Shorewest Realtors
Shorewest Realtors is a family-owned Wisconsin real estate brokerage, founded 1946, operating 30 offices with over 1,000 Realtors as the state's largest home seller for residential buyers, sellers, luxury, commercial, and relocation clients.
- Company typePrivate
- Founded1946
- HeadquartersBrookfield, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Shorewest Realtors does
Shorewest Realtors Inc is a privately held, family-owned real estate brokerage founded in 1946 in Wauwatosa, Wisconsin, and operates as Wisconsin's largest home seller with over 1,000 Realtors distributed across 30 offices spanning 15+ counties. The company serves residential buyers and sellers (primary), plus adjacent segments including luxury (>$799k), commercial real estate, corporate relocation, rentals, foreclosure/short sale, and new construction. Its platform consists of a property search portal with over 14,748 active listings, MapQuest-powered map-based search, Guided Home Tours (audio/visual slide shows), the myShorewest automated home finder with email alerts, and iOS/Android mobile applications.
The business generates revenue through traditional real estate brokerage commissions (transaction fees as a percentage of sale price), with additional revenue streams from affiliated services: Wisconsin Mortgage Corporation (home loans with 20 licensed loan officers), Heritage Title Services (title insurance and closing), Shorewest Insurance Associates and Shorewest Financial Associates LLC (homeowners insurance), Shorewest Real Estate Institute (licensing education), and Relocation & Corporate Services. Marketing channels include digital (website, mobile, social media across Facebook/Instagram/LinkedIn/X/TikTok), traditional (yard signs generating over 60% of phone inquiries, open houses), and content (Shorewest TV, blog, Summerfest sponsorship). Distribution is sales-led through the agent network, with self-serve online tools for consumer property discovery. The company has been continuously family-owned since 1946, with no disclosed private equity or institutional investor involvement.
Shorewest Realtors firmographics
Firmographics- Name
- Shorewest Realtors
- Legal name
- Shorewest Realtors Inc
- Website
- https://shorewest.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Shorewest Realtors is a family-owned Wisconsin real estate brokerage, founded 1946, operating 30 offices with over 1,000 Realtors as the state's largest home seller for residential buyers, sellers, luxury, commercial, and relocation clients.
- Ownership category
- akta.pro rank
Shorewest Realtors industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Title Abstract and Settlement Offices (541191)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162), Title Insurance (6361)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Shorewest Realtors is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices33 records
Markets served
Shorewest Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Sales Commissions: Traditional real estate brokerage commissions from residential and commercial property sales. Agents list and sell properties with the company taking a percentage of each transaction.
- Mortgage Services: Revenue through affiliated Wisconsin Mortgage Corporation, providing home loans and mortgage services to buyers
- Title and Closing Services: Revenue through Heritage Title Services, providing title insurance and closing services
- Insurance Services: Homeowners insurance through Shorewest Insurance Associates
- Real Estate School: Training and licensing courses for aspiring real estate agents through Shorewest Real Estate Institute
- Relocation Services: Corporate and individual relocation services including move coordination and home finding assistance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate brokerage services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Shorewest Realtors product offering
Product offeringCore offering
Shorewest Realtors is a full-service residential and commercial real estate brokerage operating across Wisconsin through 30 offices and over 1,000 Realtors. The company provides buyer and seller representation, property search, and affiliated services including mortgage lending (Wisconsin Mortgage Corporation), title and closing (Heritage Title Services), insurance (Shorewest Insurance Associates), relocation, and real estate licensing education.
Product overview
Shorewest Realtors is a comprehensive Wisconsin real estate platform offering residential sales, commercial services, and rental property management through a unified platform. The core product is a property search platform with multiple search modalities including standard search, map-based search, and agent/broker search. Key features include Guided Home Tours™ for property visualization and myShorewest automated home finder for personalized property matching. The company provides full-service representation for home buying and selling, with affiliated services including Wisconsin Mortgage Corporation for financing, Heritage Title Services for closing, insurance services, and relocation & corporate services. Additional offerings include real estate education through their licensing school, luxury property marketing through Luxury Portfolio International partnership, and mobile applications for iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services
Quantifiable outcome
- Over 60% of phone inquiries come from Shorewest yard signs
Companies that use Shorewest Realtors
Customer profileSegments8 records
Ideal customer profiles5 records
Shorewest Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Shorewest Realtors partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Wisconsin Mortgage CorporationcoreAffiliate company providing home loan services for over 30 years. Offers mortgage options, pre-approvals, and financing guidance. With a veteran staff of 20 licensed loan officers, it's one of the largest mortgage companies in Wisconsin.
- Heritage Title Services, Inc.coreAffiliate providing title insurance and closing services for real estate transactions. Ensures smooth title transfers and documentation for property closings.
- Leading Real Estate Companies of the WorldmajorInternational network of leading independent residential real estate firms enabling national property searches for clients moving across the country.
- Luxury Portfolio InternationalmajorMarketing affiliate enabling international exposure for luxury properties. Allows Shorewest to market fine homes locally, regionally, and internationally.
- The Realty AllianceminorNetwork of leading real estate companies providing access to resources, best practices, and referral opportunities.
- HSA Home WarrantyminorHome warranty provider offering protection plans for major home systems and appliances during transactions.
- Shorewest Financial Associates LLCcoreAffiliate providing insurance services for homeowners, including policies through major insurance carriers.
- Relo Home SearchminorInternational search affiliate for national and global home searches, connecting clients to the widest selection of properties across price ranges.
- RELO Quality CertificationminorRelocation quality certification demonstrating expertise in corporate and individual relocation services.
- Worldwide ERCminorWorkforce mobility association membership demonstrating leadership in relocation and mobility services industry.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Shorewest Realtors competitors and assessment
Company assessmentDirect peers
- Redfin: Tech-enabled residential brokerage with salaried agent model and lower consumer fees. Operates in Milwaukee/Madison markets and competes with Shorewest on price-sensitive buyer/seller segments.
- RE/MAX: World's largest residential real estate franchise network by agent count. Competes head-to-head with Shorewest for agent recruitment and residential listings in Wisconsin and across the Midwest.
- eXp Realty: Cloud-based residential brokerage with no physical offices and high commission splits. Directly competes with Shorewest for agent recruitment, particularly top producers who can defect for better economics.
- Compass: Tech-forward national residential brokerage with strong agent-tech platform and premium brand positioning. Competes for high-producing agents and luxury listings; less geographically concentrated in Wisconsin than Shorewest.
- Coldwell Banker: Global residential real estate brokerage franchise with traditional full-service agent model, similar buyer/seller representation, and affiliated mortgage/title services. Direct competitor for residential listings and buyer-side representation.
- Century 21: Global residential real estate franchise with traditional agent-based brokerage model. Competes directly with Shorewest for residential listings and agent recruitment in Wisconsin.
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., agent-centric model with high commission splits, strong training culture (Keller Williams University). Direct competitor for agent recruitment and residential market share.
- Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway, traditional full-service model with luxury focus. Competes for high-end Wisconsin listings and buyer representation.
Broad incumbents
- HomeServices of America: Owns and operates multiple regional residential brokerage brands including Berkshire Hathaway HomeServices and several large regional players. Comparable multi-brand residential platform with affiliated mortgage, title, and insurance.
Regional players
- Howard Hanna Real Estate: Largest privately-held real estate brokerage in the U.S., headquartered in the Midwest (Pennsylvania/Ohio). Similar family-owned, regional-dominance positioning and full-service model with affiliated mortgage and title services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Shorewest Realtors social profiles
Digital presenceShorewest Realtors compliance and trust
Trust signalCompliance1 record
Shorewest Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shorewest Realtors leadership team
Management profileNumber of profiles
Shorewest Realtors subsidiaries and ownership
Company hierarchySubsidiaries5 records
Shorewest Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shorewest Realtors M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shorewest Realtors
What does Shorewest Realtors do?
Shorewest Realtors is a full-service residential and commercial real estate brokerage operating across Wisconsin through 30 offices and over 1,000 Realtors. The company provides buyer and seller representation, property search, and affiliated services including mortgage lending (Wisconsin Mortgage Corporation), title and closing (Heritage Title Services), insurance (Shorewest Insurance Associates), relocation, and real estate licensing education.
Is Shorewest Realtors a public or private company?
Shorewest Realtors is a private company. It is classified as family owned and is currently operating.
When was Shorewest Realtors founded?
Shorewest Realtors was founded in 1946. It employs 1,001 to 5,000 people.
Where is Shorewest Realtors based?
Shorewest Realtors is headquartered in Brookfield, United States, in the North America region.
How does Shorewest Realtors make money?
Six revenue lines are on record. Real Estate Sales Commissions are the primary driver. The others are mortgage Services, title and Closing Services, insurance Services, real Estate School and relocation Services.
Who are Shorewest Realtors's main competitors?
Direct peers on record are Redfin, RE/MAX, eXp Realty, Compass, Coldwell Banker, Century 21, Keller Williams Realty and Berkshire Hathaway HomeServices. HomeServices of America is listed as a broad incumbent. Howard Hanna Real Estate is listed as a regional player.
Does Shorewest Realtors have an API?
No public API is recorded for Shorewest Realtors.
What industry is Shorewest Realtors in?
Shorewest Realtors's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 53121 and its SIC code is 6531.