Vortic

What Vortic does

Vortic is a London-based virtual and augmented reality platform purpose-built for the art world. Founded in 2022 as Vortic Limited (UK Company Number 12644541), the company enables galleries, museums, public institutions, and collectors to digitise, publish, and distribute immersive exhibitions accessible to viewers globally via web and mobile with AR support. The platform addresses structural constraints of the traditional art market — geographic limitations, finite physical space, and the temporal boundaries of physical exhibitions — by allowing partners to publish VR exhibitions instantly that remain viewable on demand.

The company's product portfolio consists of two offerings. Vortic Art is the core self-service platform where commercial galleries and public institutions register, curate, and host their own VR exhibitions. Vortic Curated, launched in 2024, is a sub-brand focused on collaborative curated exhibitions with curators and artists. The platform supports discovery through web browsing, mobile apps with AR overlays, social sharing, and an email newsletter. Vortic has assembled a channel network of over 60 gallery and institutional partners globally, including Victoria Miro, HdM Gallery, 303 Gallery, 1969 Gallery, the Ashmolean Museum, Barbican Centre, ICA Boston, CAC Málaga, Centro Cultural Sao Paulo, and Fundación Sala Mendoza.

Vortic operates a B2B subscription model in which galleries and institutions pay to publish and host exhibitions, while general audiences can register for free to view content. Pricing is not publicly disclosed. Revenue mechanics are anchored on partner subscriptions, with geographic reach spanning the UK, continental Europe, the United States, Brazil, Colombia, and Venezuela. The company has positioned sustainability as a brand differentiator, publishing reports on the environmental benefits of digital exhibitions to reduce the carbon footprint of the art world. No external funding rounds have been disclosed, and ownership structure remains private.

Name

Vortic

Legal name

Vortic Limited

Website

https://vortic.art

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Vortic is a London-based VR and AR platform enabling galleries, museums, and public institutions to publish immersive digital exhibitions accessible globally via web and mobile. It serves commercial galleries, cultural institutions, curators, and art collectors through a B2B subscription model.

Ownership category

akta.pro rank

Product category

Virtual Exhibition Platform

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR/AR Gaming Platforms (BPAMAKAG)

akta.pro secondary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Virtual art exhibitions
• Augmented reality galleries
• Digital exhibition platform
• Virtual reality curation
• Art exhibition software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Access for Galleries/Institutions: Galleries, museums, and public institutions pay to publish and host VR exhibitions on the Vortic platform, reaching global audiences without physical space constraints. Revenue is generated through subscription or membership fees for hosting digital exhibitions.
2. Free Viewer Membership: General audiences can register for free membership to view exhibitions, with the platform monetised through B2B partnerships with galleries and institutions rather than direct consumer charges.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vortic operates a virtual reality and augmented reality platform that enables art galleries, museums, and public institutions to publish and host immersive digital exhibitions accessible globally via web and mobile. Its core offerings are the Vortic Art platform (publishing and viewing of VR exhibitions) and Vortic Curated (a collaborative curated-exhibitions programme involving curators and artists), monetised primarily through B2B subscriptions with galleries and institutions while general viewers access content for free.

Product overview

Vortic offers a digital exhibition ecosystem consisting of two main offerings: Vortic Art (the core platform for galleries, institutions and collectors to curate, share, and revisit virtual exhibitions accessible worldwide via web and mobile with augmented reality), and Vortic Curated (a sub-brand focused on collaborative curated projects between curators, artists and Vortic to encourage artistic dialogues). The platform enables instant publishing across web and mobile app with AR capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Vortic Curated: A curated project creating symbiotic collaboration between curators, artists, and Vortic to encourage dialogues between different practices.

Products and services

• Vortic Art A digital exhibition platform that enables galleries, institutions, and collectors to curate, share, and revisit virtual exhibitions accessible to viewers worldwide via web and mobile with augmented reality capabilities.
• Vortic Curated A curated collaboration initiative between curators, artists and Vortic that creates dialogues between different artistic practices through collaborative digital exhibitions hosted on the Vortic platform.

Quantifiable outcome

• Environmental sustainability: VR exhibitions eliminate physical travel and space requirements associated with traditional art exhibitions

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core.

• Victoria MirocoreChannel Partner/ Reseller/ DistributorVictoria Miro is a leading contemporary art gallery with locations in London and Venice. It publishes exhibitions including 'Flora Yukhnovich: Egg' and 'Saskia Colwell: Skin on Skin' on the Vortic platform, extending its reach to global digital audiences.
• HdM GallerycoreChannel Partner/ Reseller/ DistributorHdM Gallery is an international contemporary art gallery presenting exhibitions on the Vortic platform, including Yeonsu Ju's solo exhibition 'Land on me softly'.
• nook gallerycoreChannel Partner/ Reseller/ Distributornook gallery partnered with Vortic to create 'FLORA', a digital exhibition showcasing emerging and independent artists from across the globe within a shared immersive space on the Vortic platform.
• Alma PearlcoreChannel Partner/ Reseller/ DistributorAlma Pearl is a contemporary art gallery founded in 2023, devoted to exhibiting artists established mid-career and emerging. It presents exhibitions including 'No Vehicles' on Vortic.
• Ashmolean MuseumcoreChannel Partner/ Reseller/ DistributorThe Ashmolean is the University of Oxford's museum of art and archaeology, founded in 1683. It presents exhibitions on the Vortic platform as a public institution partner.
• Barbican CentrecoreChannel Partner/ Reseller/ DistributorThe Barbican is a world-class arts and learning organisation that pushes boundaries across all major art forms. It is listed as an institutional partner on Vortic.
• CAC MálagacoreChannel Partner/ Reseller/ DistributorCAC Málaga is a cultural initiative of the Málaga City Council dedicated to disseminating Visual Arts of the 20th and 21st centuries. It is listed as a Vortic institutional partner.
• Centro Cultural Sao PaulocoreChannel Partner/ Reseller/ DistributorOne of the first and most important multidisciplinary cultural centres in Brazil, founded in 1982, presenting exhibitions on the Vortic platform.
• ICA BostoncoreChannel Partner/ Reseller/ DistributorICA Boston is a Boston waterfront museum featuring leading visual artists and performance. It is listed as an institutional partner on Vortic.
• Delfina FoundationcoreChannel Partner/ Reseller/ DistributorDelfina Foundation is a London-based non-profit foundation dedicated to facilitating artistic exchange, listed as a Vortic institutional partner.
• Fundación Art NexuscoreChannel Partner/ Reseller/ DistributorFundación Art Nexus is an art foundation committed to promoting and disseminating the arts based in Bogotá, Colombia, listed as a Vortic institutional partner.
• Fundación Sala MendozacoreChannel Partner/ Reseller/ DistributorFundación Sala Mendoza is a non-profit exhibition space founded in 1956 in Caracas, Venezuela, dedicated to promoting contemporary artistic practices, listed as a Vortic institutional partner.
• GasworkscoreChannel Partner/ Reseller/ DistributorGasworks is a non-profit art gallery (est. 1994) focused on emerging UK and international art practices, listed as a Vortic institutional partner.
• 1969 GallerycoreChannel Partner/ Reseller/ Distributor1969 Gallery is a contemporary art gallery in Manhattan's Tribeca neighbourhood, founded in September 2016, listed as a Vortic gallery partner.
• 303 GallerycoreChannel Partner/ Reseller/ Distributor303 Gallery is a contemporary art gallery founded in 1984 in New York, described by Jerry Saltz as 'one of the greatest New York gallerists of our time', listed as a Vortic gallery partner.
• A Gentil CariocacoreChannel Partner/ Reseller/ DistributorA Gentil Carioca is a contemporary art gallery founded in 2003 in Rio de Janeiro, Brazil, by artists Márcio Botner, Ernesto Neto and Laura Lima, listed as a Vortic gallery partner.
• Addis Fine ArtcoreChannel Partner/ Reseller/ DistributorAddis Fine Art is a pioneering contemporary gallery specialising in art from the Horn of Africa and its Diasporas, with locations in London and Addis Ababa, listed as a Vortic gallery partner.
• AMALGAMAcoreChannel Partner/ Reseller/ DistributorAMALGAMA is a London-based cultural programme devoted to exhibiting, promoting and publishing the work of women artists from Latin America, Spain and Portugal, listed as a Vortic gallery partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acute Art: Acute Art is a digital art platform that partners with major museums and artists to produce VR and AR exhibitions. It is the closest direct competitor to Vortic, with comparable VR-first exhibition technology and a similar gallery/museum partner ecosystem.
• Artland: Artland is a digital platform enabling galleries to create online exhibitions and virtual viewing rooms. It directly competes with Vortic's exhibition-hosting proposition and serves a similar contemporary gallery customer base.
• Smartify: Smartify is an AR app that lets users scan artworks in museums to access multimedia content, and has expanded to host digital exhibitions. It overlaps with Vortic's AR-driven museum audience engagement and uses similar mobile-first distribution.
• Kooness: Kooness is an online platform that hosts virtual exhibitions and digital showrooms for contemporary galleries. It directly competes with Vortic in the digital exhibition space and shares a similar B2B gallery subscription model.

Broad incumbents

• Artnet: Artnet is a long-established art market data and online gallery platform serving galleries, auction houses, and collectors. It competes for the same institutional customers and offers digital tools that partially overlap with Vortic's exhibition-hosting functionality.
• Artsy: Artsy is the largest online art marketplace, providing galleries and collectors with digital infrastructure for listings, exhibitions, and sales. While Artsy's primary focus is marketplace transactions rather than VR exhibitions, it competes for the same gallery partner relationships and audience attention.

Emerging players

• Artlogic: Artlogic provides gallery management software, inventory systems, and website platforms to thousands of galleries worldwide. While it focuses on back-office rather than VR exhibitions, it represents a potential bundling threat as galleries consolidate digital tooling.
• HTC Vive Arts: HTC Vive Arts is a VR-focused cultural initiative partnering with museums and artists to produce immersive exhibitions. It overlaps with Vortic's VR exhibition use case but is funded by a hardware manufacturer with deeper balance sheet.
• Gazelli Art House: Gazelli Art House operates physical and digital art exhibitions, including VR-based gallery experiences. It is a smaller-scale operator with a hybrid digital/physical model, providing an instructive parallel to Vortic's exhibition format.

Regional players

• Masterworks: Masterworks is a US-based art investment platform that digitizes and offers fractional ownership of blue-chip artworks. While focused on US markets and investment rather than exhibition, it shares Vortic's thesis that the art world requires digital infrastructure to scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vortic.art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vortic