Council on Aging

What Council on Aging does

Council on Aging of Southwestern Ohio (COA) is a private nonprofit 501(c)(3) charitable organization, established in the early 1970s and headquartered in Blue Ash, Ohio, that operates as the designated Area Agency on Aging (AAA1) for Butler, Clermont, Clinton, Hamilton, and Warren counties. It administers publicly funded home- and community-based care programs for older adults and people with disabilities, including the levy-supported Elderly Services Program (ESP), PASSPORT, the Assisted Living Waiver, PACE of Cincinnati, and Next Generation MyCare. The portfolio extends to transitional care (FastTrack Home, Care Transitions), the Nursing Home Pre-Admission Review process, caregiver support, congregate and home-delivered meals, Senior Farmers' Market Nutrition, health-and-wellness workshops, and utility/home-repair assistance such as STEPS to Stability and the Hamilton County HVAC Repair program. The Aging and Disability Resource Center (ADRC), staffed by Inform USA-certified personnel with an embedded OSHIIP Medicare counselor, functions as the central intake hub.

COA's technology layer is housed in a wholly owned subsidiary called home52, which operates two principal products. The AddnAide mobile app, launched in 2023 and distributed via Apple App Store and Google Play, pairs older adults who need in-home care with care providers through self-directed matching, in-app payroll and time management, and care-manager oversight, addressing the direct-care workforce shortage (at peak, over 6,000 Ohio home-care program participants were going without services). home52 Transportation, launched May 2021, is a centralized coordination platform that manages multiple transportation providers and has delivered more than 100,000 specialized trips to nearly 2,000 individuals. Additional integrations include PayPal for donations, Microsoft Forms for program applications, Bonfire (Euna) for procurement, and the Homegrown App for Senior Farmers' Market benefits.

COA's revenue model is dominated by recurring public funding: county tax levies (subscription/recurring, in Butler, Clinton, Hamilton, and Warren), federal Older Americans Act Title III grants, Medicaid waiver reimbursement, and state-administered programs through the Ohio Department of Aging, supplemented by individual donations (PayPal, Kroger Community Rewards), United Way and community-foundation grants, and modest partnership revenue (e.g., $20,000 United Way of Martin County allocation). Most direct services are provided free of charge to eligible adults age 60+, with cost-sharing under ESP based on financial resources. GTM is multi-channel sales-led: ADRC call center, online referral forms, hospital/nursing-facility partnerships for transitional care, employer partnerships for working caregivers, and community outreach through senior centers, libraries, faith-based organizations, and the 513Relief Bus. Headcount is 251–500 and the organization serves nearly 30,000 older adults annually.

Name

Council on Aging

Legal name

Council on Aging of Southwestern Ohio

Website

https://help4seniors.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Council on Aging of Southwestern Ohio is a nonprofit Area Agency on Aging that administers publicly funded home- and community-based care programs — including ESP, PASSPORT, PACE, and Medicaid waivers — for nearly 30,000 older adults and people with disabilities across five southwestern Ohio counties, augmented by technology products from subsidiary home52 (AddnAide app and home52 Transportation).

Ownership category

akta.pro rank

Product category

Senior and Disability Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Home Safety, Accessibility & Aging-in-Place Modification Coordination (HLADALAJ), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Aging services
• Senior care
• Home care
• Caregiver support
• Disability services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. County Tax Levies: Primary funding source for Elderly Services Program from local taxpayers in Butler, Clinton, Hamilton, and Warren counties. These senior services tax levies support non-Medicaid home care services.
2. Federal and State Government Grants: Funding from Older Americans Act (Title III), Medicaid waivers (PASSPORT, Assisted Living Waiver), and state programs supporting home and community-based care services.
3. Donations: Individual donations accepted via PayPal, check, or Kroger Community Rewards program to support services helping seniors remain in their homes.
4. Partnership Funding: Funding from partner organizations such as United Way and community foundations for specific initiatives and disaster recovery support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Council on Aging of Southwestern Ohio is a nonprofit Area Agency on Aging that administers publicly-funded home and community-based care programs for adults age 60+ and people with disabilities across Butler, Clermont, Clinton, Hamilton and Warren counties. It coordinates in-home personal care, meals, transportation, caregiver support, transitional care, and Medicaid waiver programs, supplemented by its technology subsidiary home52 which provides the AddnAide caregiver-matching app and the home52 Transportation coordination service.

Product overview

Council on Aging of Southwestern Ohio is a nonprofit Area Agency on Aging that administers a comprehensive portfolio of programs and services enabling older adults and people with disabilities to remain independent in their homes and communities. The organization operates as a platform-plus-programs model, combining core in-home care programs (ESP, PASSPORT, PACE of Cincinnati, Next Generation MyCare, Assisted Living Waiver) with technology products developed by its subsidiary home52 (AddnAide app and home52 Transportation), plus transitional care programs (FastTrack Home, Care Transitions), caregiver support services, health and wellness offerings (workshops, congregate meals, farmers market nutrition), and utility/home repair assistance. The Aging and Disability Resource Center serves as the central access point for all services across Butler, Clermont, Clinton, Hamilton and Warren counties. Services are funded through county tax levies, Medicaid waivers, Older Americans Act Title III funds, and grants/donations.

Differentiator

Problem solved

Functional benefit

Brands

• home52: Technology subsidiary of Council on Aging that develops solutions for older adults including the AddnAide app and home52 Transportation services
• AddnAide
• PACE of Cincinnati
• ESP (Elderly Services Program)
• home52 Transportation

Products and services

• Elderly Services Program (ESP) Non-Medicaid, levy-supported program that helps eligible older adults remain safe and independent in their homes by providing in-home services such as personal care, housekeeping, home-delivered meals, transportation and more. Administered in Butler, Clinton, Hamilton and Warren counties.
• PACE of Cincinnati Program of All-Inclusive Care for the Elderly offering personalized, coordinated and comprehensive care to Hamilton County older adults aged 55+ with the goal of helping them remain independent in their homes and communities.
• PASSPORT Medicaid program that helps older adults aged 60+ with disabilities receive care and support in their homes instead of a nursing home, including adult day care, meals, transportation, personal care and nursing services.
• Assisted Living Waiver Long-term care option combining homelike setting with personal support services for Medicaid-eligible adults aged 21+ who need more care than home but do not require nursing home level of care. Provides care in approved assisted living facilities.
• Next Generation MyCare Coordinated care program for Ohioans eligible for both Medicaid and Medicare, providing managed health plan coordination of medical, behavioral and long-term care needs for Butler, Clermont, Clinton, Hamilton and Warren county residents.
• AddnAide Mobile app developed by Council on Aging's subsidiary home52 that pairs older adults who need in-home care with care providers, featuring secure matching, personalized profiles, professional care manager monitoring, and integrated payroll and time management.
• FastTrack Home Temporary in-home services including meals, homemaking and medical transportation provided as an older adult leaves a hospital or nursing home, with services in place for up to 60 days to help recovery and prevent hospital readmissions.
• Care Transitions Coaching program that helps older adults successfully transition from hospital or skilled nursing facility to home through scheduled home visits and follow-up phone calls, helping manage medications and create Personal Health Records.
• Caregiver Support Program One-on-one support program for family or volunteer caregivers providing help to older loved ones, designed to reduce caregiver stress, increase confidence, improve care quality and help balance caregiving with other responsibilities.
• Aging and Disability Resource Center (ADRC) Call center serving as the front door to services and information for older adults, people with disabilities, caregivers and professionals, certified by Inform USA and part of the regional Aging and Disability Resource Network.
• Health & Wellness Workshops Free workshops including Diabetes Self-Management Program, Chronic Disease Self-Management Program, Chronic Pain Self-Management Program, A Matter of Balance, Bingocize and Tai Chi for Arthritis and Fall Prevention for adults aged 60+ and caregivers.
• Senior Farmers' Market Nutrition Program USDA-funded program providing $50 in benefits to low-income older adults aged 60+ to purchase fresh, locally grown fruit, vegetables, fresh cut herbs and honey through authorized farmers' markets and roadside stands.
• Congregate Meals Group meals funded by the Older Americans Act providing safe and nutritious meals at sites across the five-county service area, sustaining and improving participants' health while reducing isolation through socialization.
• home52 Transportation Specialized transportation service developed by Council on Aging's subsidiary home52, providing same-day and advance-scheduled transportation for riders who need specialized services including special vehicles, assistive devices and through-the-door service.
• Nursing Home Pre-Admission Review State and federal required review process for anyone considering Medicaid-certified nursing facility placement, helping people understand all their long-term care options including home and community-based services and assisted living.
• STEPS to Stability Hamilton County Program created by Council on Aging to help address common, one-time needs such as utility assistance and home repairs/modifications that impact an older adult's ability to remain independent in their homes and communities.
• Clinton County Older Adults Home Modification Program HUD-funded grant program providing no-cost, minor home repairs and safety modifications for Clinton County homeowners aged 62+ to help them age in place, including grab bars, railings, ramps and adaptive equipment.
• Hamilton County HVAC Repair and Replacement Program Program with limited funding providing repair or replacement of residential HVAC units for qualified homeowners in Hamilton County meeting income requirements (80% or less than area median income).

Quantifiable outcome

• Nearly 30,000 older adults served annually to remain independent at home
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

16 partnerships are on record, tiered minor and core.

• United Way of Martin CountyminorGTM or Marketing Partner · 8 February 2026Partnership for disaster recovery efforts following tornadoes and Hurricane Milton in October 2024. United Way coordinated with nonprofits including COA to provide food, supplies, and housing support to affected families. COA received $20,000 in funding through this partnership.
• The Community Foundation Martin–St. LucieminorGTM or Marketing PartnerPartnership with United Way of Martin County for disaster recovery efforts coordinating funding and resources for affected communities.
• House of HopeminorGTM or Marketing PartnerPartner nonprofit receiving $20,000 funding through United Way of Martin County disaster recovery partnership with COA.
• Habitat for HumanityminorGTM or Marketing PartnerPartner nonprofit in United Way of Martin County disaster recovery coalition providing housing support to affected families.
• Salvation ArmyminorGTM or Marketing PartnerPartner nonprofit in disaster recovery coalition providing supplies and support to families affected by October 2024 tornadoes and Hurricane Milton.
• Inform USAcoreStrategic or Co-development PartnerADRC staff are certified by Inform USA, a professional credentialing organization for individuals working within the Information and Referral sector of human services.
• Ohio Senior Health Insurance Program (OSHIIP)coreStrategic or Co-development PartnerCOA's ADRC includes access to an OSHIIP coordinator who helps seniors make Medicare coverage decisions and facilitates appeals.
• 513Relief BuscoreStrategic or Co-development PartnerPartnership to host Senior Day events across Hamilton County connecting older adults with services, resources, and utility assistance applications.
• Pro SeniorscoreStrategic or Co-development PartnerCOA's partner with a Next Generation MyCare ombudsman dedicated to helping people in southwestern Ohio navigate the MyCare program.
• Aging and Disability Resource Network (ADRN)coreStrategic or Co-development PartnerCOA is part of a regional ADRN recognizing that people access long-term care services through many different organizations.
• Ohio Department of AgingcoreStrategic or Co-development PartnerState agency partnership for programs including health and wellness workshops and Senior Farmers Market Nutrition Program.
• Maine HealthcoreStrategic or Co-development PartnerPartnership for Self-Management Resource Center (SMRC) workshops offering practical ways to manage chronic health conditions.
• Self-Management Resource Center (SMRC)coreStrategic or Co-development PartnerPartnership for diabetes self-management, chronic disease self-management, and chronic pain self-management programs.
• Cincinnati-area employerscoreStrategic or Co-development PartnerEmployers participating in COA's Care Census research on elder caregiving impact on local workforce, with options for workplace presentations and wellness events.
• Harvard Business SchoolminorStrategic or Co-development PartnerCOA's Care Census was informed by Harvard Business School's 'The Caring Company' 2018 report on caregiving impact on the U.S. workforce.
• Kroger Community Rewards ProgramminorGTM or Marketing PartnerCOA participates in Kroger's community rewards program, receiving donations based on shopping activity of customers who designate COA.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clermont Senior Services: Nonprofit serving Clermont County, Ohio with the Elderly Services Program and other services that mirror COA's portfolio. They are COA's operational counterpart in the one county where COA does not directly administer ESP, making them the closest peer by mission and service mix.
• InnovAge Holding Corp: Largest U.S. operator of PACE (Program of All-Inclusive Care for the Elderly) programs serving dual-eligible seniors. Directly comparable to COA's PACE of Cincinnati offering with capitated, integrated-care economics for frail elderly populations.
• WelbeHealth: PACE program operator headquartered in California serving frail, low-income seniors with comprehensive coordinated care. Operates the same PACE model as COA's PACE of Cincinnati and is rapidly expanding to other states.
• Trinity Health PACE: National Catholic health system's PACE programs providing all-inclusive care to elderly across multiple states. Directly comparable to COA's PACE of Cincinnati in care model, target population, and integrated-services approach.
• Help at Home: Leading personal-care services provider for Medicaid-eligible seniors and adults with disabilities across more than a dozen states. Highly comparable to COA's ESP and PASSPORT personal-care services in target population, payer mix, and direct-care workforce model.

Regional players

• Area Agency on Aging, Region 9: Another Ohio Area Agency on Aging serving different counties (Scioto, Adams, Lawrence, etc.). Same AAA designation model, same Older Americans Act funding streams, and same core programs (PASSPORT, caregiver support, congregate meals) as COA, but operates in a different region.

Broad incumbents

• Visiting Angels: National franchise network providing non-medical in-home senior care across hundreds of U.S. locations. Broader scope and commercial model than COA, but directly overlapping services in personal care, companionship, and respite care for elderly clients.
• Home Instead: Global senior home care franchise specializing in companionship, personal care, and dementia support. Larger scale and broader geographic footprint than COA, with overlapping services in in-home caregiving and respite care for older adults.

Emerging players

• Honor Technology: Tech-enabled home care platform addressing the direct-care workforce shortage with technology, caregiver matching, and care management — directly analogous to COA's home52/AddnAide strategy but with venture-backed scale and national aspirations.

Others

• National PACE Association: Industry association supporting PACE programs nationwide, including COA's PACE of Cincinnati. Not a competitor but a relevant ecosystem participant that influences policy, reimbursement, and best-practice adoption across COA's PACE operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/help_4_seniors
• YouTubeyoutube.com/@Help4Seniors
• Facebookfacebook.com/Help4Seniors
• LinkedInlinkedin.com/company/council-on-aging-of-southwestern-ohio
• Instagraminstagram.com/help_4_seniors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Council on Aging