Excite Media

What Excite Media does

Excite Media is a privately held, founder-owned full-service digital marketing agency headquartered at Level 1, 67 High Street, Toowong, Brisbane (Queensland, Australia), founded in 2006 by co-Managing Directors Nathanael Hubbard and Scott Maynard. The firm operates with a team of more than 40 specialists and serves predominantly Australian small and medium-sized businesses across healthcare, professional services, home services, childcare, real estate, manufacturing, and e-commerce verticals, with more than 1,800 websites launched and over A$6 million in cumulative client ad spend managed across its history.

The company's product surface spans Search Engine Optimisation (local, technical, B2B, AI-targeted, and Digital PR), paid media management (Google Ads, Meta/Facebook Ads, YouTube), content marketing, conversion rate optimisation, social media management, and email marketing, supported by web design, landing page creation, and branding services. Underlying technology is platform-agnostic, drawing on industry-standard tooling — Google Ads, Meta Ads Manager, SEO suites, Mailchimp, Klaviyo, and ActiveCampaign — with proprietary methodology rather than proprietary software: an EEAT-focused SEO framework and an AI-SEO practice designed for Google AI Overviews, ChatGPT, Gemini, and Perplexity. Notable technical and brand-building components include official Google Partner status, Australian Web Awards recognition (2021), APAC Insider awards (2024), and 200+ five-star Google reviews.

The commercial model is a hybrid of subscription-style monthly retainers, one-time project fees for web design and branding, and managed services wrapping client ad spend. Minimum-stated agency management fees begin at A$9,000+GST per client, Google Ads budgets start from A$20/day with a recommended A$1,000/month floor, and recommended Meta Ads budgets begin at A$1,000/month, with month-to-month flexibility after an initial 3–6 month term. The go-to-market motion combines discovery-led inside sales (phone, web contact forms, ballpark quotes), enterprise-style account management for larger mid-market clients, and a digital self-service surface (SEO health checks, competitor analyses) to feed the funnel.

Name

Excite Media

Website

https://excitemedia.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Excite Media is a Brisbane-based, founder-owned digital marketing agency founded in 2006. It serves Australian small and medium-sized businesses with SEO, Google Ads, Meta Ads, content, social, email, and web design services delivered by 40+ specialists.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing agency
• Search engine optimisation
• Paid media management
• Web design services
• Conversion rate optimisation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Retainers: Monthly retainer agreements for ongoing digital marketing services including SEO, Google Ads management, Facebook Ads management, content marketing, and social media management. Pricing varies based on scope and campaign aggressiveness.
2. Web Design & Development: One-time project fees for website design, development, and landing page creation. Includes responsive design, conversion-focused copywriting, and UX planning.
3. Ad Spend Management: Management of client advertising budgets across Google Ads, Facebook Ads, and other platforms. Agency manages spend while clients maintain account ownership.
4. Content Marketing Services: Content creation including blog posts, articles, guides, videos, infographics, and email campaigns. Can be standalone or bundled with retainer agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Excite Media is a full-service Brisbane-based digital marketing agency delivering SEO, paid advertising (Google Ads and Facebook/Meta Ads), content marketing, social media management, email marketing, and conversion rate optimisation. The agency also provides web design and development, landing page creation, and branding/logo design services, executed by a 40+ specialist team across branding, design, development, copywriting, PPC, and strategy.

Product overview

Excite Media is an award-winning digital marketing agency based in Brisbane, Queensland, operating since 2006. The company offers a comprehensive suite of digital marketing services delivered through a team of 40+ specialists. The core offering is a full-service digital marketing agency covering SEO (including Local SEO, Technical SEO, AI SEO, and B2B SEO), Google Ads, Facebook/Meta Ads, Content Marketing, Conversion Rate Optimisation, Social Media Marketing, and Email Marketing. Supporting services include Web Design & Development, Branding & Logo Design, and Landing Page creation. The company positions itself as a one-stop digital marketing solution where specialists across branding, design, development, copywriting, PPC, and business strategy work together to deliver cohesive campaigns.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 26x return on ad spend for VFM Group through Facebook/Meta Ads
• +9 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google Partner agency with up-to-date Google Certifications. Specializes in Google Ads, PPC campaign strategy, and Google services including Search Ads, Shopping Ads, YouTube Ads, and Display advertising. Partner status demonstrates proven expertise and campaign success.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Online Marketing Gurus: Australian digital marketing agency offering SEO, Google Ads, Facebook Ads, and web design to SMBs across Australia. Closely comparable in service mix, target market, and geographic focus to Excite Media.
• Bonfire: Brisbane-based digital marketing agency providing SEO, PPC, web design, and content marketing to Australian businesses. Directly competes with Excite Media in the same Brisbane home market and Australian SMB segment.
• Studio Hawk: Australian SEO-focused agency serving SMB and mid-market clients. Comparable in SEO specialization, Australian geographic focus, and emphasis on organic search performance for SME clients.
• King Kong Digital: Australian digital marketing agency offering SEO, Google Ads, Facebook Ads, and web design. Directly comparable service portfolio and SMB-to-mid-market client base across Australian geography.
• Supple Digital: Australian digital agency specializing in SEO, SEM, and CRO services for SMBs and enterprise clients. Comparable in core SEO/PPC offerings and Australian market focus.
• Dejan SEO: Australia-based SEO agency providing search engine optimization and digital marketing services. Comparable in SEO specialization and Australian market positioning.
• First Page Digital: Australian digital marketing agency offering SEO, Google Ads, social media, and content marketing. Comparable full-service digital offering for the Australian SMB and mid-market segment.
• Disruptive Advertising: US-based digital marketing agency specializing in PPC, SEO, and CRO for mid-market clients. Comparable in paid media management and conversion optimization focus, though operating in the US market.
• Thrive Internet Marketing Agency: US-based full-service digital marketing agency offering SEO, PPC, social media, and web design to SMBs and mid-market clients. Comparable service portfolio, though serves primarily North American geography.

Broad incumbents

• HubSpot: Global inbound marketing and CRM platform with agency partner program. While primarily a software platform, HubSpot's partner ecosystem and tools compete with Excite Media's inbound marketing services for SMB clients globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/excitemedia
• Xx.com/excitemedia
• Facebookfacebook.com/excitemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excite Media