PlaylogiQ
PlaylogiQ is a Barcelona-based B2B iGaming platform provider founded in 2017, offering modular white-label and turnkey solutions spanning sportsbook, casino, payments, and CRM to licensed operators and startups, with a core focus on African and emerging markets.
- Company typePrivate
- Founded2017
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlaylogiQ does
PlaylogiQ is a Barcelona-based B2B technology company founded in 2017 by former iGaming operators with more than 20 years of industry experience. The company provides modular iGaming platform solutions to licensed gambling operators, sportsbook operators, casino operators, and startups seeking to enter the online gambling market. Its geographic footprint spans East and West Africa (Kenya, Uganda, Nigeria, Ghana, Tanzania, South Africa, Botswana, Zambia, Zimbabwe), LATAM (Argentina), and selected European jurisdictions (Spain, Malta, UK), with Africa positioned as the core growth region.
The platform is built on AWS cloud infrastructure under a partnership established in January 2023, and is organized around a Player Account Management (PAM) backbone, a Sportsbook module covering 100,000+ live events, 140,000+ pre-match events, and 6,000+ markets, a Casino Hub aggregating 5,000+ games from 200+ providers, a Payment Hub with 150+ payment methods including crypto and regional mobile money, and a CRM + Gamification suite. Adjacent modules include a Bonus and Promotion Engine, Jackpot System, Affiliate System, Retail Module powering 10,000+ shops worldwide, and an Esports Module powered by SIS. The platform guarantees 99.9% uptime, supports product launch in approximately one week, and is deployable via white-label, turnkey, iFrame, and API integration models.
PlaylogiQ operates a B2B sales-led go-to-market, combining direct enterprise sales with sustained presence at iGaming trade shows (ICE Barcelona, SiGMA Africa/Eurasia, SBC Summit, SBEA, iGB Affiliate London) and a 200+ provider partner referral network. Revenue is generated through multi-year subscription contracts for white-label and turnkey deployments, integration fees for sportsbook iFrame and API, and managed services for trading and operations, with quote-based pricing and setup fees ranging from a few thousand to tens of thousands of dollars. The company has earned five industry awards between 2024 and 2026, including SiGMA Africa Best Sports Betting Provider (2024), SiGMA Eurasia Best Platform (2024), SiGMA Africa Best Innovation in Sportsbook (2025), SBEA+ Leader in Sports Betting Award (2025), and SBEA Innovation of the Year (2026).
PlaylogiQ firmographics
Firmographics- Name
- PlaylogiQ
- Legal name
- PlaylogiQ
- Website
- https://playlogiq.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlaylogiQ is a Barcelona-based B2B iGaming platform provider founded in 2017, offering modular white-label and turnkey solutions spanning sportsbook, casino, payments, and CRM to licensed operators and startups, with a core focus on African and emerging markets.
- Ownership category
- akta.pro rank
PlaylogiQ industry classification
Industry- Product category
- iGaming Platform Software
- NAICS
- Gambling Industries (7132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where PlaylogiQ is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
PlaylogiQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- White-Label Platform Fees: Complete iGaming platform solution including platform, licensing, risk management, payments and support. Operators launch with zero operational stress under their own brand.
- Turnkey Solution: Full control over site features and UX for operators with existing licenses, supported by flexible tools and scalable infrastructure.
- Sportsbook Integration (iFrame/API): Integration solutions allowing operators to embed PlaylogiQ's Sportsbook into their existing websites via iFrame or API.
- Managed Trading Services: Full sportsbook operations management from odds setting to risk control, allowing operators to focus on growing their business.
- Fully Managed Services: Complete iGaming operations including technology infrastructure, payment systems, customer support, and regulatory compliance for operators wanting to launch without building in-house teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | White-Label Full Solution - Complete iGaming platform with licensing and support |
| Subscription | Multi-year contract | Turnkey Solution - Flexible platform for licensed operators |
| Subscription | Multi-year contract | Sportsbook iFrame Solution - Quick integration |
| Subscription | Multi-year contract | Sportsbook API Solution - Full integration with control |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PlaylogiQ product offering
Product offeringCore offering
PlaylogiQ is a B2B iGaming platform provider that delivers modular, cloud-based software for online gambling operators worldwide. Its offering combines a sportsbook module, casino content aggregator, payment orchestration layer, player account management, and CRM/gamification tools, deployable as a White Label full solution, Turnkey solution, or via Sportsbook iFrame/API integration. Beyond the platform, the company provides fully managed trading services, dedicated account management, and ongoing operational support, with particular focus on operators in emerging markets such as Africa and Latin America.
Product overview
PlaylogiQ is a B2B iGaming platform provider offering a modular architecture with a White Label Full Solution and Turnkey Solution as primary platform offerings. The platform is built around a core stack of Player Account Management (PAM), Sportsbook Module, Casino Hub (aggregating 200+ providers), Payment Hub (150+ payment methods), and CRM+Gamification. Additional modules include Bonus and Promotion Engine, Jackpot System, Affiliate System, Retail Module, and E-Sports Module. Integration options include Sportsbook API (REST/WebSocket for real-time odds and bet placement) and Sportsbook iFrame. Services include Fully Managed Trading, Dedicated Account Management, 99.9% Uptime Guarantee, Full Feed Coverage, Live Streaming, Product Management, and Training. The company focuses on Crash Games, iGaming Africa, Crypto, Live Betting, and Multi-Currency markets. Founded in Barcelona in 2017 by former operators with 20+ years experience, with AWS cloud infrastructure partnership since 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Player Account Management (PAM) Centralized system managing player identities, wallets, balances, limits, authentication, KYC status, and transaction history. Integrates with CMS, Sportsbook, Casino Aggregator, and third-party services to form the platform backbone for licensed iGaming operators.
- Sportsbook Module Comprehensive sports betting module offering 100,000+ live events, 140,000+ pre-match options, and 6,000+ markets. Includes bet builder, cashback, league priority, acca insurance, and full customization for online and retail betting environments.
- Casino Hub Casino content aggregator providing access to 5,000+ casino games from 200+ providers including live casino, virtuals, poker, and crash games. Integrates studios such as Pragmatic Play, Evolution Gaming, Microgaming, NetEnt, Playtech, and Novomatic via a single connection.
- Payment Hub Payment orchestration layer connecting the platform to 150+ payment methods including global cards, local payment solutions, mobile money (M-Pesa, Orange Money, Airtel Money), and cryptocurrency. Handles routing, reconciliation, tokenization, payouts, fraud prevention, and PCI compliance.
- CRM + Gamification Customer relationship management system with gamification tools for player engagement. Includes behavioral monitoring, audience segmentation, targeted campaign execution, and loyalty features such as points, levels, achievements, missions, and leaderboards.
- Bonus and Promotion Engine Automated system for designing, configuring, and managing promotional campaigns. Powers welcome bonuses, free spins, cashback, deposit matches, and bonus codes with automation rules, behavioral triggers, audience segmentation, and compliance features.
- Jackpot System Dynamic jackpot management system supporting progressive, threshold-based, or timed jackpots. Customizable configurations by skin or provider to create shared excitement and engagement moments across the operator's player base.
- Affiliate System Affiliate network management system for tracking agents and sub-agencies. Includes performance monitoring, commission tracking, multi-level structures, and real-time reporting.
- Retail Module All-in-one platform for land-based operations supporting 10,000+ shops worldwide. Compatible with in-shop devices for synchronized management across online and retail environments.
- E-Sports Module Esports betting module powered by SIS (Sports Information Services), offering betting on CS:GO, League of Legends, Dota 2, and Overwatch with ultra-low latency streams and ESIC-grade integrity monitoring.
- Sportsbook API Developer interface enabling integration of odds feeds, market metadata, bet placement, in-play updates, and settlement into operator platforms via REST (pre-match data) and WebSocket/streaming (live markets). Designed for full control and strong SEO impact.
- Sportsbook iFrame iFrame integration solution for embedding PlaylogiQ Sportsbook into existing operator websites quickly with fast setup and smooth user experience.
- White Label Full Solution Complete iGaming solution bundling the platform, licensing (including an optional Curaçao license), risk management, payments, and support. Targets operators wanting to launch quickly with zero operational stress under their own brand.
- Turnkey Solution End-to-end iGaming platform for operators with existing licenses, providing full control over site features and UX with flexible tools and scalable infrastructure.
- Fully Managed Trading Services Complete sportsbook operations management covering odds setting to risk control, allowing operators to focus on growing their business while ensuring a reliable betting experience.
- Dedicated Account Manager Strategic guidance across all areas of iGaming business from bonus setup to performance analysis with fully personalized, dedicated service.
- Live Streaming Services Integrated live event visualization delivering immersive live betting experiences for real-time thrills, providing the feeling of being on the field for end users.
- Product Management Ongoing platform optimization driven by constant market analysis and evolving trends, fine-tuning features and UX to meet player expectations.
- Training Services Setup and integration support from first steps to launch, helping operators manage their platform smoothly and confidently.
Quantifiable outcome
- Platform can go live in 1 week
- +3 more outcomes
Companies that use PlaylogiQ
Customer profileSegments7 records
Ideal customer profiles5 records
PlaylogiQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature10 records
PlaylogiQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWS (Amazon Web Services)coreLong-term collaboration starting January 2023 to boost scalability, uptime, and system reliability. AWS powers the cloud infrastructure for PlaylogiQ's iGaming platform.
Scale indicators11 records
Recent moves11 records
Expansion highlights7 records
PlaylogiQ competitors and assessment
Company assessmentDirect peers
- EveryMatrix: Established iGaming turnkey platform provider offering casino, sportsbook, payments, and PAM across regulated markets. Direct competitor to PlaylogiQ's white-label and turnkey offerings for licensed operators globally.
- SOFTSWISS: B2B iGaming platform provider with online casino, sportsbook, and aggregator solutions plus a 200,000+ game aggregator. Competes directly with PlaylogiQ's Casino Hub and turnkey casino/sportsbook platform.
- Pragmatic Solutions (Pragmatic Play): iGaming platform provider offering turnkey and PAM solutions for sportsbook and casino operators across multiple jurisdictions. Competes head-to-head in emerging and regulated markets on platform breadth and licensing coverage.
- BetConstruct: Full-stack iGaming and sportsbook platform provider delivering turnkey solutions, casino aggregation, and retail betting systems. Direct overlap with PlaylogiQ across online, retail, and white-label offerings.
- Digitain: iGaming platform vendor with sportsbook, casino, payments hub, and PAM serving operators in EMEA and LATAM. Closely comparable in product breadth and emerging-market focus.
- NuxGame: iGaming turnkey platform provider delivering sportsbook, casino, payments, and affiliate modules with white-label options. Direct competitor targeting similar operator segments.
- Slotegrator: Aggregator and turnkey iGaming solution provider with casino game aggregation and platform services. Direct overlap with PlaylogiQ's Casino Hub aggregation and white-label delivery.
- Aspire Global (BtoBet): iGaming platform and sportsbook provider (BtoBet brand) serving operators with managed sportsbook services and PAM. Direct comparable on managed trading and sportsbook platform offerings.
- Sportingtech: iGaming platform provider delivering turnkey, sportsbook, and casino solutions for operators in LATAM, Africa, and Europe. Highly comparable on emerging-market, omnichannel proposition.
Broad incumbents
- Playtech: Established gaming technology incumbent offering platform, casino, sportsbook, and PAM alongside a much wider portfolio. Larger but tangentially overlapping in the platform/sportsbook space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
PlaylogiQ social profiles
Digital presencePlaylogiQ compliance and trust
Trust signalCompliance3 records
PlaylogiQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlaylogiQ leadership team
Management profileNumber of profiles
PlaylogiQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlaylogiQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlaylogiQ
What does PlaylogiQ do?
PlaylogiQ is a B2B iGaming platform provider that delivers modular, cloud-based software for online gambling operators worldwide. Its offering combines a sportsbook module, casino content aggregator, payment orchestration layer, player account management, and CRM/gamification tools, deployable as a White Label full solution, Turnkey solution, or via Sportsbook iFrame/API integration. Beyond the platform, the company provides fully managed trading services, dedicated account management, and ongoing operational support, with particular focus on operators in emerging markets such as Africa and Latin America.
Is PlaylogiQ a public or private company?
PlaylogiQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlaylogiQ founded?
PlaylogiQ was founded in 2017. It employs 11 to 50 people.
Where is PlaylogiQ based?
PlaylogiQ is headquartered in Barcelona, Spain, in the Europe region.
How does PlaylogiQ make money?
Five revenue lines are on record. White-Label Platform Fees are the primary driver. The others are turnkey Solution, sportsbook Integration (iFrame/API), managed Trading Services and fully Managed Services.
Who are PlaylogiQ's main competitors?
Direct peers on record are EveryMatrix, SOFTSWISS, Pragmatic Solutions (Pragmatic Play), BetConstruct, Digitain, NuxGame, Slotegrator, Aspire Global (BtoBet) and Sportingtech. Playtech is listed as a broad incumbent.
Does PlaylogiQ have an API?
Yes. Sportsbook API solution enables integration of odds feeds, market metadata, bet placement, in-play updates and settlement into platforms. Typically offered via REST for pre-match data and WebSocket/streaming for live markets, it powers automated pricing, risk management and fast user experiences. Operators can also integrate casino games, sportsbook feeds, payment gateways, CRM solutions, and compliance tools through API integrations.
What industry is PlaylogiQ in?
PlaylogiQ's product category is iGaming Platform Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132 and its SIC code is 7370.