HSA Home Warranty

What HSA Home Warranty does

HSA Home Warranty is a U.S. home warranty service provider operating as a brand under Home Security of America, Inc., a wholly owned subsidiary of publicly traded Frontdoor, Inc. (NASDAQ: DOOR). Founded circa 1985 and headquartered in Memphis, Tennessee (with an operations base in Cross Plains), HSA sells one-year service contracts that cover repair or replacement of covered home systems and appliances when they break down from normal wear and tear. The company serves individual homeowners, home buyers, home sellers, and real estate professionals across 24 U.S. states plus the District of Columbia, spanning the Southeast, Midwest, Mid-Atlantic, and Northeast regions. HSA sits alongside sibling brands American Home Shield, Landmark Home Warranty, OneGuard, and 2-10 Home Buyers Warranty within Frontdoor's diversified home services portfolio.

The core product is the annual HSA Home Warranty contract, augmented by four add-on modules: the Electronics Plan (underwritten and serviced by Allstate Protection Plans), HVAC Tune-ups ($100 per unit), a Rekey Service, and Tech Installation services delivered through a partnership with HelloTech at a special $99 TV-mount rate for HSA members. Service operations run through a nationwide network of thousands of independent contractors coordinated by HSA, with 24/7 intake via the MyAccount member portal (myhomewarranty.com) and a toll-free call center (800.367.1448). A dedicated B2B portal (own.onlinehsa.com) supports real estate agent order placement. Technology stack consists of a service-contract management platform, marketing analytics (Google Analytics/Ads, Meta Pixel, Microsoft Clarity/Advertising), and standard self-service web infrastructure — with no disclosed AI/ML capabilities.

HSA operates a sales-led, multi-channel go-to-market targeting homeowners through content marketing, social media (Facebook, Pinterest, Twitter, YouTube, LinkedIn, Instagram), email, and SEO, while driving B2B demand through a dedicated real estate professional channel with referral incentives, training resources, and a social media authority program. Revenue is generated primarily through recurring annual warranty premiums plus per-trade Trade Call Fees charged at the point of service, with incremental contribution from the add-on modules. As a Frontdoor subsidiary, HSA benefits from shared back-office, claims processing, and contractor infrastructure while operating with a regional, SMB-focused brand identity.

Name

HSA Home Warranty

Legal name

Home Security of America, Inc.

Website

https://onlinehsa.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

HSA Home Warranty is a U.S. home warranty provider selling annual service contracts for home system and appliance breakdowns to homeowners, buyers, sellers, and real estate professionals across 24 states plus D.C., operating as a Frontdoor, Inc. brand.

Ownership category

akta.pro rank

Product category

Home Warranty Services

NAICS

Home and Garden Equipment and Appliance Repair and Maintenance (81141)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Home warranty services
• Service contracts
• Home appliance coverage
• Home repair plans
• Home systems protection

Headquarters

HQ city

Cross Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Annual Home Warranty Contracts: One-year service contracts that cover repair or replacement of covered home systems and appliances when they break down from normal wear and tear. Customers pay an annual premium plus Trade Call Fees per service request.
2. Add-on Services and Optional Coverage: Additional services including Electronics Plan, HVAC Tune-ups ($100 per unit), Rekey Service, and Tech Installation services provided through partners like HelloTech.
3. Trade Call Fees: Per-trade service fees charged when customers request covered repairs or services. The fee is paid per trade category when service is requested.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HSA Home Warranty sells one-year service contracts that cover the repair or replacement of covered home systems and appliances when they break down from normal wear and tear. Members pay an annual premium plus a per-trade Trade Call Fee to submit service requests 24/7 online or by phone, and the company dispatches qualified independent contractors from a nationwide network to fulfill covered repairs. Add-on services include an Electronics Plan, HVAC Tune-ups, Rekey Service, and Tech Installation through partners.

Product overview

HSA Home Warranty offers a portfolio of home warranty products centered on its core HSA Home Warranty service contract — a one-year plan covering repair or replacement of major home systems and appliances. The offering extends through several add-on modules including the Electronics Plan (via Allstate Protection Plans), HVAC Tune-ups, Rekey Service, and Tech Installation (via HelloTech partnership). Members manage all services through the MyAccount online portal at myhomewarranty.com, which supports 24/7 service request submission and contractor scheduling. The company serves homeowners, real estate agents (with seller and buyer benefit programs), and maintains a nationwide network of qualified independent contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Electronics Plan: Protection plan for electronics including smart home products, TVs, home theater systems, laptops, tablets, and gaming systems
• HVAC Tune-ups
• Rekey Service
• Tech Installation and Setup

Products and services

• HSA Home Warranty A one-year service contract that covers the repair or replacement of components of major home systems and appliances when they break down from normal wear and tear, with customizable coverage options for homeowners and real estate agents.
• Electronics Plan

Quantifiable outcome

• Quick response to service requests with adept customer service flexibility
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HelloTechcoreStrategic or Co-development PartnerHSA has partnered with HelloTech to offer customers exclusive discounts on tech installation and setup services including TV wall mount installation, WIFI support, streaming device setup, smart home device installation. Special $99 rate for TV mounting (60 inches or smaller) exclusively for HSA members.
• Allstate Protection PlansminorChannel Partner/ Reseller/ DistributorThird-party provider for Electronics Plan add-on coverage. Customers who add the Electronics Plan to their HSA Real Estate Home Warranty are directed to call Allstate at 877.320.1494 for service.
• AAA Accurate PlumbingcoreImplementation/ SI/ Consulting PartnerIndependent plumbing contractor partner providing service to HSA warranty customers. Owner Heather Miller states HSA has a proven track record of successfully resolving claims and is always easy to work with and professional.
• Frontdoor Pro (Frontdoor Independent Service Contractors)coreChannel Partner/ Reseller/ DistributorFrontdoor Pro is the network of independent service contractors ('Pros') that perform services for HSA customers. Rekey service is offered by Frontdoor Pro. HVAC tune-ups are performed by Frontdoor Pro contractors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Home Shield: Largest home warranty brand in the U.S. and sister brand under Frontdoor, Inc. Offers similar one-year service contracts for home systems and appliances with broader nationwide coverage and deeper marketing scale than HSA.

Direct peers

• Choice Home Warranty: Independent direct competitor offering home warranty service contracts for major appliances and home systems to homeowners and real estate professionals. Competes head-to-head with HSA on coverage, pricing, and real estate channel partnerships.
• First American Home Warranty: Established home warranty provider under First American Financial, offering appliance and systems coverage plans targeting homeowners and real estate transactions. Directly comparable to HSA in product offering and channel strategy.
• Cinch Home Services: National home warranty provider offering multi-year home service plans for appliances, systems, and electronics. Competes with HSA on cross-sell (electronics add-ons) and real estate agent distribution.
• Liberty Home Guard: Independent home warranty company offering appliance and home system service contracts with customizable add-ons. Directly comparable to HSA in customer base, contract structure, and add-on product portfolio.
• Home Warranty of America: Direct competitor providing residential home warranty service contracts across multiple U.S. states with similar real estate agent distribution model and comparable pricing structure to HSA.

Others

• Landmark Home Warranty: Sister brand under Frontdoor, Inc. offering comparable home warranty service contracts in select U.S. states. Operates under the same parent and shared infrastructure as HSA, with overlapping but non-competing channel relationships.
• OneGuard Home Warranty: Sister brand under Frontdoor, Inc. offering home warranty service contracts in select U.S. states. Shares parent infrastructure with HSA and targets a similar homeowner and real estate agent customer base.
• 2-10 Home Buyers Warranty: Sister brand under Frontdoor, Inc. with strong orientation toward new home builders and home buyer warranties. Related peer sharing parent-level resources, marketing scale, and contractor network with HSA.
• Frontdoor, Inc. Public parent company (NASDAQ: DOOR) of HSA Home Warranty and a portfolio of home warranty and home services brands. Provides shared infrastructure, contractor network, and capital that directly support HSA's operations and growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HSAHomeWarranty
• Pinterestpinterest.com/hsahomewarranty
• Xx.com/hsahomewarranty
• LinkedInlinkedin.com/company/hsa-home-warranty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSA Home Warranty