What 535media does

535media is a Pittsburgh, Pennsylvania-based full-service digital marketing agency founded in 2016, operating as 535media LLC. The company provides programmatic advertising, search and performance marketing, social media management, web design and optimization, email marketing, geofencing, and Connected TV/OTT advertising to clients across banking, healthcare, legal, education, government, retail, and energy verticals, alongside a white-label service offering for partner agencies.

Its core technology asset is the proprietary DataFusion Demand Side Platform (DSP), which supports precision targeting, transparent pricing, and unified campaign control across the programmatic ecosystem. The platform is complemented by machine-learning-driven bidding, behavioral and demographic audience segmentation, and integrations across Google, Facebook, and Instagram advertising surfaces. The company holds Google Partner and DesignRush Accredited credentials and operates from a single Pittsburgh headquarters with a team of approximately 37 marketing, creative, and development professionals under President Jennifer Bertetto.

Commercially, 535media generates revenue through professional service fees for campaign management and execution, supplemented by managed white-label arrangements that allow partner agencies to resell its capabilities under their own brands. The business is privately held, bootstrapped (no disclosed funding), and focused on the United States regional market, with no international operations. Client relationships span both direct engagements and channel partnerships with agencies such as FullTilt Marketing, Sparq, and ITY Advertising.

Name

535media

Legal name

535media LLC

Website

https://535media.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

535media is a Pittsburgh-based full-service digital marketing agency offering programmatic advertising, search, social, web, and white-label solutions through its proprietary DataFusion DSP, serving mid-market clients across banking, healthcare, legal, education, and government verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tarentum

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Full-service agency providing programmatic advertising, search marketing, social media management, display advertising, email marketing, and web services. Revenue generated through service fees for campaign management and advertising execution.
2. White-Label Agency Solutions: Scalable white-label digital marketing solutions that empower other agencies to expand their digital services under their own brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

535media is a full-service digital marketing agency that plans, executes, and measures data-driven campaigns across programmatic video and display, search and performance marketing, social media, web design/optimization, email/network advertising, and white-label agency reselling. The proprietary DataFusion Demand Side Platform (DSP) powers programmatic ad buying with precision targeting and transparent pricing. The agency serves mid-market and enterprise clients across financial services, healthcare, education, legal, retail, energy, and government verticals.

Product overview

535media is a full-service digital marketing agency operating as a unified platform that combines programmatic advertising technology with comprehensive marketing services. The core offering centers on the proprietary DataFusion DSP (Demand Side Platform) complemented by Programmatic Video & Display advertising, Search & Performance Marketing, Social Media & Reputation management, Web Services & Optimization, White-Label Agency Solutions, and Email Marketing. Additional capabilities include geofencing campaigns and Connected TV (CTV)/OTT advertising. The company employs 37 marketing experts and creatives to deliver data-driven campaigns across multiple digital channels for clients in financial, education, retail, legal, and other industries.

Differentiator

Problem solved

Functional benefit

Brands

• DataFusion: A Demand Side Platform (DSP) that redefines programmatic advertising with precision targeting, transparent pricing and effortless control – all in one platform.

Products and services

• Programmatic Video & Display Automated video and banner advertising delivered across programmatic networks, placing targeted banner ads before custom audiences on more than 90% of all websites. Designed for businesses seeking broad programmatic reach with audience-targeted creative.
• Search & Performance Marketing Data-optimized search and performance marketing campaigns designed to maximize visibility, drive qualified traffic, and deliver measurable ROI. Built for businesses seeking paid search and performance-led acquisition.
• DataFusion DSP (Demand Side Platform) Proprietary demand-side platform that redefines programmatic advertising with precision targeting, transparent pricing, and effortless campaign control in a single unified platform. Used by 535media and offered to other agencies and advertisers.
• Social Media & Reputation Strategic social media management and proactive reputation monitoring services that build brand trust and grow online presence across social platforms. Targeted at brands seeking audience engagement and reputation protection.
• Web Services & Optimization Website design, development, and optimization services — including eCommerce development and CMS plugin development — that drive user engagement, speed, and conversions across all devices. Aimed at businesses needing website redesign or conversion-rate improvement.
• White-Label Agency Solutions Scalable white-label digital marketing services that empower other agencies to expand their digital offerings under their own brand, backed by 535media's programmatic, search, social, and web expertise with seamless execution.
• Email Marketing (Network Advertising) Network advertising services including email marketing campaigns delivered to target audiences through direct digital channels. Built for businesses seeking direct-response engagement.

Quantifiable outcome

• Case study achieved 204,724 impressions with 444 clicks and 0.22% CTR for law firm client
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Trade Desk: Leading independent demand-side platform for programmatic advertising. Comparable to 535media's DataFusion DSP at the technology layer, though vastly larger in scale and competing with — rather than alongside — 535media's internal DSP offering.
• Tinuiti: Large independent performance marketing agency covering paid search, programmatic, social, and Amazon advertising. Comparable in core service categories but operates at much greater scale (hundreds of employees) and with national client accounts.

Direct peers

• Disruptive Advertising: Mid-sized digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market businesses. Closely comparable in service mix and target customer profile to 535media, with a similar mix of programmatic, search, and social offerings.
• Wpromote: Full-service digital marketing agency offering paid media, SEO, programmatic, and creative services to mid-market and enterprise clients. Highly comparable in service breadth (search, display, programmatic, social) but operates at significantly greater scale across multiple U.S. offices.
• Power Digital Marketing: Performance marketing agency offering paid media, SEO, content, and analytics with proprietary technology components. Comparable in pairing data-driven media execution with owned technology tooling, similar in spirit to 535media's DataFusion approach.
• Ignite Visibility: Multi-channel digital marketing agency offering SEO, paid media, social, email, and CRO services. Comparable in service breadth and mid-market positioning, with a comparable mix of search, display, and social campaign execution.
• LYFE Marketing: Digital marketing agency focused on social media management, PPC, SEO, and email marketing for small and mid-sized businesses. Comparable in offering a multi-channel paid and organic media stack to similar SMB clients, at a similar size tier.
• Directive Consulting: B2B-focused digital marketing agency specializing in SEO, paid media, and content for SaaS and enterprise clients. Comparable in offering full-funnel paid and organic media services, though tilted toward B2B/SaaS versus 535media's regulated-vertical mix.
• SmartBug Media: Full-service digital agency providing inbound marketing, demand generation, and paid media services. Comparable in offering a combination of paid acquisition and content strategy, with similar mid-market client orientation and white-label capabilities.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and reputation management. Directly comparable in service portfolio and SMB/mid-market focus, though operating from multiple U.S. offices rather than a single regional base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/535media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 535media