Convenient Brands

What Convenient Brands does

Convenient Brands, LLC is a Draper, Utah-based private holding company backed by The Beekman Group that operates a family of vertical software and integrated payment processing businesses, primarily serving the North American auto industry. The platform comprises five wholly-owned operating brands: IntelliPay (fee-based payment processing including card, ACH, check, and service-fee models, anchored by U.S. Patent #16,409,359 covering Single Dip EMV chip-card government POS processing), Mainstreet Computers with subsidiary DBC (cloud-based shop management software for auto and flat-glass repair centers, in market for 40+ years), ROME Technologies (collision center management software and consulting, 30+ years, with integrations to CDK, Reynolds & Reynolds, and Dealerbuilt dealer management systems), ImEX Systems (body shop management systems founded in 1992, headquartered in Vancouver, British Columbia), and Web-Est (browser-based collision estimating software for independent U.S. auto body shops, with an AI-guided ProAdvisor tool). Dealer Pay, a dealership-focused integrated payment and POS business, was acquired in August 2022 and divested to Vehlo Holdings in May 2025 after revenue grew approximately 4.0x and valuation grew over 6.0x under Convenient Brands ownership.

The company makes money through three primary streams: recurring software subscriptions across its portfolio brands, transactional payment processing fees on volume processed through IntelliPay and its brand-aligned payment products (ROME-PAY, RomePay, Glas-Pay), and professional services such as the consulting and training programs offered by ROME Technologies. Pricing is uniformly quote-based and not publicly disclosed, with each brand maintaining its own direct sales motion via dedicated phone numbers and email contacts. The go-to-market is sales-led, supplemented by individual brand websites, Google AdSense and Analytics-driven digital marketing, email marketing, and Business Wire press releases. The platform serves more than 12,000 clients concentrated in SMB independent auto body shops, auto and flat-glass repair centers, dealer-affiliated collision centers, and adjacent government, property management, healthcare, non-profit, and union verticals. Convenient Brands' strategy is to acquire established niche software and payment companies, retain their brand equity and customer relationships, support them with additional sales, marketing, and product development resources, and enable cross-selling across the auto industry segments and adjacent verticals.

Name

Convenient Brands

Legal name

Convenient Brands, LLC.

Website

https://convenient-brands.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Convenient Brands is a private, PE-backed (Beekman Group) holding company operating vertical SaaS and integrated payment processing brands, primarily serving 12,000+ SMB auto body shops, collision centers, and glass repairers across North America through its IntelliPay, Mainstreet, ROME, ImEX, and Web-Est brands.

Ownership category

akta.pro rank

Product category

Vertical Software and Payment Processing for the Auto Industry

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Vertical software platform
• Payment processing services
• Collision shop management
• Glass shop management
• Auto body estimating software

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Monthly or annual subscription fees for shop management software, collision estimating software, and related vertical SaaS products. Brands include Mainstreet Computers, ROME Technologies, ImEX Systems, and Web-Est.
2. Payment Processing: Transaction fees from integrated payment processing services including IntelliPay, ROME-PAY, RomePay, and Glas-Pay. Covers card, ACH, check, and fee-based processing for merchants across auto, government, and property management verticals.
3. Professional Services: Consulting services offered by ROME Technologies including education and training programs for collision centers to improve shop efficiency and profitability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Convenient Brands operates a vertical software and integrated payment processing platform built from a family of acquired brands serving primarily the auto industry. It sells shop management software for collision and glass repair centers, browser-based collision estimating software, and fee-based card/ACH/check payment processing, including a patented Single Dip EMV government point-of-sale solution. Products are delivered as cloud-based subscriptions with DMS and NAGS integrations.

Product overview

Convenient Brands operates as a vertical software and payment processing platform comprised of multiple acquired and subsidiary brands. The portfolio includes: IntelliPay (fee-based payment processing with cloud platform and patented government POS technology), Mainstreet Computers (glass shop management acquired 2019 with flagship Glas-Avenue software), Digital Business Controls/DBC (glass shop management subsidiary providing software development support), ROME Technologies (collision center management with consulting services, 30+ year history, integrates with CDK/Reynolds & Reynolds/Dealerbuilt), ImEX Systems (body shop management founded 1992, expanding into Canada and U.S.), and WEB-EST (collision estimating software with AI-guided ProAdvisor tool). The platform enables cross-selling across auto industry segments including dealerships, collision services, glass repair, and integrated payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• IntelliPay: Leading provider of end-to-end payment solutions including card, ACH, check, and fee-based processing with cloud-based platform supporting alternative payment models
• Mainstreet Computers
• Digital Business Controls (DBC)
• ROME Technologies
• ImEX Systems Inc.
• WEB-EST

Products and services

• IntelliPay End-to-end payment processing solution offering card, ACH, check, and fee-based processing on a cloud-based platform. Supports alternative payment models such as service fees and convenience fees, and includes the patented Single Dip EMV chip-card technology for government point-of-sale processing (U.S. Patent #16,409,359). Target customers are merchants across the auto, government, and property management verticals.
• Mainstreet Computers (Glas-Avenue) Cloud-based shop management software for auto and flat-glass repair centers, including quoting, inventory control, scheduling, billing, and seamless NAGS database integration. Also offers customized website and call center services. Operating for 40+ years; target customers are auto and flat-glass repair centers.
• Digital Business Controls (DBC) Shop management software for auto and flat-glass repair centers, now operating as a subsidiary of Mainstreet Computers providing software development and technical support. Target customers are auto and flat-glass repair centers.
• ROME Technologies Shop management software for auto collision centers with consulting, education, and training services. Integrates with CDK, Reynolds & Reynolds, and Dealerbuilt dealer management systems. Operating 30+ years; target customers are auto collision centers and dealer-affiliated collision centers.
• ImEX Systems Body shop management systems for the collision repair industry designed to lower cycle times and promote efficiency. Founded in 1992 with 30+ years of operating history; target customers are auto body shops.
• WEB-EST Browser-based collision estimating software for independent auto body shops, including the AI-guided ProAdvisor tool that auto-populates vehicle data and the Web-Est Image Editor for annotating damage photos. Co-founded in 2008; target customers are independent and small-to-mid size auto body shops.
• ROME-PAY / RomePay Integrated payment processing service for ROME Technologies' auto collision center customers, designed to make payment processing easy and cost-effective.
• Glas-Pay Text-to-pay payment processing option integrated within Mainstreet's Glas-Avenue glass shop management software for auto and flat-glass repair centers.
• ROME Technologies Consulting & Training Consulting, education, and training services offered by ROME Technologies to collision centers to improve shop efficiency and profitability.

Quantifiable outcome

• Over 12,000 loyal clients served across all brands
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Automotive Trades Association (ATA)coreTechnology or Integration · 31 October 2025ImEX Systems integrated the Estimate Scrubber tool with ATA's RPS platform to enhance estimate accuracy and workflow efficiency for Manitoba repair shops. The partnership includes technical development, training, marketing, and feedback initiatives.
• Green Line AutomotiveminorGTM or Marketing Partner · 20 October 2025ROME Technologies launched new digital marketing services for collision centers through a partnership with Green Line Automotive. Services aim to improve online visibility and attract more repair orders through flexible campaigns focusing on SEO and paid media strategies.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CCC Intelligent Solutions: Leading provider of SaaS-based estimating, shop management, and claims solutions for the collision repair and insurance industries. Directly competes with ROME, ImEX, and Web-Est in collision estimating and shop management software for U.S. auto body shops.
• Mitchell International: Provider of collision repair estimating, shop management, and physical damage claims software. Directly competes with Web-Est and ROME in the collision estimating and management software space for body shops and insurers.
• Solera Holdings: Global provider of software and services to the automotive insurance and collision repair ecosystem (Audatex, AudaExplore). Directly comparable in collision repair estimating and shop management, with similar vertical SaaS positioning.
• Vehlo Holdings: Provider of software and payment solutions for franchised auto dealerships including RV, Marine, and Truck. Acquired Dealer Pay from Convenient Brands in May 2025 and now competes directly with remaining Convenient Brands brands in dealership payments.

Broad incumbents

• CDK Global: Major provider of Dealer Management Systems and integrated technology for automotive retailers. ROME Technologies integrates with CDK, making it both a partner and a potential competitive threat as CDK expands native shop and payments capabilities.
• Reynolds & Reynolds: Established provider of DMS and retail management solutions for franchised dealerships. Comparable in target vertical (auto dealerships) and serves as both integration partner and incumbent competitor for Convenient Brands' dealership-facing brands.
• Fiserv: Large global payments and financial technology provider operating merchant acquiring, processing, and POS infrastructure. Comparable as a broad incumbent in payment processing infrastructure that IntelliPay competes with or integrates into.
• Global Payments: Major global payments technology company offering merchant acquiring, integrated POS, and software-led commerce. Comparable as a broad incumbent in payment processing infrastructure where IntelliPay's Single Dip EMV technology offers differentiation.

Emerging players

• Tekion: Cloud-native automotive retail platform serving dealerships with integrated DMS, CRM, and payments. Overlaps with Convenient Brands' auto dealership vertical, particularly in the payments and POS layer where Dealer Pay previously competed.
• Paya Payments: Vertical payment processing platform delivering integrated payment solutions to B2B software partners across verticals. Highly comparable to IntelliPay's payment processing model—embedded payments on top of partner SaaS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convenient Brands