Eyeonid Group AB
Eyeonid Group AB is a Stockholm-listed cybersecurity company (ticker STATE, operating as SafeState) that delivers AI-enhanced dark web monitoring, VPN, cyber insurance, and related security tools exclusively through white-label and API channel partnerships with hosting, telecom, and insurance firms across the Nordics and UK.
- Company typePublic
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eyeonid Group AB does
Eyeonid Group AB is a Stockholm-listed cybersecurity company (ticker STATE) that operates commercially under the SafeState (publ) brand. The company provides an AI-enhanced cybersecurity platform whose core capability is continuous dark web monitoring of leaked credentials, usernames, emails, passwords, social profiles, and credit card data, backed by a repository described as 54 billion leaked accounts, 810 billion identity assets, and 1.3 trillion monitored data points. Around this data asset the company has assembled a multi-product suite that includes dark web monitoring, VPN, password manager, phishing simulation, incident response, cyber insurance, cyber support, blacklist monitoring, privacy toolbox, and website vulnerability scanning. All products are delivered to end users through channel partners rather than direct sales.
The business model is exclusively B2B channel-based: SafeState provides either a fully white-labeled deployment or an API integration to hosting providers, telecommunications operators, and insurance companies, who then offer the cybersecurity tools under their own brand to their customer bases. Pricing is not publicly disclosed, but the revenue model is built on recurring subscriptions that flow from end customers to channel partners, with SafeState monetizing through partner agreements. Named enterprise partners include Telenor, Yettel, Gamma Communications PLC (UK market entry into SMB), Länsförsäkringar AB, If Skadeförsäkring (Nordic corporate rollout), and Miss Group. The company has scaled to approximately 1.1 million subscriptions and 400,000+ monitored businesses across 70+ resell partners, with compliance certifications including PCI DSS, GDPR, and UK Cyber Essentials Plus.
In May 2021 Eyeonid Group AB acquired Bolder Sweden AB, a software firm specializing in IT security, privacy, and AI data solutions, in order to strengthen its data capabilities. The stated corporate strategy is to acquire businesses that bring distribution power to extend end-user reach, which suggests a continued M&A posture. The company is headquartered in Stockholm, Sweden, operates with 11–50 employees, and lists publicly on the Stockholm Stock Exchange.
Eyeonid Group AB firmographics
Firmographics- Name
- Eyeonid Group AB
- Legal name
- SafeState (publ)
- Website
- https://eyeonid.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eyeonid Group AB is a Stockholm-listed cybersecurity company (ticker STATE, operating as SafeState) that delivers AI-enhanced dark web monitoring, VPN, cyber insurance, and related security tools exclusively through white-label and API channel partnerships with hosting, telecom, and insurance firms across the Nordics and UK.
- Ownership category
- akta.pro rank
Eyeonid Group AB industry classification
Industry- Product category
- Cybersecurity Platform
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
- akta.pro secondary industries
- Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ), Cybersecurity & Identity Consulting (BPAHAEAG)
Keywords
Where Eyeonid Group AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Eyeonid Group AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Reseller/White-label Cybersecurity Services: SafeState provides cybersecurity solutions to partners (hosting providers, telecoms, insurers) who resell or white-label these services under their own brand. Partners receive recurring revenue while SafeState handles the technology backend.
- Acquisition-driven Growth: Eyeonid Group AB grows through acquisitions of complementary businesses. In 2021, the company acquired Bolder Sweden AB to strengthen capabilities in IT security, privacy, and AI data solutions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Eyeonid Group AB product offering
Product offeringCore offering
Eyeonid Group AB, operating under the SafeState brand, sells an AI-enhanced cybersecurity platform delivered as white-label or API integrations to resell partners in the hosting, telecom, and insurance sectors. The platform bundles dark web monitoring, VPN, password manager, phishing simulation, incident response, cyber insurance, blacklist monitoring, website vulnerability scanning, and a privacy toolbox. Partners rebrand and resell these modules to their end customers, with SafeState handling the technology backend.
Product overview
SafeState (stylized as SafeState, ticker STATE), a Stockholm-listed cybersecurity platform under Eyeonid Group AB, operates a multi-module product suite delivered via white-label or API integration to a network of resell partners in hosting, telecom, and insurance sectors. The core product portfolio includes dark web monitoring (AI-powered credential and data breach scanning), VPN, cyber insurance, password manager, incident response, phishing simulation, cyber support, privacy toolbox, blacklist monitoring, and website vulnerability scanner—all accessible through a single platform that partners can deploy under their own brand. The company monitors 54 billion leaked accounts, 810 billion identity assets, and 1.3 trillion data points across 1.1 million subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Dark web monitor AI-powered continuous scanning service that monitors the dark web for leaked credentials, passwords, emails, usernames, and company data, providing real-time breach alerts and threat scoring for partner-branded offerings.
- VPN Virtual private network service providing private browsing across all devices, delivered as a white-label solution for partner brands.
- Cyber insurance Financial protection product offering coverage for cyber incidents, data breaches, and associated costs, integrated with loss prevention tools and data breach insurance for business continuity.
- Password manager Secure password management solution providing a single vault for storing and managing all passwords, delivered under partner brands via the white-label model.
- Incident response Breach response service providing guided support through the incident response process when a data breach occurs, including step-by-step recovery assistance.
- Phishing simulation Security awareness training tool that simulates phishing attacks to help employees identify and avoid malicious emails and links.
- Cyber support 24/7 expert cybersecurity support service providing fast, human assistance for security incidents and concerns.
- Privacy toolbox Compliance toolkit providing legal documents and templates needed for data privacy regulation compliance, including GDPR compliance documentation.
- Blacklist monitoring Real-time monitoring service that alerts partners and end users when their domain or IP address appears on blacklists, helping prevent email delivery issues and reputation damage.
- Website vulnerability scanner Security scanning tool that identifies vulnerabilities and weaknesses in websites, helping businesses discover security gaps before attackers exploit them.
Quantifiable outcome
- 400k+ businesses monitored
- +3 more outcomes
Companies that use Eyeonid Group AB
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Eyeonid Group AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Eyeonid Group AB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TelenorcoreTelenor Business Manager Siv Bayegan stated SafeState has played a vital part in their efforts to create the ultimate customer experience. Telenor resells SafeState cybersecurity services to their telecom subscriber base.
- Gamma Communications PLCcoreGamma Communications uses SafeState to deliver affordable, top-tier cybersecurity to thousands of small businesses across the UK. The partnership has helped protect businesses from cyber threats while enabling Gamma partners to expand their offerings.
- YettelcoreYettel Products Management Expert Erkan Ibryamov stated SafeState services have consistently exceeded expectations and significantly supported their customers. The service fits into Yettel's vision of providing security while using digital services and the internet.
- Länsförsäkringar ABcoreLänsförsäkringar Underwriter Jenny Laks stated Safestate helps make their cyber insurance stronger and more comprehensive. Over the course of a year, they have provided customers with over 150,000 alerts and reports regarding risks that could have led to financial harm.
- If SkadeförsäkringcoreProduct Manager Henrik Jönsson stated following successful launches in Sweden and Finland, If Skadeförsäkring is rolling out SafeState to all corporate customers across the Nordics. SafeState's data breach insurance improves conditions for maintaining business continuity.
- Miss GroupcoreCMO Anna Jonson stated they value the partnership built with SafeState over the past years. The team has been professional, responsive, and aligned with goals. Miss Group provides hosting services with SafeState cybersecurity embedded.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Eyeonid Group AB competitors and assessment
Company assessmentDirect peers
- F-Secure: Finland-headquartered cybersecurity vendor with a strong channel/telecom distribution heritage and consumer/SMB identity protection products; directly comparable Nordic profile, channel-first GTM, and overlapping product suite (VPN, password manager, identity protection).
- Gen Digital (NortonLifeLock): Global leader in consumer identity and device protection (Norton, LifeLock, Avast) including dark web monitoring, VPN, password manager, and breach response — the same core product mix SafeState bundles.
- SpyCloud: Specialized dark web and compromised-credentials intelligence platform serving enterprises and MSSPs through API delivery; directly comparable on dark web monitoring and credential-exposure analytics.
- Aura: All-in-one consumer digital security platform combining VPN, password manager, identity monitoring, antivirus, and parental controls — overlaps heavily with SafeState's bundled suite for end consumers via partner channels.
Broad incumbents
- Experian (IdentityWorks / Dark Web Monitoring): Largest credit bureau offering identity protection and dark-web monitoring as part of a much broader data, analytics, and credit-services portfolio; competes in identity/breach-monitoring and embeds similar features into insurance and financial-services partners.
- Bitdefender: Established cybersecurity vendor with a strong channel/MSP distribution model and consumer/SMB suite including VPN, password manager, identity protection, and threat monitoring; comparable in product breadth and partner-led GTM.
Emerging players
- ZeroFox: External cybersecurity platform for digital risk protection, dark web monitoring, and threat intelligence delivered as SaaS; overlapping threat-monitoring and credential-exposure capabilities, but typically targets enterprise rather than consumer/SMB channel partners.
- Allot: Telecom-focused network intelligence and security vendor selling security-as-a-service to carriers (e.g., consumer VPN, parental control) for resale to subscribers — same telco-channel white-label motion as SafeState's telecom partnerships.
- KnowBe4: Security-awareness and phishing-simulation platform; overlaps with one of SafeState's 10 products (phishing simulation) and competes for the same awareness/training budget line within SMB and channel-partner offerings.
Peers
- Constella Intelligence: Digital risk protection and identity threat-intelligence platform with a large breached-data graph; competes in the same dark-web/exposed-credentials space and sells into enterprise and insurance-adjacent use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eyeonid Group AB social profiles
Digital presenceEyeonid Group AB compliance and trust
Trust signalCompliance3 records
Eyeonid Group AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyeonid Group AB leadership team
Management profileNumber of profiles
Profiles4 records
Eyeonid Group AB subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eyeonid Group AB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyeonid Group AB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyeonid Group AB
What does Eyeonid Group AB do?
Eyeonid Group AB, operating under the SafeState brand, sells an AI-enhanced cybersecurity platform delivered as white-label or API integrations to resell partners in the hosting, telecom, and insurance sectors. The platform bundles dark web monitoring, VPN, password manager, phishing simulation, incident response, cyber insurance, blacklist monitoring, website vulnerability scanning, and a privacy toolbox. Partners rebrand and resell these modules to their end customers, with SafeState handling the technology backend.
Is Eyeonid Group AB a public or private company?
Eyeonid Group AB is a public company. It is classified as public and is currently operating.
When was Eyeonid Group AB founded?
Eyeonid Group AB was founded in 2014. It employs 11 to 50 people.
Where is Eyeonid Group AB based?
Eyeonid Group AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Eyeonid Group AB make money?
Two revenue lines are on record. Reseller/White-label Cybersecurity Services are the primary driver. The others are acquisition-driven Growth.
Who are Eyeonid Group AB's main competitors?
Direct peers on record are F-Secure, Gen Digital (NortonLifeLock), SpyCloud and Aura. Broad incumbents are Experian (IdentityWorks / Dark Web Monitoring) and Bitdefender. Emerging players are ZeroFox, Allot and KnowBe4. Constella Intelligence is listed as a peer.
Does Eyeonid Group AB have an API?
Yes. SafeState offers an API integration model for partners. The platform enables white-label deployment through API integration, allowing partners to embed cybersecurity capabilities under their own brand. Partners can access the product suite via API or white-label implementation, enabling revenue from day one.
What industry is Eyeonid Group AB in?
Eyeonid Group AB's product category is Cybersecurity Platform. Its primary akta.pro industry code is BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse), with a secondary code of FSAGAGAJ, Identity, Fraud & Insurance-Specific RegTech Platforms. Its NAICS code is 561621 and its SIC code is 7370.