What Publicize does

Publicize is a digital public relations agency headquartered in Medellín, Colombia, providing PR and integrated digital marketing services to tech startups and growth-stage technology companies. Founded in 2014, the company sells a tactic-based subscription model organized into three published tiers — Essentials ($2,250/month), Growth ($3,500/month), and Enterprise P&Co ($4,950/month) — all on 12-month engagements. Its stated mission is to make professional PR accessible to startups historically priced out of the traditional agency model, and reported outcomes include 450+ clients served, 1,600+ media placements, and 85M+ people reached across 10 countries and 4 continents.

Name

Publicize

Legal name

Publicize

Website

https://publicize.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Publicize is a Medellín-based digital PR agency offering tiered subscription packages covering media pitching, content, SEO, and social media to tech startups priced out of traditional PR retainers. It serves 450+ clients globally with an international team and 12-month engagements.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Digital public relations
• Media communications
• PR subscription services
• Content marketing
• Media outreach

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Subscription PR Services: Monthly subscription model with three tiers: Essentials ($2,250/mo), Growth ($3,500/mo), and Enterprise P&Co ($4,950/mo). All contracts are 12-month engagements. The model is tactic-based where higher tiers provide access to more simultaneous campaigns and additional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Publicize delivers subscription-based digital public relations and marketing services to tech startups and growth-stage technology companies, providing media communications strategy, press release distribution, media pitching, guest article writing, content marketing, SEO, social media management, and videography under 12-month recurring engagements priced across three tiers ($2,250, $3,500, and $4,950 per month). Services are tactically modular, enabling clients to combine earned media outreach with inbound digital marketing.

Product overview

Publicize is a digital public relations firm offering a suite of PR and marketing services organized across three main pricing tiers: Essentials ($2,250/month) for early-stage tech PR with press release and media pitching; Growth ($3,500/month) adding digital marketing services like SEO, social media, and content creation; and Enterprise P&Co ($4,950/month) for comprehensive 360° growth communications including white papers, technical SEO, videography, and website management. Additional offerings include the Connect startup pitch competition, the Mentor Series mentorship program, and an in-house Client Dashboard platform for tracking campaign progress. The company positions itself as PR-for-growth focused, serving tech startups and companies seeking to build brand reputation and reach new audiences.

Differentiator

Problem solved

Functional benefit

Brands

• P&Co. A communications and PR consulting firm offering tailored solutions for global, high-impact leaders in private and public sectors worldwide.
• Connect
• Mentor Series

Products and services

• Digital Public Relations & Marketing Services Subscription-based digital PR and marketing services for tech startups and growth-stage tech companies, delivered as 12-month engagements with a dedicated account manager. Includes media communications strategy, press release distribution, media pitching, guest article writing, blog management, SEO optimization, social media management, content marketing, digital ads, graphic design, and videography support.
• P&Co. A communications and PR consulting firm (operated as Publicize's enterprise/leader-focused sub-brand) offering tailored solutions for global, high-impact leaders in private and public sectors. Services include PR & Media Outreach, Leadership Communication Strategy, Profile Building, Speaking Engagements, Networking, Thought Leadership Content, Design & Digital Support, and Social Media Campaigns.

Quantifiable outcome

• 83,690% increase in website traffic for clients
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Workplace by IRSAcoreStrategic or Co-development Partner · 20 March 2025Partnership to organize Connect, an international startup pitch competition in Buenos Aires, Argentina. Seven local startups pitch to media judges, aiming to connect promising startups with business and technology journalists to boost visibility and bridge the media-startup gap.
• University Partners (USC, Yale, Stanford, Cambridge, Oxford, UPenn, UCLA, Tec de Monterrey)minorGTM or Marketing PartnerPublicize organizes quarterly Mentor Series events for students and founders from these universities and accelerator programs, connecting them with business and technology leaders for mentorship and guidance.
• Accelerators and Startup Support OrganizationscoreStrategic or Co-development PartnerP&Co has developed relationships with key players in the tech industry by offering time as mentors and contributors, facilitating connections between startups and the ecosystem including accelerators, startup support organizations, media, VCs, and event organizers.
• Media Partners and Journalists NetworkcoreStrategic or Co-development PartnerExtensive network of media outlets, programs, mentorship placements, and global conferences. Relationships with tech's most prominent journalists leveraged to secure impactful media coverage for clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 5W Public Relations: Full-service PR agency offering media relations, digital PR, and communications strategy for consumer and tech brands. Directly comparable to Publicize as a digitally-led agency serving growth-stage companies, though typically larger and US-headquartered.
• Walker Sands: B2B tech-focused PR and demand-gen agency offering earned media, content, and integrated marketing for tech startups through enterprise. Closely aligned with Publicize's tech-startup customer focus and digital-PR-plus-content positioning.
• Zen Media: B2B PR, content, and digital marketing agency serving tech and SaaS brands. Comparable subscription/retainer model and similar emphasis on earned media, thought leadership, and integrated marketing — directly competitive in the tech-PR niche.
• Firecracker PR: Specialist PR agency exclusively serving B2B tech companies with PR, content, and digital marketing. Highly comparable to Publicize given shared tech-startup customer base and integrated service offering.
• Flackable: Boutique PR firm focused on financial services, fintech, and tech startups offering media relations and thought leadership. Comparable pricing structure and SMB/startup focus to Publicize's Essentials/Growth tiers.
• Thought Leadership PR (formerly known as Influence & Co.): Content-led PR firm offering thought leadership content, media relations, and digital PR services. Closely comparable to Publicize's content + earned-media mix and tech/startup customer segment.

Broad incumbents

• Edelman: Global top-tier PR and communications firm offering tech, corporate, and digital services. Overlaps with Publicize on enterprise/PR capabilities but at much larger scale, broader portfolio, and predominantly Fortune-500 client base.
• Weber Shandwick: One of the world's largest PR networks offering earned media, digital, content, and integrated communications. Comparable service set to Publicize's integrated PR+marketing offering but operates globally with enterprise-led portfolio.

Emerging players

• Notified (formerly PR Newswire / GlobeNewswire): PR-tech platform combining press-release distribution with media monitoring, analytics, and earned-media workflows. Adjacent competitor as PR workflows become more software-enabled; overlaps with Publicize's press-release and media-pitching services.
• Prezly: PR-software platform for press release distribution, media relations, and PR contact management. Emerging SaaS player offering tech-enabled alternatives to traditional PR-agency services — partial overlap with Publicize's tech-stack tooling and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/publicizepr
• YouTubeyoutube.com/channel/UCu8nnYCHcl4fPQ6dGWE6tFA
• Facebookfacebook.com/publicizepr
• LinkedInlinkedin.com/company/2558042
• Instagraminstagram.com/publicizepr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publicize