What Utleiemegleren does

Utleiemegleren is a Norwegian rental real estate brokerage and property management company founded in 1995 and headquartered in Oslo. It manages approximately 17,000 rental properties through 18 licensed broker offices (eiendomsmeglingsforetak) across Norway, authorized by Finanstilsynet, spanning from Trondheim in the north to Sandefjord in the south. The company serves individual private landlords, corporate and multi-property owners (5+ units) via the Utleiemegleren Pro sub-brand, housing cooperatives, and individual tenants.

The core product is Utleie og forvaltning (Rental and Management), offered in three pricing tiers: variable pricing (establishment fee of 62.5% of one month's rent plus 10% monthly management), fixed pricing (16.365% for 12-18 month contracts, 13.125% for 19-36 month contracts), and bespoke corporate pricing. Supporting modules include UM Eiendomsdrift (property operations with 24/7 emergency hotline at 411 99 041), Leieboerforsikring (tenant insurance developed with IF Insurance, 2.6% of monthly rent), IF Utleieforsikring (landlord insurance covering lost rent up to 6 months and property damage up to 5M NOK), in-house legal services at 2,500-3,750 NOK/hour, the Boligjakt Algolia-powered property search portal, and the Bolig-CV tenant resume service. Distribution is via the 18 owned offices, the company website, and Finn.no listings.

Revenue is generated primarily through recurring percentage-of-rent management fees, one-time establishment fees, insurance commissions on collectively-negotiated IF products, and hourly fees for in-house legal services. Over 200 employees serve landlord and tenant customers across broker offices plus central functions in law, finance, IT, communications, and marketing. The company sits under Utleiemegleren Holding AS, is privately held with no external institutional investors identified, and recorded a 2023-2024 executive refresh including a new CEO (Stian Carlsen), CFO (Mari Gotfredsen), and IT Director (Kjetil Haugland Johansen).

Name

Utleiemegleren

Legal name

Utleiemegleren AS

Website

https://utleiemegleren.no

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Utleiemegleren is a Norwegian rental real estate brokerage managing approximately 17,000 properties through 18 licensed offices, serving private and corporate landlords and tenants with full-service letting, management, insurance, legal, and 24/7 emergency support.

Ownership category

akta.pro rank

Product category

Rental Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Real Estate Tenant Representation (FSAEAJAF)

Keywords

• Rental property management
• Residential real estate brokerage
• Tenant insurance services
• Landlord property management
• Rental legal services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental and Property Management Fees: Fees charged to landlords for rental establishment and ongoing property management. Variable pricing: 62.5% of one month's rent for establishment + 10% of monthly rent for management. Fixed pricing: 16.365% for 12-18 month contracts or 13.125% for 19-36 month contracts. Corporate/multi-property pricing is individually negotiated. For tenants, the Leieboerforsikring insurance is priced at 2.6% of monthly rent (min 300 kr, max 700 kr) paid monthly.
2. Legal Services: Hourly-rate legal services provided by in-house lawyers and attorneys for both existing customers and external clients. Attorney rates range from 2,500-3,750 NOK per hour depending on the attorney and client type.
3. Leieboerforsikring (Tenant Insurance): Monthly insurance premium charged to tenants as an alternative to traditional deposit. 2.6% of monthly rent (minimum 300 NOK, maximum 700 NOK), added to monthly rent paid through Utleiemegleren. Provides unlimited contents insurance and accidental damage coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Utleiemegleren is a Norwegian licensed rental real estate brokerage that manages approximately 17,000 rental properties on behalf of landlords across 18 offices in Norway. The company handles the full rental lifecycle - from marketing, viewings, and tenant screening through lease establishment, ongoing management, rent collection, property maintenance coordination, legal services, and move-out - supplemented by proprietary insurance products (Leieboerforsikring and Utleieforsikring) offered in partnership with IF Insurance. Services are delivered under Finanstilsynet authorization, with corporate clients (5+ units) receiving tailored portfolio management.

Product overview

Utleiemegleren is a Norwegian real estate rental management platform offering comprehensive rental services for both landlords and tenants. The product portfolio centers on the core Utleie og forvaltning (Rental and Management) service, available in three pricing tiers: variable price, fixed price, and individual pricing for corporate clients. Supporting the core service are several integrated modules including: Leieboerforsikring and Utleieforsikring (insurance products provided in partnership with IF Forsikring), UM Eiendomsdrift (technical property operations and 24/7 emergency hotline), Juridiske tjenester (in-house legal services), and Boligjakt (property search platform powered by Algolia). Additional services include Bolig-CV (tenant resume tool), Vakttelefon (emergency hotline), and specialized services for corporate/bulk property management (Utleiemegleren Pro). The platform manages approximately 17,000 properties across 18 offices in Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Utleiemegleren Pro: A professional management service for larger real estate portfolios and apartment buildings, serving clients with multiple properties.

Products and services

• Utleie og forvaltning (Rental and Management) Comprehensive rental management service that handles the entire rental process from marketing, viewings, inspection, and tenant screening through lease establishment and ongoing administration. Includes UM Eiendomsdrift, IF Utleieforsikring, and Juridiske tjenester. Available for individual landlords (1-4 units) and corporate clients (5+ units).
• Utleie (Rental Establishment Only) Professional rental startup service for landlords who handle ongoing lease management themselves. Includes inspection, marketing, viewings, and lease establishment. Priced at 125% of one month's rent.
• Forvaltning (Management Only) Property management service for landlords who have already rented out their property but need professional administration. Includes ongoing lease management, UM Eiendomsdrift, legal services, and optional insurance. Priced at 10% of monthly rent.
• Leieboerforsikring (Tenant Insurance) Insurance product for tenants replacing traditional depositum. Costs 2.6% of monthly rent (min 300 NOK, max 700 NOK). Includes unlimited contents insurance, accidental damage coverage up to 40,000 NOK, and key insurance. Offered in partnership with IF Forsikring. Over 60% of new rental contracts in the past year include this product.
• Utleieforsikring (Landlord Insurance) Insurance for landlords covering lost rent (up to 6 months), property damage (up to 5 million NOK per incident), and legal costs (up to 50,000 NOK). Provided through IF Forsikring as part of the management service. Automatically included for management clients.
• UM Eiendomsdrift (Property Operations) Technical and practical property management service including supervision, maintenance coordination, emergency repairs, artisan coordination, inspections, and reporting. Provides 24/7 emergency hotline (411 99 041) for urgent situations outside business hours.
• Juridiske tjenester (Legal Services) In-house legal department with attorneys specializing in tenancy law, enforcement, and housing rights. Services include contract drafting, dispute resolution, and legal advisory for depositum, termination, maintenance responsibility, and tenant defaults. Attorney rates range from 2,500-3,750 NOK per hour depending on attorney and client type.
• Boligjakt (Property Search) Online property search platform for tenants to find rental properties. All properties listed are managed by Utleiemegleren across approximately 17,000 managed units. Searchable by area, price, size, property type, facilities, and availability date.

Quantifiable outcome

• Over 60% of new rental contracts signed in the past year include Leieboerforsikring as security instead of traditional deposit, indicating strong market adoption of this product.
• +3 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IF Insurance (If forsikring)coreStrategic or Co-development PartnerIF Insurance provides Utleiemegleren's proprietary rental insurance products: Leieboerforsikring for tenants (deposit alternative at 2.6% of monthly rent) and the collective Utleieforsikring for landlords (covering lost rent up to 6 months, property damage up to 5M NOK, legal costs up to 50,000 NOK). These products were developed jointly and are exclusive to Utleiemegleren customers. IF also processes insurance claims and provides ongoing coverage as long as the management agreement is active.
• UM Eiendomsdrift (Property Operations)coreStrategic or Co-development PartnerUM Eiendomsdrift provides integrated technical and practical property operations for Utleiemegleren-managed properties, including supervision, maintenance coordination, fault handling, advisory services, craftsman coordination, and inspections. They also operate the 24/7 emergency on-call phone (411 99 041) for both landlords and tenants outside business hours.
• AlgoliacoreTechnology or IntegrationAlgolia provides the search technology powering Utleiemegleren's online property search portal, enabling fast, filterable property searches across the company's portfolio of approximately 17,000 managed properties.
• Finn.nocoreChannel Partner/ Reseller/ DistributorFinn.no is Norway's primary property marketplace where Utleiemegleren lists all rental properties, reaching a broad national audience of potential tenants. Finn.no also hosts Utleiemegleren's job postings.
• NTB (Norwegian News Agency)minorGTM or Marketing PartnerUtleiemegleren publishes its monthly rent price statistics via NTB (Norwegian News Agency), which distributes the data to media outlets and is mirrored on Utleiemegleren's own communications page.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EiendomsMegler 1: Largest real estate brokerage chain in Norway with national coverage. Comparable because it competes for landlord and tenant mindshare across overlapping Norwegian cities, though it is a generalist sale-focused chain rather than a dedicated rental specialist.
• DNB Eiendom: Bank-affiliated real estate brokerage with strong nationwide presence in Norway. Comparable as a large-scale residential brokerage competing for landlord relationships and tenant demand, though its primary focus is sales rather than recurring rental management.
• Krogsveen: Major Norwegian real estate brokerage with offices across the country. Comparable because it overlaps with Utleiemegleren in major urban centers and competes for the same pool of landlords and tenants, but operates as a generalist sale-side brokerage.
• Notar: Established Norwegian real estate brokerage chain. Comparable in that it provides brokerage services to Norwegian landlords and tenants in overlapping geographies, though it focuses primarily on sales rather than dedicated rental management.
• Aktiv Eiendomsmegling: Norwegian real estate brokerage chain operating across multiple cities. Comparable as a competing brokerage serving Norwegian landlords and tenants, though broader in scope than a dedicated rental specialist.
• OBOS Eiendomsmeglere: Real estate brokerage affiliated with OBOS housing cooperative. Comparable because it serves a large base of Norwegian landlords and cooperative members in the same geographies, with overlap in rental management services for multi-unit owners.

Direct peers

• PrivatMegleren: Norwegian real estate brokerage with residential focus and local offices. Comparable because it directly competes for landlord mandates and tenant demand in Norwegian urban markets, with similar GTM via owned broker offices.
• Malling & Co: Norwegian real estate services firm with strong corporate and commercial focus. Comparable because it competes for Utleiemegleren's corporate/multi-property landlord segment (Utleiemegleren Pro / Bedrift) in Norway.

Emerging players

• Hybel (Finn.no): Finn.no's rental-focused vertical and broader rental marketplace. Comparable because it directly serves Norwegian tenants and landlords searching for rental properties, posing a digital disintermediation risk to traditional brokers like Utleiemegleren.

Others

• Heimstaden: Major Nordic residential property owner and operator with significant Norwegian portfolio. Comparable as a customer-side counterpart — large institutional landlord whose own in-house management competes with Utleiemegleren's corporate management offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/utleiemegleren
• Facebookfacebook.com/utleiemegleren

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utleiemegleren