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Distilled

Full company profile

uuid000bxl6

Namestring
Distilled
Legal namestring
Brainlabs Digital
Websiteurl
distilled.net
Company typeenum
Private
Founded yearint
2006
Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
digital marketing services, SEO consulting, media planning, data analytics, creative UX design
NAICS code1 code
  • Marketing Consulting Services541613
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Digital Marketing Services
Social media profiles3 records
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1SearchPilot
Description

Previously known as Distilled ODN, now operating under its new name SearchPilot.

distilled.net
Core offering1 text field

Distilled, now part of Brainlabs, is a digital-first marketing agency offering SEO, Planning, Media, Data, Tech, and Creative & UX services to business clients. The company also operates SearchPilot (formerly Distilled ODN), an SEO optimization platform, providing both agency services and proprietary SEO testing software to global clients.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Brainlabs Digital Marketing Services
CategoryDigital Marketing Services
Description

Integrated digital marketing agency services covering SEO, media planning, data analytics, technology implementation, and creative/UX design delivered to global business clients under the Brainlabs brand.

2SearchPilot
CategorySEO Optimization Software
Description

Formerly known as Distilled ODN (Optimization Distribution Network), SearchPilot is an SEO optimization platform that enables A/B testing and experimentation for search engine optimization.

No data
Peers10 records
TypeDirect peer
Description

Mid-sized digital marketing agency offering SEO, paid media, and creative services with a Polaris platform. Comparable service mix and agency positioning.

TypeEmerging player
Description

Enterprise SEO and content intelligence platform with services support. Comparable as a platform-plus-services SEO specialist overlapping with SearchPilot and Distilled's SEO roots.

TypeRegional player
Description

US-based digital marketing agency focused on media, SEO, and analytics. Comparable as a mid-sized digital agency competitor with overlapping capabilities.

TypeDirect peer
Description

Global digital marketing agency offering SEO, media, creative, and analytics services to enterprise clients. Comparable in service breadth and agency positioning to the Distilled/Brainlabs offering.

TypeBroad incumbent
Description

Large global digital performance marketing agency within the Dentsu network, offering SEO, paid media, and content services. Comparable as a larger incumbent in the same digital agency category.

TypeDirect peer
Description

UK-based digital performance agency specializing in SEO, paid media, and CRO. Comparable in regional focus and SEO-led service positioning.

TypeDirect peer
Description

Digital marketing agency combining proprietary technology (Croud xOS) with a network of on-demand experts across SEO, paid media, and content. Closely mirrors Distilled's platform-plus-services model.

TypeEmerging player
Description

SaaS SEO platform providing keyword research, link analysis, and site audit tools. Comparable to Distilled's SearchPilot product on the technology side of the SEO stack.

9Hallam
TypeDirect peer
Description

UK digital marketing agency offering SEO, paid media, and content strategy. Comparable as a UK-based multi-service digital agency with a similar client profile.

TypeBroad incumbent
Description

Distilled's parent company and global digital-first media agency combining planning, media, data, tech, and creative & UX. Directly comparable as the integrated agency platform under which Distilled now operates.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Distilled

Digital Marketing Servicesdistilled.net

Distilled firmographics

Firmographics
Name
Distilled
Legal name
Brainlabs Digital
Website
https://distilled.net
Company type
Private
Founded year
2006
Operating status
Acquired
Headcount range
51–100 employees
Ownership category
akta.pro rank

Where Distilled is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Markets served

Distilled business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Distilled product offering

Product offering

Core offering

Distilled, now part of Brainlabs, is a digital-first marketing agency offering SEO, Planning, Media, Data, Tech, and Creative & UX services to business clients. The company also operates SearchPilot (formerly Distilled ODN), an SEO optimization platform, providing both agency services and proprietary SEO testing software to global clients.

Differentiator

Problem solved

Functional benefit

Brands

  • SearchPilot: Previously known as Distilled ODN, now operating under its new name SearchPilot.

Products and services

  • Brainlabs Digital Marketing Services Integrated digital marketing agency services covering SEO, media planning, data analytics, technology implementation, and creative/UX design delivered to global business clients under the Brainlabs brand.
  • SearchPilot Formerly known as Distilled ODN (Optimization Distribution Network), SearchPilot is an SEO optimization platform that enables A/B testing and experimentation for search engine optimization.

Companies that use Distilled

Customer profile

Segments1 record

Ideal customer profiles1 record

Distilled technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Distilled competitors and assessment

Company assessment

Direct peers

  • Wpromote: Mid-sized digital marketing agency offering SEO, paid media, and creative services with a Polaris platform. Comparable service mix and agency positioning.
  • Jellyfish: Global digital marketing agency offering SEO, media, creative, and analytics services to enterprise clients. Comparable in service breadth and agency positioning to the Distilled/Brainlabs offering.
  • Impression Digital: UK-based digital performance agency specializing in SEO, paid media, and CRO. Comparable in regional focus and SEO-led service positioning.
  • Croud: Digital marketing agency combining proprietary technology (Croud xOS) with a network of on-demand experts across SEO, paid media, and content. Closely mirrors Distilled's platform-plus-services model.
  • Hallam: UK digital marketing agency offering SEO, paid media, and content strategy. Comparable as a UK-based multi-service digital agency with a similar client profile.

Emerging players

  • Conductor: Enterprise SEO and content intelligence platform with services support. Comparable as a platform-plus-services SEO specialist overlapping with SearchPilot and Distilled's SEO roots.
  • Moz: SaaS SEO platform providing keyword research, link analysis, and site audit tools. Comparable to Distilled's SearchPilot product on the technology side of the SEO stack.

Regional players

  • Rise Interactive: US-based digital marketing agency focused on media, SEO, and analytics. Comparable as a mid-sized digital agency competitor with overlapping capabilities.

Broad incumbents

  • iProspect: Large global digital performance marketing agency within the Dentsu network, offering SEO, paid media, and content services. Comparable as a larger incumbent in the same digital agency category.
  • Brainlabs: Distilled's parent company and global digital-first media agency combining planning, media, data, tech, and creative & UX. Directly comparable as the integrated agency platform under which Distilled now operates.

Market position

Customer concentration

Distilled social profiles

Digital presence

Distilled financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Distilled leadership team

Management profile

Number of profiles

Profiles1 record

Distilled funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Distilled M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distilled

What does Distilled do?

Distilled, now part of Brainlabs, is a digital-first marketing agency offering SEO, Planning, Media, Data, Tech, and Creative & UX services to business clients. The company also operates SearchPilot (formerly Distilled ODN), an SEO optimization platform, providing both agency services and proprietary SEO testing software to global clients.

Is Distilled a public or private company?

Distilled is a private company. It is classified as corporate owned and is currently acquired.

When was Distilled founded?

Distilled was founded in 2006. It employs 51 to 100 people.

Where is Distilled based?

Distilled is headquartered in London, United Kingdom, in the Europe region.

Who are Distilled's main competitors?

Direct peers on record are Wpromote, Jellyfish, Impression Digital, Croud and Hallam. Emerging players are Conductor and Moz. Rise Interactive is listed as a regional player. Broad incumbents are iProspect and Brainlabs.

Does Distilled have an API?

No public API is recorded for Distilled.

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