SoftTouch POS
SoftTouch POS is a private, founder-led software company founded in 2000 that develops a cloud-based, processor-agnostic point-of-sale and payment processing platform for SMB and mid-market restaurants, retailers, flooring merchants, and online sellers, distributed exclusively through its SAGE reseller partner network across the United States.
- Company typePrivate
- Founded2000
- HeadquartersCoconut Creek, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SoftTouch POS does
SoftTouch POS, operated by Logistics Partners Inc., is a private software company founded in 2000 and headquartered in Coconut Creek, Florida, with a secondary office in Annapolis, Maryland. The company develops a cloud-based, processor-agnostic point-of-sale (POS) system for the restaurant, hospitality, retail, flooring, and online merchant verticals, centered on its Element POS core product and reinforced by add-on modules including ST Pay Gateway (PCI DSS 4.0 compliant payment processing), ST Mobile Pay, ST Dash enterprise reporting, and DineBlast online ordering. The platform is built on certified Datacap middleware, allowing flexibility across hardware from Pax, Dejavoo, and Ingenico, and integrates with QuickBooks and Kount for accounting and fraud prevention. The company is developing COIN POS, a next-generation cloud-based Android system announced for 2026.
The firm operates a channel-first distribution model, selling exclusively through its SAGE (SoftTouch Authorized Guidance Experts) reseller network of 18+ domestic partners, supplemented by Agent/ISO, developer/integrator, and referral programs. Revenue is generated across five streams: SaaS subscriptions, perpetual software licenses, payment processing transaction fees, merchant services (including dual pricing, interchange plus, cash discount/surcharging, and tiered pricing models), and professional services such as implementation, training, and support. Notable proprietary differentiators include Touchless SignOn wristband authentication, AI Phone Ordering, and Smart Host predictive forecasting.
SoftTouch claims 8,000+ cumulative deployments and 1,000+ active deployments across multiple industries, with named customer logos spanning SMB to mid-market segments in flooring (Flooring Partners, The Floor Trader, ICFA-endorsed), outdoor furniture (Summer Classics Home, Island Living & Patio, Veridian Patio & Fireplace), retail (Alltackle.com), and casual restaurants (Maria D's Sub Shop). The company is led by founder-CEO Evan Fytros alongside COO Tiffany Fish, Head of Development Marc Pellus (with the firm since 2002), Channel Manager Nicole Boido, and a team of 11-50 employees, with no external institutional funding disclosed.
SoftTouch POS firmographics
Firmographics- Name
- SoftTouch POS
- Legal name
- Logistics Partners Inc.
- Website
- https://softtouchpos.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoftTouch POS is a private, founder-led software company founded in 2000 that develops a cloud-based, processor-agnostic point-of-sale and payment processing platform for SMB and mid-market restaurants, retailers, flooring merchants, and online sellers, distributed exclusively through its SAGE reseller partner network across the United States.
- Ownership category
- akta.pro rank
Where SoftTouch POS is headquartered
LocationHeadquarters
- HQ city
- Coconut Creek
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SoftTouch POS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based subscription services providing residual income streams for the company and channel partners
- Perpetual Software License: One-time perpetual licensing model for POS software
- Payment Processing Transaction Fees: Transaction-based fees from payment processing services including credit/debit, ACH, PayPal, Venmo, mobile wallets
- Merchant Services: Merchant processing solutions with transparent pricing programs including Dual Pricing, Interchange Plus+, Cash Discount/Surcharging, and Tiered Pricing
- Professional Services: Implementation, training, and support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dual Pricing - Cash vs Card pricing option |
| Transaction based/ take rate | Pay-as-you-go | Interchange Plus+ - Cost plus transparent pricing |
| Transaction based/ take rate | Pay-as-you-go | Cash Discount/Surcharging |
| Transaction based/ take rate | Pay-as-you-go | Tiered Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
SoftTouch POS product offering
Product offeringCore offering
SoftTouch POS develops and sells the Element POS Software, a comprehensive restaurant point-of-sale system for quick-service, pizza delivery, traditional, bar, and upscale dining establishments, with add-on modules for payment processing (ST Pay Gateway), mobile payments (ST Mobile Pay), enterprise reporting (ST Dash), and online/mobile ordering (DineBlast). The platform integrates certified Datacap middleware to remain processor-agnostic and supports multiple hardware form factors, while merchant processing services generate transaction-based revenue on top of the software.
Product overview
SoftTouch POS offers a unified platform-plus-modules architecture consisting of the Element POS Software as the core restaurant management system, integrated with multiple add-on modules including ST Pay Gateway for payment processing, ST Mobile Pay for mobile payments, ST Dash for enterprise reporting, and DineBlast for online ordering. The platform also includes merchant processing solutions and is processor-agnostic via certified Datacap middleware. The company is developing COIN POS, a cloud-based Android system launching in 2026. The ecosystem is distributed exclusively through the SAGE reseller network.
Differentiator
Problem solved
Functional benefit
Brands
- Element POS Software: Restaurant Point of Sale system designed to provide all-inclusive functionality for restaurant operations, featuring customer-facing features, management tools, system modes, customer experience enhancements, and delivery services.
- ST Pay Gateway
- ST Mobile Pay
- COIN POS
- ST Pay Processing
Products and services
- Element POS Software Comprehensive restaurant point-of-sale system for quick-service, pizza delivery, traditional restaurants, bars, and upscale dining venues, combining next-generation innovation with user-friendly screen ergonomics. Sold via SaaS subscription or perpetual license.
- ST Pay Gateway Secure, real-time payment processing gateway for credit cards, ACH, PayPal, Venmo, and mobile wallets, with end-to-end encryption, tokenization, PCI DSS 4.0 compliance, fraud prevention tools, and multi-location support.
- ST Mobile Pay All-in-one mobile payment solution for iOS and Android offering streamlined sales, inventory management, CRM, analytics, employee management, and acceptance of ACH, check imaging, credit/debit, PayPal, and Venmo payments.
- Merchant Processing Solutions Tech-forward merchant payment processing solution with transparent pricing and dedicated support, offering multiple pricing programs including Dual Pricing, Interchange Plus+, Cash Discount/Surcharging, and Tiered Pricing.
- ST Dash Mobile enterprise reporting solution providing multi-location reporting, online order access, comprehensive analytics, gift card reconciliation, and real-time reporting that works in tandem with SoftTouch POS software.
- DineBlast Mobile Ordering Mobile self-service guest check management app and online ordering solution that converts SoftTouch POS menus for online ordering and integration.
- COIN POS Next-generation cloud-based Android restaurant POS system for the hospitality industry, with seamless integration, enhanced security, real-time data access, and integrated payments through SoftTouch Processing.
Quantifiable outcome
- 8k+ deployments across multiple industries
- +1 more outcomes
Companies that use SoftTouch POS
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
SoftTouch POS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature10 records
SoftTouch POS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and moderate.
- International Casual Furniture Association (ICFA)coreICFA is a nonprofit trade association representing manufacturers, designers, and retailers of casual furniture. SoftTouch POS is recommended as a partner for ICFA members, providing retail and payment solutions that streamline operations, drive cost savings, and enhance efficiency. The partnership was approved unanimously by the ICFA board.
- QuickBooksmoderateQuickBooks integration allows businesses to seamlessly connect SoftTouch POS with QuickBooks accounting software for unified business operations and financial management.
- DatacapcoreDatacap provides certified middleware that enables SoftTouch's processor-agnostic platform. This is a foundational technology partnership supporting the company's hardware flexibility and multi-processor capability.
- Logistics Partners Inc.coreParent company operating as DBA SoftTouch POS & Payments. The terms and conditions state the website is owned by Logistics Partners Inc.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SoftTouch POS competitors and assessment
Company assessmentDirect peers
- Toast: Toast is the leading cloud-based restaurant POS platform serving full-service, QSR, and multi-location operators with integrated payments, online ordering, and back-office software. It is the most directly comparable competitor to SoftTouch's restaurant POS + payments stack and competes for the same SMB and mid-market restaurant customers.
- Clover (Fiserv): Clover is a POS hardware-plus-software platform from Fiserv targeting small and mid-sized merchants with integrated payment processing and an app marketplace. Overlaps directly with SoftTouch's Element POS + ST Pay Gateway offering for restaurants and small retailers.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS solution for full-service and quick-service restaurants with integrated payments, kitchen display, and inventory. Direct comparable in target customer (multi-location restaurants) and platform approach.
- TouchBistro: TouchBistro is an iPad-based restaurant POS with integrated payments and floor management, serving full-service and QSR operators. Closely comparable feature set and customer profile to SoftTouch's Element POS.
- SpotOn: SpotOn delivers restaurant and retail POS with bundled payment processing and a partner/reseller go-to-market motion. Highly comparable in combining software + payments and using indirect sales channels, similar to SoftTouch's SAGE network.
- Revel Systems: Revel Systems provides iPad-based POS for restaurants and retailers with an integrated payments gateway and developer API platform. Comparable in modular architecture, API openness, and SMB/mid-market restaurant focus.
- Aldelo: Aldelo offers restaurant POS software with payment processing integrations and a reseller/ISV partner channel. Closely matched to SoftTouch in company scale, vertical focus, and reliance on partner-driven distribution.
Broad incumbents
- Square (Block): Square provides POS, payment processing, and restaurant-specific software (Square for Restaurants) as part of a broader commerce and fintech portfolio. A large incumbent with overlapping restaurant POS functionality and much greater scale than SoftTouch.
- Heartland Payment Systems (Global Payments): Heartland is a large payments processor offering POS-adjacent software solutions and merchant services to restaurants and retailers. Comparable on the payments and merchant services side of SoftTouch's business, though at much larger scale.
Emerging players
- PayPal Zettle: PayPal Zettle provides an SMB-focused POS and mobile payment solution backed by PayPal's processing rails. Comparable on mobile payments (analogous to SoftTouch's ST Mobile Pay) though its restaurant-specific depth is narrower.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoftTouch POS social profiles
Digital presenceSoftTouch POS compliance and trust
Trust signalCompliance3 records
SoftTouch POS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftTouch POS leadership team
Management profileNumber of profiles
Profiles5 records
SoftTouch POS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftTouch POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftTouch POS
What does SoftTouch POS do?
SoftTouch POS develops and sells the Element POS Software, a comprehensive restaurant point-of-sale system for quick-service, pizza delivery, traditional, bar, and upscale dining establishments, with add-on modules for payment processing (ST Pay Gateway), mobile payments (ST Mobile Pay), enterprise reporting (ST Dash), and online/mobile ordering (DineBlast). The platform integrates certified Datacap middleware to remain processor-agnostic and supports multiple hardware form factors, while merchant processing services generate transaction-based revenue on top of the software.
Is SoftTouch POS a public or private company?
SoftTouch POS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoftTouch POS founded?
SoftTouch POS was founded in 2000. It employs 11 to 50 people.
Where is SoftTouch POS based?
SoftTouch POS is headquartered in Coconut Creek, United States, in the North America region.
How does SoftTouch POS make money?
Five revenue lines are on record. SaaS Subscription is the primary driver. The others are perpetual Software License, payment Processing Transaction Fees, merchant Services and professional Services.
Who are SoftTouch POS's main competitors?
Direct peers on record are Toast, Clover (Fiserv), Lightspeed Restaurant, TouchBistro, SpotOn, Revel Systems and Aldelo. Broad incumbents are Square (Block) and Heartland Payment Systems (Global Payments). PayPal Zettle is listed as an emerging player.
Does SoftTouch POS have an API?
Yes. SoftTouch POS offers an open API for developers and integrators. The developer program provides robust APIs, easy-to-use APIs, seamless integration capabilities, multi-platform compatibility, flexible technology, smooth system operations, and scalable solutions. Built on certified Datacap middleware, the platform supports processor-agnostic POS operations. Developer documentation is at www.softtouchpos.com/partners/developer-integrators.