Westfall Roofing
Westfall Roofing is a family-owned Florida roofing contractor, founded in 1989, providing installation, repair, and storm damage services for residential and commercial customers across four offices in Central and Southwest Florida.
- Company typePrivate
- Founded1989
- HeadquartersTampa, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Westfall Roofing does
Westfall Roofing is a family-owned and operated roofing contractor founded in 1989 and headquartered in Tampa, Florida. The company installs, repairs, and replaces residential and commercial roofing systems — spanning asphalt shingles, tile, metal, and flat/low-slope membranes (TPO, PVC, EPDM, modified bitumen) — alongside complementary services including seamless gutters, soffits and fascia, skylights, attic insulation and ventilation, and wind mitigation inspections. It serves homeowners and commercial property owners across Central and Southwest Florida, with four physical offices (Tampa, North Port, Bradenton, Orlando) and a 24/7 emergency call center built around Florida's hurricane and storm-damage repair cycle.
The business is built on a project-based, direct-to-consumer sales motion: leads originate via website quote forms, inbound calls, and referrals, then convert through free in-home assessments, custom quotes, and (where applicable) insurance-claim and financing support. Revenue is generated primarily from one-time installation and repair projects with revenue recognized on completion, supplemented by accessory sales (gutters, guards, skylights) and affiliate-style referral fees from third-party financing providers. The technical stack is conventional for the trade — industry-standard materials from major manufacturers (Owens Corning, GAF, CertainTeed, Tamko) installed by factory-certified crews — augmented by drone-based roof inspections and a proprietary service process called The Westfall Way.
Westfall monetizes its multi-tier manufacturer certifications (Owens Corning Platinum Preferred, GAF Certified residential and commercial, CertainTeed Select ShingleMaster, Tamko Pro Diamond) as both marketing differentiators and warranty infrastructure, with extended Platinum Protection Warranties layered on top of standard 25–50 year material warranties. Customer segments span residential homeowners (primary), commercial property owners and managers (secondary, including healthcare facilities), and government/institutional work through the state-funded My Safe Florida Home hurricane mitigation program. Distribution is wholly direct — no resellers or franchisees — concentrated in a single U.S. geography (Florida), with the company's 2025 C-suite expansion and Tampa Bay Fast 50 recognition signaling an inflection from purely founder-led operations toward professionally scaled regional growth.
Westfall Roofing firmographics
Firmographics- Name
- Westfall Roofing
- Legal name
- Westfall Roofing, LLC
- Website
- https://westfallroofing.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Westfall Roofing is a family-owned Florida roofing contractor, founded in 1989, providing installation, repair, and storm damage services for residential and commercial customers across four offices in Central and Southwest Florida.
- Ownership category
- akta.pro rank
Westfall Roofing industry classification
Industry- Product category
- Residential Roofing Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Roof Repair & Leak Remediation (HSAPAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI)
Keywords
Where Westfall Roofing is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Westfall Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Roofing Installation Services: One-time revenue from roof replacement and new roof installation services for residential and commercial properties. Revenue recognized upon project completion.
- Roof Repair Services: One-time and recurring repair services including leak repairs, storm damage restoration, and routine maintenance.
- Roofing Accessories and Components: Sales of gutters, soffits, fascia, skylights, insulation, and ventilation systems as part of complete roofing solutions.
- Financing Intermediation: Partnership with financing providers to offer flexible payment options, generating referral or processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-specific custom quotes based on roof size, materials, and scope of work |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Westfall Roofing product offering
Product offeringCore offering
Westfall Roofing installs, replaces, and repairs residential and commercial roofing systems across Central and Southwest Florida. Core offerings include four roof system types (asphalt shingle, tile, metal, and flat/low-slope), complemented by repair, storm damage restoration, gutters, soffits/fascia, skylights, insulation/ventilation, and wind mitigation services. The company operates from four Florida offices and supports a 24/7 emergency call center for hurricane and storm response.
Product overview
Westfall Roofing is a residential and commercial roofing contractor offering a unified suite of roofing products and services across Central and Southwest Florida. The company provides four core roofing system types (asphalt shingles, tile, metal, and flat/low-slope), supported by comprehensive service offerings including roof replacement, repair, and storm damage restoration. Add-on services encompass gutters, soffit and fascia, skylights, attic insulation and ventilation, wind mitigation, and property management. The company operates 'The Westfall Way' as its proprietary service process and offers financing options and warranty programs through manufacturer partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Asphalt Shingle Roofing
Quantifiable outcome
- Over 2,000 Google Reviews from satisfied customers
- +1 more outcomes
Companies that use Westfall Roofing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Westfall Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Westfall Roofing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Habitat HillsboroughcorePartnership with Habitat for Humanity Hillsborough through Operation Code Vet program. Westfall Roofing provides roofing services for local veteran families in collaboration with Owens Corning. Non-profit partnership focused on community service and veteran support.
- Owens CorningcorePlatinum Preferred Contractor status (top 1% nationally). Exclusive access to Owens Corning products, extended Platinum Protection Warranties, and manufacturer-backed warranty programs. Factory training and certification for installers.
- GAFcoreGAF Certified Roofing Contractor with access to commercial roofing products and certified installation standards. Certified for both residential and commercial roofing applications.
- CertainTeedcoreCertainTeed Select ShingleMaster certification, the highest level in the contractor program. Access to CertainTeed's full product line and extended warranty options.
- My Safe Florida HomecoreCertified contractor for the state of Florida's My Safe Florida Home program, allowing participation in hurricane mitigation projects for eligible homeowners.
- FRSAminorMember of the Florida Roofing and Sheet Metal Contractors Association (FRSA), Florida's Association of Roofing Professionals. Industry association membership providing credibility and industry standards compliance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Westfall Roofing competitors and assessment
Company assessmentOthers
- Property Meld: Property management-focused roofing operations software; not a direct competitor but an ecosystem participant relevant to Westfall's stated property management roofing service line.
Broad incumbents
- Tecta America: Large national commercial roofing platform with significant residential capability; broader portfolio of services and geographies provides benchmark for scale, but trades more heavily in commercial flat-roof work.
- Centimark Corporation: One of the largest North American roofing contractors with full commercial and residential coverage; useful as a broader incumbent reference for service portfolio breadth and scale benchmarks.
- Roofing Corporation of America: PE-backed national residential and commercial roofing consolidator; relevant comp both for direct service overlap and as a roll-up acquirer of regional contractors like Westfall.
- Flynn Group (Flynn Roofing / Flynn North America): Large multi-trade building envelope contractor with substantial roofing operations across North America; relevant broad incumbent comp for service mix, certifications, and multi-region execution.
Direct peers
- Mighty Dog Roofing: Franchise-based residential roofing contractor offering inspections, replacements, repairs, and gutters with a focus on modern branded customer experience; comparable service suite and target homeowner segment.
- Storm Guard Roofing and Construction: Franchise-based roofing contractor with a heavy emphasis on storm damage restoration and insurance-claim support; operates in overlapping geographies (including Florida) and competes head-to-head for insured homeowner projects.
- Bone Dry Roofing: Multi-state residential and light commercial roofing contractor with similar in-home consultation GTM, multiple certifications, and storm damage restoration as a core offering — directly comparable in size, model, and customer segment to Westfall.
- Erie Home (Roofing division): National direct-to-consumer home improvement company offering residential roofing replacement and repair with a strong sales-led motion and multiple product extensions — directly comparable to Westfall on GTM and customer type.
- Baker Roofing Company: Southeast US residential and commercial roofing contractor with similar service mix (replacement, repair, storm damage, gutters) and multi-office geographic footprint — a strong regional comp to Westfall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Westfall Roofing social profiles
Digital presenceWestfall Roofing compliance and trust
Trust signalCompliance15 records
Westfall Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westfall Roofing leadership team
Management profileNumber of profiles
Profiles1 record
Westfall Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westfall Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westfall Roofing
What does Westfall Roofing do?
Westfall Roofing installs, replaces, and repairs residential and commercial roofing systems across Central and Southwest Florida. Core offerings include four roof system types (asphalt shingle, tile, metal, and flat/low-slope), complemented by repair, storm damage restoration, gutters, soffits/fascia, skylights, insulation/ventilation, and wind mitigation services. The company operates from four Florida offices and supports a 24/7 emergency call center for hurricane and storm response.
Is Westfall Roofing a public or private company?
Westfall Roofing is a private company. It is classified as family owned and is currently operating.
When was Westfall Roofing founded?
Westfall Roofing was founded in 1989. It employs 101 to 250 people.
Where is Westfall Roofing based?
Westfall Roofing is headquartered in Tampa, United States, in the North America region.
How does Westfall Roofing make money?
Four revenue lines are on record. Roofing Installation Services are the primary driver. The others are roof Repair Services, roofing Accessories and Components and financing Intermediation.
Who are Westfall Roofing's main competitors?
Property Meld is listed as an others. Broad incumbents are Tecta America, Centimark Corporation, Roofing Corporation of America and Flynn Group (Flynn Roofing / Flynn North America). Direct peers are Mighty Dog Roofing, Storm Guard Roofing and Construction, Bone Dry Roofing, Erie Home (Roofing division) and Baker Roofing Company.
Does Westfall Roofing have an API?
No public API is recorded for Westfall Roofing.
What industry is Westfall Roofing in?
Westfall Roofing's product category is Residential Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAM, Storm & Hail Exterior Restoration (Roof/Siding/Gutters). Its NAICS code is 238160 and its SIC code is 2950.