Name

Tage Rejmes Bil

Legal name

Tage Rejmes Bil AB

Website

https://rejmes.se

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Vehicle sales (new and used): Sale of new vehicles from authorised brands (Volvo, Polestar, Lynk & Co, Renault, Dacia, Maxus) and used vehicles including Volvo Selekt certified pre-owned cars. Revenue from both individual consumers and corporate fleet customers.
2. Workshop and service: Original service, maintenance, tire service, car wash, glass repair, body shop services. Certified workshops serving all brands regardless of where vehicle was purchased.
3. Financing and insurance services: Car loans, private leasing, corporate leasing, insurance, and warranty products offered to vehicle purchasers.
4. Accessories and car care products: Sale of car accessories, car care products, and merchandise through on-site shops.
5. Fuel and charging: Fuel station (Tanka) offering HVO100 renewable diesel and EV charging facilities for customers and public use.
6. Restaurant services: On-site restaurants at Linköping, Norrköping and Örebro locations serving daily lunch menus to customers and visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tage Rejmes Bil is an authorized multi-brand car dealership group in central Sweden selling new and used passenger cars and commercial vehicles from Volvo, Renault, Dacia, Polestar, Lynk & Co, and Maxus. The company also provides a full ecosystem of automotive services including workshop maintenance, tire service, auto glass, body repair, car wash, fuel and EV charging, financing, leasing, insurance, and extended warranties through approximately 24 facilities across 15 cities.

Product overview

Tage Rejmes Bil is a comprehensive automotive dealership offering a multi-brand portfolio of new and used vehicles from Volvo, Renault, Dacia, Polestar, Lynk & Co, and Maxus. The company operates on a platform-plus-services model, combining vehicle sales with an extensive ecosystem of automotive services including workshop/maintenance, tire services, car care/washing, auto glass repair, damage assessment, fuel/charging stations, and financial services (financing, leasing, insurance, warranty). The product portfolio includes passenger cars, electric vehicles (EVs), transport/commercial vans, and certified pre-owned programs like Volvo Selekt. With 10 facilities across central Sweden, the company provides complete car ownership support from purchase through service and eventual resale.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales (Multi-Brand) Sales of new passenger cars and commercial vehicles from authorized brands including Volvo, Renault, Dacia, Polestar, Lynk & Co, and Maxus to private and corporate customers across central Sweden.
• Used Cars (Begagnade bilar) Pre-owned vehicles from multiple brands available across all Rejmes locations, including the Volvo Selekt certified pre-owned program with quality inspections and extended warranty.
• Transport Vehicles Commercial transport vans including fully electric options from Maxus (e-Deliver 3, e-Deliver 9, T90EV Pickup) and Renault transport vehicles for business and fleet customers.
• Original Service (Originalservice) Authorized workshop service using original parts and manufacturer-approved procedures for Volvo, Renault, Dacia and other brands; serves all vehicle brands regardless of where purchased.
• Tire Center (Däckcenter) Tire change services, tire hotel storage, and sales of winter and summer tires from brands including Continental, Michelin, Nokian, and Gislaved.
• Auto Glass (Bilglas) Windshield and auto glass repair and replacement services performed at certified damage workshops.
• Car Care (Bilvård) Professional car care including full reconditioning, paint protection, glass treatment, and a car wash subscription starting from 349 SEK/month; all wash facilities are Nordic Swan Ecolabel certified with at least 85% water recycling.
• Damage Center (Skadecenter) Vehicle damage assessment and body repair services delivered at Kvalitetssäkrad Skadeverkstad certified workshops.
• Fuel and EV Charging (Tanka och ladda)

Quantifiable outcome

• 11,000+ vehicles delivered annually
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Finnvedens BilcoreChannel Partner/ Reseller/ Distributor · 31 October 2025Finnvedens Bil in Värnamo and Varberg together with Rejmes became authorised dealers for Lynk & Co, expanding offerings in future mobility across multiple locations.
• Finnvedens BilcoreStrategic or Co-development Partner · 1 October 2025Finnvedens Bil in Kristinehamn became part of Rejmes as of October 1, 2025, operating under Tage Rejmes i Örebro Bil AB which is part of Liljedahl Group.
• RenallminorImplementation/ SI/ Consulting Partner · 24 June 2020Three-year functional agreement for environmental and service services. Renall, an environmental service company based in Norrköping, provides waste management, industrial and machine services, oil separator handling and staff training.
• WhistlelinkminorOthersExternal independent whistleblower platform provider for handling reports of misconduct. Reports are encrypted and password-protected.
• Volvo Car SverigecoreStrategic or Co-development PartnerPartnership for authorised dealership, service operations, and educational collaborations with vocational schools including three-party agreements with Bråvallagymnasiet (Norrköping), Tullängsgymnasiet (Örebro) and Anders Ljungstedts gymnasium (Linköping).
• BråvallagymnasietminorStrategic or Co-development PartnerThree-party agreement with Volvo Car Sverige and Rejmes to ensure quality in automotive and transport programs, increase student interest and match industry reality.
• TullängsgymnasietminorStrategic or Co-development PartnerVocational school partnership since 2015 for automotive technician education with Volvo program, teacher training and student internships.
• Anders Ljungstedts gymnasiumminorStrategic or Co-development PartnerPartnership since 2018 for automotive technician education with Volvo program, teacher training and student internships.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bilia AB: Sweden's largest car dealership group operating Volvo, BMW and other franchises nationwide. Bilia directly competes with Rejmes for OEM authorizations and recently acquired Rejmes' truck business (Lastvagnar), making it a close comparable in size and brand mix.
• Holmgrens Bil: Swedish authorized dealer group for Volvo and other brands with multi-location service and sales operations. Competes with Rejmes for Volvo franchise contracts and offers a directly comparable multi-brand service-led model.
• Bavaria Sverige (Bilia-owned): BMW and MINI authorized dealer group operating across Sweden under Bilia ownership. Comparable mid-to-large multi-brand retailer with authorized workshop operations, parts retail, and corporate fleet services like Rejmes.
• Bilbolaget: Nordic/Swedish multi-brand car dealership group with sales, service, and parts operations. Comparable in business model (authorized franchise sales plus service ecosystem) and target customers (private and corporate).
• Persson & Co Bil: Swedish regional car dealership group operating Volvo and other franchises with workshop and parts services. Direct comparable in regional multi-brand authorized retail model.

Broad incumbents

• Hedin Mobility Group: Large European automotive retail group with extensive Swedish dealership operations across multiple brands. Comparable to Rejmes in offering multi-brand sales, service, and parts; broader geographic and brand reach makes it a large incumbent rather than direct competitor.
• Volvo Cars (direct retail / Volvo Studio): Volvo Car Sverige's own direct-sales and Volvo Studio retail operations in Sweden. Rejmes' Volvo franchise competes head-on with the OEM's direct-to-consumer push, particularly for EV models like EX30 and EX60.

Regional players

• Lindströms Bil: Multi-brand car retailer and service provider based in western Sweden. Comparable authorized dealership and service model but operates primarily in a different Swedish region than Rejmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rejmes
• LinkedInlinkedin.com/company/tage-rejmes-bil-ab
• Instagraminstagram.com/tagerejmesbil

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tage Rejmes Bil