Name

Waypoint Insurance

Legal name

Waypoint Insurance Services Ltd.

Website

https://waypoint.ca

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

akta.pro secondary industries

Nonprofit / Social Services BOP (FSAJAFAM), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Directors & Officers (D&O) Liability (FSAJADAF)

Keywords

• Insurance brokerage services
• Property and casualty insurance
• Commercial insurance solutions
• Employee benefits consulting
• Wealth and financial planning

Headquarters

HQ city

Courtenay

HQ country

Canada

HQ region

North America

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property & Casualty Insurance Brokerage: Waypoint earns commissions from insurance carriers (personal and commercial lines) by placing policies for clients. Products include home, auto, business, marine, event, travel, and specialty commercial coverages. The brokerage model means revenue is carrier-commission-based rather than directly fee-charged to clients.
2. Benefits & Group Retirement Consulting: WBFS (Waypoint Benefits & Financial Services) provides employee benefits consulting, third-party administration, and group retirement services. Revenue derives from consulting fees, administration fees on benefit plans managed, and commissions from benefit carrier relationships. Services include renewal negotiations, benchmarking analysis, claims advocacy, and total compensation statements.
3. Wealth & Financial Planning: Wealth management, insurance planning, financial planning, tax & estate planning, and succession & contingency planning services offered through Waypoint Benefits & Financial Services. Revenue model includes advisory fees and product commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Waypoint Insurance is a British Columbia insurance brokerage that places personal and commercial property & casualty coverage, including home, auto, business, marine, event, and travel insurance, through its network of licensed brokers. Through Waypoint Benefits & Financial Services (WBFS), it also delivers employee benefits consulting, third-party benefits administration, group retirement services, and wealth/financial planning. Revenue is generated primarily through carrier commissions on placed policies plus consulting and administration fees on benefits plans.

Product overview

Waypoint Insurance is a comprehensive insurance brokerage offering personal, commercial, and specialty insurance products across British Columbia. The core portfolio includes Home Insurance, Auto Insurance, Business Insurance, and Benefits & Financial Services. The company operates through specialty programs like StrataPRO (strata insurance), BakeryPRO (bakery coverage), and Waypoint XRoads (motorcycle insurance). Benefits services are delivered through Navigator Risk Assessment and membership programs VES and VPA. Executive Risk modules cover cyber, D&O, and liability coverage. The company, now transitioning to Navacord Insurance Services British Columbia Inc., serves clients through 30+ locations across Vancouver Island and the Lower Mainland.

Differentiator

Problem solved

Functional benefit

Brands

• Waypoint Benefits & Financial Services: Employee benefits, group retirement, and wealth management services division (rebranded as Navacord Benefits Consulting & Financial Services November 2025)
• Navacord

Products and services

• Home Insurance Coverage for residential properties including home owners, condo, tenant, landlord, luxury home, and seasonal insurance with various add-on options. Targeted at BC residents and property owners.
• Auto Insurance Vehicle coverage including ICBC Autoplan renewal, private auto, fleet vehicle insurance, motorcycle insurance, and vehicle replacement coverage. Targeted at BC drivers, fleets, and motorcycle owners.
• Business Insurance Commercial insurance solutions covering multiple industries and business types including property, casualty, and specialized coverage programs. Targeted at BC businesses across construction, hospitality, manufacturing, retail, natural resources, professional services, and other sectors.
• Benefits & Group Retirement Consulting Employee benefits administration including group benefits, third-party administration, and group retirement planning services through the Navigator Risk Assessment model. Targeted at BC and Western Canada employers.
• Wealth & Insurance Planning Financial planning services including wealth management, insurance planning, tax and estate planning, and succession planning. Targeted at individuals and business owners seeking holistic financial advice.
• Travel Insurance Travel insurance offered through TuGo partnership covering medical emergencies, trip cancellation, interruption, and baggage for domestic and international travel. Targeted at BC travelers needing out-of-province and international coverage.
• Life Insurance Personal life insurance coverage for individuals and families. Targeted at BC individuals and households seeking term, permanent, or group life coverage.
• Pet Insurance Coverage for veterinary expenses and pet-related incidents. Targeted at BC pet owners.
• Boat Insurance Watercraft coverage for personal and commercial marine transportation. Targeted at BC boat owners and commercial marine operators.
• Event Insurance Coverage for events including Hole-in-One prize indemnity insurance and Special Event coverage. Targeted at event organizers needing prize indemnification and event liability coverage.
• VES Health & Dental Plan Health and dental insurance plan for Valley Entertainment Studio members and validated studios, with Bronze, Silver and Gold coverage tiers. Targeted at VES members and member studios across BC.
• VPA (Valued Professionals Association) Membership program offering benefits and group insurance rates for qualifying professionals. Targeted at professional association members seeking group benefits and insurance products.
• StrataPRO Specialty Insurance Program Specialized strata insurance program for condominium and townhouse associations, covering shared properties and assets. Targeted at BC strata corporations requiring insurance meeting the Strata Property Act.
• BakeryPRO Specialty Insurance Program Tailored insurance coverage designed specifically for bakery businesses, addressing unique industry risks. Targeted at bakery owners and operators in BC.
• Waypoint XRoads Motorcycle Insurance Motorcycle insurance specialty program offering coverage for motorcycle enthusiasts. Targeted at BC motorcycle owners.

Quantifiable outcome

• 30+ locations across Vancouver Island and Lower Mainland
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Navacord Corp.coreStrategic or Co-development Partner · 1 September 2023Waypoint Insurance became a partner of Navacord Group in 2019 and operates as a Navacord Broker Partner in British Columbia. Navacord is Canada's third largest commercial insurance brokerage. Effective November 1, 2025, Waypoint consolidated its brand under the Navacord national name as Navacord Insurance Services British Columbia Inc., representing a deeper integration of operations.
• TuGo Travel InsurancecoreChannel Partner/ Reseller/ DistributorWaypoint has partnered with TuGo, a Canadian-owned and-operated travel insurance provider operating for nearly 60 years, to offer travel insurance products through Waypoint's channels. TuGo provides 24/7 in-house emergency travel medical assistance in 27 languages. Waypoint customers can access TuGo quotes and purchase policies through Waypoint's travel insurance page and TuGo's own portal.
• Intact InsuranceminorGTM or Marketing PartnerWaypoint partners with Intact Insurance through the Better Communities Program. This program enables brokers and Intact to jointly support local community initiatives. The program has contributed over $1 million to charitable organizations since 2018. Waypoint used this partnership to donate $5,000 to Backpack Buddies.
• Telus HealthcoreTechnology or IntegrationTelus Health provides the Virtual Care benefit included in the VES Health & Dental Plan offered through Waypoint Benefits & Financial Services. VES plan members can access healthcare providers 24/7 via Telus Health's platform from any device with internet connectivity.
• Pacific Blue CrosscoreTechnology or IntegrationPacific Blue Cross (PBC) is the claims administrator for the VES Health & Dental Plan managed by Waypoint Benefits & Financial Services. All enrollment updates are finalized through the Pacific Blue Cross system. FAQ documents reference PBC policies and procedures.
• BC Women's Health FoundationminorStrategic or Co-development PartnerBC Women's Health Foundation collaborated with Waypoint Benefits & Financial Services to develop the VES Health & Dental Plan's New Parent Boost benefit, providing psychology ($250 Max.) and physiotherapy ($250 Max.) coverage for expecting and new parents. Available exclusively to BC VES members.
• Allwest InsurancecoreStrategic or Co-development PartnerAllwest Insurance, operating for 50 years with five Vancouver-area locations (Burnaby, Langley, North Vancouver, Surrey, Vancouver), merged with Waypoint effective November 1, 2023. Allwest was known for auto insurance at high-end dealerships and home insurance for high-net-worth clientele. Both companies now operate under the Waypoint name, combining Allwest's Vancouver market expertise with Waypoint's Vancouver Island and Lower Mainland presence.
• Harbord Insurance Services Ltd.coreStrategic or Co-development PartnerHarbord Insurance, a BC-based personal lines insurance provider established in 1947 operating out of three Vancouver Island locations, was acquired by Navacord with operations consolidated under Waypoint Insurance in 2023. Harbord specialized in personal lines including home, auto, travel, recreation, and marine insurance. The acquisition expanded Waypoint's regional presence and service offerings in Vancouver Island.
• Brownridge InsuranceminorStrategic or Co-development PartnerWaypoint Insurance expanded into Northern BC with the addition of Brownridge Insurance (announced August 2025, news published October 2025). This acquisition extends Waypoint's geographic footprint beyond Vancouver Island and the Lower Mainland into Northern British Columbia.
• Dehoney Financial GroupcoreStrategic or Co-development PartnerDehoney Financial Group, a prominent Western Canada partner, joined forces with Arbutus Financial Services to form Waypoint Benefits & Financial Services (announced November 4, 2024). This consolidation created a stronger benefits and wealth advisory team under the Waypoint WBFS brand.
• Arbutus Financial ServicescoreStrategic or Co-development PartnerArbutus Financial Services, a prominent Western Canada partner, joined forces with Dehoney Financial Group to form Waypoint Benefits & Financial Services (announced November 4, 2024). This consolidation expanded the depth and breadth of group benefits and retirement consulting services.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Westland Insurance Group: One of Canada's largest independent insurance brokerages, headquartered in BC with a broad branch network across Western Canada. Directly competes with Waypoint in personal and commercial lines in the same BC geography with a similar multi-line brokerage model.
• BrokerLink: Canadian insurance brokerage with extensive branch network across multiple provinces including BC. Directly comparable to Waypoint in offering personal, commercial, and specialty lines through a broker-led distribution model.
• BFL Canada: Canadian employee-owned insurance brokerage with strong specialty commercial and risk management capabilities. Directly comparable to Waypoint's commercial and specialty programs (mining, forestry, construction) with similar mid-market orientation.
• Acera Insurance (formerly Western Financial Group): Canadian insurance brokerage serving Western Canada with personal, commercial, and benefits products. Directly comparable to Waypoint in BC/Western Canada geography and multi-line broker-led distribution.
• Jones DesLauriers (JDI): Canadian insurance and risk management firm with strong commercial and benefits practice. Directly comparable to Waypoint's commercial and group benefits operations, especially in Ontario and Western Canada.

Broad incumbents

• Hub International: Large global insurance brokerage with significant Canadian operations. Competes with Waypoint in commercial lines and benefits, with broader geographic and product scope but less localized BC community presence.
• Arthur J. Gallagher & Co. (Canada): Global insurance brokerage and risk management services firm with substantial Canadian operations. Overlaps with Waypoint's commercial and benefits business as a larger incumbent with broader scale and corporate risk capabilities.
• Marsh Canada: Global insurance broker and risk advisor operating in Canada, focused primarily on mid-market and large commercial accounts. Comparable to Waypoint's commercial insurance and executive risk offerings but at a larger enterprise scale.
• Aon Canada: Global professional services firm with major Canadian insurance brokerage operations. Overlaps with Waypoint in commercial, benefits, and risk management, particularly for mid-market and enterprise clients.

Others

• Pacific Blue Cross: BC-based health and dental benefits provider that already administers claims for Waypoint's VES Health & Dental Plan. Adjacent/partner rather than competitor, but comparable in BC benefits administration and group insurance.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/navacord
• Xx.com/waypointi

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waypoint Insurance