Premier Events

What Premier Events does

Premier Events is a privately held, full-service event management agency founded in 2006 by Jenn Strutzel and headquartered in Kirkland, Washington, with an additional operational presence in Leicester, United Kingdom. The company delivers end-to-end event services organized around four integrated pillars—strategy, logistics, production, and creative design—covering conferences, product launches, trade shows, brand activations, executive summits, private parties, and white-glove experiences for live, hybrid, and digital formats. Its client base is enterprise-weighted and spans technology, aviation, biotechnology, cruise, real estate, education, and non-profit sectors, with Microsoft standing out as an anchor relationship supported by Preferred Supplier status and multiple supplier awards.

The business operates on a professional services revenue model: services are custom-quoted per engagement based on scope, scale, duration, and geography, with multi-year contracts typical. Distribution is direct enterprise field sales—relationship-driven, supported by a portfolio-driven website, Instagram presence, and industry-event participation (e.g., International Confex at Excel London). Premier Events is WBENC-certified as a Women's Business Enterprise and NMSDC-certified as a Minority Business Enterprise, both of which unlock corporate supplier diversity procurement channels.

In February 2026 the company launched Premier Studios, an integrated creative and production hub that combines its Content & Creative team with expanded studio facilities, supporting content creation for live audiences, broadcasts, and studio shoots. Reported fiscal 2025 revenue exceeded £10 million with 34% year-on-year growth. The firm remains founder-controlled under Jenn Strutzel (President) and Andrew Strutzel (VP, Operations), with no disclosed institutional funding, acquisitions, or parent-company relationship; ownership is private and concentrated.

Name

Premier Events

Legal name

Premier Events Corporation

Website

https://premiereventscorp.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Events is a full-service event management agency that plans and executes conferences, product launches, trade shows, and brand activations for enterprise clients across technology, aviation, biotech, and other industries.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

Keywords

• Event management services
• Corporate event planning
• Event production services
• Event logistics management
• Brand activation services

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Full-service event consulting and management covering strategy, logistics, production, and creative services for corporate events including conferences, product launches, brand activations, trade shows, and private functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Premier Events is a full-service event consulting and management agency that plans and executes corporate events including conferences, product launches, brand activations, trade shows, and private functions. The company delivers end-to-end services across four pillars: Strategy, Logistics, Production, and Creative, handling every detail from conception to execution for enterprise clients globally.

Product overview

Premier Events is a full-service event management agency offering an integrated portfolio of event planning and execution services. The core offerings span four main service pillars: Strategy (tailored planning and project management), Logistics (transportation, venue, and vendor coordination), Production (stage design, lighting, audiovisual, and technical execution), and Creative (immersive experiences, visual storytelling, and thematic design). The company also operates Premier Studios as a specialized integrated creative and production hub supporting content for live audiences, broadcasts, and studio shoots. Beyond these core services, Premier Events specializes in specific event types including Product Launches, White Glove Experiences, Private Parties, Conferences, Industry Meetings, Trade Shows, Speaker Management, and Branded Experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Studios: Integrated creative and production hub combining Content & Creative team with expanded studio facilities; unveiled at International Confex at Excel London.

Products and services

• Event Strategy Services Comprehensive strategic planning including tailored planning, strategic coordination, skillful preparation, proactive problem solving, detailed project management, and timely delivery to ensure seamless event execution for enterprise clients.
• Event Logistics Services Full coordination of transportation, venue logistics, and vendor management including efficient resource use, meticulous scheduling, risk assessment analysis, and thorough vendor coordination for corporate events.
• Event Production Services Cutting-edge production solutions delivering stunning environments and flawless execution, including captivating stage design, cutting-edge technology, stunning lighting, flawless audiovisual options, and professional production teams.
• Event Creative Services Immersive experiences and compelling visuals artfully infused into every event aspect, including innovative concepts, visual storytelling, immersive experiences, thematic design, unique solutions, and creative team support.
• Premier Studios Integrated creative and production hub that combines Content & Creative team with expanded studio facilities. Supports content creation for live audiences, broadcasts, and studio shoots by aligning creative development with production expertise from project inception.

Quantifiable outcome

• 635 exceptional experiences crafted in 2025
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vector Talent SolutionsminorOthersPremier Events partners with Vector Talent Solutions for internship placement, bringing talent through their partnership program to support the team and provide hands-on experience for aspiring event professionals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): Global event and exhibition services provider producing corporate events, trade shows, and conferences. Larger incumbent offering broader logistics and venue services, comparable to Premier's events and conferences practice.
• Freeman: Largest North American brand experience company offering event strategy, AV production, and trade show services across a broad portfolio. Overlaps with Premier's core services but at significantly greater scale and breadth.
• Cvent: Leading enterprise event management platform providing software for registration, venue sourcing, and event marketing — adjacent to Premier's services business rather than a direct competitor, but increasingly relevant as event technology expands into managed services.

Emerging players

• Bizzabo: Event experience platform providing registration, engagement, and analytics software for corporate events. Indirectly comparable as an emerging event-tech player that increasingly bundles production-adjacent services for enterprise clients.

Direct peers

• MCI Group: Global association, event, and congress organizer serving corporate clients across multiple verticals. Directly comparable to Premier's conference, meeting, and association event management services.
• Jack Morton Worldwide: Global brand experience agency that designs and produces corporate events, product launches, and brand activations for enterprise clients including major technology companies. Closely comparable in full-service offering and enterprise-tech focus.
• InVision Communications: Mid-sized corporate event and communications agency producing enterprise meetings, product launches, and brand experiences for technology clients. Directly comparable to Premier Events in mid-market positioning and enterprise-tech customer base.
• PRA (a Marriott Bonvoy Events company): Corporate event management agency producing meetings, conferences, and incentive events for enterprise clients. Comparable in B2B event management focus and enterprise client base, though with broader incentive travel capabilities.
• Sparks: Experience marketing agency (a Freeman company) producing corporate events, trade shows, and brand activations for technology, healthcare, and consumer brands. Comparable in scope and enterprise client focus to Premier Events.
• George P. Johnson Experience Marketing: Large global experience marketing agency producing corporate events, product launches, and brand activations for enterprise technology clients. Directly comparable to Premier Events in service mix (strategy, creative, production) and enterprise technology customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/premiereventsco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Events