We Are BMF

What We Are BMF does

We Are BMF is a privately-held, founder-led integrated creative marketing agency headquartered in New York, founded in 2003 by CEO Bruce Starr and Partner Brian Feit. The firm operates four offices — New York, Los Angeles, Miami, and London — and delivers a portfolio of services organized around three practice areas: earned attention (Public Relations), audience engagement (Digital), and brand experience (Experiential, including a dedicated Virtual Events line). Supporting capabilities include Strategy & Creative Services (campaign development, consumer journey mapping, brand identity, trend forecasting), International (a 'GLOCAL' activation model across Europe, Middle East, Africa, Asia, and the Americas), and 'The Pulse' thought-leadership newsletter. BMF has no proprietary technology platform; its value proposition rests on cultural expertise, creative talent, and a hybrid team of agency veterans and brand-side operators.

The agency serves enterprise brand clients across travel & tourism, fashion & beauty, hospitality, financial services, luxury, entertainment & streaming, wine & spirits, and CPG verticals. Notable named clients include Savage x Fenty, Gucci, Amazon Prime Video, TikTok, Visa, Spotify, HBO Max, Estée Lauder, Olay, Hard Rock Hotels, and Maison No.9. BMF generates revenue through professional-services engagements — project-based fees and retainers — sold via direct enterprise sales, referrals, and visibility from award-winning casework. Pricing is custom and not publicly disclosed; senior producer salaries of $100–$140K and project work in the $250K–$1.5MM+ range (per inferred industry benchmarks) suggest mid-to-large enterprise engagements. Distribution occurs through direct client engagement and a network of trusted local experts internationally. The firm is independently owned with no disclosed external investment, M&A activity, or parent-company relationship.

Name

We Are BMF

Website

https://wearebmf.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

We Are BMF is a founder-led, New York-headquartered integrated creative marketing agency operating from four offices (NYC, LA, Miami, London) and serving enterprise clients in fashion, beauty, hospitality, streaming, fintech, and CPG with experiential, PR, digital, and strategy services.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services / Creative Agency

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Technology & B2B PR (MPAAADAC), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Integrated marketing agency
• Experiential brand activations
• Public relations services
• Influencer marketing campaigns
• Creative strategy services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Integrated Marketing Services: BMF generates revenue through project-based fees and retainer engagements for integrated marketing services including experiential strategy, public relations, digital marketing, and creative services. Revenue is derived from professional service engagements with brand clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

We Are BMF is an award-winning global integrated creative marketing agency that conceptualizes and executes multi-channel programs across experiential brand activations, public relations, digital/influencer marketing, strategy and creative development, international activations, and virtual event production. Services are delivered as agency-of-record or inter-agency engagements for enterprise brand clients and sold on a project-fee or retainer basis. The agency's distinct module, The Pulse, is a bi-weekly newsletter offering trend forecasting and cultural point-of-view content to clients and subscribers.

Product overview

We Are BMF is an award-winning global integrated creative marketing agency offering a portfolio of service modules rather than a single software product. The core offerings include Experiential (brand experience creation), Public Relations (earned attention and media strategy), Digital (influencer and content marketing), Strategy & Creative Services (campaign and creative development), International (global 'GLOCAL' brand activation), and Virtual Events (IVL/hybrid event production). These service lines function as a unified integrated marketing offering where BMF serves as principal agency or works within inter-agency team models to craft brand narratives and develop marketing ecosystems. The agency operates physical offices in New York, Los Angeles, Miami, and London, serving clients across travel & tourism, fashion & beauty, hospitality, financial services, luxury, entertainment & streaming, wine & spirits, and CPG sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Creates immersive brand experiences through synergistic IRL and digital activations, including B2C and B2B experiential production, employee engagement experiences, talent appearances, festival activations, and cultural excursions, with transparent trackable metrics. Sold to enterprise brand clients as a stand-alone service module.
• Public Relations Experience-led PR combining earned media, thoughtful storytelling, co-branded partnerships, thought leadership positioning, broadcast placements, affiliate marketing, and media events. Pioneered for travel, hospitality, spirits, lifestyle, and music clients.
• Digital Grows audience engagement through influencer relations, content creation and studio production, virtual eventing and live streaming, consumer contesting and sweepstakes, community management, paid social, interactive OOH, entertainment marketing, and multicultural marketing partnerships.
• Strategy & Creative Services Delivers big ideas solving big business challenges through creative strategy, campaign development, consumer journey mapping, experience design, visual identity and brand creative, art direction, copywriting, toolkits and playbooks, and trend forecasting.
• International Guides international brands through a 'GLOCAL' (global + local) approach, activating in Europe, Middle East, Africa, Asia, and the Americas. Services include international brand and cultural moments, feeder market strategies, regional market customization, global production networks, KOL identification, worldwide toolkits, and international press trips.
• Virtual Events Manages the transition from IRL to IVL (in virtual life) through virtual event strategy, phygital/hybrid events, virtual event production, content production, UX and UI design, consumer and B2B livestream events, digital simulcast events, satellite media tours, and virtual event toolkits.
• The Pulse A bi-weekly newsletter featuring perspectives on marketing and culture trends, POVs on hot topics, white papers, trend forecasts, latest client work, press, and agency news, distributed to clients and subscribers.

Quantifiable outcome

• 8.1B+ media placements internationally and nationally for Maison No.9 launch
• +7 more outcomes

Named customers31 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EXP (ExP)minorOthersBMF is connected with EXP as part of their professional network. EXP appears to be an industry organization or network relevant to experiential marketing professionals.
• NGLCC (National LGBT Chamber of Commerce)minorOthersBMF is certified by the National LGBT Chamber of Commerce, demonstrating commitment to diversity and inclusion. This certification provides access to NGLCC's network of LGBTQ+ businesses and demonstrates BMF's LGBTQ+ inclusion values.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Factory 360: Independent experiential marketing agency focused on brand experiences, activations, and influencer programs; similar scale and service offering to BMF.
• The Experiential Group: Boutique experiential agency producing brand activations and cultural events; comparable to BMF in service mix and target client profile.
• DKC: Mid-sized integrated communications agency offering PR, social, and experiential services; comparable in size, positioning, and category mix to BMF.
• MKG: Boutique experiential marketing agency known for immersive brand experiences; closely comparable in scale, service mix, and client profile to BMF's experiential offering.
• Jack Morton Worldwide: Global experiential marketing agency owned by IPG; directly comparable to BMF's experiential practice, serving similar enterprise brand clients across consumer categories.
• Golin: Global integrated PR and communications agency with deep experiential and influencer capabilities; competes head-to-head with BMF for enterprise brand mandates.
• Sparks: Specialist experiential and trade show marketing agency owned by Omnicom Group; competes directly with BMF on immersive brand activations for enterprise clients.
• Freuds: Global PR and integrated communications agency with strong experiential and cultural practice; comparable to BMF in service mix, geographic reach, and enterprise brand clients.

Broad incumbents

• GALE: Independent integrated creative agency with capabilities spanning brand strategy, PR, digital, and experiential; competes with BMF for integrated enterprise mandates.
• Edelman: Largest independent global PR firm with growing experiential and cultural marketing capabilities; competes for similar enterprise brand communications mandates at a much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearebmf/jobs
• Instagraminstagram.com/wearebmf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are BMF