What Latcha+Associates does

Latcha and Associates, LLC, operating as Latcha+Associates, is a full-service digital agency founded in 1997 and headquartered in Farmington Hills, Michigan, with additional offices in Los Angeles and Delhi. The firm is privately held and founder-owned by Dave Latcha, with reported headcount of 251-500 employees. It serves enterprise clients across automotive (Kia, Ford, Audi, Lincoln, Chris-Craft) and consumer products (Vera Bradley, Bissell), delivering integrated marketing programs spanning brand strategy, digital transformation, creative and CGI production, media, and content development.

Core capabilities combine strategy, creative, and data-driven execution. The agency operates a 30,000 sq ft studio and soundstage supporting in-house asset and CGI production, and applies customer journey mapping and predictive modeling to personalize campaigns at scale. Recent work includes the Ford Owner Cam augmented-reality app, the Discover Your Ford livestream program, a personalized Kia Stinger campaign, and a data-driven Audi A8 launch. The firm maintains technology partnerships across Salesforce, Adobe, AWS, Microsoft, and Oracle, positioning it to integrate martech and data platforms within client environments.

The business model is project- and retainer-based enterprise agency work, monetized through strategy, creative production, media planning and buying, and technology implementation services. Geographic presence in Detroit, Los Angeles, and Delhi provides onshore strategy and creative alongside offshore production capacity. Long-tenured OEM relationships and a 7-year partnership with the ChadTough Foundation indicate account stability, while the concentration of visible logos in automotive exposes the firm to sector-specific cyclicality.

Name

Latcha+Associates

Legal name

Latcha and Associates, LLC

Website

https://latcha.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Latcha+Associates is a privately held, founder-owned full-service digital agency founded in 1997, serving enterprise clients in automotive and consumer products with strategy, creative, CGI, predictive modeling, and integrated marketing across offices in Detroit, Los Angeles, and Delhi.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing agency
• Brand strategy services
• Creative content production
• Data-driven marketing
• Customer experience consulting

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Agency Services: Full-service digital agency providing brand strategy, creative development, digital transformation, social media strategy, customer journey mapping, predictive modeling, audience and channel planning, creative and asset development, data activation, analytics, marketing platforms, and in-agency studio production services under one roof.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Latcha+Associates is a full-service digital marketing agency that delivers end-to-end marketing services—brand strategy, creative development, customer journey mapping, predictive modeling, data activation, analytics, and cross-channel campaign execution—for enterprise clients. The agency operates a 30,000 sq. ft. in-house studio and soundstage for content production, CGI, photography, video, and livestream work, and pairs these production capabilities with proprietary AI-plus-human-intelligence methodologies to deliver personalized marketing at scale.

Product overview

Latcha+Associates is a full-service digital agency that offers a unified portfolio of services combining design, technology, data and creativity. The core offering includes brand strategy, digital transformation, social media strategy, customer journey mapping, predictive modeling, creative and asset development (including CGI, photo, and video), data activation and cleansing, analytics and data management, and marketing platform expertise. These foundational services are delivered through specialized service modules including a 30,000-sq.-ft. in-house studio and soundstage for production, software/app development teams, and consultative brand strategy and customer journey development. The agency also develops named products including the Ford Owner Cam augmented reality app and the Discover Your Ford livestream program, alongside campaign products like the Kia Stinger Personalized Campaign featuring real-time video generation. Services are delivered from offices in Detroit (headquarters), Los Angeles, and Delhi, with a team of data scientists employing advanced statistical and AI methodologies for predictive analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Digital Transformation
• Customer Journey Mapping
• Predictive Modeling
• Social Media Strategy
• Creative + Asset Development
• Data Activation + Cleansing
• Analytics + Data Management
• In-Agency Studio + Production (Studio and Soundstage)

Quantifiable outcome

• 24% of handraisers generated from activation for Kia Stinger campaign
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationAdobe is listed as a technology partner in the Partners section. Latcha has deep experience with Adobe campaign platforms and helps clients activate their Adobe marketing technology investments.
• SalesforcecoreTechnology or IntegrationSalesforce is listed as a technology partner. Latcha has deep expertise with Salesforce campaign platforms and provides activation services for clients' Salesforce marketing automation investments.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is listed as a technology partner, providing cloud infrastructure capabilities for the agency's digital solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a technology partner, providing platform capabilities for digital marketing solutions.
• OraclecoreTechnology or IntegrationOracle is listed as a technology partner, providing database and enterprise solutions capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Razorfish: Publicis-owned full-service digital agency offering brand strategy, creative, data, and technology services to enterprise clients including automotive and consumer brands. Closely comparable to Latcha in service mix (strategy + creative + data + platform activation) and enterprise GTM motion.
• Digitas: Publicis-connected full-service digital agency with strong connected-consumer, data, and platform-activation capabilities. Comparable to Latcha on the breadth of services delivered under one roof and the use of predictive/segmentation analytics for enterprise clients.
• Huge: Independent-ish full-service digital agency (now part of Interpublic) delivering brand, experience design, technology, and data services. Comparable to Latcha on cross-functional, multidisciplinary delivery model and emphasis on CX, journey mapping, and platform work.
• R/GA: IPG-owned digital agency known for combining creative, technology, and consulting. Comparable to Latcha on AI + human intelligence positioning, innovation work, and serving enterprise brands across automotive/consumer verticals.
• AKQA: WPP-owned digital agency with strong design, innovation, and technology heritage. Comparable to Latcha on blending creative, content production, and customer experience work for enterprise clients.
• VML: WPP-connected full-service marketing agency combining brand experience, commerce, and customer experience capabilities. Comparable to Latcha on end-to-end enterprise delivery and CX-led transformation engagements.
• MediaMonks: S4 Capital / Monks content and digital production powerhouse with global delivery. Comparable to Latcha on integrated content production (CGI, video, livestream), data-driven creative, and enterprise client roster.
• Publicis Sapient: Publicis digital business transformation arm combining strategy, consulting, experience, and engineering. Comparable to Latcha on the 'strategy through execution under one roof' positioning and enterprise platform work (Salesforce, Adobe).

Broad incumbents

• Leo Burnett: Major global advertising agency (Publicis) with broad creative and integrated marketing capabilities. Comparable as a broader incumbent that Latcha competes against for major OEM and consumer-brand RFPs.
• 72andSunny: Independent creative-led agency with strong brand and campaign work for enterprise clients including automotive. Comparable to Latcha as a creative-driven competitor pursuing similar automotive and consumer-brand engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/latcha
• Facebookfacebook.com/latcha.assoc
• LinkedInlinkedin.com/company/latcha---associates
• Instagraminstagram.com/latcha_associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latcha+Associates