Our Own Brand (OOB)

What Our Own Brand (OOB) does

Our Own Brand (OOB) is a London-based, independent social media agency founded in 2018 that provides end-to-end social, creative, influencer, and paid media services to brand clients across global markets. The firm operates on a retainer-based model with a 2-hour reply SLA on community management and sells add-on paid social activation with a stated £10k/month minimum. Reported clientele spans 200+ brands across 40+ countries, with named enterprise logos including Nike, Red Bull, Gymshark, Depop, Vans, Deliveroo, Nothing, Fenty, Ann Summers, Sonos, TikTok Shop, and Natural Cycles, alongside D2C and startup accounts such as Artah, Indomie UK, Knickerbox, Nikura, and Eight Sleep.

The agency's core technology stack is centered on OOB Labs, an in-house product division that builds proprietary tooling. OOB Pulse is an in-house social reporting platform that ingests data across major platforms every 24 hours and is positioned to replace third-party tools such as Sprout, Sprinklr, and Brandwatch; it is included with every retainer. Thumbprint is a brand fidelity engine that grades every post against archetype, voice samples, and audience persona, with bias-corrected pre-flight scoring, and is currently listed as early access with a stated 92 AI Resonance Score. Distribution is consultative: inbound briefs via the website and direct outreach, with a top-of-funnel Feed Test diagnostic tool for lead generation. Strategic platform partnerships with TikTok (Marketing Partner), Meta (Business Partner), Snapchat, Pinterest, Shopify, and C2PA membership extend GTM reach and platform-native capabilities.

The business is privately held and bootstrapped under the legal entity Our Own Brand Limited, with no disclosed institutional investors, funding rounds, or M&A activity. Headcount is reported at 11-50, anchored by founder Sarah Fulford-Williams (Client Director) and co-founder Richard Fulford-Williams, with the firm holding 35+ industry awards and a 5.0/5 Clutch rating across 38 reviews. The company is female-founded and emphasizes cultural insight, platform-native creative, and proprietary tooling as core differentiators rather than scale.

Name

Our Own Brand (OOB)

Legal name

Our Own Brand Limited

Website

https://ourownbrand.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

OOB is a London-based, independent social media agency offering strategy, content, influencer, and paid social services to 200+ brands globally on retainer, supported by proprietary in-house tools OOB Pulse and Thumbprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Social Media Agency Services: Full-service social media agency providing strategy, content creation, paid social, influencer marketing, and community management. Operates on retainer and project-based engagements with always-on retainers featuring 2-hour reply SLA.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Our Own Brand (OOB) is a London-born, independent social media agency that delivers end-to-end social media strategy, creative content production, influencer marketing, paid social, and community management for global brands. The agency operates on retainer and project engagements, supplementing its service offering with proprietary in-house tools (OOB Pulse reporting platform and Thumbprint brand fidelity engine) developed under its OOB Labs division.

Product overview

OOB is a London-born social media agency offering services across social media strategy, creative production, influencer marketing, paid social, and analytics. The agency operates on a retainer model with end-to-end service delivery under one team. OOB also maintains OOB Labs, an innovation division that develops proprietary tools including OOB Pulse (social reporting platform) and Thumbprint (brand fidelity engine), which are included with every retainer. Services span strategy, content creation, community management, paid amplification, and reporting across all major social platforms.

Differentiator

Problem solved

Functional benefit

Brands

• OOB Labs: OOB owned tools, products, and experiments including OOB Pulse (social reporting platform) and Thumbprint (brand fidelity engine)

Products and services

• Social Media Agency Services End-to-end social media service covering strategy, always-on content, paid social, influencer/creator campaigns, and community management with a 2-hour reply SLA. Delivered retainer-style to enterprise brands and D2C companies across 40+ countries.
• OOB Pulse Proprietary social reporting platform that ingests social data every 24 hours, tracks OOB-set KPIs, and produces one-click client reports. Included with every OOB retainer and positioned as a Sprout/Sprinklr/Brandwatch replacement.
• Thumbprint Brand fidelity engine that grades every post against the brand's archetype, voice samples and audience persona, and provides bias-corrected Pre-Flight scoring. Currently in early access with a 92 AI Resonance Score and is calibrated to the agency's editorial decisions over time.
• Feed Test (Social Scorecard) Free 2-minute self-serve diagnostic tool that scores a brand's social performance across five key metrics, used to generate inbound leads for the agency.

Quantifiable outcome

• 1700% increase in shares for Ann Summers
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TikTokcoreGTM or Marketing PartnerTikTok Marketing Partner - official partnership status indicating expertise in TikTok marketing, creator campaigns, and TikTok Shop activations. OOB has run major TikTok Shop campaigns.
• MetacoreGTM or Marketing PartnerMeta Business Partner - certified partnership for Facebook and Instagram advertising, social media management, and creator partnerships through Collabs Manager.
• SnapchatminorGTM or Marketing PartnerSnapchat Marketing Partner - partnership for running Snapchat advertising and creative campaigns.
• PinterestminorGTM or Marketing PartnerPinterest Partner - partnership for Pinterest marketing and advertising services.
• ShopifycoreTechnology or IntegrationShopify Partner - expertise in Shopify and Shopify Plus marketing, D2C strategy, Klaviyo lifecycle marketing, and e-commerce optimization.
• C2PAminorStrategic or Co-development PartnerC2PA Member - Coalition for Content Provenance and Authenticity member working on content authenticity and AI disclosure standards.
• EcologiminorOthersEnvironmental partnership for sustainability initiatives - OOB partners with Ecologi for climate action and environmental impact programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Hootsuite: Social media management and analytics platform that OOB Pulse explicitly displaces — relevant as both a competitor and a potential acquirer/distribution channel for OOB's proprietary reporting tooling.

Direct peers

• We Are Social: Global social media agency headquartered in London with offices in 15+ markets, offering strategy, content, paid social, and influencer services to enterprise brands — the closest large-scale direct comparable to OOB.
• Goat Agency: Influencer and social media marketing agency with strong Gen Z and youth-culture credentials, serving global brands — directly comparable on influencer marketing and youth-culture strategy offerings.
• Billion Dollar Boy: London-headquartered influencer marketing agency with creative and paid social capabilities — overlapping on influencer strategy and creator-led content for enterprise consumer brands.
• Born Social: London-based boutique social media agency serving consumer and lifestyle brands with content, strategy, and influencer services — the closest peer by scale, geography, and category mix.
• Amplify: UK-based creative and social agency with a strong Gen Z and youth-culture specialism — directly comparable on platform-native content production and brand storytelling.
• The Social Element: UK-based social media agency providing social media management, community management, content creation, and influencer marketing to global brands — directly overlapping OOB's core service stack and customer profile.

Broad incumbents

• Mother London: Established London creative agency with broader advertising, brand, and content capabilities — overlapping on creative-led brand work for premium consumer clients but operating at a wider portfolio scale.
• WPP: World's largest advertising holding company with extensive social, influencer, and content capabilities (Ogilvy, VMLY&R, GroupM) — the structural backdrop OOB competes against for global enterprise mandates.
• Anomaly: Global independent creative agency with brand strategy and content capabilities — comparable on creative quality and marquee consumer-client work, but with a broader service mix beyond social.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/28631626
• Instagraminstagram.com/ourownbrandagency
• TikToktiktok.com/@ourownbrandagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Own Brand (OOB)