JAKO
JAKO AG is a German sportswear manufacturer (Mulfingen, founded 1989) producing teamwear, apparel, footwear, and equipment for football clubs, corporate teams, and consumers across five European countries via direct e-commerce, club partnerships, and a Teamshop program.
- Company typePrivate
- Founded1989
- HeadquartersMulfingen, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What JAKO does
JAKO AG is a privately held German sportswear manufacturer founded in 1989 and headquartered in Mulfingen, operating with 501–1,000 employees as an independent Aktiengesellschaft. The company designs, produces, and distributes teamwear, athletic apparel, footwear, and equipment, with a primary focus on football clubs from the Bundesliga through amateur Kreisliga leagues. The product portfolio is organized into 13+ branded collections — including One, Sonic, Wardrobe, Dynamic, Iconic, Power, Pro Casual, Performance, Challenge, Champ 2.0, Base, Classico, and Premium — spanning entry-level basics to premium pieces, with items priced from approximately €5.59 (basic socks) to €54.99 (premium hooded jackets) and available in up to 12 color variants per SKU.
The underlying product technology centers on functional fabric systems: KEEP DRY moisture management, breathable and quick-drying interlock weaves, and jacquard fabrics and mesh inserts that transport moisture away from the body. Distribution is multi-channel: direct-to-consumer e-commerce through localized storefronts in Germany, Belgium (NL/FR), France, the Netherlands, and Switzerland (DE/FR/EN); branded fan-shop partnerships with Bundesliga and lower-tier clubs (VfB Stuttgart, Mainz 05, Preußen Münster, Dynamo Dresden, Rot-Weiss Essen); a JAKO Teamshop program enabling clubs to operate their own branded storefronts; B2B corporate teamwear sales; and an authorized dealer network. The Team Creator tool supports customized team apparel designs.
Revenue is generated primarily through one-time apparel and equipment sales, supplemented by a JAKO Club subscription-style membership offering 30% first-order discounts and exclusive drops delivered via WhatsApp. Customer segments include professional and amateur football clubs, corporate clients outfitting company sports teams, individual consumers purchasing supporter merchandise, and clubs operating JAKO-branded retail channels. JAKO was selected as one of the smaller brands (alongside Capelli Sport, Umbro, Kappa, Kelme, and others) to design kits for the 2026 FIFA World Cup, where Adidas, Nike, and Puma collectively supplied 77% of tournament jerseys.
JAKO firmographics
Firmographics- Name
- JAKO
- Legal name
- JAKO AG
- Website
- https://jakosport.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- JAKO AG is a German sportswear manufacturer (Mulfingen, founded 1989) producing teamwear, apparel, footwear, and equipment for football clubs, corporate teams, and consumers across five European countries via direct e-commerce, club partnerships, and a Teamshop program.
- Ownership category
- akta.pro rank
JAKO industry classification
Industry- Product category
- Sportswear and Team Athletic Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team Sports & On-Field Performance Apparel (CRAAAEAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where JAKO is headquartered
LocationHeadquarters
- HQ city
- Mulfingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
JAKO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sports Apparel Retail: JAKO generates revenue through direct sales of sports apparel including jerseys, shorts, training pants, socks, hoodies, polo shirts, and jackets. Products are sold in multiple color variants with customization options. Individual items range from basic accessories to premium performance wear, with pricing from approximately €5.59 to €54.99 per item.
- Equipment Sales: Sale of sports equipment including footballs, goalkeeper gloves, shin guards, sport bags, backpacks, and training accessories.
- Teamwear and Customization: Customization services for teams and clubs, including individual sizing options for men, women, and children with extra cuts for specific body types. The Team Creator tool enables team-specific designs.
- Corporate Teamwear: B2B sales of team apparel for corporate clients, allowing businesses to outfit company sports teams with branded sportswear.
- Club Membership (JAKO Club): Subscription-style membership program offering 30% discount on first orders and ongoing exclusive benefits, generating recurring customer engagement and loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level basic sportswear items |
| Unit Pricing | Pay-as-you-go | Mid-range performance sportswear |
| Unit Pricing | Pay-as-you-go | Premium/Iconic collection items |
| Subscription | Monthly | JAKO Club membership discount program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
JAKO product offering
Product offeringCore offering
JAKO AG designs, manufactures, and sells sportswear, teamwear, and athletic apparel for football and other sports, sold directly to consumers and through club/team partnerships across European markets. The company offers a multi-collection product portfolio (One, Sonic, Iconic, Power, Performance, etc.) across men's, women's, and children's ranges, complemented by sports equipment, footwear, and customization services for clubs and corporate teams.
Product overview
JAKO is a German sports apparel and teamwear company offering a comprehensive e-commerce platform with sports clothing and equipment. The product portfolio consists of multiple branded collections (One, Sonic, Wardrobe, Dynamic, Iconic, Power, Pro Casual, Performance, Challenge, Champ 2.0, Base, Classico, Premium) alongside diverse product categories including jerseys (Trikots), training pants, sports shorts, hooded jackets, polo shirts, and accessories. The offering spans three main segments: Herren (Men), Damen (Women), and Kinder (Children). JAKO also provides equipment (sport bags, balls, goalkeeper gloves, shin guards), footwear (football boots, running shoes, fitness shoes, sneakers), and services including the JAKO Club membership program, JAKO Teamshop for club customization, and Team Creator for apparel design. The company operates official fanshops for partner football clubs including VfB Stuttgart, Mainz 05, Dynamo Dresden, and others. Products feature functional technologies like KEEP DRY moisture management and are available in multiple colors with customization options.
Differentiator
Problem solved
Functional benefit
Brands
- One: Sportswear collection line for men, women, and children
- Sonic
- Wardrobe
- Dynamic
- Iconic
- Power
- Pro Casual
- Performance
- Challenge
- Champ 2.0
- Base
- Classico
- Premium
Products and services
- Jerseys (Trikots)
Quantifiable outcome
- Products available in up to 12 different colors for customizable purchasing
- +1 more outcomes
Companies that use JAKO
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
JAKO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JAKO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VfB StuttgartcoreVfB Stuttgart is a Bundesliga football club with an official JAKO fan shop offering branded merchandise to supporters. This partnership provides JAKO with access to a large supporter base and professional club association.
- Mainz 05coreMainz 05 Bundesliga club operates an official JAKO fan shop for supporter merchandise sales.
- Preußen MünsterminorPreußen Münster football club (3. Liga) has an official JAKO fan shop partnership.
- Dynamo DresdencoreDynamo Dresden, a prominent German football club, operates an official JAKO fan shop for merchandise.
- Rot-Weiss EssenminorRot-Weiss Essen football club has an official JAKO fan shop partnership.
- Buzz ClubminorBuzz Club entertainment/football community has a JAKO fan shop for merchandise sales.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
JAKO competitors and assessment
Company assessmentDirect peers
- Kappa: Italian sportswear brand with established football kit and teamwear credentials; also named among the smaller kit suppliers at the 2026 World Cup alongside JAKO.
- Umbro: British football-focused sportswear brand with global kit supply heritage, also listed among the smaller 2026 World Cup kit suppliers overlapping with JAKO's positioning.
- Uhlsport: German sporting goods brand historically focused on football goalkeeping equipment and teamwear, serving similar amateur-to-professional German football segments as JAKO.
- Erima: German teamwear and sports apparel company that competes directly with JAKO in supplying football clubs, amateur teams, and corporate teamwear across the DACH region.
- Hummel: Danish sportswear brand competing in the teamwear and football kit market across Europe with similar club partnership and team customization offerings.
- Macron: Italian sportswear company specializing in teamwear and football kits, serving European football clubs from professional to amateur levels in a comparable niche to JAKO.
Emerging players
- Capelli Sport: US-based challenger sportswear brand gaining football kit and teamwear share in Europe and Americas; also named among the 2026 World Cup kit suppliers similar to JAKO.
Broad incumbents
- Puma: Global sportswear incumbent with a strong football kit and teamwear presence, particularly in Bundesliga and European national teams, competing head-to-head with JAKO for club contracts.
- Adidas: Global sportswear incumbent that dominated the 2026 World Cup kit supply (alongside Nike and Puma) and competes with JAKO across football kit, teamwear, and footwear categories.
- Nike: Global sportswear incumbent dominating football kit supply at the 2026 World Cup and competing with JAKO in athletic apparel, footwear, and teamwear categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
JAKO social profiles
Digital presenceJAKO compliance and trust
Trust signalCompliance1 record
JAKO financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAKO leadership team
Management profileNumber of profiles
JAKO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAKO M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAKO
What does JAKO do?
JAKO AG designs, manufactures, and sells sportswear, teamwear, and athletic apparel for football and other sports, sold directly to consumers and through club/team partnerships across European markets. The company offers a multi-collection product portfolio (One, Sonic, Iconic, Power, Performance, etc.) across men's, women's, and children's ranges, complemented by sports equipment, footwear, and customization services for clubs and corporate teams.
Is JAKO a public or private company?
JAKO is a private company. It is classified as unknown and is currently operating.
When was JAKO founded?
JAKO was founded in 1989. It employs 501 to 1,000 people.
Where is JAKO based?
JAKO is headquartered in Mulfingen, Germany, in the Europe region.
How does JAKO make money?
Five revenue lines are on record. Sports Apparel Retail is the primary driver. The others are equipment Sales, teamwear and Customization, corporate Teamwear and club Membership (JAKO Club).
Who are JAKO's main competitors?
Direct peers on record are Kappa, Umbro, Uhlsport, Erima, Hummel and Macron. Capelli Sport is listed as an emerging player. Broad incumbents are Puma, Adidas and Nike.
Does JAKO have an API?
No public API is recorded for JAKO.
What industry is JAKO in?
JAKO's product category is Sportswear and Team Athletic Apparel. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 33992 and its SIC code is 3949.