What Velocity Outdoor does

Velocity Outdoor is a private holding company established in 2018 and headquartered at 1655 Elmwood Ave, Suite 230, Rochester, NY, with a secondary warehouse/distribution facility in Lindon, Utah. The company owns and operates three wholly-owned outdoor hunting brands: Ravin Crossbows (premium crossbows), CenterPoint Archery (crossbows, recurve hunting bows, bowfishing bows, youth bows, arrows, and accessories), and Kings Camo (proprietary and licensed camouflage patterns plus hunting apparel). Velocity Outdoor provides shared strategic, business management, creative marketing, and financial consulting services to these portfolio brands.

The portfolio's core technology assets are concentrated in Ravin Crossbows, whose HeliCoil architecture and integrated Frictionless Flight system are credited with 'reinventing' the crossbow by delivering dead-straight nock point travel in a compact, balanced frame and arrow speeds up to 500 feet-per-second. Kings Camo contributes proprietary pattern IP (XK7, launched in 2021, with seven terrain-specific abstract shapes) alongside licensed patterns including Realtree Edge. CenterPoint Archery supplies the broader and value-tier archery catalog spanning multiple disciplines. Together the brands cover crossbows, recurve bows, bowfishing, youth archery, arrows, accessories, and camo-driven apparel and gear.

Velocity Outdoor monetizes primarily through hardware sales (one-time purchases of crossbows, bows, arrows, accessories, and apparel) and through royalty/licensing income on its camouflage patterns. Distribution operates through a hybrid model: direct-to-consumer e-commerce across the three brand-specific websites (RavinCrossbows.com, CenterPointArchery.com, KingsCamo.com) plus a third-party dealer network serving the hunting/outdoor retail channel. The company's primary customer segments are hunters and bowhunters, with a secondary segment of recreational archery enthusiasts covering bowfishing and youth archery. Geographic reach is stated as global through the brand portfolio, although the company is U.S.-domiciled (New York).

Name

Velocity Outdoor

Legal name

Velocity Outdoor

Website

https://velocity-outdoor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Velocity Outdoor is a private holding company that owns and operates three hunting and outdoor brands—Ravin Crossbows, CenterPoint Archery, and Kings Camo—selling crossbows, archery equipment, and camouflage apparel to hunters and recreational archers through brand websites and a dealer network.

Ownership category

akta.pro rank

Product category

Hunting Equipment & Outdoor Sporting Goods

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

Keywords

• Hunting crossbows
• Archery equipment
• Camouflage patterns
• Hunting apparel
• Outdoor sporting goods

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Crossbow Sales: Sale of Ravin Crossbows featuring HeliCoil™ technology and Frictionless Flight™ system, generating arrow speeds up to 500 feet-per-second. One-time hardware purchases through e-commerce and dealer networks.
2. Archery Equipment Sales: Sale of CenterPoint Archery products including crossbows, recurve hunting bows, bowfishing bows, youth bows, arrows, and accessories. One-time hardware purchases through brand website and retail dealers.
3. Camouflage Pattern Licensing: Licensing of proprietary camouflage patterns (XK7) and licensed patterns (Realtree Edge) for use on hunting apparel and gear.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Velocity Outdoor is a holding company that owns and manages three outdoor hunting brands: Ravin Crossbows (premium crossbows with HeliCoil™ technology and Frictionless Flight™ system), CenterPoint Archery (crossbows, recurve hunting bows, bowfishing bows, youth bows, arrows, and accessories), and Kings Camo (camouflage patterns and hunting apparel). The company sells hardware, equipment, and licensed/proprietary camouflage patterns directly to consumers through brand websites and a dealer network, while providing strategic, marketing, and financial support to its portfolio brands.

Product overview

Velocity Outdoor is a holding company established in 2018 that owns and manages a portfolio of three outdoor hunting brands: Ravin Crossbows (premium crossbows with proprietary HeliCoil technology and Frictionless Flight systems), CenterPoint Archery (crossbows, recurve bows, bowfishing, youth bows, arrows, and accessories), and Kings Camo (specialty camouflage patterns including Desert Shadow, Mountain Shadow, Snow Shadow, Realtree Edge licensing, and the proprietary XK7 abstract pattern). The company provides strategic expertise, business management, creative marketing, and financial consulting to these brands while expanding their worldwide presence.

Differentiator

Problem solved

Functional benefit

Brands

• Ravin Crossbows: Industry-leading crossbows featuring HeliCoil technology that delivers dead-straight nock point travel in a compact, fast, and balanced crossbow. All Ravin crossbows integrate Frictionless Flight system generating arrow speeds up to 500 feet-per-second.
• CenterPoint Archery
• Kings Camo

Products and services

• Ravin Crossbows Premium crossbows featuring proprietary HeliCoil™ technology that delivers dead-straight nock point travel in a compact, fast, and balanced design, with all models integrating a Frictionless Flight™ system generating arrow speeds up to 500 feet-per-second; targeted at hunters and bowhunters seeking high-performance close-quarters hunting equipment.
• CenterPoint Archery Full-spectrum archery product line including crossbows, recurve hunting bows, bowfishing bows, youth bows, arrows, and accessories that blend advanced technology with value for archers of all skill levels; targeted at bowhunters, recreational archery enthusiasts, bowfishers, and youth archery training.
• Kings Camo Camouflage pattern and hunting apparel brand featuring King's Shadow, Desert Shadow, Mountain Shadow, Snow Shadow, and Realtree Edge (licensed) patterns, plus the proprietary XK7 abstract pattern; patterns are engineered for specific terrain types and hunting environments across North America and used in hunting apparel and gear.
• XK7 Camouflage Pattern Proprietary abstract camouflage pattern with 7 terrain-inspired shapes and textures designed for concealment across North American hunting environments; licensed/produced under Kings Camo for hunting apparel and gear.

Quantifiable outcome

• Arrow speeds up to 500 feet-per-second

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RealtreeminorOEM/ Whitelabel/ Licensing Partner · 1 January 2018In 2018, King's Camo partnered with Realtree to license Realtree Edge. This partnership strengthened King's growing presence in the whitetail hunting market and introduced high-performing fabrics and layering technology for hunting apparel.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Barnett Crossbows: Long-established crossbow specialist offering crossbows, recurve bows, and youth archery products — directly comparable to Velocity Outdoor's CenterPoint and Ravin portfolios.
• PSE Archery: Manufacturer of compound bows, crossbows, and archery accessories serving bowhunters; comparable to CenterPoint and Ravin on product breadth and dealer distribution.
• Bear Archery: Heritage archery brand producing crossbows, compound bows, and youth bows under Escalade Sports; closely overlaps CenterPoint's broad archery range and price tiers.
• Hoyt Archery: Premium bowhunting bow and crossbow maker competing with Ravin at the high end of the bowhunting market and with CenterPoint in recurve/compound categories.
• Excalibur Crossbow: Recurve crossbow manufacturer focused on durability and accuracy; competes with Ravin in the performance crossbow niche and shares a similar dealer-driven hunting channel.
• TenPoint Crossbow Technologies: Leading U.S. crossbow manufacturer with a broad premium and value crossbow lineup; competes head-to-head with Ravin Crossbows at the high-performance end of the category.
• Wicked Ridge Crossbows: Crossbow brand owned by TenPoint targeting the value-conscious crossbow hunter; overlaps with CenterPoint's archery line and competes for similar dealer shelf space.

Broad incumbents

• Browning: Broad outdoor sporting goods brand offering firearms, archery, and hunting apparel; overlaps with Velocity Outdoor's full-portfolio hunting strategy from a much larger scale.

Others

• Mossy Oak: Camouflage pattern and hunting apparel brand with proprietary patterns and licensing; competes with Kings Camo in the concealment and hunting apparel market.
• Realtree: Largest independent camouflage pattern licensor (Realtree Edge, Realtree AP, etc.); comparable to Kings Camo on pattern IP/licensing economics and is itself a licensor to Kings Camo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Outdoor