TEH TARIK Digital

What TEH TARIK Digital does

TEH TARIK Digital is a privately held, founder-owned AI and software development company founded in 2016 in Penang, Malaysia, operating with remote teams across Kuala Lumpur, Sungai Petani, and South Jakarta. The company delivers full-stack digital services spanning AI agents, machine learning, natural language processing, computer vision, web and mobile development, cloud infrastructure on AWS and Azure, DevOps automation, and digital marketing, alongside a portfolio of proprietary products.

The flagship product is IRIS v2.1, a multi-agent procurement intelligence platform for Malaysian government ePerolehan tenders, built on a 28-node LangGraph architecture with a supervisor-specialist pattern (5 specialist agents plus 1 supervisor), LLMRouter-based failover between Claude Sonnet 4 and GPT-4.1, and Telegram delivery for SME users. The broader product portfolio includes SmartPole OS (smart city IoT), JomWork (workplace productivity), and NURI (AI assistant). Production-validated capabilities include 91% entity extraction accuracy on 977 government PDFs, 73% customer support ticket deflection on WhatsApp Business API, and 96% routing accuracy on IRIS v2.0.

The business operates a hybrid revenue model combining custom project-based AI/automation builds, IT consultancy (14Days to Strategy, 360° System Audit, free initial audits), and recurring SaaS revenue from its product portfolio. Go-to-market is direct enterprise field sales targeting government agencies, banks, and SMEs across Malaysia, Singapore, Indonesia, and the broader ASEAN region, supported by content marketing through The Lab technical blog. The company is not venture-backed and reports no institutional funding, with 11-50 employees and 17 named clients spanning government, banking, manufacturing, hospitality, and SMB segments.

Name

TEH TARIK Digital

Legal name

TEH TARIK DIGITAL

Website

https://tehtarik.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TEH TARIK Digital is a Penang-based AI and software development company founded in 2016 that builds multi-agent AI platforms, including the IRIS procurement intelligence system, for Malaysian government agencies, banks, manufacturers, and SMEs across ASEAN.

Ownership category

akta.pro rank

Product category

Custom AI Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industry

Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

Keywords

• Custom software development
• AI agent development
• Procurement intelligence software
• Cloud infrastructure services
• AI automation services

Headquarters

HQ city

Penang

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Custom Software Development Services: End-to-end software development including AI agents, automation workflows, cloud pipelines, web/mobile apps, IoT systems. Project-based engagements with 14Days to Strategy and 360° System Audit offerings.
2. AI-Powered SaaS Products: Proprietary AI platforms including IRIS (procurement intelligence), SmartPole OS (smart city), JomWork (workplace), and NURI. Premium product tier with ongoing development.
3. IT Consultancy: 360° Market View, ZERO Blind Spots, FREE Initial Audit, Cloud Stack Assessment, Automation Gap Analysis, IoT Sensor Pipeline Analysis.
4. Digital Marketing Services: Full perimeter sweep of market position, competitor analysis, ad spend optimisation, audience signals, conversion leakage identification and remediation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TEH TARIK Digital is a full-service software development company that designs and engineers custom AI, web, mobile, IoT, and cloud solutions for businesses. It builds proprietary AI products (IRIS, SmartPole OS, JomWork, NURI) and delivers bespoke AI agent development, automation workflows, cloud infrastructure on AWS/Azure, and digital marketing services to government agencies, banks, manufacturers, and SMEs across Malaysia, Singapore, Indonesia, and the broader ASEAN region.

Product overview

Teh Tarik Digital is a full-service AI and software development company offering a portfolio of four premium products: IRIS v2.1 (core product — procurement intelligence platform using multi-agent AI for Malaysian government tender discovery, eligibility checking, and bid strategy), SmartPole OS (smart city IoT management), JomWork (remote work management), and NURI (AI assistant). The company also delivers custom AI agent builds, AI automation for 9 Malaysian industry verticals (manufacturing, healthcare, F&B, legal, logistics, real estate, banking, retail, education), and cloud/DevOps services. The product portfolio spans B2B SaaS (IRIS), IoT platforms (SmartPole OS), productivity tools (JomWork, NURI), and professional services (custom builds and consultancy).

Differentiator

Problem solved

Functional benefit

Brands

• IRIS: Multi-Agent Procurement Intelligence Platform for Malaysian Government Procurement - B2B SaaS platform for SME tender management
• SmartPole OS
• JomWork
• NURI
• TTD Alliance

Products and services

• IRIS v2.1 AI-powered procurement intelligence platform for Malaysian government procurement (ePerolehan) that uses a multi-agent supervisor-specialist architecture (28-node LangGraph) with 5 specialist agents to handle eligibility checks, tender scoring, compliance review, bid writing, and strategic synthesis. Delivered via Telegram for SME users targeting Bumiputera contractors, government suppliers, and GLC vendors seeking to identify, qualify for, and win government tenders.
• SmartPole OS Smart city infrastructure management platform built on IoT sensor pipelines and smart dashboards, connecting to edge devices and MQTT-based sensor networks for urban monitoring and management.
• JomWork Remote work management platform for ASEAN businesses that supports distributed teams across Malaysia, Indonesia, and Singapore with collaboration and productivity features.
• NURI AI-powered assistant product positioned as a premium offering alongside IRIS for SME productivity.
• Custom Software Development Services End-to-end custom software development services including AI agents, automation workflows, cloud pipelines, web and mobile apps, and IoT systems. Delivered as project-based engagements for enterprise and government clients.
• AI Automation Services AI automation services spanning 9 Malaysian industry verticals (manufacturing, healthcare, F&B, legal, logistics, real estate, banking, retail, education), delivering appointment automation, reservation management, contract parsing, invoice extraction, route optimization, and inventory management.
• Cloud and Infrastructure Services Cloud infrastructure services on AWS, Azure, and GCP including DevOps automation, Docker/Kubernetes orchestration, and Terraform-based infrastructure provisioning.
• IT Consultancy Strategic IT consultancy offerings including 360° Market View, ZERO Blind Spots audit, FREE Initial Audit, Cloud Stack Assessment, Automation Gap Analysis, and IoT Sensor Pipeline Analysis.
• Digital Marketing Services Digital marketing services including full perimeter sweep of market position, competitor analysis, ad spend optimisation, audience signal analysis, and conversion leakage identification and remediation.

Quantifiable outcome

• 40% average capacity recovered for clients
• +6 more outcomes

Named customers17 records

Segments8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability13 records

Feature8 records

Partnerships

One partnership is on record.

• TTD AlliancecoreStrategic or Co-development PartnerTeh Tarik Digital's proprietary alliance programme for technology partnerships, co-development opportunities, and collaborative AI/software projects. Positioned as a core programme alongside Investors and main company operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taiger: Singapore-headquartered AI company building enterprise and government AI agents for document processing, knowledge retrieval, and customer service. Directly comparable to TEH TARIK Digital's IRIS-style multi-agent architecture and ASEAN enterprise/government focus.
• Hypotenuse AI: Singapore-based AI company building generative-AI agents and content workflows for enterprise commerce teams. Comparable as an ASEAN AI-services company productising multi-agent LLM workflows for B2B clients.
• Active.Ai: Singapore-headquartered conversational AI platform purpose-built for banks and insurance. Comparable to TEH TARIK Digital's banking customer-support agents, fraud-detection work, and Bahasa/Manglish-aware NLP localisation.
• Advance Intelligence Group: Singapore-based AI/fintech group serving banks and financial institutions across ASEAN with fraud, identity, and credit decisioning. Comparable to TEH TARIK Digital's banking fraud-detection use cases (GNN behavioural telemetry, DuitNow scam detection) and ASEAN B2B focus.
• Crayon Data: Singapore-based AI company offering customer-data and personalization AI for banks and enterprises across Asia. Comparable as an ASEAN-headquartered AI product/services company selling into regulated financial-services verticals.
• Tookitaki: Singapore-based AI regtech company serving banks in AML, sanctions, and fraud detection. Comparable to TEH TARIK Digital's bank-facing fraud and compliance AI offerings in Malaysia and Singapore.
• Pand.ai: Singapore/Malaysia conversational AI platform for insurance and financial services with Bahasa Malaysia support. Directly comparable to TEH TARIK Digital's Bahasa-aware banking/insurance customer support and WhatsApp automation offerings.
• Supahands: Malaysian AI and data services company providing human-in-the-loop data labelling and AI workflow services across Southeast Asia. Comparable in geography, ASEAN enterprise orientation, and AI-services delivery model.

Emerging players

• Datature: Singapore-headquartered computer vision and MLOps platform with overlapping manufacturing/QC vision capabilities. Comparable to TEH TARIK Digital's YOLO-based manufacturing QC inspection use cases.

Broad incumbents

• Salesforce: Global cloud CRM and enterprise AI platform with Einstein/Agentforce productising AI agents for enterprise. Functions as a broad incumbent that TEH TARIK Digital competes against for enterprise AI agent budgets, though without ASEAN-specialised localisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tehtarikdigital
• LinkedInlinkedin.com/company/teh-tarik-digital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEH TARIK Digital