What RXM Creative does

RXM Creative is a New York-headquartered, founder-owned full-service creative agency founded in 2013 by Raul Mandru and Mihai Botarel. The firm delivers four integrated service pillars — Strategy (brand positioning and communications planning), Creative (campaigns, branding, visual identity, art direction), Production (photoshoots, video, AI photo/video, 3D, animation, post-production, event coverage), and Growth (paid media, influencer campaigns, community management, optimization) — to global brands, startups, and governmental organizations. The agency's value proposition rests on founder-level involvement on every project, a distributed three-office model spanning New York, Dubai, and Bucharest, and the use of custom AI production tools marketed as delivering 2x faster output versus traditional agencies.

The firm operates on a professional services revenue model with project-based fees, retainer engagements, and production services; pricing is custom and not publicly disclosed. Its client roster includes luxury and consumer brands such as Ray-Ban, Loro Piana, Christian Louboutin, Tata Harper, Amika, Harry's, and Under Armour, alongside institutional engagements with the World Bank and NATO. The agency claims 70+ clients, 35+ employees across the US, Europe, and the Middle East, and 450M+ in earned media value generated for clients. Notable external recognition includes Cannes Lions, Clio, Red Dot Best of the Best, ADC New York Gold, and Webby Awards.

RXM Creative is a privately held LLC bootstrapped since founding with no institutional investors, venture capital, or external funding rounds disclosed. Operating geographies span North America (US), Europe (Romania, Bulgaria, Poland, UK-adjacent markets), the Middle East (UAE), and Asia (Hong Kong activations). The agency maintains an active marketing presence through industry awards, press coverage in major business and trade publications, and thought leadership content from its founders, with new business driven primarily by reputation, case studies, and direct outreach rather than paid acquisition channels.

Name

RXM Creative

Legal name

RXM Creative LLC

Website

https://rxmcreative.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

RXM Creative is a New York-headquartered, founder-owned full-service creative agency founded in 2013, delivering strategy, creative, production, and growth marketing services to global brands, startups, and government organizations across offices in New York, Dubai, and Bucharest.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Brand Experience (BX) & Service Design (BPAFAEAI), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

• Brand strategy services
• Creative campaign development
• Content production services
• Experiential marketing activations
• Digital growth marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategy, creative development, content production, video production, experiential marketing, brand design systems, and campaign management. Revenue generated through project-based fees, retainer engagements, and production services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

RXM Creative is a digital marketing and branding agency delivering four integrated service pillars for brand owners: Strategy (brand positioning, content strategy, communications planning), Creative (campaigns, branding, visual identity, art direction, social activations), Production (photoshoots, video production, AI-powered photo and video, editing, post-production, animation, 3D, interactive platforms, event coverage, global production), and Growth (paid media, influencer campaigns, community management, copywriting, reporting, optimization). The agency serves global enterprise brands, startups, and governmental organizations with projects led directly by senior strategists and creative teams.

Product overview

RXM Creative is a digital marketing and branding agency offering four integrated service pillars: Strategy (brand positioning and planning), Creative (campaigns, branding, and visual identity), Production (content creation including AI-powered photo/video), and Growth (paid media, influencer marketing, and performance optimization). The agency serves global brands, startups, and governmental organizations with a team across New York, Dubai, and Bucharest.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Brand strategy and positioning services that analyze data, consumer insights, and cultural context to uncover what makes brands distinctive, including content strategy and communications planning. Provided to enterprise brands, startups, and governmental organizations.
• Creative Creative concepts, campaigns, branding, visual identity, tone of voice, art direction, social activations, and content creation services that give brands a distinct point of view. Provided to enterprise brands, startups, and governmental organizations.
• Production Full-service content production including photoshoots, video production, AI photo and video, editing, post-production, animation, 3D, interactive platforms, event coverage, and global production across all formats and markets. Provided to enterprise brands, startups, and governmental organizations.
• Growth Full-funnel growth marketing services including content planning, paid media strategy, influencer campaigns, community management, copywriting, reporting, and optimization across digital channels. Provided to enterprise brands, startups, and governmental organizations.

Quantifiable outcome

• 450M+ in earned media value generated for clients
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Seven partnerships are on record, tiered minor.

• David Parsons Dance CompanyminorStrategic or Co-development PartnerPartnered for The Rare Walk luxury store opening activation for Loro Piana in New York's Meatpacking District. Custom choreography performed at store opening and extended through digital, social, website content, and week-long presence at The Joyce Theater.
• TashkeelminorStrategic or Co-development PartnerPartner for Loro Piana immersive experience at Dubai Opera Sky Garden, under patronage of H.H. Sheikha Lateefa bint Maktoum bin Rashid Al Maktoum. Calligraffiti artist eL Seed contributed special commission.
• Boris OviniminorStrategic or Co-development PartnerFrench photographer/director partnered for Amika 'Let's Get Cleanical' campaign model shoots, product photography, video, and distinctive set design.
• Heidi's BridgeminorStrategic or Co-development PartnerBrooklyn-based studio partnered for Amika 'Let's Get Cleanical' campaign production.
• 50+ Music Festival OrganizersminorChannel Partner/ Reseller/ DistributorGlobal network of festival partners for Ray-Ban 'Blind Date Booth' experiential activation. Local teams implemented brand activation toolkit across markets.
• NYC Hospitality AllianceminorStrategic or Co-development PartnerPartnership during COVID-19 to create Virtual Cheers, a digital activation turning Zoom backgrounds into fundraisers for struggling NYC bar and restaurant workers. Platform raised estimated $50,000 in staff donations.
• SAINt JHN, Diandra Forrest, Born Cages, Saada AhmedminorGTM or Marketing PartnerGen Z-focused influencers for Ray-Ban 'Wear Your Story' campaign. Social feeds transformed into custom Ray-Ban designs with animated videos showing each story becoming one-of-a-kind eyewear.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Huge (part of Interpublic):

Direct peers

• Anomaly: Independent creative agency founded in 2004 known for integrated campaigns blending strategy, creative, and content across luxury, consumer, and tech clients — directly comparable to RXM's founder-led full-service model.
• Mother Design: Creative agency under the Mother network with a similar boutique, founder-driven ethos, working across brand identity, campaigns, and content for global premium brands.
• Mekanism: Boutique creative agency producing integrated campaigns for brands like Pepsi, Facebook, and Alaska Airlines; comparable to RXM in combining brand storytelling with performance-driven growth.
• Pereira O'Dell: Independent creative agency operating across San Francisco, New York, and São Paulo with integrated brand and growth work for clients like Google, Facebook, and Stella Artois — closely mirrors RXM's boutique creative-plus-growth offering.
• The Marketing Arm (Omnicom) / Beardwood: Independently operated creative studio within Omnicom focused on integrated campaign work and brand experiences for premium consumer brands; comparable in scale, craft, and luxury exposure.

Broad incumbents

• Droga5 (part of Accenture Song): High-profile creative agency known for campaigns for The New York Times, Amazon, and luxury clients; comparable positioning in brand storytelling at scale, but operating within Accenture Song rather than as an independent boutique.
• R/GA: Global creative and technology agency with strength in brand, product, and digital transformation — overlapping with RXM's AI-enabled production and integrated campaign work but at much larger scale.
• Wieden+Kennedy: Iconic independent creative network behind Nike, Coca-Cola, and Airbnb campaigns; comparable founder-driven creative DNA but with substantially larger headcount and global footprint.
• 72andSunny: Independent creative network producing brand and campaign work for Google, Adidas, and Spotify; mirrors RXM's blend of culture-driven creative with measurable performance outcomes.

Market position

Strengths3 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rxmcreative
• YouTubeyoutube.com/channel/UCNmRA6WGGjCM8vRvGARfgcA
• Facebookfacebook.com/RXMCreative
• LinkedInlinkedin.com/company/rxm-creative
• Instagraminstagram.com/rxmcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RXM Creative