eRank
eRank is a SaaS platform providing SEO, keyword research, competitor analysis, and listing optimization tools exclusively for Etsy sellers, serving over 2.5 million registered users worldwide through a freemium subscription model.
- Company typePrivate
- Founded2015
- HeadquartersOhio, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What eRank does
eRank is a cloud-based SaaS platform that provides SEO and analytics tooling purpose-built for Etsy sellers. Founded in 2015 and operating as eRank Ltd, an Ohio LLC headquartered in Stow, Ohio, the company serves over 2.5 million registered Etsy sellers with more than 30 integrated tools organized across keyword research, competitor analysis, listing optimization, shop insights, planning utilities, and trend tracking. The platform connects to Etsy shops via the official Etsy API and integrates with Google Analytics for traffic source analysis, Microsoft Clarity for usage analytics, and Google Tag Manager for marketing tags; a Chrome browser extension (eRank Sidekick) brings keyword, trend, and competitor data into Etsy.com itself.
The product surface is anchored on marketplace data: keyword search statistics, competitor tags and estimated sales, 15 months of historical trend data, listing audits against Etsy's Seller Handbook and Google Search Essentials, and rank checking across the top 500 Etsy results. AI-powered features include an AI Listing Helper that generates titles, descriptions, and tags; an AI-driven Create Video tool that turns listing photos into slideshows; and AI-assisted keyword recommendations. eRank monetizes through a freemium subscription model with tiers at $0, $9.99/mo (Pro), and $29.99/mo (Expert), complemented by a $5.99/mo Basic tier that was retired in August 2025 due to Etsy's new API pricing; an annual pricing option was introduced in December 2025. A secondary revenue stream is an affiliate program (30% recurring for 12 months, up to 50% after 100 referrals, managed via AWIN).
Go-to-market is product-led and community-led: users self-register at erank.com, discover the tool via organic SEO, blog content (150+ English and 30+ French articles), 200+ video tutorials, weekly live YouTube Q&A sessions, and a 29,000+ member private Facebook community. The company is bootstrapped, with no disclosed funding rounds, and operates with 11–50 employees. Its principal risk is platform concentration on Etsy's API (and Etsy's pricing of that API), which has already forced a defensive pricing restructure in 2025.
eRank firmographics
Firmographics- Name
- eRank
- Legal name
- eRank Ltd
- Website
- https://erank.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eRank is a SaaS platform providing SEO, keyword research, competitor analysis, and listing optimization tools exclusively for Etsy sellers, serving over 2.5 million registered users worldwide through a freemium subscription model.
- Ownership category
- akta.pro rank
eRank industry classification
Industry- Product category
- E-commerce SEO and Marketplace Analytics Software
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where eRank is headquartered
LocationHeadquarters
- HQ city
- Ohio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eRank business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Freemium SaaS model with four subscription tiers (Free, Basic, Pro, Expert). Users pay monthly or annually for access to enhanced features, increased daily limits, and additional shop connections. Annual plans offer better value with flexible payment options.
- Affiliate Commissions: Partners earn 30% recurring commissions for 12 months on referred subscriptions, with 50% commission rate after reaching 100 referrals. Annual plans earn one-time full year commission payout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for beginners exploring tools |
| Subscription | Monthly | Entry-level paid plan for getting started |
| Subscription | Monthly | Mid-tier for growing and scaling shops |
| Subscription | Monthly | Premium tier for advanced multi-shop professionals |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
eRank product offering
Product offeringCore offering
eRank is a cloud-based SaaS platform that provides specialized SEO, keyword research, competitor analysis, trend tracking, and listing optimization tools exclusively for Etsy sellers. The platform integrates with the Etsy API to pull shop, listing, and sales data and combines that with proprietary keyword analytics, a Chrome browser extension, and AI-powered listing optimization features. It is sold on a freemium subscription basis with tiered monthly and annual plans targeting individual Etsy shop owners, multi-shop power sellers, and Etsy coaches/consultants.
Product overview
eRank is a comprehensive SEO and analytics SaaS platform specifically designed for Etsy sellers, offering a suite of over 30 integrated tools organized into six core categories: Keyword Research (Keyword Tool, Bulk Keyword Tool, Keyword Lists, Compare Keywords, Rank Checker, Bulk Rank Checker), Competitor Research (Competitor Tags, Competitor Listings, Competitor Sales, Top Sellers, Shop Info), Listing Optimization (Listing Audits, Listing Changes, Compare Listings, Draft Listings, Health Check, AI Listing Helper, Expired Listings), Shop Insights (Sales Map, Tag Report, Delivery Status, Spotted on Etsy, Spell Checker, Traffic Stats), Tools (Shortcut Button, Calendar, ROI Calculator, Profit Calculator, Category Tool), and Trends (Trend Buzz, Monthly Trends). The platform also includes a Chrome Extension (eRank Sidekick) for in-browser research and a Create Video feature for generating video content from photos. Users connect their Etsy shops via the Etsy API, with integration options for Google Analytics and Google Tag Manager. Pricing tiers range from Free ($0/mo) to Expert ($29.99/mo), with annual pricing options available. The platform serves over 2 million Etsy sellers and is trusted by brands worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- eRank Etsy SEO Platform
- eRank Chrome Extension (Sidekick)
- Create Video
- Category Report
Quantifiable outcome
- Trusted by 2.5+ million Etsy sellers worldwide
- +2 more outcomes
Companies that use eRank
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
eRank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature10 records
eRank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- EtsycoreEtsy provides the API that enables eRank to access shop data, listings, sales information, and search data. eRank is an approved Etsy app but is not endorsed or certified by Etsy. This is the foundational integration that powers all of eRank's tools.
- Google AnalyticscoreIntegration with Google Analytics allows users to connect their shop data to view traffic sources, keyword performance, and detailed analytics within eRank's dashboard.
- PaddlecorePayment processor and merchant of record. Paddle handles order processing, customer service inquiries, and refunds for subscriptions. Currently transitioning from eRank's direct billing.
- StripemajorPayment processor for securely processing credit card payments for subscriptions.
- PayPalmajorAlternative payment processor option for users to pay for subscriptions.
- IntercommajorCustomer service platform used to communicate with users and provide support. Helps eRank equip users with guides to SEO tools.
- AWIN (Affiliate Platform)majorAffiliate marketing platform used to manage the eRank affiliate program. Tracks referrals with 60-day cookie and last-click attribution.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
eRank competitors and assessment
Company assessmentBroad incumbents
- SEMrush: Enterprise-grade SEO and digital marketing platform with keyword research, competitor analysis, and trend tracking. Comparable in offering SEO analytics tools but serves a much broader, professional audience across all web channels.
- Jungle Scout: Established Amazon seller analytics and product research platform with broader marketplace data. Similar self-serve SaaS model targeting e-commerce SMBs, though focused on Amazon's ecosystem.
- Helium 10: Comprehensive Amazon seller SaaS suite offering keyword research, product research, and listing optimization. Comparable product architecture and target market (online marketplace sellers) but focused on Amazon rather than Etsy.
- Ahrefs: Leading SEO toolset offering keyword research, backlink analysis, competitor research, and content exploration. Provides adjacent SEO and competitor intelligence functionality relevant to eRank's analytics positioning.
Direct peers
- EtsyHunt: Etsy keyword and product research tool serving Etsy sellers globally with search analytics and trend data. Comparable specialized Etsy SEO functionality.
- Alura: All-in-one Etsy seller helper providing keyword research, profit calculation, and listing optimization. Targets the same Etsy SMB seller segment with a comparable self-serve SaaS product.
- Sale Samurai: Etsy-focused keyword research, competitor analysis, and product research tool. Closely overlaps eRank's core value proposition of helping Etsy sellers optimize listings through search data.
- EverBee: Etsy product research and analytics platform with Chrome extension capabilities, helping sellers identify high-demand products. Comparable in targeting Etsy sellers with browser-based research tools.
- Marmalead: Long-standing Etsy-specific SEO and keyword research tool offering listing audits, search rank tracking, and trend analysis. Most directly comparable competitor to eRank in the Etsy seller SEO niche.
Emerging players
- Koalanda: Etsy analytics and SEO tool offering shop statistics, listing insights, and product research. Comparable niche specialization in Etsy seller data and analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
eRank social profiles
Digital presenceeRank financial estimates
Financial estimateRevenue estimate
Valuation estimate
eRank leadership team
Management profileNumber of profiles
Profiles1 record
eRank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eRank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eRank
What does eRank do?
eRank is a cloud-based SaaS platform that provides specialized SEO, keyword research, competitor analysis, trend tracking, and listing optimization tools exclusively for Etsy sellers. The platform integrates with the Etsy API to pull shop, listing, and sales data and combines that with proprietary keyword analytics, a Chrome browser extension, and AI-powered listing optimization features. It is sold on a freemium subscription basis with tiered monthly and annual plans targeting individual Etsy shop owners, multi-shop power sellers, and Etsy coaches/consultants.
Is eRank a public or private company?
eRank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eRank founded?
eRank was founded in 2015. It employs 11 to 50 people.
Where is eRank based?
eRank is headquartered in Ohio, United States, in the North America region.
How does eRank make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Commissions.
Who are eRank's main competitors?
Broad incumbents on record are SEMrush, Jungle Scout, Helium 10 and Ahrefs. Direct peers are EtsyHunt, Alura, Sale Samurai, EverBee and Marmalead. Koalanda is listed as an emerging player.
Does eRank have an API?
No public API is recorded for eRank.
What industry is eRank in?
eRank's product category is E-commerce SEO and Marketplace Analytics Software. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes).