Name

Safe Harvest

Legal name

Safe Harvest

Website

http://safeharvest.co.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pesticide-Free Packaged Food Staples

NAICS

Grain and Field Bean Merchant Wholesalers (42451)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Contaminant & Residue Testing (Pesticides, Heavy Metals, Microbiology) (AFAOAJAH)

akta.pro secondary industries

Mycotoxin Testing (Aflatoxins, Ochratoxin, DON, ZEN, Fumonisins) (AFALAFAC), Regulatory Compliance, Certification & Documentation (Quarantine/Export) (AFAOAIAM)

Keywords

• Pesticide-free foods
• Clean-label staples
• Lab-tested grains
• Organic pulses
• Women farmer sourcing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer e-commerce sales via safeharvest.co.in and online marketplace channels, selling pesticide-free packaged food staples including pulses, grains, spices, millets, oils, and sweeteners.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Safe Harvest is a direct-to-consumer Indian food brand selling a portfolio of 62+ verified pesticide-free packaged staples—including pulses, grains, millets, rice, flours, whole spices, edible oils, nuts/seeds, and natural sweeteners—sourced from a network of over 100,000 women farmers organized into Self Help Groups and Farmer Producer Organizations. Every batch of every product undergoes 231+ safety tests in NABL-accredited third-party laboratories for synthetic pesticide residues, heavy metals, and aflatoxins, with consumers able to verify batch-specific lab reports via QR codes on each pack. Products are unpolished, minimally processed, and priced at a premium to conventional staples.

Product overview

Safe Harvest is an Indian pesticide-free food brand operating as a direct-to-consumer e-commerce platform offering a portfolio of 62+ products across nine core categories: Atta & Flours, Rice & Rice Products, Sooji/Poha/Daliya, Millets & Whole Grains, Sugar/Jaggery/Honey, Pulses, Whole Spices, Edible Oils, and Nuts & Seeds. The company differentiates itself through rigorous batch-wise lab testing in NABL-accredited laboratories, with over 231 safety checks for synthetic pesticides, heavy metals, and aflatoxins per batch. Products are sourced from a network of over 100,000 women farmers organized through Self Help Groups and Farmer Producer Organizations (FPOs), with QR code-enabled transparency allowing consumers to verify batch-specific lab reports. Safe Harvest was acquired by Wingreens in May 2026 through a share-swap transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Atta & Flours Range of pesticide-free flours including Ragi Flour, Jowar Atta, Besan, and Bajra Atta, sourced from women farmers and lab-tested for 230+ pesticide residues. Targeted at Indian households seeking verified clean-label flours.
• Rice & Rice Products Arsenic-free and pesticide-free rice including Sona Masuri Raw Rice (12-month aged) and Brown Rice, sourced from Karnataka farmers along the Tungabhadra river. Targeted at health-conscious Indian households.
• Sooji, Poha & Daliya Traditional breakfast staples including Roasted Sooji Rava, White Poha, Red Poha, and Jowar Daliya, sourced from Madhya Pradesh farmers and tested for pesticide residues. Targeted at Indian households.
• Millets & Other Whole Grains Gluten-free pesticide-free millets including Foxtail Millet, Kodo Millet, Little Millet, and Barnyard Millet, sourced from women farmers. Targeted at health-conscious consumers seeking ancient grains.
• Sugar, Jaggery & Honey Natural sweeteners including Wild Forest Honey, Jaggery Powder, and Khandsari Sugar, all unrefined, sulphur-free, and pesticide-free, sourced from Uttarakhand farmers using traditional methods. Targeted at households seeking unrefined natural sweeteners.
• Pulses Unpolished pesticide-free pulses including Toor Dal, Moong Dal, Chana Dal, Urad Dal, Masoor Dal, and Kabuli Chana, each tested for 230+ pesticide residues. Targeted at Indian households for daily cooking.
• Whole Spices Handpicked pesticide-free whole spices including Fennel Seeds, Ajwain, Black Pepper, Red Chilli, Mustard, Tamarind, Cassia Sticks/Dalchini, Cloves, and Fenugreek, sourced from regional farmers. Targeted at Indian kitchens.
• Edible Oils Cold-pressed pesticide-free edible oils including Mustard Oil (Kachi Ghani) and Groundnut Oil, tested for purity and aflatoxin-free. Targeted at Indian households.
• Nuts & Seeds Clean pesticide-free nuts and seeds including Kadiri Groundnuts (Aflatoxin-Free), Pumpkin Seeds, Chia Seeds, Sunflower Seeds, Basil Seeds, Amla Candy, and Phool Makhana. Targeted at health-conscious consumers.
• Batch-Wise Lab Testing & Certificate Verification Service Every batch of every Safe Harvest product undergoes 231+ safety checks for synthetic pesticides, heavy metals, and aflatoxins in NABL-accredited third-party laboratories, with QR codes on every pack linking to the unique batch-specific certificate. Targeted at consumers who want farm-to-table verification.

Quantifiable outcome

• 231+ pesticide compound tests per batch with publicly accessible batch-specific lab reports
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Farmer Producer Organisations (FPOs)coreStrategic or Co-development PartnerSafe Harvest partners with Farmer Producer Organisations to aggregate produce from smallholder farmers, enabling collective bargaining and access to markets. Started with 8 women farmer collectives, now partners with 30 collectives.
• Self Help Groups (SHGs)coreStrategic or Co-development PartnerNetwork of over 1 lakh women farmers organized into Self Help Groups who practice Non-Pesticide Management of Agriculture. SHGs enable collective farming, bio-input production, and market access for marginalized women farmers.
• NABL-Accredited Testing LaboratoriescoreTechnology or IntegrationThird-party NABL-accredited laboratories conduct batch-wise testing for 231+ pesticide compounds, heavy metals, and aflatoxins. Lab reports are publicly accessible via QR codes on product packs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Two Brothers Organic Farms: Indian clean/pesticide-free food brand selling staples, oils, and natural sweeteners directly to consumers with strong farmer-network provenance. Closely comparable to Safe Harvest on product category, sourcing model, and India-focused D2C positioning.
• 24 Mantra Organic: One of India's largest organic food brands with a broad staples portfolio (rice, dal, flours, spices, oils). Comparable on category overlap, breadth of SKUs, and Indian consumer base, though more omnichannel than Safe Harvest.
• Organic Tattva: Indian organic staples brand across dals, grains, flours and spices. Competes directly with Safe Harvest on category, pack sizing, and health-conscious urban Indian households, with overlapping retail and online channels.
• Natureland Organics: Indian organic food brand with staples, oils, spices, and dry fruits similar to Safe Harvest's range. Comparable on product mix, organic/pesticide-free sourcing story, and direct + online distribution model.
• Pure & Sure (Sresta Natural Bioproducts): Indian organic staples brand under Sresta Natural Bioproducts covering dals, rice, flours, and millets. Closely comparable category, Indian D2C/retail positioning, and farm-sourced organic narrative.
• Conscious Food: Indian organic and natural food brand with staples, grains, and spices sourced from small farmers. Comparable on product range, organic-only positioning, and direct-to-consumer Indian focus.

Broad incumbents

• Organic India: Established Indian organic and herbal products brand with broader wellness, tea, and staples portfolio. Comparable on organic certification and India consumer base, but a substantially larger incumbent with wider category scope than Safe Harvest.
• Wingreens Farms: Parent of Safe Harvest (May 2026 acquisition) and sister brand of Raw Pressery; broad Indian condiments, dips, and packaged foods platform. Directly relevant as Safe Harvest's acquirer with overlapping distribution ambitions and a larger portfolio play.

Others

• Raw Pressery: Sister brand under Wingreens World focused on cold-pressed juices and clean-label beverages. Same parent as Safe Harvest with shared go-to-market and distribution scale, but a different product category.

Emerging players

• iD Fresh Food: Indian D2C brand with a portfolio of natural, minimally processed staples and fresh foods (dosa batter, parotta, chutneys). Comparable on the 'unprocessed/natural' positioning for Indian consumers, though focused on fresh-prep categories rather than dry staples.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mysafeharvest
• YouTubeyoutube.com/channel/UCPEHvtRhYGpbnq5jblexLTw
• Facebookfacebook.com/Safeharvest
• LinkedInlinkedin.com/company/6234293
• Instagraminstagram.com/safeharvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Harvest