Square One Salon & Spa

What Square One Salon & Spa does

Square One Salon & Spa is a privately held, full-service hair and wellness salon operator founded in 1999 in Dayton, Ohio. The company is built on a licensed-service-provider model, organized across six owned-and-operated locations spanning the Dayton and Columbus metros (Dayton, Brown St, Centerville, Oak Creek, Columbus, and New Albany). Square One serves individual men and women seeking professional hair, skincare, massage, nail, waxing, lash/brow, makeup, body treatment, and bridal services, with a horizontal segmentation approach targeting everyday beauty maintenance and special-occasion styling.

The company's service delivery rests on a tiered stylist career ladder (New Talent through Director Level Stylists, plus Specialist and Master Levels in spa) and an exclusive product affiliation with Aveda — the Aveda Full Spectrum Hair Color line and botanical hair/skin care products are sold both inside the salons and through online shop links. Supporting offerings include Nutrafol supplements, four bundled spa packages priced $218–$456, and wedding/event services. The supporting technology stack is light: a centralized online booking platform across all locations, email and SMS appointment reminders (4-day email, 48-hour text), and a content marketing presence via blog, Instagram, and Facebook.

Revenue is generated primarily through unit-priced professional service bookings — with prices set as 'starting-at' by provider level — supplemented by in-salon and online retail of Aveda and Nutrafol products. Go-to-market is direct-to-consumer via physical locations, online booking, referrals ($25 product reward), and limited-time promotions (25% off First Friday/Saturday, $20 off first-time services over $50). Ownership is distributed among eight co-owners — three founders (Doug, Brent, Joshua) plus five promoted long-tenured employees — supported by a Director of Operations, location managers, and a Guest Care Manager. The company has not raised external funding and operates as a profitable, owner-managed regional chain.

Name

Square One Salon & Spa

Legal name

Square One Salon & Spa

Website

https://squareonesalon.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Square One Salon & Spa is a privately held, six-location Aveda-affiliated hair and wellness salon chain in Ohio, serving individual men and women with full-service hair, skincare, massage, nail, and spa offerings via tiered stylists across the Dayton and Columbus metros.

Ownership category

akta.pro rank

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Salon Services: Hair services including cuts, color, texture, extensions, treatments, and styling. Wellness services including facials, massage, nails, waxing, lash/brow enhancements, makeup, body treatments, and spa packages.
2. Retail Product Sales: Sale of Aveda hair care, skincare, and beauty products along with Nutrafol supplements. Products sold both in-salon and through online shop links.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Square One Salon & Spa is a full-service Aveda-affiliated hair salon and day spa delivering professional hair services (color, cut, texture, extensions, treatments, styling, weddings) and wellness services (facials, massage, nails, waxing, lash/brow enhancements, makeup, body treatments, and four pre-curated spa packages) across six Ohio locations in the Dayton and Columbus metros. Services are priced on a tiered system based on stylist experience and are complemented by retail sales of Aveda hair and skincare products and Nutrafol supplements.

Product overview

Square One Salon & Spa is an Aveda-affiliated salon and wellness spa operating 6 locations in Ohio (Dayton, Brown St, Centerville, Oak Creek, Columbus, and New Albany). The company offers a comprehensive suite of salon and spa services organized into two main categories: Salon services (Hair Color, Cut & Style, Texture Services, Hair Extensions, Hair Treatments, and Weddings) and Wellness services (Facials, Lash & Brow Enhancements, Nails, Massage, Waxing, Body Treatments, and Makeup). The company also offers four curated spa packages (Back To Square One, The Essentials, Four Corner Focus, and You're The One) ranging from $218.23 to $455.88. Services are priced using a level-based system based on stylist experience (New Talent through Director Level). The company uses Aveda and Smashbox product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Color Services Aveda Full Spectrum Hair Color line offering completely customizable hair coloring services including root touch-ups, all-over color, highlights, and balayage for individual clients.
• Cut & Style Services Professional haircut and styling services customized for individual style, look, and personality across hair types.
• Texture Services Wavy, Curly & Coily styling and haircutting services customized for specific curl patterns, including perm treatments and modern texture solutions.
• Hair Extensions Professional hair extension services for clients seeking added length or volume.
• Hair Treatments Professional hair conditioning and treatment services including keratin smoothing treatments, deep conditioning, and scalp care.
• Wedding Services Complete wedding day hair and beauty services including blow outs, event styling, makeup, waxing, and nails for bridal parties.
• Facial Treatments Expert esthetician-delivered facial services including Signature Facials, Specialty Facials, Dual Exfoliation, Kuhl It Facial Therapy, Thermal Facial Therapy, NEOLIFTING & Buccal Massage, Gua Sha Facial, Plant Stem Cell & Plant Acid Facials, and Dermaplaning.
• Lash & Brow Enhancements Lash lift, lash tint, brow lamination, and brow tint services for enhanced eye definition.
• Nail Services Full nail care services including Express Mani/Pedi, Classic Mani/Pedi, Spa Mani/Pedi, Gel Manicure/Pedicure, Acrylic Enhancements, Dip Enhancements, and Nail Art.
• Massage Services Customized massage therapy including Table Massage (15-120 min), Hot Stone Massage, Total Body Stretch, Gua Sha Massage, Foot Reflexology, and Chair Massage.
• Waxing Services Full-body waxing services for brows, lips, chin, face, underarms, legs, bikini, Brazilian, arms, chest, and back.
• Body Treatments Thai-inspired body treatments including Thai Cranial Herbal Poultice Head & Neck Recovery and back treatments.
• Makeup Services Professional makeup application services using Smashbox products, including standard application, airbrush makeup, and Xtreme Lash extensions.
• Back To Square One Package Entry-level curated spa package featuring a 30-minute massage, 30-minute facial, express manicure, and express pedicure. Priced at $218.23.
• The Essentials Package Mid-tier curated spa package including a 60-minute massage, 30-minute Square One Signature Facial, classic manicure, and cut/style. Priced at $258.93.
• Four Corner Focus Package Premium curated spa package featuring a 60-minute massage, 60-minute customized Square One Signature Facial, classic manicure, and classic pedicure. Priced at $310.68.
• You're The One Package Luxury curated spa package including a 60-minute massage, 60-minute facial, spa manicure, spa pedicure, thermal styling blowout, and makeup application. Priced at $455.88.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AvedacoreStrategic or Co-development PartnerSquare One Salon & Spa is an Aveda partner salon using their botanical-based hair color, hair care, and skincare product line exclusively. The partnership includes access to Aveda training, education programs, and the ability to sell Aveda products retail. Square One positions itself as an Aveda salon with Full Spectrum Hair Color line and Aveda product offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ulta Beauty: Largest U.S. specialty retailer of beauty products and in-store salon services. Comparable on the Aveda/Nutrafol retail component of Square One and as a competitive destination for product and basic service spend.
• Cost Cutters Family Hair Salon: Mid-market franchise hair salon brand under Regis Corporation offering family/unisex cuts and color. Comparable as a multi-site unisex/family salon model, although at a lower price point than Square One.
• Great Clips: Largest hair salon brand in the U.S. by unit count, operating thousands of franchised walk-in salons. Comparable as a scaled, multi-location hair services operator, though Square One is full-service Aveda vs. Great Clips' value-cut positioning.
• Regis Corporation: Public parent of multiple U.S. salon brands (SmartStyle, Cost Cutters, Supercuts). Industry incumbent and potential strategic acquirer of an Aveda-affiliated regional operator like Square One.

Others

• Aveda (Estée Lauder brand): Parent brand of Square One's core product line and exclusive partner for training and education. Not a competitor but the upstream ecosystem player whose strategy materially affects Square One's positioning and economics.

Emerging players

• Blo Blow Dry Bar: Multi-location U.S. franchise specializing in blowouts and event styling. Comparable to Square One's wedding/event hair services on a focused-service basis and illustrative of a single-service premium concept.
• Amazing Lash Studio: U.S. franchise chain focused on eyelash extensions and brow services. Adjacent competitor on Square One's lash and brow enhancements line and a useful comp on how single-service chains scale.

Direct peers

• European Wax Center: Multi-location U.S. franchise specializing in waxing and adjacent skincare services. Overlaps directly with Square One's waxing, lash/brow, and facial offerings and provides a comparable franchise growth model.
• Massage Envy: Largest U.S. franchised provider of therapeutic massage and skincare services in membership-based retail locations. Comparable on the wellness/spa side of Square One's offering and on the multi-site franchise model.
• Hand & Stone Massage and Facial Spa: Multi-location U.S. franchise offering massage, facials, and hair removal alongside related beauty services. Closest direct analog to Square One in combining high-volume massage/facial with growing skincare offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/sq1salonandspa
• Instagraminstagram.com/squareonesalonandspa
• Xx.com/sqonesalon
• LinkedInlinkedin.com/company/square-one-salon-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square One Salon & Spa