designs, manufactures, and sells natural-origin sun protection (SPF50), DHA-based self-tanners, skincare serums, and the BABYTIKA children's line through its Shopify D2C site and a growing French pharmacy and parapharmacy network, shipping to roughly 40 countries.

Ownership category

akta.pro rank

Product category

Natural Sun Care and Self-Tanning Cosmetics

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sun Care & After-Sun (Non-color) (CRADANAH)

akta.pro secondary industries

Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)

Keywords

• Natural sun care
• Self-tanning cosmetics
• Mineral sunscreen products
• Vegan skincare serums
• Ocean-friendly cosmetics

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Mimitika generates revenue primarily through direct online sales via its Shopify e-commerce platform, selling individual products and curated bundles to end consumers. Products range from €8 to €53, with free shipping offered on orders over €49 in France.
2. Pharmacy and Parapharmacy Retail: Revenue generated through wholesale distribution to pharmacies and parapharmacies across France. The company employs dedicated pharmaceutical sales representatives (Délégués Pharmaceutiques) to develop, animate, and manage this retail network.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Mimitika manufactures and sells a natural sun care and self-tanning cosmetics portfolio including SPF50 face sunscreens, invisible sunscreen sticks, self-tanning face creams and body mousses, skincare serums, body scrubs, and applicator accessories. Products are formulated with 94–100% natural origin ingredients, DHA from colza flower sugar, plant-based oils, and botanical actives, and are vegan, cruelty-free, and ocean-friendly. The brand sells directly to consumers through its own e-commerce store and to pharmacies and parapharmacies across France.

Product overview

Mimitika is a French suncare and cosmetics brand offering a unified portfolio of sunscreen and self-tanning products. The product line is organized into four main categories: PROTECTION SOLAIRE (sun protection with SPF50 face creams, invisible sticks, and the BABYTIKA children's sub-brand), AUTOBRONZANTS (self-tanning products including face cream, body mousse, and preparation/prolongation milks), SÉRUMS (skincare serums including Sun-Kissed Glow, Milky Drop, Green Shot, and Natural Fizz), and body care accessories (exfoliating scrubs and applicator gloves). Products are formulated with high percentages of natural origin ingredients, are vegan, cruelty-free, and manufactured in France. The brand emphasizes ocean-friendly formulations and minimalist beauty approaches. Core products include the best-selling Crème Visage Autobronzante and various SPF50 sunscreen formats, complemented by bundled routines for self-tanning and complete skincare regimens.

Differentiator

Problem solved

Functional benefit

Brands

• BABYTIKA: Sun protection product line for children.

Products and services

• Stick Solaire Invisible SPF50 100% invisible high protection sunscreen stick in a pocket-sized 15 gr format, guaranteed without white residue. Designed for on-the-go application for consumers seeking natural-origin sun protection.
• Crème Solaire Visage SPF50 Face sunscreen cream with SPF50 that protects, hydrates, and boosts natural tanning. 50 ml size for daily facial sun protection by consumers preferring natural-origin formulations.
• Crème Visage Autobronzante Best-selling self-tanning face cream with 97% natural origin ingredients that provides a progressive natural tan in a few hours, leaving skin golden and hydrated. 50 gr format.
• Mousse Autobronzante Self-tanning body mousse with 100% natural origin DHA from colza flower sugar. Provides a gradual, natural-looking golden tan lasting up to 7 days without orange effect or streaks. 150 ml format.
• Sérum Sun-Kissed Glow Face serum with 100% natural origin ingredients including carrot oil and roucou oil rich in beta-carotene, plus raspberry seed oil as a natural barrier against sun damage. Provides an instant radiant sun-kissed glow. 15 ML format.
• Sérum Milky Drop Hydration booster serum with prickly pear cactus and oat extracts that soothe and plump skin, with raspberry seed oil providing natural barrier protection. 15 ML format.
• Sérum Green Shot Detoxifying serum combining green tea and avocado to purify skin, remove excess sebum and pollution residues, and refine skin texture. 15 ML format.
• Sérum Natural Fizz Face serum providing a golden iridescent glow effect with a quick-absorbing, non-sticky texture. Designed to be applied before day cream for radiance. 15 ML format.
• Gommage Corps Body scrub combining two sizes of marine salt grains with magnesium-rich Epsom salt for effective exfoliation while remineralizing and hydrating the skin. Contains watermelon and coconut oils. 350 gr format at 99.9% natural origin ingredients.
• Lait Préparateur & Prolongateur de Bronzage Tanning preparation and prolongation milk that prepares the skin for tanning and extends the duration of the tan. 140 ml format.
• Gant Applicateur Velours Velours applicator glove with waterproof lining for easy, streak-free application of self-tanning mousse on the body.
• BABYTIKA Children's Sun Protection Line Children's sun protection sub-brand offering gentle, ocean-friendly sunscreen products specifically formulated for babies and children's sensitive skin, addressing parental concerns about chemical ingredients and marine impact.
• La Routine Autobronzante Naturelle Self-tanning routine bundle containing Crème Visage Autobronzante 50gr, Mousse Autobronzante Corps 150ml, and velours applicator glove, sold at a 10% discount versus individual product prices.
• Routine Perfect Tan Complete tanning bundle containing Mousse Autobronzante Corps 150ml, velours applicator glove, and Gommage Corps 350gr, sold at an 8% discount versus individual product prices.

Quantifiable outcome

• Self-tanning mousse provides tan lasting up to 7 days with 94% natural origin ingredients
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Colissimo (La Poste)coreOthersLogistics and delivery partner for both domestic (France) and international shipments. Orders placed before noon on weekdays are shipped same day, with delivery in 2-4 working days for France and 5-10 working days internationally via Colissimo.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the Mimitika online store (www.mimitika.com) at 126 York St. Ottawa, ON K1N 5T5, Canada.
• CM2C MediationminorOthersConsumer mediation service for dispute resolution as required by French consumer law (Article L152-1 of the consumer code). Contact: [email protected] or 14 rue Saint Jean 75017 Paris.
• Payment Service Providers (Credit Card, PayPal)coreTechnology or IntegrationSecure payment processing via SSL-encrypted connections, accepting major credit cards and PayPal. Fraudulent payment liability rests with the customer, not the merchant.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Uriage: Uriage (Puig group) is a French pharmacy dermo-cosmetic brand offering a dedicated sun care range and self-tanner (Dépilan) sold through the same pharmacy/parapharmacy distribution Mimitika is developing.
• Bioderma: Bioderma (NAOS group) is a French dermo-cosmetic brand sold through pharmacies and parapharmacies with a strong sun care range (Photoderm). It competes head-to-head with Mimitika on the same shelf context, target consumers, and natural-claims positioning.
• La Roche-Posay: La Roche-Posay (L'Oréal) is the leading French pharmacy sun care brand (Anthelios), commanding significant shelf share and pharmacist endorsement in the same channel Mimitika is targeting with its SPF50 face cream and stick.
• Avène: Avène (Pierre Fabre Group) is a French pharmacy dermo-cosmetic brand with a flagship sun care line (Très Haute Protection) sold through the same pharmacy/parapharmacy channel that Mimitika is building, with comparable sensitive-skin and natural positioning.
• Nuxe: Nuxe is a French natural-origin beauty brand with a sun care line (Sun) and self-tanning product (Prodigieux Le Bronzant) sold in pharmacies and via DTC, directly comparable to Mimitika's natural, multi-channel positioning.
• St. Tropez: St. Tropez is the leading self-tanning brand globally with a focus on natural-looking DHA-based products, comparable to Mimitika's Mousse Autobronzante and Crème Visage Autobronzante, with strong DTC and salon retail.
• Bondi Sands: Bondi Sands is a major self-tanning brand with a self-tan mousse and gradual tan product range, directly comparable to Mimitika's self-tanning portfolio, with strong DTC e-commerce and growing retail presence.
• Caudalie: Caudalie is a French natural beauty brand also headquartered in Bordeaux, sold via pharmacy and DTC channels. Its natural-ingredient and lifestyle brand story closely parallels Mimitika's positioning in the French market.
• Mustela: Mustela (Laboratoires Expanscience) is a French pharmacy brand with a dedicated children's sun care line, directly comparable to Mimitika's BABYTIKA sub-brand in terms of parental target segment and gentle/natural positioning.

Emerging players

• Acorelle: Acorelle is a French natural and organic beauty brand with a sun care line (Bio) and self-tanner, sold through organic-specialty retail and pharmacies. Comparable to Mimitika on natural-origin and eco-credentials but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC52zf_c7pKmFu0JcBxJxSGA/videos
• Facebookfacebook.com/mimitikasuncare/?fref=ts
• Instagraminstagram.com/mimitika_suncare
• Pinterestpinterest.fr/mimitika_suncare/_shop
• LinkedInlinkedin.com/company/mimitika

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimitika