SouthEast LINK

What SouthEast LINK does

SouthEast LINK is a 78-year-old (founded 1946) privately held distributor of janitorial supplies, cleaning chemicals, paper products, powered cleaning equipment, and safety products, headquartered in Atlanta, Georgia. The company maintains a warehouse and Equipment Service Center in Atlanta and serves commercial facilities across the Southeast United States, with documented enterprise customers including Georgia State University and Phillips Arena. Its product portfolio spans multi-vendor lines (Tennant, Tork, Unger, Host, ICE, Sunburst Chemicals, Von Drehle, Kaivac, Kutol, Microfiber & More) plus a private-label ProLINK skin care brand, all accessible through outside sales consultants, an inside sales/customer service desk, and an online ordering catalog at prolinksales.com.

The business operates three revenue streams: (1) product sales of janitorial consumables and equipment (chemicals, paper, safety, powered scrubbers, window cleaning tools); (2) equipment service and repair, including emergency repairs, planned maintenance contracts, and on-location mobile service vans; and (3) training and education through Cleaner University, which delivers ISSA CMI, ISSA CIMS, ISSA Value of Clean, and S.E.L.E.C.T.T. certifications. The Service Department holds the distinction of being the first in the nation to meet Tennant's rigorous service requirements, and the company has built a green cleaning and sustainability positioning centered on LEED-compatible products and programs.

The go-to-market is sales-led, with named outside sales consultants (Jack Adelman, Lori Kaufman, Katrina Boddie), inside sales support (Steve Estes), and a warehouse/purchasing operation (Scott Cupp). Leadership is led by President Ailene Grego, supported by a Controller (Chantel Tucker), Service Manager (Shane Robinson), and a dedicated V.P. of Education & Training (Jack Adelman). Pricing is quote-based and not publicly disclosed, with customer login required for catalog pricing. The company has no disclosed funding rounds, no parent company, and no public market presence.

Name

SouthEast LINK

Legal name

SouthEast LINK

Website

https://southeastlink.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

SouthEast LINK is a 78-year-old Atlanta-based distributor of janitorial supplies, cleaning equipment, and green cleaning products, serving commercial facilities across the Southeast US through direct sales, e-commerce, and equipment service.

Ownership category

akta.pro rank

Product category

Janitorial Supplies Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Custodial, Sanitation & Facility Supplies (Cleaning Chemicals, Paper Goods, Waste/Recycling) (EDAEAIAK)

Keywords

• Janitorial supplies distribution
• Commercial cleaning products
• Floor cleaning equipment
• Green cleaning solutions
• Equipment service and repair

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: SouthEast Link generates revenue through the distribution and sale of janitorial supplies, cleaning products, equipment, and related accessories. Products include chemicals, paper goods, cleaning equipment, safety supplies, and specialty items from multiple vendor brands.
2. Equipment Service and Repair: Revenue from emergency repairs, planned maintenance programs, and service contracts for cleaning equipment. The company operates a service center and provides on-location repair through service vans.
3. Training and Education: Revenue generated through Cleaner University training programs including ISSA CMI certification and other educational offerings for cleaning professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SouthEast LINK is a regional distributor of janitorial supplies, cleaning chemicals, paper products, safety items, and powered cleaning equipment for commercial and industrial facilities. The company complements its product distribution with equipment repair and maintenance services, equipment rental, and the Cleaner University training program offering ISSA certifications. Its catalog spans green cleaning products, floor scrubbers, window cleaning tools, laundry/warewash chemicals, and skin care products from multiple vendor brands.

Product overview

SouthEast LINK is a distributor of janitorial supplies and cleaning products for commercial and industrial facilities. The company operates as a product catalog and service provider offering a comprehensive portfolio organized into three main areas: (1) Cleaning Products including chemicals (Host Dry Carpet Cleaner, Sunburst Chemicals for laundry and warewash), paper products (Tork PeakServe dispensers), skin care by ProLink, and COVID-19 supplies; (2) Cleaning Equipment featuring powered floor scrubbers (Tennant i-mopXL, T1/T2, T500e, and ICE auto scrubbers), window cleaning tools (Unger Stingray, ErgoTec, Excella systems), and microfiber products (Microfiber & More mops and pads); and (3) Services including equipment repair/maintenance (emergency repairs, planned maintenance), equipment rental, and training programs (Cleaner University with ISSA certifications). The company emphasizes green cleaning and sustainability, offering environmentally friendly products alongside traditional janitorial supplies.

Differentiator

Problem solved

Functional benefit

Brands

• ProLINK: Private label skin care brand offering hand soap, sanitizers, and dispensers.

Products and services

• Janitorial Supplies Catalog Broad range of janitorial and cleaning supplies including chemicals, paper products, safety equipment, and COVID-19 products for commercial and industrial facilities.
• Green Cleaning Products Environmentally friendly cleaning products focused on sustainability, green cleaning, and sustainable facility management for commercial accounts.
• Powered Cleaning Equipment Electric and battery-powered cleaning machines including auto/walk-behind scrubbers, burnishers, dryers, extractors, floor machines, and rider scrubbers from brands such as Tennant and ICE.
• Laundry and Warewash Products Laundry and warewash chemicals (Sunburst brand) designed to deep clean while extending linen life, increasing production, reducing water usage, and saving on energy costs.
• ProLINK Skin Care Products Professional skin care products including dispensers, sanitizers, shampoo (hair and body), and soap for commercial washrooms (ProLINK private label).
• Parts and Service (Equipment Repair and Maintenance) Equipment repair, maintenance, and parts services including emergency repairs, planned maintenance programs, and on-location service via mobile vans operated by Tennant-certified technicians.
• Equipment Rental Rental equipment services for cleaning machines and tools available to commercial customers.
• Cleaner University Training Educational programs including ISSA CMI (Certified Cleaning Instructor) certification, ISSA Value of Clean, ISSA CIMS (Cleaning Industry Management Standard), and S.E.L.E.C.T.T. training for custodial and cleaning professionals.
• Data Driven Solutions Data analytics and insights services to help facilities optimize cleaning operations and sustainability performance.

Quantifiable outcome

• Phillips Arena achieved LEED Certification with SouthEast Link's support

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• TennantcoreChannel Partner/ Reseller/ DistributorSouthEast Link is a distributor of Tennant cleaning equipment. Their Service Department was the first in the nation to meet Tennant's rigorous service requirements, indicating a strong partnership and high certification level.
• TorkcoreChannel Partner/ Reseller/ DistributorFeatured vendor and distributor of Tork paper products and dispensers including PeakServe Continuous Hand Towel Dispenser and related supplies.
• UngercoreChannel Partner/ Reseller/ DistributorFeatured vendor specializing in professional window cleaning equipment, floor cleaning kits, high access cleaning tools, and related accessories.
• HostcoreChannel Partner/ Reseller/ DistributorFeatured vendor for Host Dry Carpet Cleaner products, including Green Seal certified cleaning solutions for carpet care.
• Flexi-FeltcoreChannel Partner/ Reseller/ DistributorSouthEast Link is a Flexi-Felt Gold Distributor, indicating high-volume partnership status for felt and matting products.
• ProLinkcoreChannel Partner/ Reseller/ DistributorSkin care products by ProLink are offered. ProLink is also the platform for customer login and ordering system. SouthEast Link provides ProLINK branded products including Elite Hands-Free Roll Towel Dispenser.
• ICEcoreChannel Partner/ Reseller/ DistributorFeatured vendor for ICE auto scrubbers and walk-behind cleaning equipment including I-series scrubbers with various battery options.
• Sunburst ChemicalscoreChannel Partner/ Reseller/ DistributorFeatured vendor for laundry and warewash chemical products. Sunburst products are designed to deep clean while extending linen life and include both liquid and powder formulations.
• Von DrehlecoreChannel Partner/ Reseller/ DistributorFeatured vendor for paper dispensers and towel dispensers including mechanical pull-down, hands-free electronic, and center-pull options.
• American FormulaminorChannel Partner/ Reseller/ DistributorFeatured vendor for chemical cleaning products with SDS information available through partnership.
• KaivacminorChannel Partner/ Reseller/ DistributorFeatured vendor for cleaning equipment and chemicals, particularly for no-touch restroom cleaning systems.
• KutolminorChannel Partner/ Reseller/ DistributorFeatured vendor for cleaning tools and accessories.
• Microfiber & MoreminorChannel Partner/ Reseller/ DistributorFeatured vendor for microfiber cleaning products including mops, dusters, and replacement pads.
• ISSAcoreStrategic or Co-development PartnerPartnership for cleaning industry certifications including ISSA CMI (Certified Cleaning Instructor), ISSA Value of Clean, and ISSA CIMS (Cleaning Industry Management Standard). SouthEast Link offers training programs aligned with ISSA standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southeastLINK
• LinkedInlinkedin.com/company/southeast-link
• Facebookfacebook.com/southeastlink

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SouthEast LINK