TripCrafters.com

What TripCrafters.com does

TripCrafters.com operates a two-sided B2B travel marketplace that connects travellers planning holiday packages with destination-specialist travel agents. Travellers discover packages on the affiliated Holidify.com site and submit enquiries; TripCrafters then runs those enquiries through an AI-led verification pipeline that combines OTP phone verification, WhatsApp Business API checks, and a rules/AI filter analysing 30+ data points before distributing the resulting leads to up to three approved travel agents. The company monetises exclusively through per-lead sales to agents, with credit-based pricing starting at Rs. 100 per lead and scaling with package value, supplemented by recharge bonuses and AutoBuy discounts that encourage automated, prepaid purchasing.

Underneath, the platform is composed of an agent-facing dashboard, an AutoBuy automation engine, a credit/ledger system, and an AI lead-screening service that admits under 30% of inbound enquiries. The platform has been operated continuously for 15+ years by Tripcrafters Travel Online LLP (an Indian limited liability partnership) with a stated network of 10,000+ travel agents and 1M+ travellers served annually across roughly 40 countries. The go-to-market relies on Holidify.com's organic content/SEO presence for top-of-funnel traveller acquisition and a hybrid self-serve plus dedicated account-manager model for agent onboarding and activation.

Name

TripCrafters.com

Legal name

Tripcrafters Travel Online LLP

Website

https://tripcrafters.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Online travel marketplace that connects travellers planning holiday packages with destination-specialist travel agents through AI-verified leads generated from its affiliated site Holidify.com, serving over 1 million travellers annually via a network of 10,000+ travel agents.

Ownership category

akta.pro rank

Product category

Online Travel Lead Marketplace

NAICS

Travel Agencies (56151)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Travel lead marketplace
• B2B travel leads
• Verified travel leads
• Travel agent platform
• Holiday package leads

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Lead Sales to Travel Agents: Travel agents pay to purchase verified travel leads. Leads are priced based on package cost - higher value leads cost more. Registration is free with no monthly fees. Agents pay only for leads they purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TripCrafters.com is an online travel marketplace that aggregates high-intent travel enquiries from its traveler-facing website Holidify.com and resells them as AI-verified leads to destination-specialist travel agents. Travel agents register for free and purchase verified leads (priced from Rs. 100 per lead, tiered by package cost) via a self-serve dashboard, with optional AutoBuy automation and delivery through WhatsApp and email.

Product overview

TripCrafters operates a dual-platform marketplace model consisting of Holidify.com (a traveller-facing holiday package discovery and enquiry website) and the TripCrafters agent platform (a B2B lead marketplace for travel agents). The core offering is verified, AI-screened travel leads generated from Holidify enquiries, delivered to agents via the TripCrafters dashboard with WhatsApp/email notifications. Agents purchase leads using a credit-based system with pricing tied to package cost. Additional features include an AutoBuy automation system, travel agent profile management with reviews, and custom trip request matching that connects travellers with up to 3 specialist agents.

Differentiator

Problem solved

Functional benefit

Products and services

• TripCrafters Agent Platform A B2B web platform where registered travel agents browse, purchase, and manage AI-verified, high-intent travel leads generated from Holidify.com enquiries. Agents can buy leads manually or set up AutoBuy filters; leads are delivered via the dashboard, WhatsApp Business API, and email.
• Holidify.com Traveler-facing holiday package discovery website where users browse tour packages from multiple travel agents and submit detailed enquiry forms (destination, dates, group size, hotel preferences) that are converted into leads for the TripCrafters agent platform.
• Custom Trip Request Service Service enabling travelers to submit detailed custom trip requirements online and receive customised travel plans and price quotations from up to three verified specialist travel agents matched to their destination and preferences.

Quantifiable outcome

• Less than 30% of leads pass AI verification criteria
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Holidify.comcoreStrategic or Co-development PartnerHolidify.com is the primary traveler-facing website that generates leads for TripCrafters. Travelers browse Holidify.com to view packages and submit inquiry forms. TripCrafters verifies leads through OTP and AI screening on Holidify's data. The companies share infrastructure and have common ownership (Holidify Travels Pvt. Ltd. is referenced as an affiliate).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TravelTriangle: India-based online travel marketplace that connects travelers with multiple travel agents who compete to offer customized quotes. Closest comparable in terms of two-sided marketplace model serving destination-specialist agents in India, though TravelTriangle operates a B2C quotation model rather than a paid-lead model.

Broad incumbents

• MakeMyTrip: India's largest online travel aggregator offering flights, hotels, holiday packages, and activities. A broad incumbent in Indian online travel; while it competes with travel agents for direct bookings, it also lists packages from agents and tour operators on its platform, making it a partial substitute for TripCrafters' agent enablement role.
• Yatra.com: Established Indian OTA and corporate travel platform offering holiday packages alongside flights, hotels, and rail bookings. Comparable as a broad incumbent serving Indian outbound travelers, with an agent network and package marketplace that overlaps with TripCrafters' market.
• Cleartrip: Indian OTA owned by the Flipkart Group offering flights, hotels, and holiday packages. Operates in the same Indian consumer travel space as the Holidify/TripCrafters traveler-facing surface, with a wider product portfolio.
• Thomas Cook India: Large Indian full-service travel company offering packaged tours, foreign exchange, and visa services. Comparable as a broad incumbent in the Indian outbound package tour market that competes for the same travel agent and end-traveler relationships.
• SOTC Travel: Indian outbound and domestic tour operator (part of the Fairfax Group) selling packaged holidays across India and international destinations. Comparable as a broad incumbent tour operator serving the same Indian traveler demand that feeds TripCrafters' agent leads.

Others

• Holidify.com: Traveler-facing destination discovery and package website that is the exclusive lead generation source for TripCrafters. Operationally integrated with TripCrafters (common ownership/affiliate relationship) and serves as the demand-side funnel feeding the agent platform.

Emerging players

• Thrillophilia: India-based tours, activities, and experiences marketplace. Comparable as an emerging player in Indian travel experiences distribution, with overlap on the destination-specialist travel agent model and Indian outbound travel demand.
• Tripoto: Indian travel content and itinerary community platform that has expanded into trip planning and agent connections. Comparable as an emerging player combining travel content/discovery with trip planning services, serving a similar Indian traveler audience with adjacent monetization models.

Regional players

• Veena World: India-focused outbound tour operator with a network of retail franchise travel agents. Comparable in serving the same Indian outbound traveler segment and operating an agent-led distribution model that overlaps with TripCrafters' value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tripcrafters
• Facebookfacebook.com/tripcrafters
• Pinterestpinterest.com/tripcrafters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TripCrafters.com