Lindstroms Bil
Lindströms Bil AB is a privately held Swedish authorized Toyota and Lexus dealership group operating eight full-service sales, service, and financing locations across western Sweden, serving both private consumers and commercial fleet customers with new and used vehicles, EV charging solutions, and Toyota Financial Services products.
- Company typePrivate
- Founded1965
- HeadquartersSkövde, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lindstroms Bil does
Lindströms Bil AB is a privately held, authorized Toyota and Lexus dealership group headquartered in Skövde, Sweden, founded in 1965 and operating 51–100 employees across eight physical locations in western Sweden (Alingsås, Borås, Falköping, Jönköping, Skövde, Trollhättan, Värnamo, and Partille via affiliated Samuelsson & Jersby). The company sells Toyota's full vehicle range — from the Aygo X Hybrid entry-level at 238,900 SEK through to the Hilux pickup at 849,875 SEK — plus Lexus premium vehicles in Jönköping and Borås, and a Proace light commercial vehicle lineup including electric variants for fleet customers. Its core technology stack is Toyota's connected vehicle platform, surfaced through the MyToyota mobile app for vehicle status, service history, and remote features, paired with a website-based booking system for test drives and service appointments.
The business model is multi-stream: one-time new and used vehicle sales (including Toyota Approved Used certified pre-owned), service and repair workshop revenue with a damage center and tire service, Toyota Financial Services products (Easy Privatleasing subscription, Toyota Billån loans, Business Lease, Financial Leasing), parts and accessories including Toyota HomeCharge EV chargers, and insurance/warranty attach products (car insurance, Toyota Eurocare roadside assistance, Toyota Relax extended warranty, EV battery guarantee). Pricing for new vehicles is published and fixed; private leasing follows a subscription model with no down payment, fixed monthly cost, 1,500 km/year, winter tires, and service included, while commercial fleet customers are served through Business Lease and Toyota Professional service agreements.
The go-to-market is predominantly regional physical retail — eight showrooms and service centers — supplemented by digital lead capture (online test drive booking, content marketing through a Swedish-language blog covering electrification and car financing guides) and email/newsletter communications. Two customer segments are addressed with roughly equal weight: private individuals (first-time buyers, families, upgraders) and business/corporate customers (company car programs, fleet procurement, transport vehicles, climate-bonus-supported EV purchases). Lindströms Bil monetizes Toyota's #1 ranking in Vi Bilägares AutoIndex customer satisfaction survey and the brand's 2025 'Smartest Car Purchase' recognition by Riksförbundet M Sverige as primary intangible assets, while its regional western-Sweden footprint and franchise-protected authorized dealer status constitute the structural moat.
Lindstroms Bil firmographics
Firmographics- Name
- Lindstroms Bil
- Legal name
- Lindströms Bil AB
- Website
- https://lindstromsbil.se
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lindströms Bil AB is a privately held Swedish authorized Toyota and Lexus dealership group operating eight full-service sales, service, and financing locations across western Sweden, serving both private consumers and commercial fleet customers with new and used vehicles, EV charging solutions, and Toyota Financial Services products.
- Ownership category
- akta.pro rank
Where Lindstroms Bil is headquartered
LocationHeadquarters
- HQ city
- Skövde
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
Lindstroms Bil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new Toyota and Lexus vehicles through authorized dealership locations
- Used Vehicle Sales: Sales of pre-owned vehicles including Toyota Approved Used program
- Service and Repair: Workshop services including maintenance, repairs, damage center, tire service, and new car warranty work
- Financing Services: Vehicle financing through Toyota Easy Billån, Toyota Billån, Financial Leasing, and Business Lease products
- Private Leasing: Easy Privatleasing for private customers with fixed monthly payments including service
- Parts and Accessories: Sale of spare parts, accessories, and Toyota HomeCharge charging boxes
- Insurance Products: Car insurance, Toyota Eurocare road assistance, and extended warranties including electric vehicle battery warranty
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Aygo X Hybrid - Compact entry-level hybrid |
| One time/ perpetual license | Pay-as-you-go | Yaris Hybrid - Compact hybrid hatchback |
| One time/ perpetual license | Pay-as-you-go | Corolla - Popular hybrid sedan/wagon |
| One time/ perpetual license | Pay-as-you-go | Toyota C-HR+ - Electric compact SUV |
| One time/ perpetual license | Pay-as-you-go | Toyota bZ4X - Electric SUV |
| One time/ perpetual license | Pay-as-you-go | RAV4 Hybrid - Popular hybrid SUV |
| One time/ perpetual license | Pay-as-you-go | Hilux - Pickup truck |
| One time/ perpetual license | Pay-as-you-go | Proace models - Light commercial vehicles |
| Subscription | Monthly | Easy Privatleasing - Full-service leasing for private customers |
| Hybrid | Monthly | 0% Interest Financing - On selected electric vehicles and plug-in hybrids |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lindstroms Bil product offering
Product offeringCore offering
Lindströms Bil is an authorized Toyota and Lexus dealership group that sells new and certified pre-owned vehicles, provides workshop service and repairs, offers vehicle financing and leasing, and supplies parts, accessories, and home EV charging solutions across 8 locations in western Sweden. The company integrates the full vehicle ownership lifecycle under one roof, including sales, after-sales service, damage repair, tire service, insurance, and connected car services.
Product overview
Lindstroms Bil is an authorized Toyota and Lexus dealership offering a comprehensive automotive portfolio centered on Toyota's full vehicle lineup. The core offering includes passenger vehicles (Aygo X, Yaris, Corolla, C-HR, bZ4X, RAV4) and commercial vehicles (Hilux, Proace series), complemented by the premium Lexus brand available in select locations. The business model integrates vehicle sales with extensive post-sale services including service/repair workshops, damage centers, parts sales, car rental, and car trade-in. Financing is facilitated through Toyota Financial Services products (Easy Privatleasing, Toyota Billån), while warranty and protection offerings include Toyota Relax, Toyota Approved Used, Toyota Eurocare road assistance, and electric battery guarantees. Charging infrastructure support includes Toyota HomeCharge and Toyota laddkort for electric vehicle customers. Connected services are delivered via MyToyota-appen, with Toyota Non Stop providing extended service hours for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- New Toyota and Lexus Vehicle Sales
- Used Vehicle Sales (Toyota Approved Used)
- Vehicle Service, Repair, and Damage Center
- Easy Privatleasing (Private Full-Service Leasing)
- Business Vehicle Financing and Leasing (Financial Leasing, Business Lease, Toyota Billån Företag)
- Private Vehicle Loans (Toyota Billån, Toyota Easy Billån, Toyotakortet)
- Toyota HomeCharge laddbox (Home EV Charging Box)
- Car Insurance (Bilförsäkring) and Toyota Eurocare Roadside Assistance
- Car Rental (Hyra bil)
Quantifiable outcome
- Toyota ranked #1 in Vi Bilägares AutoIndex for customer satisfaction
Companies that use Lindstroms Bil
Customer profileSegments2 records
Ideal customer profiles2 records
Lindstroms Bil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lindstroms Bil partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ToyotacoreLindströms Bil is an authorized dealer for Toyota vehicles, offering new car sales, service, parts, and Toyota's financing and insurance products. This is the primary brand partnership underpinning their entire business model.
- LexuscoreAuthorized Lexus dealer for Jönköping and Borås regions, providing sales and service for Lexus premium vehicles.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lindstroms Bil competitors and assessment
Company assessmentDirect peers
- Holmgrens Bil: Major Swedish automotive dealer group with locations across multiple regions, an authorized Volvo retailer and service provider. Comparable as a regional Swedish franchised dealer with sales, service, and parts operations serving both consumer and fleet customers.
- Hedin Mobility Group: Large Swedish automotive dealer group operating multiple brands (BMW, Mercedes-Benz, Volkswagen, etc.) with 200+ dealerships across Europe. Comparable multi-brand franchised dealer with full service, financing, and parts operations targeting both retail and fleet customers.
- Mabi Mobility AB: Swedish automotive dealer group operating multiple authorized brands including Volkswagen, Audi, Skoda, and SEAT across western Sweden. Closely comparable in scale and geographic footprint to Lindströms Bil, competing for the same retail and fleet customers.
- Bilia AB: Largest Nordic automotive dealer group operating ~140 facilities across Sweden, Norway, Germany, and Belgium. Multi-brand (Volvo, BMW, Toyota, Mercedes-Benz, etc.) authorized retailer with full-service sales, service, and financing. Directly comparable as a multi-location authorized dealer group with similar service portfolio.
- Toyota Center Sweden (other authorized Toyota dealers): Other authorized Toyota/Lexus dealer groups operating in other Swedish regions (e.g., Toyota Stockholm, Toyota Göteborg). Direct competitors selling the same vehicles, same financing products, and same Toyota-branded services to overlapping customer segments.
Others
- Autoexperten: Swedish automotive service and parts chain with workshop network across Sweden. While not a competing dealer, Autoexperten competes for aftermarket service and parts revenue — directly relevant to Lindströms's service workshop and parts business.
Broad incumbents
- Volvo Car Sverige authorized retailers: Network of authorized Volvo dealers across Sweden offering new/used sales, service, parts, and Volvo Car Financial Services products. Direct competitor for new vehicle sales and corporate fleet business in the same western Sweden markets.
- Autoropa (Mercedes-Benz/Porsche retailer): Authorized Mercedes-Benz and Porsche dealer in Sweden with full sales, service, and parts operations. Comparable premium franchised dealer model with strong B2B fleet and corporate customer focus similar to Lindströms's Toyota Professional program.
- Bavaria Sverige (BMW retailer): Authorized BMW and MINI dealer group with multiple Swedish locations offering sales, service, financing, and corporate fleet programs. Comparable premium-brand authorized dealer model targeting similar business and consumer segments as Lindströms Bil.
Regional players
- Din Bil (Volkswagen Group retailer): Volkswagen Group retailer with locations in western Sweden offering VW, Audi, Skoda, and SEAT brands. Competes with Lindströms for consumer and fleet customers in overlapping Swedish regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lindstroms Bil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lindstroms Bil leadership team
Management profileNumber of profiles
Profiles7 records
Lindstroms Bil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lindstroms Bil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lindstroms Bil
What does Lindstroms Bil do?
Lindströms Bil is an authorized Toyota and Lexus dealership group that sells new and certified pre-owned vehicles, provides workshop service and repairs, offers vehicle financing and leasing, and supplies parts, accessories, and home EV charging solutions across 8 locations in western Sweden. The company integrates the full vehicle ownership lifecycle under one roof, including sales, after-sales service, damage repair, tire service, insurance, and connected car services.
Is Lindstroms Bil a public or private company?
Lindstroms Bil is a private company. It is classified as unknown and is currently operating.
When was Lindstroms Bil founded?
Lindstroms Bil was founded in 1965. It employs 51 to 100 people.
Where is Lindstroms Bil based?
Lindstroms Bil is headquartered in Skövde, Sweden, in the Europe region.
How does Lindstroms Bil make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Repair, financing Services, private Leasing, parts and Accessories and insurance Products.
Who are Lindstroms Bil's main competitors?
Direct peers on record are Holmgrens Bil, Hedin Mobility Group, Mabi Mobility AB, Bilia AB and Toyota Center Sweden (other authorized Toyota dealers). Autoexperten is listed as an others. Broad incumbents are Volvo Car Sverige authorized retailers, Autoropa (Mercedes-Benz/Porsche retailer) and Bavaria Sverige (BMW retailer). Din Bil (Volkswagen Group retailer) is listed as a regional player.
Does Lindstroms Bil have an API?
No public API is recorded for Lindstroms Bil.