Resort Hotel Association
- Company typePrivate
- Founded1987
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Resort Hotel Association firmographics
Firmographics- Name
- Resort Hotel Association
- Legal name
- Resort Hotel Association
- Website
- https://rhainsure.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Resort Hotel Association is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Resort Hotel Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Group Insurance Programs: RHA generates revenue through collective group insurance programs for its member properties. Members pay for Property and Casualty insurance coverage under group purchasing arrangements that provide collective buying power and competitive pricing. The association has been insuring members for over 35 years with stable, comprehensive coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Property Program - Up to $500M per occurrence coverage for real property, personal property, business interruption, and hospitality-specific coverages |
| Subscription | Annual | Casualty Program - Up to $202M per occurrence specialized hospitality coverage |
| Subscription | Annual | Pollution Program - Pollution Legal Liability Insurance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Resort Hotel Association product offering
Product offeringCore offering
Resort Hotel Association (RHA), founded in 1987 and headquartered in Richmond, Virginia, is a member-owned, non-profit insurance association that provides group insurance programs to independent resorts, hotels, spas, and private clubs across the United States. Its core offerings are three pooled insurance programs—Property (up to $500M in coverage), Casualty (up to $202M in coverage), and Pollution—supplemented by risk management, loss control, claims management, educational resources, and legal/contract review services.
Product overview
Resort Hotel Association (RHA) offers a unified insurance and risk management platform for independent hospitality properties. The core offerings consist of three interconnected insurance programs: Property Program (up to $500M per occurrence), Casualty Program (up to $202M per occurrence), and Pollution Program. These are complemented by risk management services including Loss Control, Claims Management, Educational Resources, and Legal Services. Membership benefits include Loss Control Resources, Claims Resolution, Member Forum, Newsletters, Contract Review, and the Stay RHA discounted travel program. RHA connects member properties, retail brokers, and the association in a collaborative pyramid structure to achieve maximum insurance placement and risk management results.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Insurance Program
Quantifiable outcome
- Property Program coverage up to $500 million per occurrence
- +3 more outcomes
Companies that use Resort Hotel Association
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Resort Hotel Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Resort Hotel Association partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Resort Hotel Association competitors and assessment
Company assessmentBroad incumbents
- Lockton: The world's largest independent insurance brokerage with a dedicated Hospitality & Real Estate practice serving hotel and resort clients. Comparable to RHA in serving independent hospitality operators, though Lockton operates as a generalist broker across many industries.
- USI Insurance Services: Large U.S. insurance brokerage with a dedicated Hospitality & Gaming practice serving hotels, resorts, restaurants, and clubs. Comparable to RHA in targeting independent hospitality operators, but operates as a generalist broker.
- Aon: Global professional services firm with a major insurance brokerage and a hospitality industry specialty practice serving hotels, resorts, and leisure clients. Comparable as a large incumbent serving resort insurance buyers, though operating across many industries.
- Marsh McLennan: Global insurance brokerage and risk advisory firm with a dedicated Hospitality, Gaming & Leisure practice. Comparable as a major insurance intermediary serving resort and hospitality clients, and notably the former employer of RHA's CEO Melanie DuPriest.
- HUB International: Large North American insurance brokerage with hospitality and real estate specialty practices serving hotels, resorts, and clubs. Comparable to RHA in serving hospitality insurance buyers with dedicated practice expertise, though broader in scope.
Others
- Amwins: Largest U.S. specialty wholesale insurance distributor, placing complex and niche risks including hospitality exposures with carriers. Comparable as an enabling distribution partner in the same insurance ecosystem RHA operates within, rather than a direct competitor.
Emerging players
- Insureon / Simply Business: Digital insurance platforms targeting small and mid-sized businesses including hospitality operators. Comparable as emerging alternative distribution channels that may compete for the smaller end of RHA's membership by offering faster, cheaper binding.
Direct peers
- American Hotel & Lodging Association: The principal U.S. trade association for the hotel and lodging industry. Like RHA, it serves hospitality industry operators through collective advocacy, education, and member services — RHA's CAO Kimberly Miles previously held leadership roles there, indicating direct organizational overlap.
- Philadelphia Insurance Companies: A specialty commercial insurer that built a leading franchise in hospitality and leisure coverage, including hotels, resorts, and clubs. Directly comparable to RHA in underwriting hospitality-specific property and casualty exposures with tailored products.
- AAHOA: The Asian American Hotel Owners Association, a major U.S. hospitality industry trade association representing hotel owners. Comparable to RHA as a member-owned association providing group services and education to independent hospitality operators, though focused on a different ownership demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Resort Hotel Association social profiles
Digital presenceResort Hotel Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resort Hotel Association leadership team
Management profileNumber of profiles
Profiles14 records
Resort Hotel Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resort Hotel Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resort Hotel Association
What does Resort Hotel Association do?
Resort Hotel Association (RHA), founded in 1987 and headquartered in Richmond, Virginia, is a member-owned, non-profit insurance association that provides group insurance programs to independent resorts, hotels, spas, and private clubs across the United States. Its core offerings are three pooled insurance programs—Property (up to $500M in coverage), Casualty (up to $202M in coverage), and Pollution—supplemented by risk management, loss control, claims management, educational resources, and legal/contract review services.
Is Resort Hotel Association a public or private company?
Resort Hotel Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Resort Hotel Association founded?
Resort Hotel Association was founded in 1987. It employs 11 to 50 people.
Where is Resort Hotel Association based?
Resort Hotel Association is headquartered in Richmond, United States, in the North America region.
How does Resort Hotel Association make money?
One revenue line is on record: group Insurance Programs.
Who are Resort Hotel Association's main competitors?
Broad incumbents on record are Lockton, USI Insurance Services, Aon, Marsh McLennan and HUB International. Amwins is listed as an others. Insureon / Simply Business is listed as an emerging player. Direct peers are American Hotel & Lodging Association, Philadelphia Insurance Companies and AAHOA.
Does Resort Hotel Association have an API?
No public API is recorded for Resort Hotel Association.